Youngilab is analyzing creating a smartphone application called CustomPhone to address the problem of customers not being able to easily provide feedback to businesses. The app would allow customers to express their feelings about a service with just 3 clicks on their phone and influence changes without confrontation. This would provide value to both customers, by giving them a voice, and businesses, by gaining important customer feedback and data to improve services. Market research shows the total available market for customer data solutions is $446 million globally with an estimated 20% annual growth rate, and the target market segment in Czech Republic and Slovakia is $5 million.

1. OPPORTUNITY ANALYSIS
PROJECT
(YOUNGILAB,
CUSTOPHONE)

2. Team
Andrej Marian Andrej
Business Operations IT

3. Problem I
Creation of new jobs
“Governments have come to
High youth unemployement the view that their influence
on their economies is
greatly weakened in a
globalizing world and now
put great emphasis on
business start ups and
entrepreneurship to
generate jobs and
growth.“ Séan Rickard, director of
the full-time MBA program at Cranfield
School of Management from 2006-
2011.
Many trends to watch for
entrepreneurs in todays world

4. Solution I
For entrepreneurs and managers who seek for creative ideas
in IT/Energy/Marketing, Youngilab is Crowd sourcing service
using creative and innovative potential of students and young
professionals.
Unlike classic business consulting we provide a cheaper
alternative, we focus on fresh creative and innovative
solutions and along with our customers try to give young
people a chance to gain relevant working experience.

5. Business Model I
We interviewed, surveyed 29 responses (18 from potential users, 11 from potential
customers. We also analysed 3 competitors (FreshMinds, MBA&Co, Studentive).
Partnerships Activities Value propositions Customer Customer Segments
Relationship
Students (18-35years) of IT, Reward innovation, For students = way to earn Students (18-35years) of IT,
Energy and Business. creativity and initiative. money, valuable Students = presentations, Energy and Business.
experience, contact with education
Innovative Entrepreneurs Secure added value for employers. Small-medium enterprise
and Managers. managers. Managers = loyalty directors and founders.
For managers = fresh programs, referrals, word of
University and Grammar Maintain contributions. business ideas, innovative mouth Corporate managers of IT,
school Teachers of and creative solutions, Shared services, Corporate
Business, IT and Resources future employees. Distribution development and
Enegetics. Marketing.
Web platform. www.youngilab.com
Area experts in IT, Energy
and business. direct sales (direct
Creative, active contributors. mails/meetings)
Costs Revenue
IT, Marketing, HR Share (%) of each sold project, Subscription fees for managers
Customer data analysis

6. Results Business Model I testing
We decided not to pursue this opportunity after
listening to competitors active in this area
• After listening to competitors active in this area
• Due to low scalability of the business and high demand on
acquiring each new project
But we sticked to the idea of crowdsourcing
• Brainstormed,
• And discovered new opportunity
• Market is worth $460 mil. With estimated growth 20%

7. Problem – Customer Feedback
Staff is not open for Employees can be tired
feedback sometimes sometimes
Giving a feedback can be They might undergo
dangerous difficult period
Sometimes nobody is Not every employee cares
willing to listen about customer
...so companies are still loosing a lot of feedback from customers...

8. Solution – smartphone application
Feedback can be friendly You do not have to:
 Argue with anybody
 Feel unconfortable
 Vaste time waiting
And yet you can:
 Express our feelings
Just 3 clicks in a smarthphone  Give feedback to somebody
who cares
 Change things

9. Business Model Canvas
Partnerships KeyActivities Value propositions Customer Customer Segments
Relationship
B2C companies Motivating contributors For Users = option to Users = customers
Smartphone producers Data analysing express their feelings Users = website having smartphones
Customer bodies about the service and dashboards, prize
ifluence it , win presents. competitions Customers = B2C
companies, owners,
For B2C companies = Customers = website heads of customer
feedback from feedbacks, direct service
customers, customer contacts
Key Resources data analysis, service Distribution
quality monitoring tool,
Website, smartphone differentiation by Smartphone app
developer. Data analyst. improved customer Website
experience.
Costs Revenue
IT, Marketing Selling of subscriptions, period and one-off reports to B2C
companies

10. Users (Smatphones)
Smartphone
users World
(460 mil. )
Smartphone
users Europe
(150 mil.)
Smartphone With estimated growth
users in 20% YoY for next 3
Slovakia and
the Czech years
Republic
(5 mil.)

11. Market (Consumer Data Industry)
Total available • Customer data solutions
With estimated growth market • $446 mil. (2010)*
20% YoY for next 3
years
• B2C companies, CZ, SK
Served available ( Revenue/Customer =
100$)
market • $50 mil.
• Target B2C, big
companies not
Target market individuals in CZ, SK,
10% market share
• $5 mil.
*Gartner (2011): Forecast: Master Data Management, Worldwide, 2010-2015

12. Customer segments (Potential)
Beauty, healthcare Restaurants Hotels
Transport Utilities Telecomunications

13. Products
Online Monthly One-off
dashboard report analysis