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Caption Writing
A step-by-step guide
to writing award-winning
(thorough and informative)
photo captions
Types of captions
   Identification bar:
       simply who is in photo
   Cutline:
       who is doing what
   Summary:
       Who, doing what, when, where, why
More types of captions
   Expanded:
       Who, doing what, when, where, why, how & quote
   Quote:
       Just a quote from the person that explains doing
        what, when, where, why, how by the who of the
        photo
   Group Identification:
       A listing of everyone in a group photo
   Montage Caption:
       In a photo montage, photos are numbered and
        captioned or cutlined according to space available
Extended caption vs. Cutline
 Cutlines are simply the present tense
  sentence (this is standard newspaper
  captioning)
 Captions can be a variety of lengths and
  contain a variety of information.
 There are different kinds of captions, but
  all require investigation to do properly.
Step 1
   Investigate every picture as it is being
    taken
     Photographers should be reporters, too, and
      they should be expected to and prepared to
      gather information
     Reporters shouldn’t let photographers go out
      alone- the job belongs to both of them, and
      they can be gathering more information while
      the photographer shoots things
Step 2
   Reinvestigate each picture that will be used.
       Find out who is doing what in the picture
       Find out what was going on before and after the
        picture was taken
       Find out when and where the event took place
        and be able to explain why that might be
        important to the story of the year
       Find out why this event was taking place and
        how it represents all the other events of the year
        or why this event was special
Step 3
   Set aside time (5-10 minutes is good) to
    talk to the people in the photograph.
     DO NOT ask for a quote!!!
     DO NOT tell them you want to interview
      them.
     DO NOT expect them to give you the best
      story ever if you give them less than 10
      seconds to think about it.
Step 4
   Assemble the caption’s 4 parts:
     Lead-in (photo headline)
     Present tense sentence

     Past tense sentence

     Quote
Lead-in or mini-headline
 Catchy phrase or clause
 Immediately relates the caption to the
  photo with a visual-verbal connection
 Can be visually different from rest of copy
Present Tense Sentence
 Provides quick and easy to read
  information about who is doing what in
  the picture.
 Each of these sentences should open
  differently
Past tense sentence
 Adds more information about the
  circumstances surrounding the picture’s
  event.
 Provides the when, where, why, or how of
  the photo or the event.
Quote
 This can be either from a person in the
  photo or a person related to the action of
  the photo.
 This should add information that isn’t
  already in the other two sentences.
 This should be something nobody else
  could say about the event.
Identification Bar (ident)
                     John Smith (11)
                     Junior John Smith
                     Team captain John
                      Smith (11)
                     Leading scorer John
                      Smith (11), team
                      captain
Cutline
             John Smith (11)
              scores the winning
              goal in the state
              basketball
              championship game.
             In the state finals,
              junior John Smith
              scores the winning
              basket.
Summary
             In the state finals,
              John Smith (11)
              scores the winning
              two-point shot,
              defeating the
              Bonanza Bengals
              102-100 at the Lawlor
              Events Center Feb.
              11.
Expanded
              Slam dunk… Making the final
               basket of the season against
               the Bonanza Bengals, junior
               John Smith sealed the fate of
               the team at the Lawlor Events
               Center Feb. 11. Smith sunk
               the winning shot as the buzzer
               sounded, ending the game
               102-100. “It was like time
               stood still. I didn’t think it was
               really like that in real life; the
               shot felt like it was in slow
               motion- like in the movies,”
               said Smith.
Quote
           Slam dunk… “Making that
            shot was amazing. Who
            would have thought the
            state game would be so
            close? When I made that
            basket, it was like time
            stood still. I didn’t think it
            was really like that in real
            life; the shot felt like it was
            in slow motion- like in the
            movies,” said team captain
            John Smith (11) after the
            102-100 win Feb. 11.
Group Identification
                    Boys’ varsity basketball:
                     (Front) Bob Smith, John
                     Smith, Randy Smith, James
                     Smith,
Montage Caption
               (Top Left) Diana Lang (10) has
                been involved in gymnastics for
                ten years.
               (Top Right) Asa Aninao (12)
                began his martial arts career
                with a coupon for free lessons.
               (Bottom Right) Robert Villegas
                (11) skateboards almost every
                day after school.
               (Bottom Left) Seniors Hillary
                Hershenow, Samara Nilson and
                Peg Malloy warm up at the
                barre before dance class.
Questions & Answers
Liz Walsh, M.J.E.
ewalsh@washoe.k12.nv.us
(775) 321-3133
395 Booth St.
Reno, NV 89509

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Caption writing

  • 1. Caption Writing A step-by-step guide to writing award-winning (thorough and informative) photo captions
  • 2. Types of captions  Identification bar:  simply who is in photo  Cutline:  who is doing what  Summary:  Who, doing what, when, where, why
  • 3. More types of captions  Expanded:  Who, doing what, when, where, why, how & quote  Quote:  Just a quote from the person that explains doing what, when, where, why, how by the who of the photo  Group Identification:  A listing of everyone in a group photo  Montage Caption:  In a photo montage, photos are numbered and captioned or cutlined according to space available
  • 4. Extended caption vs. Cutline  Cutlines are simply the present tense sentence (this is standard newspaper captioning)  Captions can be a variety of lengths and contain a variety of information.  There are different kinds of captions, but all require investigation to do properly.
  • 5. Step 1  Investigate every picture as it is being taken  Photographers should be reporters, too, and they should be expected to and prepared to gather information  Reporters shouldn’t let photographers go out alone- the job belongs to both of them, and they can be gathering more information while the photographer shoots things
  • 6. Step 2  Reinvestigate each picture that will be used.  Find out who is doing what in the picture  Find out what was going on before and after the picture was taken  Find out when and where the event took place and be able to explain why that might be important to the story of the year  Find out why this event was taking place and how it represents all the other events of the year or why this event was special
  • 7. Step 3  Set aside time (5-10 minutes is good) to talk to the people in the photograph.  DO NOT ask for a quote!!!  DO NOT tell them you want to interview them.  DO NOT expect them to give you the best story ever if you give them less than 10 seconds to think about it.
  • 8. Step 4  Assemble the caption’s 4 parts:  Lead-in (photo headline)  Present tense sentence  Past tense sentence  Quote
  • 9. Lead-in or mini-headline  Catchy phrase or clause  Immediately relates the caption to the photo with a visual-verbal connection  Can be visually different from rest of copy
  • 10. Present Tense Sentence  Provides quick and easy to read information about who is doing what in the picture.  Each of these sentences should open differently
  • 11. Past tense sentence  Adds more information about the circumstances surrounding the picture’s event.  Provides the when, where, why, or how of the photo or the event.
  • 12. Quote  This can be either from a person in the photo or a person related to the action of the photo.  This should add information that isn’t already in the other two sentences.  This should be something nobody else could say about the event.
  • 13. Identification Bar (ident)  John Smith (11)  Junior John Smith  Team captain John Smith (11)  Leading scorer John Smith (11), team captain
  • 14. Cutline  John Smith (11) scores the winning goal in the state basketball championship game.  In the state finals, junior John Smith scores the winning basket.
  • 15. Summary  In the state finals, John Smith (11) scores the winning two-point shot, defeating the Bonanza Bengals 102-100 at the Lawlor Events Center Feb. 11.
  • 16. Expanded  Slam dunk… Making the final basket of the season against the Bonanza Bengals, junior John Smith sealed the fate of the team at the Lawlor Events Center Feb. 11. Smith sunk the winning shot as the buzzer sounded, ending the game 102-100. “It was like time stood still. I didn’t think it was really like that in real life; the shot felt like it was in slow motion- like in the movies,” said Smith.
  • 17. Quote  Slam dunk… “Making that shot was amazing. Who would have thought the state game would be so close? When I made that basket, it was like time stood still. I didn’t think it was really like that in real life; the shot felt like it was in slow motion- like in the movies,” said team captain John Smith (11) after the 102-100 win Feb. 11.
  • 18. Group Identification  Boys’ varsity basketball: (Front) Bob Smith, John Smith, Randy Smith, James Smith,
  • 19. Montage Caption  (Top Left) Diana Lang (10) has been involved in gymnastics for ten years.  (Top Right) Asa Aninao (12) began his martial arts career with a coupon for free lessons.  (Bottom Right) Robert Villegas (11) skateboards almost every day after school.  (Bottom Left) Seniors Hillary Hershenow, Samara Nilson and Peg Malloy warm up at the barre before dance class.
  • 20. Questions & Answers Liz Walsh, M.J.E. ewalsh@washoe.k12.nv.us (775) 321-3133 395 Booth St. Reno, NV 89509

Editor's Notes

  1. Photographers should have investigative skills and should be writing or recording information about what they are shooting. Reporters should accompany photographers on assignment to get background information on all pictures and their surrounding events.
  2. To make sure captions are accurate, you need to confirm the information given by photographer or reporter with the actual person in the picture Not just the who and doing what, but the why and how as well as the when and where
  3. Kids and adults alike will give you much better material if you make them feel comfortable- tell them you just want to talk to them for a few minutes. Then remember that it’s okay if they don’t respond immediately, or if they don’t give you complete sentences or thoughts. Keep asking questions until they give you enough material to write the picture’s entire story.
  4. These four parts can be moved around, switched, changed, lengthened or shortened according to the book’s style and the caption’s physical space and location on the spread.
  5. Headlines for pictures are not required, but they make it very easy to connect the pictures to their stories. Dropped caps or colored lead-ins are very popular in design, but they can limit the number of words or letters allowed in your leads, so be careful.
  6. Sentences should open with subject, prep phrase, adjective phrase, infinitive phrase, noun clause, adverb phrase, etc.
  7. You need to already have talked to people before you get to the caption writing process. Those interviews’ materials will be the stuff you choose from when you are writing the quote part of the caption. If you can’t talk to to the person in the photo, talk to someone related to the action of the photo (talk to the teacher if the kid isn’t available).
  8. This can be any combination of identifying material you have room for in your spread.
  9. This should say who is doing what in the photo. It is more like what you might read in a newspaper than in a yearbook, but it works in text-limited spaces.
  10. This gives a brief overview of the events that occurred before and after the picture was taken- kind of like a time capsule.
  11. This is a fully expanded caption. You should use this format for competitions and competition-style yearbooks. It provides the most information possible and gives information to the reader that cannot be gleaned from reading the story.
  12. Sometimes what the person says is just so perfect there is no reason to muck it up by adding the reporter’s words. In such cases, a quote-only caption is perfectly accedptable.
  13. Start at the front, move left to right, identify everyone in the same manner, use parentheses to indicate row changes, do not put a period at the end but use commas to separate names of people.
  14. Identify each montage element as its own thing. You may use lead-ins to make this more interesting if you have the space. You do not necessarily have to use the location parentheses if you are always moving in the same direction and always starting at the same point, but lead-ins would help to make things clear in that case.