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WRITING A COLUMN
JULIUS M. SEGOVIA, MBA
COLUMN
§ COMMENTS
§ NEWS HUMOR
§ TIDBITS
§ UNUSUAL
§ UNKNOWN
§ INSIDE INFORMATION
§ PERSONAL VIEWS
§ STRONG OPINION
§ ULTIMATE ANALYSIS
§ The main job of the column is to INTERPRET
THE NEWS.
§ It emphasizes the MEAT OF THE STORY.
§ It highlights the BEHIND-THE-NEWS
DEVELOPMENTS.
§ The secondary function of the column is to
INFORM.
EDITORIAL OR COLUMN
§ An editorial is the collective view or
the stand of the newspaper and is
generally unsigned.
§ A column is the opinion of a writer,
which usually reflects only his or her
personal views. It is like an open
letter.
§Column has a
standard head
called a title,
and a byline.
§The one who
writes a column
is called a
COLUMNIST.
§ POLITICS
§ SOCIAL ISSUES
§ LIFESTYLE / FEATURES
§ SPORTS
§ ENTERTAINMENT
§ SCIENCE AND DISCOVERIES
§ TECHNOLOGY
SPECIAL TASKS OF A COLUMNIST
§ SERVES AS THOUGHT LEADER
§ BUILDS AN INFORMED AND INTELLIGENT PUBLIC
OPINION
§ BE A GUIDE TO UNTANGLE THE MAZE OF FACTS
§ PROVIDES THE ‘MISSING LINK’ IN A NEWS STORY
How do you write a column?
§ PURPOSE (WHY are you writing?)
§ AUDIENCE (WHOM are you trying to reach?)
§ CONTENT (WHAT will your column discuss?)
§ STRUCTURE (HOW will it get to your audience?)
When writing a column, consider…
§ TOPIC AND THEME
§ RESEARCH
§ OPENING AND ENDING
§ VOICE
§ REVISION
COLUMN SUGGESTIONS
DDO
§ Give the reader timely,
helpful information.
§ Write on a regular schedule.
§ Write simple and short
sentence-paragraphs.
§ In personal columns, use
local names and places.
§ Use quotes and references.
§ Learn the difference
between a column and a
news story.
DON’T
§ Use technical or complex
words.
§ Talk in jargon or unfamiliar
terms.
§ Talk about one topic
constantly.
§ Include too much detail or
material.
§ Refer to yourself as a third
person (this author, your
reporter).
REMEMBER…
§ CONTEXT
§ OPINION
§ LANGUAGE
§ UNIQUE
§ MOVE
§ NATIVE
TIPS IN COLUMN WRITING
§ Write the way you talk.
§ Uncover a ‘lead’ that will get the attention
of your readers.
§ Use a catchy title.
§ Write about people.
§ Write simply.
§ Don’t weigh your column down with too
much detail.
TIPS IN COLUMN WRITING
§ Use a variety of material, not just one
subject.
§ Jot down names, ideas, reactions, and
impressions when visiting places.
§ Remember the people you’re talking to.
§ Be timely.
§ Always get your column to the editor
on schedule.
CATCHY HEADLINES
§ NO TO TRASH-LACION
§ Be RICEponsible
§ Kagat ng Langgam
§ Malas ang Pogi
§ FOOD na nakaka-GOOD MOOD
END
JULIUS M. SEGOVIA, MBA
julius.segovia@gmail.com
JA Segovia
julius_segovia
julius_segovia

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Column Writing.pdf

  • 1. WRITING A COLUMN JULIUS M. SEGOVIA, MBA
  • 2. COLUMN § COMMENTS § NEWS HUMOR § TIDBITS § UNUSUAL § UNKNOWN § INSIDE INFORMATION § PERSONAL VIEWS § STRONG OPINION § ULTIMATE ANALYSIS
  • 3. § The main job of the column is to INTERPRET THE NEWS. § It emphasizes the MEAT OF THE STORY. § It highlights the BEHIND-THE-NEWS DEVELOPMENTS. § The secondary function of the column is to INFORM.
  • 4. EDITORIAL OR COLUMN § An editorial is the collective view or the stand of the newspaper and is generally unsigned. § A column is the opinion of a writer, which usually reflects only his or her personal views. It is like an open letter.
  • 5. §Column has a standard head called a title, and a byline. §The one who writes a column is called a COLUMNIST.
  • 6. § POLITICS § SOCIAL ISSUES § LIFESTYLE / FEATURES § SPORTS § ENTERTAINMENT § SCIENCE AND DISCOVERIES § TECHNOLOGY
  • 7. SPECIAL TASKS OF A COLUMNIST § SERVES AS THOUGHT LEADER § BUILDS AN INFORMED AND INTELLIGENT PUBLIC OPINION § BE A GUIDE TO UNTANGLE THE MAZE OF FACTS § PROVIDES THE ‘MISSING LINK’ IN A NEWS STORY
  • 8. How do you write a column? § PURPOSE (WHY are you writing?) § AUDIENCE (WHOM are you trying to reach?) § CONTENT (WHAT will your column discuss?) § STRUCTURE (HOW will it get to your audience?)
  • 9. When writing a column, consider… § TOPIC AND THEME § RESEARCH § OPENING AND ENDING § VOICE § REVISION
  • 10. COLUMN SUGGESTIONS DDO § Give the reader timely, helpful information. § Write on a regular schedule. § Write simple and short sentence-paragraphs. § In personal columns, use local names and places. § Use quotes and references. § Learn the difference between a column and a news story. DON’T § Use technical or complex words. § Talk in jargon or unfamiliar terms. § Talk about one topic constantly. § Include too much detail or material. § Refer to yourself as a third person (this author, your reporter).
  • 11. REMEMBER… § CONTEXT § OPINION § LANGUAGE § UNIQUE § MOVE § NATIVE
  • 12. TIPS IN COLUMN WRITING § Write the way you talk. § Uncover a ‘lead’ that will get the attention of your readers. § Use a catchy title. § Write about people. § Write simply. § Don’t weigh your column down with too much detail.
  • 13. TIPS IN COLUMN WRITING § Use a variety of material, not just one subject. § Jot down names, ideas, reactions, and impressions when visiting places. § Remember the people you’re talking to. § Be timely. § Always get your column to the editor on schedule.
  • 14. CATCHY HEADLINES § NO TO TRASH-LACION § Be RICEponsible § Kagat ng Langgam § Malas ang Pogi § FOOD na nakaka-GOOD MOOD
  • 15. END JULIUS M. SEGOVIA, MBA julius.segovia@gmail.com JA Segovia julius_segovia julius_segovia