This document summarizes an opportunity analysis project for a collaborative learning cloud called SkillOut. It includes sections on the project overview, application mockups, market size estimation and assumptions, market potential, interviews and surveys conducted, lessons learned, and introductions of team members. The project aims to create a new innovative education system using today's technologies and learning about neuroscience to meet tomorrow's needs by tearing down walls of the current system. Market size estimates 500 universities with 4.5 million students subscribing and paying monthly and annual fees, with additional revenue from customization, hosting, and other knowledge providers. Surveys found students want better syllabi and reputable providers, while providers want increased motivation and easy to use platforms.

1. SkillOut.com
Collaborative Learning Cloud
Opportunity Analysis Project (OAP)
Being Agile
venture-lab.org

2. Road Map
Project Overview
Application Mockups
Market Size Estimation (With some statistical figures support)
Market Size Estimation – Assumptions
Market Potential (TAM SAM SOM)
Market Size Estimation – Conclusion
Fact to Face Interviews and Surveys – Questionnaire Highlights
Business Domains – Planned and Surveyed
Survey Results
The Real Pain of Customers
Lessons Learned
Team Members Introduction

3. Project Overview
The Skillout – Collaborative Learning Cloud is a
proof of new innovative ideas helping tear down
the walls of the current education system.
We must invent a new system from scratch
● with the new technologies from today,
● using the latest knowledge about learning
(neuroscience), and
● taking into account the needs of tomorrow.

4. Please CLICK HERE to view the Project Detail
Please CLICK HERE to view our Business Model Canvas
Please CLICK HERE to view our Customers Interview
Questionnaire
Please CLICK HERE to visit the skillout.com site (English)
Please CLICK HERE to visit the skillout.com site (Russian)
Project Overview

5. Application Mockups
Try our prototype out!
http://indigo.infragistics.com/html/prototype/UZBFTE1K.html

6. Market Size Estimation
We serve a multi-sided market:
● Students (people wishing/who need to learn)
and
● Knowledge providers (universities,
companies, government, consultants, NGOs,
etc.)

7. Market Size Estimation –
Assumptions
The ever accelerating pace of innovations
● requires professionals to learn a lifetime;
● obliges educational institutes to constantly
upgrade their curricula;
● requires companies to launch their products
simultaneously with the respective course.
This is impossible to be achieved with a system
based on classroom.
All the world needs a new learning platform!

8. Market Potential
(PAM TAM SAM SOM)
Universities &
Students 153,000,000 Students
81,000,000 Students
18,000,000 Students
4,500,000 Students
Obs: All interviewed students were willing to pay to get access to our platform

9. Market Potential
(PAM TAM SAM SOM)
Our consumer segment is not restricted to
universities and its students.
All providers of knowledge and everyone
interested in assimilating it are part of our total
available market (TAM).
In times of continuous innovation this means
most organizations and all active professionals.

10. Market Size Estimation –
Conclusion
500 Universities with 4,500,000 students
attending 2,000 courses.
Monthly subscription of US$100 per course +
US$1 per student = US$4,700,000/month
+ customization service + hosting + students annual fee + other
knowledge providers + advertizing + ...
we are sure that learning platforms are the
future of social media!

11. Fact to Face Interviews and Surveys.
Questionnaire Highlights
Students Questionnaire:
● Do you use online learning platforms?
● What is lacking for you to use such
platforms?
● Which features you miss on the platforms
you use?
● What kind of functionality / service / offer
would you be willing to pay?
● What do you think about our value
proposition for students?

12. Fact to Face Interviews and Surveys.
Questionnaire Highlights
Knowledge Providers Questionnaire:
● Is your Institute currently providing any
online courses?
● What are the challenges you faced in
launching of the Online courses?
● What advantages do you think the online
course will provide to you?
● What do you think about our value
proposition for knowledge providers?

13. Business Domains –
Planned and Surveyed

14. Business Domains –
Planned and Surveyed

15. Business Domains –
Planned and Surveyed

16. Survey Results
We are conducted 36 interviews on the 4
continents and in the 7 countries from 3
different target segments: students, teachers
and professionals.
The result our survey further increased our
conviction that is really worth pursuing as a
startup. The entire world needs a new learning
platform!

17. Survey Results
We must invent a new education system from
scratch:
– with the new technologies from today,
– using the latest knowledge about learning
(neuroscience),
– taking into account the needs of tomorrow.

18. The Real Pain of
Customers
Students:
● Limitations of self-teaching
● Overcrowded classrooms
● Little collaboration between peers
● Lack of overview of the courses offered and
the courses in progress.

19. The Real Pain of
Customers
Knowledge providers:
● Resource constraints (teachers, classrooms,
monitors, etc.).
● Lack of understanding of the online learning
environment.
● Little collaboration between peers
● They identify the need for a new approach to
teaching but do not know how to evolve.

20. The Real Pain of
Customers
Employees/Professionals:
● I can't leave my job to take a long course
because of my responsibilities.
● The normal courses which will take almost 5
days is not enough for me to learn about any
new topics rather just to know a highlighted
information.
● The normal Courses way of teaching is not
fun as the project based online courses
which I can take online.

21. Lessons Learned
From students:
● Courses need a good syllabus, so students
can evaluate it.
● Knowledge providers must have a good
reputation.
● High level Contents and/or internationally
recognized certification that are relevant to
their professional activity.
● Exclusive content and/or certification.

22. Lessons Learned
From knowledge providers:
● The online education platform must help
increasing student motivation.
● The platform must be user friendly for both
students and content providers.
● The platform needs to demonstrate
efficiency in learning to eliminate skepticism
about online learning.

23. Lessons Learned
Form Employees/Professionals:
● Some employees/Professionals like the
regular way of courses because it can give
them focus in the course.
● Some are afraid that they will be dragged out
and in from the course from their
management to fix some issues because
they can play the course at anytime.
● Some are afraid they won't be able to take
day off for the course so they got to do it
after working hours.

24. Lessons Learned
From employees/professionals:
● for some professionals going out of work and
take a regular course will give them a depth
network with their classmates.
● Some are afraid that the certification won't
be approved in their working environment.
● Lack of commitment because they got the
materials and they can play it at anytime.

25. Team Members
Introduction
Olya Zakharova – Ph.D. in Economics, two master degrees in
Economics and Computer Sciences, Associate Professor in
Kharkov National University of Economics, leading the team with
her vision of future quality education.
Azhar Mateen – Co-founder of three companies, having master
degrees in business and computer sciences, he is backed-up by a
diversified business & technologies experience.
João Teixeira Soares – A valuable team member supporting by
providing his IT expertise from Germany.
Auguste Yeboue – Adding to the team geographic and skills
diversity. An experienced African IT project manager who did an
MBA to add fun to his life !

26. Farhan Ahmed Hashmi – A Techno Commercial Professional
basically a Computer Engineer with an MBA, works as a Products
and Strategy Manager in a leading telecom operator in KSA.
Suresh Belur – An Entrepreneur from India looking to learn and
collaborate.
Zuhair Sagga – More than 4 years Solution/Software Developer with
vast background of business development/modeling, database
design and stakeholder engagement skills and expertise acquired in
public and private sectors. Love to have FUN while working.
Eric Karwowski – An Entrepreneur and founder of two companies.
Student at Stanford's Innovation and Entrepreneurship Program.
Manager and IT professional working with the largest companies in
the world.
Team Members
Introduction

27. "Online education is the future of professional
continual education"
Prof. Amin Saberi Interviews President John Hennessy of Stanford University at 13
min 34 s, Available at https://www.youtube.com/watch?
v=3v1Ac1Wx6Co&feature=player_embedded#!