A designer employs strategies like headlines, photos, illustrations and typography to enhance readability and ensure design elements communicate effectively. An important part of design is establishing a framework with elements like margins, gutters and column grids to provide structure and organization to content. Every aspect of layout and design serves an important function in visually presenting information to readers.

1. MODULE 17: DESIGN 1

2. Design is an important editing function.
A designer employs several strategies to
enhance readability.

3. Words and photos communicate together.
Photographs show while captions tell.
Headlines grab while stories explain.
Illustrations communicate, not decorate.

4. DROP CAP
SECONDAR
Y
HEADLINE
PRIMARY
HEADLINE
STORY
CONTENT
MODULE
EYELINETIGHT
SPACING
CAPTIONSFOLIO/
FOLIO TAB
DOMINANT
PHOTO
COB
PHOTO
LAYOUT LINGO | Every design element serves an important function.
EXPANDED
SPACING
CONTENT
MODULE

5. Margins establish boundaries for the content.
The gutter runs down the center of the spread.
Column grids provide alignment and
organization.

6. Picas are the units of measure preferred in
graphic design.
Points offer more precision.

7. MARGINS
GUTTER
COLUMNS
FRAMEWORK | A design is built on a structure of guides including margins, gutter and columns.

8. MODULE 17: DESIGN 1