The document provides guidance on writing a column, including: - The main job of a column is to interpret and highlight the most important elements of a news story. - A column expresses the personal views and opinions of the writer, unlike an editorial which expresses the views of the publication. - Effective columns have a consistent title and byline to identify the columnist. They cover topics like politics, entertainment and more. - Columnists serve as guides to help build public opinion and explain complex issues. When writing, they should define the purpose, audience, content and structure.