Devon Eyer emphasizes the importance of an insights-driven social strategy in his presentation. Key points include defining objectives, understanding target audiences, and optimizing engagement through focused metrics. The presentation encourages businesses to assess their goals and resources to effectively connect with their audience on social media.

1. SocialMedia.org
Video Case Studies
Devon Eyer
Let the data lead you: Building an
insights-driven social strategy
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell

2. 1
Let the Data Lead You:
Building an insights-driven social strategy
Devon Eyer (@DevonEyer)
Director, Corporate Social Media
April 2, 2014

3. 2
• We planted our flags
• We loved all …we
served all
• We aimed for
amplification
In the beginning …

4. 3
Boarding the Clue Train
• We started to
segment
• We learned to listen
• We focused on the
fans

5. 4
The Dawn of Data
• We defined clear objectives and
roles for social media channels
• We focused on specific targets
and learned a lot about them
• We figured out which metrics
mattered
• We set measures for success

6. 5
• Fewer channels
• Higher engagement
• More focused fan base
• Richer relationships

7. 6
Try this at home
• What are you trying to
achieve?
• Who is your target?
• How is your target using
social media?
• What do they want from you?
• Can you deliver?
(bonus question)
• Do you have the resources to
be effective?

8. 7
Questions?
Devon Eyer
Director, Corporate Social Media
Johnson & Johnson
@DevonEyer
About.me/DevonEyer
www.jnj.com
@JNJNews
@JNJCares
Facebook.com/jnj
www.blogjnj.com

9. 8

10. Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 2, 2014
socialmedia.org/blogwell