CavinKare was founded in 1983 by CK Ranganathan with an initial investment of Rs. 15,000. It started by identifying consumer needs for affordable yet high-quality personal care products. CavinKare launched successful brands like Chik shampoo and Nyle herbal shampoo to meet these needs. The company gained insights into new consumer segments and launched products like Fairever fairness cream and Meera herbal hair oil. CavinKare pursued a low-cost business model through outsourcing, packaging innovations like sachets, and wide distribution reach. Going forward, the company aims to increase market share in current categories and expand into new businesses like foods, soaps, and retail
Volkswagen installed software on 482,000 diesel vehicles sold in the US between 2008-2015 to trick emissions tests. The software could detect when the car was being tested and turned on full emissions controls, but turned them off during normal driving to improve performance and fuel economy. VW admitted nearly 11 million worldwide vehicles were fitted with similar "defeat devices", emitting nitrogen oxide levels up to 40 times the legal limit. US authorities can fine VW up to $37,500 per affected vehicle, totaling $18 billion. The scandal is a major setback that will severely damage Volkswagen's reputation.
SaleSoft, Inc was founded in 1993 to develop software that drives efficiencies in sales, marketing, and customer service processes. Their flagship product is PROCEED, a comprehensive sales automation system (CSAS). PROCEED automates the entire sales cycle from lead generation to post-sales support. SaleSoft is considering launching a new product called Trojan Horse, focused only on sales automation. Trojan Horse would offer quick entry into new customer accounts but could distract from PROCEED and cannibalize its sales. After analyzing the products, market, and financial projections, the recommendation is for SaleSoft to continue focusing on PROCEED due to its strategic alignment and greater long-term returns.
- The Lone Pine Cafe is presenting balance sheets as of November 2, 2005 and March 30, 2006, as well as an income statement for the year ended March 30, 2006.
- As of March 30, 2006 the cafe has $35,435 in capital, $18,900 in unsecured loans, and $50,755 in fixed assets. It has $55,918 in total assets.
- For the year ended March 30, 2006 the cafe had $43,480 in sales but $33,765 in expenses, resulting in a $9,715 profit. However, after paying $23,150 to partners, it had a $13,435 loss for the year.
Unilever is a multinational consumer goods company with over 40 brands focused on health and wellbeing. Dove is one of Unilever's personal care brands that has been sold since the 1940s. In the 1990s, Dove launched "The Campaign for Real Beauty" featuring real women of all ages and body types to promote positive self-esteem. While successful in building the brand, the campaign has also faced some controversy. The document discusses three options for Dove's direction: continue the campaign, focus on product benefits, or promote products while keeping real women in ads. It ultimately recommends the third option to address relying too heavily on activism while maintaining the campaign's strengths.
Nokia faced a recall of 46 million defective batteries in its BL-5C mobile phone model in 2007 due to reports of exploding batteries. To manage the large-scale recall, Nokia's logistics team set up a makeshift packing and shipping facility, hired temporary workers, and partnered with DHL to deliver replacement batteries directly to customers within 15 days of checking the battery number online. The recall was completed within the target timeframe through effective logistical solutions like using SMS services for replacements, establishing a toll-free number for customer support, and setting up a system to track outgoing and incoming battery replacements.
The document provides a history and overview of Royal Enfield motorcycles. It discusses how Royal Enfield originated in England in 1893 and gained popularity in India in 1955. It also outlines Royal Enfield's recent expansion globally and their interest in acquiring Ducati. The document analyzes Royal Enfield's position in the Indian motorcycle market and their main competitors like Bajaj. It discusses Royal Enfield's various models and marketing strategies to target adventure-seeking consumers.
CavinKare was founded in 1983 by CK Ranganathan with an initial investment of Rs. 15,000. It started by identifying consumer needs for affordable yet high-quality personal care products. CavinKare launched successful brands like Chik shampoo and Nyle herbal shampoo to meet these needs. The company gained insights into new consumer segments and launched products like Fairever fairness cream and Meera herbal hair oil. CavinKare pursued a low-cost business model through outsourcing, packaging innovations like sachets, and wide distribution reach. Going forward, the company aims to increase market share in current categories and expand into new businesses like foods, soaps, and retail
Volkswagen installed software on 482,000 diesel vehicles sold in the US between 2008-2015 to trick emissions tests. The software could detect when the car was being tested and turned on full emissions controls, but turned them off during normal driving to improve performance and fuel economy. VW admitted nearly 11 million worldwide vehicles were fitted with similar "defeat devices", emitting nitrogen oxide levels up to 40 times the legal limit. US authorities can fine VW up to $37,500 per affected vehicle, totaling $18 billion. The scandal is a major setback that will severely damage Volkswagen's reputation.
SaleSoft, Inc was founded in 1993 to develop software that drives efficiencies in sales, marketing, and customer service processes. Their flagship product is PROCEED, a comprehensive sales automation system (CSAS). PROCEED automates the entire sales cycle from lead generation to post-sales support. SaleSoft is considering launching a new product called Trojan Horse, focused only on sales automation. Trojan Horse would offer quick entry into new customer accounts but could distract from PROCEED and cannibalize its sales. After analyzing the products, market, and financial projections, the recommendation is for SaleSoft to continue focusing on PROCEED due to its strategic alignment and greater long-term returns.
- The Lone Pine Cafe is presenting balance sheets as of November 2, 2005 and March 30, 2006, as well as an income statement for the year ended March 30, 2006.
- As of March 30, 2006 the cafe has $35,435 in capital, $18,900 in unsecured loans, and $50,755 in fixed assets. It has $55,918 in total assets.
- For the year ended March 30, 2006 the cafe had $43,480 in sales but $33,765 in expenses, resulting in a $9,715 profit. However, after paying $23,150 to partners, it had a $13,435 loss for the year.
Unilever is a multinational consumer goods company with over 40 brands focused on health and wellbeing. Dove is one of Unilever's personal care brands that has been sold since the 1940s. In the 1990s, Dove launched "The Campaign for Real Beauty" featuring real women of all ages and body types to promote positive self-esteem. While successful in building the brand, the campaign has also faced some controversy. The document discusses three options for Dove's direction: continue the campaign, focus on product benefits, or promote products while keeping real women in ads. It ultimately recommends the third option to address relying too heavily on activism while maintaining the campaign's strengths.
Nokia faced a recall of 46 million defective batteries in its BL-5C mobile phone model in 2007 due to reports of exploding batteries. To manage the large-scale recall, Nokia's logistics team set up a makeshift packing and shipping facility, hired temporary workers, and partnered with DHL to deliver replacement batteries directly to customers within 15 days of checking the battery number online. The recall was completed within the target timeframe through effective logistical solutions like using SMS services for replacements, establishing a toll-free number for customer support, and setting up a system to track outgoing and incoming battery replacements.
The document provides a history and overview of Royal Enfield motorcycles. It discusses how Royal Enfield originated in England in 1893 and gained popularity in India in 1955. It also outlines Royal Enfield's recent expansion globally and their interest in acquiring Ducati. The document analyzes Royal Enfield's position in the Indian motorcycle market and their main competitors like Bajaj. It discusses Royal Enfield's various models and marketing strategies to target adventure-seeking consumers.
This document presents a case study on Dell and its business model. It summarizes Dell's history starting as a small PC company in 1984 and adopting a build-to-order model. It analyzes how Dell's low inventory model saved it significant capital compared to competitors. The document also examines how Dell funded its growth internally in the mid-1990s through increasing asset efficiency, reducing liabilities, and decreasing short-term investments. Finally, it provides a forecast for Dell's performance in 1997.
Maruti Suzuki India Limited is an automobile manufacturer in India and a subsidiary of Suzuki Motor Corporation of Japan. It has a 50% market share in the domestic car market and produced over 1.4 million vehicles in 2016. The document provides an analysis of Maruti Suzuki, including its profile, registered office, key people, shareholding pattern, products, competitors, and a SWOT analysis.
This document summarizes Lifebuoy's sustainability plan implementation in India. It discusses Lifebuoy's origins in England in 1851, its entry into the Indian market where it faced competition, and the problems it faced with declining sales by 2000-2001. In 2013, the Global Brand VP was tasked with doubling sales in 5 years while implementing Unilever's Sustainability Living Program. Various rural outreach and education programs were launched, and the brand was repositioned to focus on disease protection. Three options were considered for implementation in India: the KKD outreach initiative, a partnership in Madhya Pradesh, and an urban schools liquids initiative. The KKD initiative reached 17 million people by 2012, while the urban
Som case study - dont bother me i cant copeRajendra Inani
The document analyzes two production lines, Line A and Line B, that are currently producing below desired levels. For Line A, hiring two additional workers and running two hours of overtime daily is recommended to increase production from 315 to 420 units per day. For Line B, hiring one additional worker and running one hour of overtime is recommended to increase production from 140 to 210 units per day. Both solutions maintain over 85% efficiency while meeting production goals with minimal additional costs.
The document discusses optimizing the product mix at Panchtantra Corporation to maximize profit under various constraints. Mr. Ganesh must determine how many meters of Lungi and Shirting to produce. The objective is to maximize total sales profit. Constraints include loom days, yarn availability, sales limits, wages paid to weavers, and cash available. The optimal solution is found to be 6,970 meters of Lungi and 13,383 meters of Shirting given the cash constraint of Rs. 150,000. Wages and cash constraints limit the optimal profit while other constraints have slack.
Case Study of Marketing the Nissan Micra and Tata NanoHimanshu Arya
This is the Case Study on the Marketing the Nissan Micra and Tata Nano. Basically in it we've tried to use how the social media helps in the marketing.
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.
This document discusses the 4 P's of marketing strategy for Sunsilk shampoo in India. It provides details on the product range, pricing, promotion, and distribution strategies. Sunsilk offers various shampoo variants targeted at different hair needs that were co-created with 7 global hair experts. It uses value-based pricing and promotional campaigns involving celebrity endorsements. Hindustan Unilever distributes Sunsilk widely in India through a network of distributors and retailers to achieve a broad reach across urban and rural areas.
The document summarizes the costs of three products (X, Y, Z) for a company using different costing methods. Under direct labor hour allocation of overheads, product X costs Rs. 61, product Y costs Rs. 74, and product Z costs Rs. 38. Using machine hours and material handling for overhead allocation, the costs are Rs. 66.54, Rs. 57.62, and Rs. 58.05 respectively. Activity based costing allocates overheads based on cost drivers and calculates the costs as Rs. 53.31, Rs. 50.07, and Rs. 126.65 respectively. The differences in product costs are due to the different allocation methods used for overhead costs.
Yushan Bicycles, a Taiwanese bicycle manufacturer, established subsidiaries in Asia, Europe, and Australia as part of its international expansion plan. Yushan Australia (YA) was experiencing quarterly losses due to issues with hiring staff, warehouse space, and delayed deliveries compared to other subsidiaries. The document identifies problems with YA's sales and supply chain strategies and lack of trust between YA and headquarters. It provides recommendations for YA to target new customer segments in Australia, improve communication between subsidiaries, and give Hamilton more time to implement his strategies to prove effectiveness.
Ingersoll Rand manufactures stationary air compressors ranging from 3/4 to 6,000 hp. They use four distribution channels: direct sales force, independent distributors, IR distributors (Air-centers), and manufacturer's representatives. IR is introducing a new centrifugal compressor, the Centac-200, in the medium 200hp range. This market is currently dominated by Atlas Copco, which uses distributors. Three options for distributing the Centac-200 were considered: direct sales force, individual distributors, or Air-centers. Air-centers were concluded to be the best option as they are specialists who can focus on the niche oil-free compressor market and provide expert service, unlike individual distributors. This
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
The partnership was formed by Mr. and Mrs. Henry Antoine and Mrs. Sandra Landers, who had become acquainted while working in a Portland, Oregon, restaurant. On November 1, 2009, each of the three partners contributed $16,000 cash to the partnership and agreed to share in the profits proportionally to their contributed capital (i.e., one-third each). The Antoine's’ contribution represented practically all of their saving. Mrs. Landers’ payment was the proceeds of her late husband’s insurance policy.
HUL has expanded its rural distribution network through 4 phases:
1) Direct coverage of large villages through van-based routes.
2) Indirect coverage of smaller nearby villages through local distributors.
3) Operation Streamline established sub-distributors called "Star Sellers" to reach more remote areas.
4) Project Shakti engaged women's self-help groups as direct sales agents in small villages (<2,000 people). This network now covers over 500,000 outlets. HUL continues improving its rural distribution through technology, data collection, and targeted initiatives.
This document provides information on Unilever Bangladesh Ltd's marketing mix strategies for several of their popular brands. It discusses Unilever's product offerings, pricing, placement, and promotion tactics for Lux soap, Dove body wash, Surf Excel detergent, and Close-Up toothpaste. Unilever aims their products at mass market consumers as well as middle and upper class segments. They utilize various advertising channels, sales promotions, and community programs to promote brand awareness and loyalty. The report also provides a brief overview of Unilever Bangladesh's operations and their contributions to the local economy and society.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
The document discusses IBM's corporate governance and business ethics. It provides background on IBM's history dating back to the 19th century. It describes IBM's business structure, risk management processes, and focus on documenting controls, policies and risk assessments. The document also discusses IBM's operations in BRIC countries like India, where it has a long history and several regional offices. It outlines IBM's strategies of focusing on research and development, acquisitions, and using global centers of excellence.
Zara is a clothing brand known for fast fashion. It was founded in 1963 in Spain and opened its first store in 1975. Since then, Zara has expanded globally and now has over 2,000 stores in 96 countries. Zara's success is largely due to its ability to design and produce clothing in only two weeks in order to quickly respond to the latest fashion trends. It focuses on rapid production in small quantities, frequent store replenishments, and using its stores as a way to get customer feedback. Zara's core competencies include its vertical integration of design, production, and sales as well as its ability to quickly recreate fashion.
This document provides an overview of Unilever Bangladesh Ltd.'s marketing plan for their LUX beauty soap brand. It includes a situational analysis covering the market, competitors, SWOT analysis, and distribution channels. The marketing strategy section outlines objectives to expand into rural areas and target both males and females. It also describes product positioning, targeting urban middle and upper middle class consumers. Finally, it discusses the marketing mix of product varieties, pricing strategy, and extensive placement through warehouses and distributors.
Greenply Industries is an Indian company that manufactures wood and wood products like plywood and MDF. Some key points:
1) Greenply plans to demerge its MDF division into a separate company called Greenpanel Industries to focus fully on MDF.
2) Greenply is expanding production capacity for plywood, decorative veneers, and log peeling.
3) The Indian furniture industry is growing due to rising incomes and urbanization, and MDF is becoming more popular as a replacement for low-end plywood.
The document discusses operational research case studies for several companies including Digital Imaging which produces photo printers, Better Fitness Inc. that manufactures exercise equipment, and Hart Venture Capital which provides funding for software development projects. The case studies formulate linear programming problems to optimize objectives like profit maximization based on production constraints like available machine time and labor costs.
The document describes a linear programming problem to minimize costs for a pipe manufacturing company over 7 months. It provides production capacities, costs, demand forecasts, and inventory holding costs. The assistant formulates the LP with decision variables for regular and overtime production and inventory levels. The objective is to minimize total costs of production, inventory holding and meeting demand over the 7 months. The LP is set up and solved in a spreadsheet, finding the optimal solution that meets all constraints with a total minimum cost of $558,250.
This document presents a case study on Dell and its business model. It summarizes Dell's history starting as a small PC company in 1984 and adopting a build-to-order model. It analyzes how Dell's low inventory model saved it significant capital compared to competitors. The document also examines how Dell funded its growth internally in the mid-1990s through increasing asset efficiency, reducing liabilities, and decreasing short-term investments. Finally, it provides a forecast for Dell's performance in 1997.
Maruti Suzuki India Limited is an automobile manufacturer in India and a subsidiary of Suzuki Motor Corporation of Japan. It has a 50% market share in the domestic car market and produced over 1.4 million vehicles in 2016. The document provides an analysis of Maruti Suzuki, including its profile, registered office, key people, shareholding pattern, products, competitors, and a SWOT analysis.
This document summarizes Lifebuoy's sustainability plan implementation in India. It discusses Lifebuoy's origins in England in 1851, its entry into the Indian market where it faced competition, and the problems it faced with declining sales by 2000-2001. In 2013, the Global Brand VP was tasked with doubling sales in 5 years while implementing Unilever's Sustainability Living Program. Various rural outreach and education programs were launched, and the brand was repositioned to focus on disease protection. Three options were considered for implementation in India: the KKD outreach initiative, a partnership in Madhya Pradesh, and an urban schools liquids initiative. The KKD initiative reached 17 million people by 2012, while the urban
Som case study - dont bother me i cant copeRajendra Inani
The document analyzes two production lines, Line A and Line B, that are currently producing below desired levels. For Line A, hiring two additional workers and running two hours of overtime daily is recommended to increase production from 315 to 420 units per day. For Line B, hiring one additional worker and running one hour of overtime is recommended to increase production from 140 to 210 units per day. Both solutions maintain over 85% efficiency while meeting production goals with minimal additional costs.
The document discusses optimizing the product mix at Panchtantra Corporation to maximize profit under various constraints. Mr. Ganesh must determine how many meters of Lungi and Shirting to produce. The objective is to maximize total sales profit. Constraints include loom days, yarn availability, sales limits, wages paid to weavers, and cash available. The optimal solution is found to be 6,970 meters of Lungi and 13,383 meters of Shirting given the cash constraint of Rs. 150,000. Wages and cash constraints limit the optimal profit while other constraints have slack.
Case Study of Marketing the Nissan Micra and Tata NanoHimanshu Arya
This is the Case Study on the Marketing the Nissan Micra and Tata Nano. Basically in it we've tried to use how the social media helps in the marketing.
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.
This document discusses the 4 P's of marketing strategy for Sunsilk shampoo in India. It provides details on the product range, pricing, promotion, and distribution strategies. Sunsilk offers various shampoo variants targeted at different hair needs that were co-created with 7 global hair experts. It uses value-based pricing and promotional campaigns involving celebrity endorsements. Hindustan Unilever distributes Sunsilk widely in India through a network of distributors and retailers to achieve a broad reach across urban and rural areas.
The document summarizes the costs of three products (X, Y, Z) for a company using different costing methods. Under direct labor hour allocation of overheads, product X costs Rs. 61, product Y costs Rs. 74, and product Z costs Rs. 38. Using machine hours and material handling for overhead allocation, the costs are Rs. 66.54, Rs. 57.62, and Rs. 58.05 respectively. Activity based costing allocates overheads based on cost drivers and calculates the costs as Rs. 53.31, Rs. 50.07, and Rs. 126.65 respectively. The differences in product costs are due to the different allocation methods used for overhead costs.
Yushan Bicycles, a Taiwanese bicycle manufacturer, established subsidiaries in Asia, Europe, and Australia as part of its international expansion plan. Yushan Australia (YA) was experiencing quarterly losses due to issues with hiring staff, warehouse space, and delayed deliveries compared to other subsidiaries. The document identifies problems with YA's sales and supply chain strategies and lack of trust between YA and headquarters. It provides recommendations for YA to target new customer segments in Australia, improve communication between subsidiaries, and give Hamilton more time to implement his strategies to prove effectiveness.
Ingersoll Rand manufactures stationary air compressors ranging from 3/4 to 6,000 hp. They use four distribution channels: direct sales force, independent distributors, IR distributors (Air-centers), and manufacturer's representatives. IR is introducing a new centrifugal compressor, the Centac-200, in the medium 200hp range. This market is currently dominated by Atlas Copco, which uses distributors. Three options for distributing the Centac-200 were considered: direct sales force, individual distributors, or Air-centers. Air-centers were concluded to be the best option as they are specialists who can focus on the niche oil-free compressor market and provide expert service, unlike individual distributors. This
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
The partnership was formed by Mr. and Mrs. Henry Antoine and Mrs. Sandra Landers, who had become acquainted while working in a Portland, Oregon, restaurant. On November 1, 2009, each of the three partners contributed $16,000 cash to the partnership and agreed to share in the profits proportionally to their contributed capital (i.e., one-third each). The Antoine's’ contribution represented practically all of their saving. Mrs. Landers’ payment was the proceeds of her late husband’s insurance policy.
HUL has expanded its rural distribution network through 4 phases:
1) Direct coverage of large villages through van-based routes.
2) Indirect coverage of smaller nearby villages through local distributors.
3) Operation Streamline established sub-distributors called "Star Sellers" to reach more remote areas.
4) Project Shakti engaged women's self-help groups as direct sales agents in small villages (<2,000 people). This network now covers over 500,000 outlets. HUL continues improving its rural distribution through technology, data collection, and targeted initiatives.
This document provides information on Unilever Bangladesh Ltd's marketing mix strategies for several of their popular brands. It discusses Unilever's product offerings, pricing, placement, and promotion tactics for Lux soap, Dove body wash, Surf Excel detergent, and Close-Up toothpaste. Unilever aims their products at mass market consumers as well as middle and upper class segments. They utilize various advertising channels, sales promotions, and community programs to promote brand awareness and loyalty. The report also provides a brief overview of Unilever Bangladesh's operations and their contributions to the local economy and society.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
The document discusses IBM's corporate governance and business ethics. It provides background on IBM's history dating back to the 19th century. It describes IBM's business structure, risk management processes, and focus on documenting controls, policies and risk assessments. The document also discusses IBM's operations in BRIC countries like India, where it has a long history and several regional offices. It outlines IBM's strategies of focusing on research and development, acquisitions, and using global centers of excellence.
Zara is a clothing brand known for fast fashion. It was founded in 1963 in Spain and opened its first store in 1975. Since then, Zara has expanded globally and now has over 2,000 stores in 96 countries. Zara's success is largely due to its ability to design and produce clothing in only two weeks in order to quickly respond to the latest fashion trends. It focuses on rapid production in small quantities, frequent store replenishments, and using its stores as a way to get customer feedback. Zara's core competencies include its vertical integration of design, production, and sales as well as its ability to quickly recreate fashion.
This document provides an overview of Unilever Bangladesh Ltd.'s marketing plan for their LUX beauty soap brand. It includes a situational analysis covering the market, competitors, SWOT analysis, and distribution channels. The marketing strategy section outlines objectives to expand into rural areas and target both males and females. It also describes product positioning, targeting urban middle and upper middle class consumers. Finally, it discusses the marketing mix of product varieties, pricing strategy, and extensive placement through warehouses and distributors.
Greenply Industries is an Indian company that manufactures wood and wood products like plywood and MDF. Some key points:
1) Greenply plans to demerge its MDF division into a separate company called Greenpanel Industries to focus fully on MDF.
2) Greenply is expanding production capacity for plywood, decorative veneers, and log peeling.
3) The Indian furniture industry is growing due to rising incomes and urbanization, and MDF is becoming more popular as a replacement for low-end plywood.
The document discusses operational research case studies for several companies including Digital Imaging which produces photo printers, Better Fitness Inc. that manufactures exercise equipment, and Hart Venture Capital which provides funding for software development projects. The case studies formulate linear programming problems to optimize objectives like profit maximization based on production constraints like available machine time and labor costs.
The document describes a linear programming problem to minimize costs for a pipe manufacturing company over 7 months. It provides production capacities, costs, demand forecasts, and inventory holding costs. The assistant formulates the LP with decision variables for regular and overtime production and inventory levels. The objective is to minimize total costs of production, inventory holding and meeting demand over the 7 months. The LP is set up and solved in a spreadsheet, finding the optimal solution that meets all constraints with a total minimum cost of $558,250.
Optimization of woven fabric production in textile industry of pt. argo pante...IJASRD Journal
Corporate performance is measurable by its activities of which is supported by the industrial performance through the Optimization in targeted profit. PT. Argo Pantes is a manufacturing company which processes yarn and woven fabric. In the daily process the company has many problems or constrains in production planning. Uncertaintly demand of goods fluctuation has effect on shortage or Surplus production. Others problems are raw materials, machine work hour, labour work hour, spindle hour per unit, Loom hour per unit, and the demand of the products. The objective of this research is to maximize a business profit by using the application of linear programming. Simplex method of Linear programming purposes to maximize profit in linear function. Profit (Z) = 20 X1 + 15 X2 and linear function of the two constrains, Spindle hour per unit: 100 X1 + 50. X2 ≤ 1000 and Loom hour per unit: 20 X1 5 X2 ≤ 300. The Total profit earned by PT. Argo Pantes at Tangerang to produce a T/C woven fabric is $133.400, and for cotton 100% woven fabric is $100.050 with the assumtion of profit is in accordance with fixed objective and constrain function.
The document provides an overview of management science/operations research including:
- A brief history noting early developments and contributors.
- Applications across various industries showing cost savings and increased revenues.
- Current professional organizations and typical jobs for graduates.
- How management science techniques can help with system design, operation, and decision making.
- The benefits and tradeoffs of different model types like iconic, analog, and mathematical models.
The document describes a manufacturing process for a new product line consisting of 50 models produced annually. Each model requires 400 components produced through a 6-step process taking 1 minute per step. The factory operates one shift and requires 1000 workers and 250,000 square feet of floorspace based on the production details provided.
The document provides examples of manufacturing operations problems involving determining production capacity, utilization, manufacturing lead time, overhead rates, and estimating manufacturing costs. Example 2.9 calculates the hourly cost of a work center by determining the labor cost per hour, annualizing the capital investment cost, and applying overhead rates to labor and machine costs. The total hourly cost is $35.55.
Optimización de recursos en la confección de overolesantonio alejo
This document describes an optimization problem involving the production of three types of overalls (work overalls, pilot overalls, competitor overalls) by a factory to maximize profits. The problem is modeled using linear programming with production quantities as decision variables and machine hours in three departments (marking, cutting, sewing) as constraints. The optimal solution is found to be producing 9 units of pilot overalls for a maximum profit of $2070. Sensitivity analysis shows the optimal solution remains unchanged within certain ranges when production or profit parameters are varied.
Economics 512 Homework IV (25 Points) Fall 2016 Do Pro.docxSALU18
Economics 512
Homework IV (25 Points)
Fall 2016
Do Problems 1, 2, 3, Below and 7-4, 7-10, 7-11, 9.3, 6-7, and Risk Analysis Questions
#3,5 and 8.
1. You make decorative stones for landscaping. A ton of coarse stones requires 2 hours
of crushing, 5 hours of sifting, and 8 hours of drying. A ton of fine stones requires 6
hours of crushing, 3 hours of sifting, and 2 hours of drying. The coarse stones sell for
$400 per ton. The fine stones sell for $800 per ton. In a work week your plant is capable
of 36 hours of crushing, 30 hours of sifting, and 40 hours of drying.
Use the graphical method first, to answer a. below. Then use your spreadsheet to verify
your answer and get the numbers you need for b. and c. For full credit for your graph,
draw the constraints and at least one iso-revenue line. Draw a circle or an arrow to
indicate the optimal point.
Determine:
a. How much of each kind of stones you should make to maximize your revenue.
b. How much revenue you'll make at the maximum.
c. How much it would be worth to you to get another hour of crushing time, sifting time,
or drying time.
2. You make three kinds of computers: Cheap, Good, and Deluxe. These sell for $1500,
$2000, and $2800. The Cheap model requires 3 hours for circuit board installation and 1
hour to fit the peripheral equipment. The Good model requires 1 hour for circuit boards
and 5 hours for peripherals. The deluxe model requires 3 hours for circuit boards and 2
hours for peripherals. You have 120 hours available for circuit board work and 60 hours
for fitting peripherals. Determine:
a. How much of each kind of computers you should make to maximize your revenue.
b. How much revenue you'll make at the maximum.
c. How much it would be worth to you to get another hour of circuit board assembly time
or peripheral fitting time.
This time you'll have to rely on your spreadsheet rather than the graph method. Why?
fr~cLJ c+f;"c-~ eD~-\- (Y\k{(IV'(-ZI~') 6\~+·~ e~.,-~
.......
Class A Class A Class A Class B Class B Beef Stocker
cotton milo wheat milo wheat cows steers
Units (acre) (acre) (acre) (acre) (acre) (head) (head)
Gross Margin $/UDlt S150 S100 $115 $85 $70 $205 $70 MAX
Class A land acre 1 1 1 0 0 0 0 LE
Class Bland acre 0 0 0 1 1 05 0 LE
Pasture acre 0 0 0 0 0 6 3 LE
Labor hour 4 3 2.5 3 25 6 1 LE
Rotation LimIt acre 1 0 0 0 0 0 0 LE
291
(c) lOx + 5y :::; 50
2y:::; 15
Jx:::; 9
x~O
v>O
(d) x + y:::; 40
2x + y:::; 60
Jx + Jy _ 60
x 0
y~O
7-2. Graph the fe~~sihle region defined h)' the following set ot Inequalities:
x + y.s; 40
2x + 4y :::; 100
3y .s; 60
x ~ 0
y~O
Using a graphic approach. determine thar poinr in the feasihle region (i.e.,
the values ot x and y) that minimizes e:\(h of the following ohtective
functions:
(<I) , x 3y
(b) z = 6x + 4y
7-3. Given the following linear progr,lm,
maximize n = 4Q .• + JQB
suhjeu to the followlIlg machine-time constraints:
Q" + 2QB .s;100
2Q" + ...
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2) Part selection for production on an FMS refers to selecting a subset of parts to produce on the system during a given period.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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3. SOLUTION:
( A ) Let: A: No. of units of regular model.
B: No. of units of catcher's model.
Max. ( Z ) = 5 A + 8 B
Objected to:
Cutting & sewing: A+ 3/2 B ≤ 900
Finishing: 1/2 A + 1/3 B ≤ 300
Packaging & shipping: 1/8 A + 1/4 B ≤ 100
A, B ≥ 0
( B )
According to graphical solution, we have FOUR points that shape Feasible region:
Point ( W ): ( 0 ,400 ) Max ( profit ) = 5 A + 8 B
= 5 ( 0 ) + 8 ( 400 )
= 3200
Point ( X ): ( 500, 150 ) Max ( profit ) = 5 ( 500 ) + 8 ( 150 )
=3700
the maximum profit, 500 units of regular model and 150 units of catcher's model.
Point ( Y ): ( 600, 0 ) Max ( profit ) = 5 ( 600 ) + 8 ( 0 )
=3000
Point ( Z ): ( 0 ,0 ) Max ( profit ) = 5 (0 ) + 8 ( 0 )
= 0
( C ) Max ( profit ) = 5 ( 500 ) + 8 ( 150 )
= 3700
4. ( D ) In cutting and sewing :
A + 3/2 B = ( 500 ) + 3/2 ( 150 ) = 725 hrs.
In finishing:
1/2 A + 1/3 B = 1/2 ( 500 )+ 1/3 ( 150 ) = 300 hrs.
Packaging and shipping:
1/8 A + 1/4 B = 1/8 ( 500 ) + 1/4 (150 ) =100 hrs.
( E )
SLACK TIME = CAPACITY – USAGE TIME
In cutting and sewing department:
900 – 725 = 175 hrs.
In finishing department:
300 – 300 = 0 hrs.
In Packaging and Shipping department:
100 – 100 = 0 hrs.
5. small manufacturer of plastic products used in theJackson Hole Manufacturing is a
automotive and computer industries. One of its major contracts is with a large
computer company and involves the production of plastic printer cases for the
r cases are produced ontwocomputer company’s portable printers. The printe
100 machine has a production capacity of 25-molding machines. The M-injection
200 machine has a productioncapacity of 40 cases-printer cases per hour, and the M
the printer cases;per hour. Both machines use the same chemical material to produce
200 uses 50-100 uses 40 pounds of the raw material per hour and the M-the M
pounds per hour. The computer company asked Jackson Hole to produceas many of
sonthe cases during the upcoming week as possible; it will pay $18 for each caseJack
Hole can deliver. However, next week is a regularly scheduled vacation period for
most of Jackson Hole’s production employees; during this time, annual maintenance
is performed for all equipment in the plant. Because of the downtime for
200-100 will be available for no more than 15 hours, and the M-e Mmaintenance, th
will be available for no more than 10 hours. However, becauseof the high setup cost
involved with both machines, management requires that, if production is scheduled
machine must be operated for at least 5 hours. The supplier ofon either machine, the
the chemical material used in the production process informed Jackson Hole that a
maximum of 1000 pounds of the chemical material will be available for next week’s
s raw material is $6 per pound. In addition to the rawproduction; the costfor thi
100 and-material cost, JacksonHole estimates that the hourly costof operating the M
200 are $50 and $75, respectively.-the M
a. Formulate a linear programming model that can be used to maximize the
contribution to profit.
b. Find the optimal solution.
Given data:
Capacity of each machine:
M-100 = 25 printer cases per hour.
M-200 = 40 printer cases per hour.
Usage of raw material:
M-100 = 40 pounds of R.M per hour.
M-200 = 50 pounds of R.M per hour.
The costof raw material is $6 per pound.
6. SOLUTION:
( A )
We can assume that:
X = No. of hrs spent on the M-100 machine
Y = No. of hrs spent on the M-200 machine
T.C= costofR.M × No. of pounds
6(40) X + 6(50) Y + 50 X + 75Y = 290 X + 375 Y
T.R =
25(18) X + 40(18) Y = 450 X + 720 Y
Profit = T.R – T.C
(450 X + 720 Y ) – ( 290 X + 375 ) = 160 X + 345 Y
So,
Max ( Z ) = 160 X + 345 Y
Subject to:
At the case when M-100 max. X
At the case when M-200 max. Y
At the case when M-100 mini. X
At the case when M-200 mini. Y
40 X + 50 YThe available amount of R.M
X, Y ≥ 0
( B ) The optimal solution:
When y = 10
So x will equal :
40 X + 50 Y = 1000
40 X + 50 ( 10 ) = 1000
40 X = 500
X = 12.5
( 12.5, 10 ) the optimal point.
7. Max ( Z ) = 160 X + 345 Y
= 160 ( 12.5) + 345 ( 10 )
= 5450
And there is a slack time for each constrains:
X ≤ 15 Slack time= 15 - 12.5 = 2.5
Y ≤ 10 Slack time = 10 – 10 = 0 Dual price = 145
X ≥ 5 slack time = 12.5 – 5 = 7.5
Y ≥ 5 slack time = 10 – 5 = 5
40 x + 50 y ≤ 1000 slack time = 0 Dual price = 4
NOTE:Dual price: is a quantative technique to analyze the improvement in
contribution or costs by having one additional unit of a resource.
The optimal Solution is to schedule 12.5 hours on the M-100 and 10 hours on the
M-200.