Marketing analytics project for client needing better insight on how customers found them and strategies to gain new sales

1. Analytics:
Marketing
by Cheryl Rodewig
Project for The Escapery
7.13.17

2. The Escapery
The Client
Entertainment company featuring
two escape rooms
Opened in 2016 in Marietta, GA
Owned and operated by Marc and
April Simmons

3. The Goal
Adjust marketing to
get more customers
like these

4. ????
But they don’t know
where to focus
their marketing

5. The solution: A closer look at their analytics

6. The Process
1. Conduct informational client interview.
2. Draft and send project charter.
3. Install Google Analytics.
4. Create marketing analytics dashboard.
5. Analyze data and digital marketing channels.
6. Present findings and recommendations report.

7. Project Details
Cost: $1500 ($500 deposit)
Dates: June 6 - July 11
Hours: 12 estimated; 15 actual
➔ 1 interview
➔ 4 administrative
➔ 7 technical and analytical
➔ 3 consultative

8. A snapshot
Recommendations
Calculate ROI for Facebook and
Google ads.
Add your website to your Instagram
page so you can track leads.
Consider running retargeting ads to
increase conversions.
Improve your paid marketing based
on who your buyers are.
$

9. www.companyname.com
Cheryl Rodewig is an
marketing consultant with
10+ years of experience
in content and digital
communications. She
specializes in helping
organizations tell their
stories and reach a
broader audience.
cherylrodewig.com/#contact
@cherylrodewig
cherylrodewig.com
Get in Touch

10. Thank you for your attention
Questions?