This document provides an overview of social media and its benefits for businesses. It discusses what social media is, why companies should use it, how Microsoft incorporates social media into its products, considerations for social media strategy, and resources for learning more. The key points are that social media allows low-cost marketing, brand monitoring, customer feedback, and website traffic. However, companies must define goals and avoid losing control of messaging or overusing social platforms.
Data Portability at Social Media Camp SeattleJason Kelly
Data portability refers to the ability of users to easily transfer their data between online services. If implemented through open standards, data portability could allow users to auto-fill profiles on new sites using their existing data and networks, while also providing opportunities for developers and marketers through faster development and improved social features. However, large social networks may be reluctant to adopt data portability due to concerns that it could reduce user "lock-in".
This document summarizes the services provided by Arnold IT, including social content development, web traffic strategies, social presence management, analytics, and strategic information services. It discusses Arnold IT's work on blogs for Ebsco, search engine optimization, and engineering blogs. It outlines their approach of understanding problems, planning solutions, testing and modifying approaches, and focusing on creating original content, RSS feeds, tweets, and social media updates to drive traffic for clients. Metrics provided show success in increasing unique website visitors from 1,000 to 4,000 within a month for one client.
Maximize Your Chamber Website For Member ValueCheryl Smith
Presented at 2009 VACCE Institute in Lynchburg, VA. More than anything, I facilitated the conversation, reinforcing that I'm a relationship/engaging people expert rather than a technology expert nor a graphic designer.
This document discusses term store navigation in SharePoint. It introduces managed navigation, which allows mapping terms from the term store to site navigation. Specific terms can be mapped to site pages and URLs. The document provides examples of term store URLs that have been mapped to site pages and navigation.
This document discusses 5 apps to help with productivity for Salesforce Cases: 1) Case Flags to monitor response times with color-coded flags, 2) Email to Case Premium to extend email to case functionality, 3) Case Merge Premium to find and merge duplicate cases, 4) Case Split to split unrelated issues into new cases, and 5) Change Case Ownership Plus to quickly change case ownership and transfer activities. It also promotes a Simple Survey app to conduct surveys from cases.
The document introduces the Innovation Value Institute (IVI), a consortium developing an industry standard framework called the IT Capability Maturity Framework (IT-CMF) for managing IT to deliver business value. The IT-CMF assesses 33 critical IT processes across four key areas and provides maturity levels, tools, and best practices to help organizations increase the maturity of their IT management and realize more value from IT investments. The document outlines the development of the IT-CMF and benefits organizations can expect from implementing and improving their maturity levels based on the framework.
The document provides an overview of the Innovation Value Institute (IVI) and its IT Capability Maturity Framework (IT-CMF). The IT-CMF is used to drive IT transformation and improvement by assessing the maturity of an organization's IT capabilities across four macro capabilities. The IVI also offers a Capability Improvement Program to help organizations apply the IT-CMF and change management principles to build IT capabilities and generate business value through IT.
Data Portability at Social Media Camp SeattleJason Kelly
Data portability refers to the ability of users to easily transfer their data between online services. If implemented through open standards, data portability could allow users to auto-fill profiles on new sites using their existing data and networks, while also providing opportunities for developers and marketers through faster development and improved social features. However, large social networks may be reluctant to adopt data portability due to concerns that it could reduce user "lock-in".
This document summarizes the services provided by Arnold IT, including social content development, web traffic strategies, social presence management, analytics, and strategic information services. It discusses Arnold IT's work on blogs for Ebsco, search engine optimization, and engineering blogs. It outlines their approach of understanding problems, planning solutions, testing and modifying approaches, and focusing on creating original content, RSS feeds, tweets, and social media updates to drive traffic for clients. Metrics provided show success in increasing unique website visitors from 1,000 to 4,000 within a month for one client.
Maximize Your Chamber Website For Member ValueCheryl Smith
Presented at 2009 VACCE Institute in Lynchburg, VA. More than anything, I facilitated the conversation, reinforcing that I'm a relationship/engaging people expert rather than a technology expert nor a graphic designer.
This document discusses term store navigation in SharePoint. It introduces managed navigation, which allows mapping terms from the term store to site navigation. Specific terms can be mapped to site pages and URLs. The document provides examples of term store URLs that have been mapped to site pages and navigation.
This document discusses 5 apps to help with productivity for Salesforce Cases: 1) Case Flags to monitor response times with color-coded flags, 2) Email to Case Premium to extend email to case functionality, 3) Case Merge Premium to find and merge duplicate cases, 4) Case Split to split unrelated issues into new cases, and 5) Change Case Ownership Plus to quickly change case ownership and transfer activities. It also promotes a Simple Survey app to conduct surveys from cases.
The document introduces the Innovation Value Institute (IVI), a consortium developing an industry standard framework called the IT Capability Maturity Framework (IT-CMF) for managing IT to deliver business value. The IT-CMF assesses 33 critical IT processes across four key areas and provides maturity levels, tools, and best practices to help organizations increase the maturity of their IT management and realize more value from IT investments. The document outlines the development of the IT-CMF and benefits organizations can expect from implementing and improving their maturity levels based on the framework.
The document provides an overview of the Innovation Value Institute (IVI) and its IT Capability Maturity Framework (IT-CMF). The IT-CMF is used to drive IT transformation and improvement by assessing the maturity of an organization's IT capabilities across four macro capabilities. The IVI also offers a Capability Improvement Program to help organizations apply the IT-CMF and change management principles to build IT capabilities and generate business value through IT.
How to use webcast linked in blog twitter facebook youtube to grow your businesssammynicole
The document discusses using various social media platforms like blogs, webcasts, LinkedIn, Twitter, Facebook and YouTube to grow sales. It outlines strategies for identifying target prospects, capturing their information in real time, and following up immediately to keep products and services top of mind. It also summarizes strengths and weaknesses of different applications for tasks like communication, presentations, business intelligence and contact information gathering as part of an integrated social media business solution.
Social Media Sales Growth At Warp Speedjerrygerhardt
The document discusses components for building, launching, and generating new revenue streams through social media within 3 business days. It outlines key social media platforms and applications needed like LinkedIn, Twitter, BrightTalk, Dreamweaver, Jigsaw, Group Mail, Blog Bridge and HootSuite. It provides details on how to use each component to obtain contacts, effectively communicate, gain business intelligence and track sales leads. The overall goal is to provide organizations a complete turnkey social media business strategy up and running quickly.
How To Generate Social Media Business Sales at Warp Speed!
Description:
How To Generate Social Media Sales At Warp Speed
Description:
In this webcast we:
1) Remove all the clutter and confusion as to which are the most effective social media sales tools growth tools on the market today
2) We then show you how to build or develop these tools into an integrated Social Media Sales Growth System
3) We show you how to automate the system so it brings a Continuous Stream of New Sales Opportunities that your Sales Team
4) We show you How to convert these New Targeted Sales Leads into a New Profitable Revenue Stream
If you\'re looking to build or develop a Social Media Sales Growth System that can produce increased revenue in Less Than 3 Days!....
Then this is the webcast for you!!!!!
An explanation of the many advantages to adding Web 2.0 (social media) elements into your Website. The biggest being the competitive advantage of adding fresh, SEO friendly content to your Website and meeting the demands of the Web user.
This document discusses various social media and communication applications that can be used as part of a comprehensive "Social Media Business Solution". It outlines strengths and weaknesses of tools like blogs, webcasts, business networking platforms, sales intelligence applications, messaging services, and electronic presentations. It emphasizes how an integrated system can provide daily qualified leads, contact information, and ways to connect with target decision makers.
This document provides an overview of digital marketing and how businesses can grow using digital channels. It discusses the evolution of digital technology and the internet from the 1980s to present day. It then defines digital marketing and highlights key digital channels like social media, blogs, video, and email marketing. Case studies are presented to illustrate how different companies have successfully used these channels. The benefits of digital marketing for businesses are outlined as measuring success, building trust, engagement, growing client base, and building reputation online. Businesses are advised to integrate different digital channels and apply traditional marketing principles to the new digital space.
Business Exchange Digital Marketing Presentation Glow Creative & VirtuosoGlowCreativeMarketing
Digital Marketing presentation delivered by Glow Creative Marketing & Virtuoso Digital Marketing at the Sage Gateshead as part of the Business Exchange North East show 2011.
The document outlines a three-tiered social media and web strategy for IBM Cloud Computing: 1) Drive awareness of IBM's cloud solutions through optimizing its website and distributing customer-centric content. 2) Differentiate IBM's messaging around security and reliability. 3) Implement a formal strategy to listen and engage through social media channels like LinkedIn, Twitter, YouTube and a cross-functional team. Key to success is a customer-centric approach and internal alignment around the strategy.
Digital marketing is evolving rapidly with new trends and opportunities. Brands need to engage consumers through various online channels like search, display ads, social media, and mobile. They should focus on acquisition, participation, and sharing to attract users and encourage engagement and advocacy. Measurement is also important to understand what's working best. While challenges exist, digital tools allow richer interactions if used strategically.
This document provides an introduction to Web 2.0 including:
- A brief history of the internet from its origins to the emergence of Web 2.0 characterized by user participation through blogs, social media, and user-generated content.
- Key aspects of Web 2.0 like its focus on users being able to both read and write/edit content through technologies like wikis and the social aspect of connecting users.
- Implications for businesses to authentically engage with online communities and maintain trust through their online brand.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
This document discusses how software companies can use social media for marketing purposes. It outlines the benefits of incorporating social networks like Facebook and LinkedIn, as well as microblogging tools like Twitter. Examples are given of how VMware and Firefox have successfully used social networking to generate buzz around new products and drive downloads. The key takeaways are that companies should engage authentically across various social media platforms to build communities and encourage conversations that add value to their industry.
As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. 50% of all Internet traffic residing in social network sites and over 60% of search results in Google are blogs. Yet the question still remains, how does a business accurately implement and monetize social media. More importantly, what are the best applications to start with today and to include in their strategic plan down the road?
Internet digital business development talk at the University of Denver Franklin L. Burns School of Real Estate and Construction Management given by Jeff Bernard
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
How to use webcast linked in blog twitter facebook youtube to grow your businesssammynicole
The document discusses using various social media platforms like blogs, webcasts, LinkedIn, Twitter, Facebook and YouTube to grow sales. It outlines strategies for identifying target prospects, capturing their information in real time, and following up immediately to keep products and services top of mind. It also summarizes strengths and weaknesses of different applications for tasks like communication, presentations, business intelligence and contact information gathering as part of an integrated social media business solution.
Social Media Sales Growth At Warp Speedjerrygerhardt
The document discusses components for building, launching, and generating new revenue streams through social media within 3 business days. It outlines key social media platforms and applications needed like LinkedIn, Twitter, BrightTalk, Dreamweaver, Jigsaw, Group Mail, Blog Bridge and HootSuite. It provides details on how to use each component to obtain contacts, effectively communicate, gain business intelligence and track sales leads. The overall goal is to provide organizations a complete turnkey social media business strategy up and running quickly.
How To Generate Social Media Business Sales at Warp Speed!
Description:
How To Generate Social Media Sales At Warp Speed
Description:
In this webcast we:
1) Remove all the clutter and confusion as to which are the most effective social media sales tools growth tools on the market today
2) We then show you how to build or develop these tools into an integrated Social Media Sales Growth System
3) We show you how to automate the system so it brings a Continuous Stream of New Sales Opportunities that your Sales Team
4) We show you How to convert these New Targeted Sales Leads into a New Profitable Revenue Stream
If you\'re looking to build or develop a Social Media Sales Growth System that can produce increased revenue in Less Than 3 Days!....
Then this is the webcast for you!!!!!
An explanation of the many advantages to adding Web 2.0 (social media) elements into your Website. The biggest being the competitive advantage of adding fresh, SEO friendly content to your Website and meeting the demands of the Web user.
This document discusses various social media and communication applications that can be used as part of a comprehensive "Social Media Business Solution". It outlines strengths and weaknesses of tools like blogs, webcasts, business networking platforms, sales intelligence applications, messaging services, and electronic presentations. It emphasizes how an integrated system can provide daily qualified leads, contact information, and ways to connect with target decision makers.
This document provides an overview of digital marketing and how businesses can grow using digital channels. It discusses the evolution of digital technology and the internet from the 1980s to present day. It then defines digital marketing and highlights key digital channels like social media, blogs, video, and email marketing. Case studies are presented to illustrate how different companies have successfully used these channels. The benefits of digital marketing for businesses are outlined as measuring success, building trust, engagement, growing client base, and building reputation online. Businesses are advised to integrate different digital channels and apply traditional marketing principles to the new digital space.
Business Exchange Digital Marketing Presentation Glow Creative & VirtuosoGlowCreativeMarketing
Digital Marketing presentation delivered by Glow Creative Marketing & Virtuoso Digital Marketing at the Sage Gateshead as part of the Business Exchange North East show 2011.
The document outlines a three-tiered social media and web strategy for IBM Cloud Computing: 1) Drive awareness of IBM's cloud solutions through optimizing its website and distributing customer-centric content. 2) Differentiate IBM's messaging around security and reliability. 3) Implement a formal strategy to listen and engage through social media channels like LinkedIn, Twitter, YouTube and a cross-functional team. Key to success is a customer-centric approach and internal alignment around the strategy.
Digital marketing is evolving rapidly with new trends and opportunities. Brands need to engage consumers through various online channels like search, display ads, social media, and mobile. They should focus on acquisition, participation, and sharing to attract users and encourage engagement and advocacy. Measurement is also important to understand what's working best. While challenges exist, digital tools allow richer interactions if used strategically.
This document provides an introduction to Web 2.0 including:
- A brief history of the internet from its origins to the emergence of Web 2.0 characterized by user participation through blogs, social media, and user-generated content.
- Key aspects of Web 2.0 like its focus on users being able to both read and write/edit content through technologies like wikis and the social aspect of connecting users.
- Implications for businesses to authentically engage with online communities and maintain trust through their online brand.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
This document discusses how software companies can use social media for marketing purposes. It outlines the benefits of incorporating social networks like Facebook and LinkedIn, as well as microblogging tools like Twitter. Examples are given of how VMware and Firefox have successfully used social networking to generate buzz around new products and drive downloads. The key takeaways are that companies should engage authentically across various social media platforms to build communities and encourage conversations that add value to their industry.
As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. 50% of all Internet traffic residing in social network sites and over 60% of search results in Google are blogs. Yet the question still remains, how does a business accurately implement and monetize social media. More importantly, what are the best applications to start with today and to include in their strategic plan down the road?
Internet digital business development talk at the University of Denver Franklin L. Burns School of Real Estate and Construction Management given by Jeff Bernard
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
9. Why Use Social Media Low cost to enter Listening tool Manage and monitor your brand Free competitive research Build brand loyalty Make your customers advocates Direct & fast Convenient Personal Traffic to your company website Make Connections & generate leads
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15. Social Media in Msft Products SharePoint Outlook Windows Live Aggregator Microsoft Tag Xbox Live
16. Considerations.. Ownership Strategy Defining & measuring success Open forum – lack of control Megaphone approach – alienating your audience Time Investment Building Trust Blatant ‘Pimping’ Corporate vs. Personal Brand
17. Where to Learn more http://mashable.com/ Krishna De Anthony Quigley (Digital Marketing Institute) Irish Internet Association http://olearyanalytics.com/ http://www.huffingtonpost.com/ http://alt.engadget.com/ http://www.fastcompany.com/ http://www.flowtown.com/ Get on Twitter! Microsoft Updates (@simchabe)
Editor's Notes
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Generation Y, also known as the Millennial Generation, Generation Next, Gamer Generation or Net Generation,[1][2][3] describes the demographic cohort following Generation X.This generation generally represents an increase in births from the 1980s and 90sincreased use and familiarity with communications, media, and digital technologies
Make Connections & generate leads and better develop your business
LinkedIn is focused on being your ‘professional network’. Therefore, the main terms they use are contacts and recommendations. I’ve received emails from people thanking me for the recommendations and requests to be a contact- but what does that mean?Recommendation: An online- public- reference from an identified peer, coworker, supervisor or students that validates, confirms and even sometimes supports the work, attitude or skills of an individual. Why would you do this? This is a great opportunity to display to current and potential employers how other people feel and see your work.Contacts: This can get tricky. Think about this tool like a job networking tool- online. I probably won’t add my little brother’s best friend from junior infants that likes to talk about how we all used to go to Funderland together. We can be ‘friends’ (Facebook) but not contacts- unless he has a professional side to share.*Upgrading your account*Perception: when you are looking for a new job – true that is a powerful recruitment tool, but also is great for connecting people, sahring knowledge and managing a community + communications.*How I use it:BizSpark GroupConnect Group
2. Twitter is a micro-blogging site. What’s a micro-blog you ask? On this particular one, you can write anything- in 140 characters or less, and that includes spaces. On Twitter you have tweets, followers, people you follow, hashtags, direct messages (DMs) and retweets (RT).Tweets- This is a verb. This is what you do. Tweeting- is the action of posting your 140 character response to Twitter’s ‘What’s happening?’ question.Followers- these are people that want to get your posts and responses to Twitter’s perpetual question ‘What’s happening?’. When they ‘follow’ you, they want an interaction and connection.Following- This is the list of people that you are wanting to see answer Twitter’s question ‘What’s happening?’. This is a great time to ask yourself who or what industry you want to receive feeds from. Personally, I follow bloggers, local businesses and even some friends from college.Hashtags - When you put the ‘#’ symbol in front of a word, or consecutive words connected without a space; this will connect all the other hashtags with the same label . Example: working in education and technology? How about putting the ‘#edtech’ hashtag at the end of your posts to connect to other edtech topics? Or if you are a social media addict (like me ) or have industry information try ‘#socialmedia’.Direct Message (DM) – This is a message that you can send on twitter that only the recipient can see. You’re still limited to 140 characters though.Retweets (RTs)- This is an amazing thing actually. If you see a tweet that you like, find relevant to your followers, or would just like to share- you retweet. This can be done by selecting the ‘RT’ option on the actual tweet, or you can copy it into your ‘What’s happening?’ space type out ‘RT’ in front of the tweet and add an ‘@’ in front of the person that originally posted the content. It’s like giving credit. Click here for a sample.
Apps and clients for Twitter..DesktopMobileSharing picturesShortening linksTracking clicks
3. Facebook. This network was created in a Harvard dorm room. This is where people can have a ‘fun’ space to friend one another, share pictures and more. Some common Facebook lingo includes friended/friending/defriending/defriended, poke, message, status and tag(ged).Friend- Previously I said that I wouldn’t have my little brother’s best friend from junior infants that likes to talk about how we all used to go to Funderland together for a LinkedIn contact. On Facebook, it’s different. The goal here is to connect with people on a more personal, fun level. So, if someone ‘friends’ me they want to be connected to me. They can see my profile information, photos, posts that people make and more (unless I alter privacy settings, but that’s another blog post entirely). When it comes to defriending/defriended- that means that you’ve been dropped. So, depending on their settings, you won’t have access to their information anymore (Facebook can be a little dramatic).Poke- All this means is that someone virtually poked you and it will appear on your ‘home screen’. This isn’t a bad or derogatory thing, it’s just for fun. Personally, I have poking wars… and a few have lasted about 5 years now.Message- This is another way to contact a person, a group or a group of people directly. If you only want a certain group, person or fan base to receive a message, this is the option for you.Status- This is a box that is next to your name. Like twitter, it asks you to answer a question: ’what’s on your mind?”. People can read:Tag(ged)- This is can be one of two things. 1) Someone posted a picture and connected it to you, so you better make sure it is you, and you don’t mind being connected, or 2) you’ve been tagged in a status update! You can only be tagged in either case by your ‘friends’
Where does Social Media Sit in the Organisation?Marketing?IT?Create a Social Media Committee
It may have launched to college students just a few short years ago but now the average age of Facebook users is 38 with 61 per cent of its users 35 or older. The team at Flowtown, a social media marketing company, have created a fascinating info-graphic that shows the demographics of the most popular social networking sites.