This document discusses mobile and internet adoption in Indonesia. It outlines the typical adoption lifecycle, from innovators to early adopters to the early majority and late majority. For mobile, over 50% of Indonesians have adopted mobile phones, while internet adoption lags behind at around 30%. Key to further adoption is developing affordable and useful content like mobile banking, entertainment and information services. Mobile advertising is growing but consumer goods brands have yet to fully utilize it. eCommerce adoption remains low due to lack of trusted payment solutions. Case studies on iMode in Japan and cash-based e-payment systems in developing markets provide lessons for Indonesia.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
This issue of Insights Success - The Best of 5 Internet Service Provider Companies, let's delve into the world of internet services providers, which are ushering a new era of dominance and excellence in the internet and communication.
The way we access the internet has changed rapidly over the past few years, transitioning from desktops to mobile devices.
Now, the internet is expanding again — coming to all of the everyday devices found in our homes, businesses, and cities.
We’ve created a slideshow highlighting the most important ways the Internet of Everything market will develop, the benefits newly connected devices will offer consumers and businesses, and the potential barriers that could inhibit growth.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
This issue of Insights Success - The Best of 5 Internet Service Provider Companies, let's delve into the world of internet services providers, which are ushering a new era of dominance and excellence in the internet and communication.
The way we access the internet has changed rapidly over the past few years, transitioning from desktops to mobile devices.
Now, the internet is expanding again — coming to all of the everyday devices found in our homes, businesses, and cities.
We’ve created a slideshow highlighting the most important ways the Internet of Everything market will develop, the benefits newly connected devices will offer consumers and businesses, and the potential barriers that could inhibit growth.
MDI Ventures Introduction - December 2015Joshua Agusta
Introduction to MDI Ventures: Indonesia & Southeast Asia venture investment trends, Portfolios, investment focus, partnerships with Telkom Group's business units
In this study I have tried to conduct a technology forecast for the mobile industry. In order to do this we have developed and followed a ten steps methodology as follows;
First we started by defining the industry and determining the exact sub industry definition. Second we studied the history of mobile phones with special focus on the important milestones to determine the important inflection technology events which took the technology to the second level, or helped in diffusing the technology, or created a new trend or resulted in a technology disruption. Third we gone through an industry analysis phases in which we studied the market growth rate, market share of different players, identifying leaders, followers. Followed by studying the market dynamics and main trends from both producers and consumers. Producers revenue pyramid, current and future strategies have been included. Fourth we composed the industry PEST analysis followed by industry overall analysis using porter five forces model. Fifth, a study for the major technological trends have been conducted, resulted in identifying main important industry trends. For each of the identified industry trend, we have identified the main technological challenges based on the consumer pull demand and the technology implication of each. Sixth, we constructed our technology future wheel based on all the previously mentioned types of analysis, resulted in identifying the main technology subcomponents. Seventh, we gone through a structural analysis followed by cross impact analysis for those subcomponents. Eights, a relevance tree for all those subcomponents including different technological alternative for each have been constructed. Followed by an analysis based on experts opinion about existing diffusion rate for each of those technology alternatives. Ninth, a road map for the forecasted technologies have been compiled, followed a wild card listing for alternative technologies which may exist in the near or far future, even technologies which in research and we believe that it is extremely wild have been included. Tenth, a conclusion of our forecasted short and terms technologies landscape have been composed and presented.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Décryptage de l'Internet des objets au travers des 4 axes majeurs de la transformation digitale (Data, Cloud, Mobile, Empowerment). Présentation de l'AWT dans le cadre du Café Numérique spécial "Internet des objets" à Louvain-la-Neuve, le 20 octobre 2014
revista Vritti+edition+6 - mahindracomviva Imix Colombia
Le compartimos una de las ediciones de la revista Vritti con artículos y contenido de interés que cubren NFC (Near field communication), IOT (Internet of things) internet de las cosas, en donde también podrá ver cómo se comporta el crecimiento del mercado de la billetera móvil en Oriente Medio y el papel del dinero móvil en la rehabilitación de los refugiados en las zonas de conflicto. #BilleteraMóvil
MDI Ventures Introduction - December 2015Joshua Agusta
Introduction to MDI Ventures: Indonesia & Southeast Asia venture investment trends, Portfolios, investment focus, partnerships with Telkom Group's business units
In this study I have tried to conduct a technology forecast for the mobile industry. In order to do this we have developed and followed a ten steps methodology as follows;
First we started by defining the industry and determining the exact sub industry definition. Second we studied the history of mobile phones with special focus on the important milestones to determine the important inflection technology events which took the technology to the second level, or helped in diffusing the technology, or created a new trend or resulted in a technology disruption. Third we gone through an industry analysis phases in which we studied the market growth rate, market share of different players, identifying leaders, followers. Followed by studying the market dynamics and main trends from both producers and consumers. Producers revenue pyramid, current and future strategies have been included. Fourth we composed the industry PEST analysis followed by industry overall analysis using porter five forces model. Fifth, a study for the major technological trends have been conducted, resulted in identifying main important industry trends. For each of the identified industry trend, we have identified the main technological challenges based on the consumer pull demand and the technology implication of each. Sixth, we constructed our technology future wheel based on all the previously mentioned types of analysis, resulted in identifying the main technology subcomponents. Seventh, we gone through a structural analysis followed by cross impact analysis for those subcomponents. Eights, a relevance tree for all those subcomponents including different technological alternative for each have been constructed. Followed by an analysis based on experts opinion about existing diffusion rate for each of those technology alternatives. Ninth, a road map for the forecasted technologies have been compiled, followed a wild card listing for alternative technologies which may exist in the near or far future, even technologies which in research and we believe that it is extremely wild have been included. Tenth, a conclusion of our forecasted short and terms technologies landscape have been composed and presented.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
Catch the highlights from MWC16 in this quick recap. Learn about everything that happened at Mobile World Congress, including new virtual reality devices, the latest developments in IoT, and much, much more.
Décryptage de l'Internet des objets au travers des 4 axes majeurs de la transformation digitale (Data, Cloud, Mobile, Empowerment). Présentation de l'AWT dans le cadre du Café Numérique spécial "Internet des objets" à Louvain-la-Neuve, le 20 octobre 2014
revista Vritti+edition+6 - mahindracomviva Imix Colombia
Le compartimos una de las ediciones de la revista Vritti con artículos y contenido de interés que cubren NFC (Near field communication), IOT (Internet of things) internet de las cosas, en donde también podrá ver cómo se comporta el crecimiento del mercado de la billetera móvil en Oriente Medio y el papel del dinero móvil en la rehabilitación de los refugiados en las zonas de conflicto. #BilleteraMóvil
The Internet has changed the way we do countless things, from reading the news to watching television. It has revolutionized many processes and allows us to access information on a level not seen before. This is also the case for adoption, which has seen tremendous use of the Internet for research and communication.
JAKPAT conducted a survey to 429 respondents from users of JAKPAT Mobile Apps randomly, from 17 to 45 age ranges, and all provinces in Indonesia.
The purpose of this survey are to know people's reasons for streaming and the difference between people's streaming habit and watching tv. Even if this survey does not represent the whole population, but by figuring this survey result hopefully people can figure out people's habits, attention and intention for streaming.
Hasil survei yang dilakukan oleh Alvara Strategic Research terhadap 1500 responden di 6 kota besar di Indonesia (Medan, Jabodetabek, Bandung, Semarang, Surabaya, dan Makasar) pada bulan Oktober 2015
Master Thesis Presentation: Business Models for Mobile Broadband Media Servic...Laili Aidi
The increase mobile data traffic from the emerging Internet services, especially multimedia, has posed considerable challenges for the telecom industry. Their initial mobile data services business models are generally not compatible with these emerging Internet services. Thus, there is a substantial need to investigate the suitable options to make media as a profitable telecom business sector. However, there are different challenges and opportunity factors in developing sustainable mobile media business in each market, due to the unique circumstances applied as the result of customer characteristics, mobile market situation and regulatory/law enforcement.
The first purpose of this thesis is to explore the business model options to deliver media services on top of mobile broadband. Although, we limit our focus to Indonesia, we first analyzed the worldwide patterns toward the media services in order to get a broader view of the current trend. We mapped multitudes of actor involved in digital online / on the top (OTT) media service, which together they form different types of constellation in the value network, as well as service, delivery and revenue model. We also put our focus to get the lessons learned from Spotify’s business model, by framing it using Chesbrough and Rosenbloom’s model.
The second purpose is to understand the Indonesian mobile user's characteristic toward the mobile media services. We conducted survey to 119 Indonesians, analyzed the result with one sample T-tests and validated it with the correlation tests (Cronbach Alpha and Pearson correlation), within the Unified theory of acceptance and use of technology (UTAUT) framework. Our findings confirm the low willingness to pay, but an open attitude for the services. The mobile device and network quality are not the barriers for them to adopt the services, and there is a tight connection between the decisions to adopt the services with the perception that the service is popular.
Through those findings, we assessed the feasibility of the identified options and formulated the recommendations. We used our understanding about Indonesian market structure (telecom and media), regulation, and mobile user, as well as the lesson that we got from media services provisioning in Sweden and worldwide trend. We found that the pricing tiers, adjustable pricing, and differentiated features are some of the key success factors. Meanwhile, being part in the point-to-multipoint partnership with the well-known OTT player is the potential position that the Mobile network operators (MNOs) in Indonesia should take in provisioning OTT media services, rather than deliver the services by their own.
Blink tends to win its pitches for creative campaigns and online strategies. We came to a set of best practices and formed these into a set of rules which we follow. Everytime. We want to share some of our secrets with you. Just ad genius people, a creative spirit (and to utmost secret rules).
Er is een reden waarom Blink pitches wint. We hebben namelijk onze eigen regels en door de practices te verzamelen. Alle sexy voorbeelden (en 2 regels) delen we natuurlijk niet. Dat zijn tenslotte onze gouden eieren. Maar, ben je uitgenodigd om te pitchen dan is dit een best handig spiekblaadje. Vooral als je tegen Blink mag pitchen &;-)
This is a presentation regarding the main point of Malcolm Gladwell's book, "The Tipping Point." I added a little Halloween flair since we presented a few days before the candy-laden holiday.
Title page created by me in Adobe Photoshop CS6. I'm the zombie in the middle up top.
2013 AdReach annual M-Advertising performance summary and case studies for Indonesia Mobile Advertising.
AdReach is XL Axiata's independent network and digital media aggregator business unit providing Mobile and Digital Media Advertising solutions for Brands and Advertisers.
The 10 most promising payment and card solution providers Merry D'souza
The 10 most promising payment and card solution providers, September 2020; CIO Look admire their contribution in the evolution to local and global businesses.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
"The business of Mobile in Tokyo" Lars Cosh-Ishii, Representative Director da Mobikyo apresenta o ecossistema Mobile no Japão e como o pais se transformo em um business model de sucesso para pagamento via celular. Fotos e vídeo no site http://momorio.com
As an employee of Telkom I deliver the talk on Perbanas college students.
My talk focus on digital marketing concept in terms of millennial consumer behavior and how to apply the appropriate digital strategy and tools. I also provides best practice on what I've done over in https://www.instagram.com/aegis.gg/
MMA Forum Asia 2013 - Reshaping Indonesia’s Advertising and Media LandscapeHerwinto Chandra Sutantyo
Telco business in Indonesia has saturated to the point where cheap is no longer making any sense. Consumer is smarter and seeking higher and better services and therefore Advertising has roles to play as catalyst for Telecom Company new business initiatives.
The initiatives are to provide both horizontal and vertical access to available inventories across media; digital & traditional as well as wireless/cellular
Design matters, especially on small screen. The growth of mobile enables developers and designers to create consumer apps. Design should not be an afterthought.
Indonesia Digital Landscape Study 2012 by IdeosourceAndi Boediman
Indonesia Digital Landscape Study 2012 is a document to understand about Indonesian mobile and Internet potential.
Ideosource is a venture capital for Indonesian startup focusing on content, media, ecommerce and its digital infrastructure.
Stickiness factor of a product starts from its own DNA, which is the quality offering. Then comes the differentiation which is introduced by innovation. Storytelling is often used to engage consumer. A case study of Blue Band, Walls and many others.
Is Design a Profitable Business? And how design business should be modelled?
Being RESPONSIBLE is a designer's passion, and the three other things to be understood that design has potential to be a good busines are: PROFITABLE, SUSTAINABLE and SCALABLE.
Use a new media mix to maximize your Return on Investment
Use social media as part of media mix and combine with conventional media
Understand your target market and involve them to co-create your brand
Bali – international gateway for Indonesia creative industryAndi Boediman
Bali is a true destination brand. And Bali can become a brand by itself. This presentation explore the thesis why Bali is potentially can become the gateway for Indonesia creative industry.
Digital Studio College - School of Visual Communication The pioneer in creative education, offering international program in design, animation and filmmaking
3. morning ritual
82% brush teeth
74% take shower/bath
74% have something to eat
54% talk to family members
53% males shave
47% females put on makeup
Source: BBDO worldwide study
Ritual Creation for Consumer Market
The long way creation of
ritual will commoditize
innovation to become
consumer market.
4. Mobile & Internet Adoption
Mobile and Internet will become a ubiquitous
infrastructure for communication, content
distribution, community and commerce
5. voice & sms
becomes commodity,
drives pulsa become
kind of “money”
the potential of value added services
online shopping
video streaming
online gaming
music downloading
social networking
chatting
emailing
browsing
6. D = 82%
Rp 500 - 700 rb
C = 65%
Rp 700 rb - 1.5 jt
A = 86%
> Rp 2 jt
advertising
model
subscription
model
Mobile & Internet Adoption in Indonesia
innovator early
adopter
early majority late majority laggards
50 % 20 %20 %8 %2 %
mobile adoption
internet adoption
content
distribution
commerce communication
payment
platform
E = 86%
< Rp 500 rb
B = 82%
Rp 1.5 - 2 jt
mobile adoption
7. Warnet Office
Home Mobile
School Hotspot
online shopping
7%
video streaming
16%
online gaming
17%
music downloading
45%
social networking
50%
chatting
65%
emailing
82%
communication
content
community
commerce
Internet Usage
Source: Synovate
browsing
86%
key usage
10. • Low PC penetration in Japan
• High charges for PSTN dial-up access in Japan
Internet Problem in Japan
Solution
• Young women doesn’t really care about technology,
they care about connection and content.
• Connecting to Internet should as easy as
making a call.
11. • Launched by DoCoMo in 1999
• Within 3 years, it had over 35 M
subscribers and 40,000 iMode Web sites
• Low fees: 300 Yen/month plus 2.4 Yen/
KB downloaded
• It is an application environment for
subscribers for application providers
-> On Device Portal
• Open its billing system
• DoCoMo use a subset of HTML (cHTML)
• Manufactured a new breed of application
friendly handsets.
iMode Facts
12. When you focus on the number of Internet users for private
use, it is far from ’critical mass’ for major IP in Japan.
However, if you count on all cellular phone users of DoCoMo,
IP can easily reach economies of scale for its own service.
Cellular Phone User
47 million
Internet User
around 17 million
Personal PC User
3 - 4 million
Internet
Information
Provider
Information
Provider
DoCoMo User
27 million
ISP
Private LAN
DoCoMo
Gateway Server
iMode Adoption
13. iMode Adoption Strategy
Portal Link
Web access
Intranet
Intranet
Packages
Java
IMT‐2000
Feb 1999 Fall1999 Fall 2000 Spring 2001
i-mode
launch
Success of iMode lead to smooth introduction of
IMT-2000 which enable high speed access from
mobile devices (64k-384k bps). They enhance
iMode platform by introducing Intranet package
solutions in 1999, then Java technology in 2000.
Homepage
Email
Groupware
・Schedule Management
・Work flow Management
・Electronic Bulletin Board System
・Electronic Conference
・File Sharing
・Video
・Game
・Music
・Agent function ・Mobile TV
・Interactive TV
・TV Telephone
・TV Conference
・Security function
Rich (Visual,
High Speed)
Colored LCD
15. MENU
1.Movie Guide
2.Ranking
3.Latest News
Latest Films
1. Deep Impact
2. Saving Ryan
3. SHITSURAKUEN
4. Kiseki no Umi
5. Romeo & Juliet
6. 007
7. Mr. Bean
Choose 1 Choose 1 Choose 5
Romeo & Juliet
1. Profile
2. Story
3. Special Features
4. Theaters
Choose 1(charged)
2 Theaters Found
in Your Area
1. Nihon Theater
2. Cine-Chante
Choose 4
NOW SHOWING
(9/26∼10/12)
Yurakucho
Nihon Theater
Marion Bldg. 11F
11:00/1:40/4:20
7:00/9:10
Adult 1,800Yen
Student 1,500Yen
Rsvd. 3,000Yen
Child. 1,000Yen
1. PHONE TO!
2. Return
PROFILE
USA/1996
Director, Hes Laman/
Film, Donald M.
Mclevin/Actor,
Leonard de Caprio
1.Return
Choose 1
STORY
Remake of the
Shakespeare`s
work with modern
spice.
1.Return
Choose 2
Call to the
theater and
make a
reservation
Choose 1 Choose 1
Content Example/Movie Navigator
Movie Navigator
Welcome to the
Latest Road Show
Information
1. ENTER
DETAIL INFO.
Guidance to this
Movie
Info Charge $0.10
per view
1. OK
2. Return
16. <Account Selection>
◎ Tokyo Brunch
Savings ***1234
○ Yokohama Br.
Checking ****234
Check Balance
Today’s Transaction
Past Transaction
<Sumitomo Bank>
1.Mobile Banking
2.Telephone Banking
Center
3.ATM Maps
4.Service Info
5.Sample
6.Application Form
Request
7.Customer Support
Content Example Mobile Banking; Sumitomo Bank
<Service Menu>
Balance Check
Money Transfer
Change PIN
Quit
MY MENU
1. Weathernews
2. ZAGAT Tokyo
3. Nikkei News
4. Sumitomo Bank
Mobile Banking
1.Start
2.Quit
3.Help Desk(Tokyo)
4.Help Desk(Osaka)
5.My Menu
<Input ACCT# and First
PIN>
ACCT#
*******
1st PIN
******
Submit
Cancel
0354738111
Calling
<Balance>
11/3 10:30
#Account Balance
Y123,456
Back to Menu
Quit
<Account Selection>
◎ Tokyo Brunch
Savings ***1234
○ Yokohama Br.
Checking ****234
Money Transfer
Acct Transfer
Back to Menu
<Registered Acct>
○ Sumitomo Bank
Osaka Brunch
Savings ***4321
Paul Smith
◎ CITIBANK
Tennoz Brunch
Savings ****135
Takeshi Natsuno
Transfer Amount
1000000
Transfer
Back to Menu
<Confirmation>
FROM;
Sumitomo Bank
Tokyo Brunch
Savings ***4321
TO;
CITIBANK
Tennoz Brunch
Savings ****135
Takeshi Natsuno
Amount Y100,000
Fee
Y315
→Input 2nd PIN
******
Confirm
Cancel
<Order Completed>
Executed 11/3
Order # 1103-001
Back to Menu
Quit
Balance Check
Money Transfer
Below
17. Case Study; Bandai Corporation
Chara-Pa! Service
Character Delivery Web by Bandai Corporation
Simple GIF downloading can generate money !
• You can download
GIF everyday by
enrolling membership
for 100 Yen/month.
• Acquired more than
450,000 subscribers
at mid November.
18. Mobile & Internet
Advertising Adoption
Mobile and Internet advertising growth potential
and understanding the consumer goods as the
biggest potential for advertising
19. Mobile marketing in Global Perspective
Mobile Advertising
market will grow
from US$900M to
US$1.1B by 2011
Source: Mobile - Jupiter
Research 2005 and PC
Internet - eMarketer, 2007
Cars
800 million
Phones
1.3 billion
Television
1.5 billion
Credit Card
1.4 billion
PC
850 million
Internet
1.1 billion
Mobile Phones
3.3 billion
(nov 2007)
20. Indonesia mobile advertising metrics
adMob serves ads for more than 6000 web sites and applications around the
world. It stores and analyzes the data from every ad request, impression, and
click and uses this to optimize ad matching in the network. This report is a
snapshot of the data to provide insight into trends in the mobile ecosystem.
Source:
Admob.com
22. Mobile Web Drawing Diverse Advertisers
Most advertiser is still IT and lifestyle related, consumer goods not yet
adopt mobile as advertising medium
23. eyeball loyal customers
purchaseconsideration favorabilityawareness loyalty
advertising
to mass
market
information/
user review
consumer
lead
purchase
intent
marketing funnel
customer
26. • Total credit card from 20 banks: 9 million
• The Big 4: Citibank, BCA, BNI and Mandiri.
• Potential market growth: 20-30% per year.
Credit Card Adoption
• How many credit card do you have? Why?
• Is credit card replacing money? Why?
A few question
The success of credit card is because
it offers a credit/financing/discount
solution, not only payment solution.
27. Yehey’s PayPlus+ has been
servicing local merchants for
about 3 years already but up to
now, but there seems to be too
little penetration amongst local
merchants.
Poor awareness in the general
population and lack of
infrastructure to support mobile
commerce may hamper
adoption of his innovative
business models.
In a survey conducted, there is
still poor awareness in terms of
people's attitude towards m-
commerce. A lot didn't
understand it despite the
advertisements on television and
in billboards.
On the aspect of infrastructure,
it is still difficult to "cash-in and
cash-out" using micropayment.
Both SKT and KTF have mobile wallet
offerings (SKT offers MONETA and KTF
offers K-Merce). These services came
out around December 2004. Neither of
these services has taken off. There
appears to be little or no marketing,
and the press is silent on these
services. You can still see an
occasional dongle in a store, but you
rarely if ever see anyone use them.
mCommerce Case Study
28. Todito.com the low- and middle-income Mexican
market through ePAID. It provides a cash-based
payment platform that supports e-commerce and
remittance services. ePAID facilitates low-cost
money transfers between workers in the United
States and family in Mexico. By allowing people
to ship goods to friends and family in Mexico,
ePAID eliminates the need for hard cash transfers.
For those who do wish to transfer cash, there are
small, affordable fees. For their ePAID venture,
eCatalystOne partnered with Mexican banks to
ensure that their customers can withdraw cash
funds from their ePAID accounts at ATMs.
Because ePAID is not credit-based, there is no
risk involved for the company or the consumer.
Opening an ePAID account does not require the
divulgence of any financial information and. More
importantly, consumers without access to credit
can open accounts using cash.
ePaid Case Study
31. innovator early
adopter
early majority late majority laggards
50 % 20 %20 %8 %2 %
Transition to eCommerce Adoption
Mobile
Adoption
Mobile
Internet
Adoption
ePayment
Adoption
eCommerce
Adoption
32. Key Takeaway
Understand and apply the
adoption cycle for creating a
sustainable innovation in mobile
and Internet ecosystem
33. Thank You
Andi S. Boediman
Strategic Innovation Consultant
andisboediman@gmail.com
www.ideonomics.com