This document summarizes Lifebuoy's sustainability plan implementation in India. It discusses Lifebuoy's origins in England in 1851, its entry into the Indian market where it faced competition, and the problems it faced with declining sales by 2000-2001. In 2013, the Global Brand VP was tasked with doubling sales in 5 years while implementing Unilever's Sustainability Living Program. Various rural outreach and education programs were launched, and the brand was repositioned to focus on disease protection. Three options were considered for implementation in India: the KKD outreach initiative, a partnership in Madhya Pradesh, and an urban schools liquids initiative. The KKD initiative reached 17 million people by 2012, while the urban