This document proposes an online platform called "Educate Me" that helps users easily find, compare, and choose professional education courses and providers. It describes the current challenges users face in selecting courses, and outlines the platform's solution to curate provider ratings, reviews, and key information in one place. Revenue models involve charging providers for leads and subscriptions. The founders have validated the idea with interviews and have a plan to market initially through industry connections and affiliates. The goal is to be a "TripAdvisor for education" that simplifies the course selection process.

1. Educate Me

2. The Problem:
Currently, finding a good course
presents a challenge in professional
education
“Took me couple of months to commit to a course – I just couldn’t choose”
“My employer told me to upskill in digital marketing – but didn’t tell me
where to do it”
“Google gave me 2 million results for simple presentation skills courses”
“I am sure I can ask my friends on Linkedin if I need to choose a good course
but I don’t always know who did what”
“We would like to explore online platforms for staff training. But there is a lot
of crap out there so I will just use whoever I’m using for the last 5 years”

3. The Problem
HOW DO YOU CHOOSE YOUR
SERVICE PROVIDERS?

4. The Solution:
• Online platform that enables
users see, compare, choose and
contact course providers that
can cater for their specific
educational needs. Trip Advisor
for Education sector

5. Solution - specifics
• Choose location, subject, type of provider and
specify your budget
• Research providers who meet your search criteria
• All information you need in one page: courses
offered, prices, contact details, locations, download
application forms
• See reviews by current students and alumni
• See course structure and modules
• Ask provider questions through messenger
• Leave reviews
• Create “My success pathway”

6. Customer segments:
Who has the problem?
Users:
• Professionals wanting to upskill
• Business leaders wanting to upskill teams
• Internal training departments looking for training
providers
Providers:
• Smaller providers with tighter marketing budgets
• One-man shows
• Big players whose websites suck navigation-wise,
aren’t able to track conversion rates

7. Unique value position
• Curated Ratings and Reviews
• Only vetted (quality providers)
• All information in one spot
• Easy search and filter tools
• “Pockets” and “bookmarks” – store information
• Comparison tools
• Contact providers and store communication on the platform
(messenger)
• Tools to help providers measure online conversion rates and
deliver “hot” leads. Help providers save on student services
teams by equipping users with right information

8. Validation
 300 face to face interviews with
different potential users
 30 interviews with business leaders
 Several (but not hell of a lot) interviews
with trainers – will be drilling down this
way further

9. Channels
FOCUS - NOW
• Industry connections
• Affiliate marketing – working on JVs
• Social media groups – in making
FOCUS - FUTURE
• JVs with online platforms, employers and
startups in team development/HR space

10. Potential Revenue Model
Cost per lead-
providers
Subscription -
providers
Subscription fee
– users
(businesses)
Subscription for
users
(individuals_
Charging
providers cost
per lead onto
their website
Charging
monthly
subscription fee
dependant on
the number of
courses
represented
Subscription fees
for
business/internal
training
departments
Subscription fees
for added value
– articles, latest
courses,
discounts, hot
seat alerts

11. Other areas
• Software to help trainers manage their
online courses – create, edit and push
content through API to various platforms,
track performance and income;
• Software allowing managers and
employees assess training needs and
connect to great providers;
• Helping bigger training providers better
track online conversion rates

12. Competition
• Goranku.com provides a tool to search
information on US based universities that
provide a certified online degrees.
• Skilledup.com - provides a tool helping to
choose online courses from different
providers.
• 3. Noodle.org - helps to find information on
educational providers.
• 4.AU: comparecourses.com.au,
hotcourses.com.au, coursefinder.com.au.

13. Team Behind It
• Marina – HR, marketing, team building,
MV
• Andrew – project management,
mobile apps, user experience,
marketing
• Sam – web development, user
experience.
All of us have domain experience in
education sector

14. THANK YOU 