Real Time Bidding (RTB) is an advertising technology that allows demand side platforms to evaluate each ad opportunity individually in real time before deciding to bid. RTB increases campaign profitability by paying appropriate prices for impressions and increases scale and quality by bidding higher for high-value users. It also enables more effective targeting, context, predictive analysis, and retargeting. The document predicts that programmatic advertising will continue growing globally, more premium inventory will be available on private exchanges, video RTB will become mainstream, third-party data targeting options will increase, and real-time reporting will be increasingly important for strategic media buying.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
PROGRAMMATIC FOR PUBLISHERS
An Insider’s Guide to Leveraging Technology to Increase Ad Inventory Value and Profitability
NTRODUCTION: WHAT IS PROGRAMMATIC?
Just like traditional media, digital media began with a similar buying process of negotiating with a publisher’s account executives on
CPM rates/impressions and signing off on an insertion order.
It’s an exciting moment in adtech, as improved analytics enable stronger targeting personalization and effectiveness, and the trend of omni-channel marketing begins to blur the lines between “traditional” and “digital” advertising. The digital portion of the advertising market is a $140B global industry, growing at over 16% a year. Companies finding innovative ways to create real value for brands is in high demand, with ad agencies among the most active buyers of technology companies. This Market Spotlight webcast will examine the trends within driving interest, with perspectives from analysts, bankers, buyers, investors, and CEOs.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
Stacey Delaney, Managing Director at Sparcmedia, presented on 'How to Add New Revenue Streams to your Business by Incorporating Programmatic Capabilities' at Sparcmedia's sponsored breakfast session at SAGE.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
A short presentation to discuss the online advertising network industry and to illustrate some of the ways in which it can help a site develop its initial revenues.
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Digiday
This webinar from RhythmOne and Digiday addresses just what premium programmatic really is, how advertisers and brands can use it to their advantage and why direct relationships are still the key to executing successful cross-channel strategies.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
Drones are a different kind of new technology from what we’re used to. They offer something else: the conquest of physical space, the extension of society’s compass, the ability to be anywhere and see anything.
For the past few years, one of the most exciting class of gadgets on display has been drones. They got cheaper, lighter, and easier to use even as they became more powerful.
We believe 2015 is an important year for drones as they will change how brands interact with consumers in both advertising and events, and here's everything you need to know about the drone technology.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. Setting the Stage:
Digital Media Buying Industry Explained
The 3 standard media placements that all traffickers can provide retain pitfalls which we have
noted below. Please read on and allow us to suggest an alternative.
Direct-media-placement: Direct purchase and placement of your digital ad with a specific
publisher, portal or network.
Pitfall: Direct-media placement often brings wasted costs; your audience moves through various websites
across the web, by limiting your ads to specific sites, which carry a premium cost, you miss your moving
target and often hit those who do not fit your desired user profile.
Brand-focused advertising: A concentrated media purchase across premium-sites, portals
and/or targeted publisher verticals.
Pitfall: Your ROI is left up to the value of the placement, however, in most cases brand focused campaigns
show low efficiency and medium-reach that fails to attain your optimal target audience and goals because
they are too costly.
Direct-response (DR) advertising: A media purchase that leverages ad exchanges, content
networks and other cost effective media placement for the „„best bang for your buck‟‟.
Pitfall: A good ROI relies on the optimizing skills of the media trafficker. In most cases however, DR campaigns
lack brand focused opportunities and transparency.
We Strategize. We Execute. We Deliver. On All Screens.
4. What is Real Time Bidding?
How does it work?
Real Time Bidding (RTB) , is an advertising technology which enables Demand Side Partners (DSP) to EVALUATE each
advertising opportunity Individually, In Real Time and Before Deciding to Buy
Why is it better?
Scale & Profitability
Bulk Buying Campaigns through traditional ad networks (or non-algorithmic DSPs), purchase impressions in bulk, at a
fixed price point. This strategy is highly inefficient as the value of each individual impressions varies significantly.
Real Time Bidding enables platforms to bid with algorithms and calculate and then pay a unique price point per
impression. This technique allows you to increase campaign profitability by paying the appropriate price for undervalued
impressions. you can also increases campaign scale and quality, by bidding greater CPMs for high value, high
converting users.
Targeting & Retargeting
Bulk Buying Strategies have no means to target specific users. Real Time Bidding enables you to evaluate
every user and place a ZERO BID. When a targeted user appears, you can bid for that specific user. This
capability opens up new campaign opportunities for Demand Side Partner Advertisers like Retargeting.
Efficiency
Bulk Buying Campaigns rely on account managers and human decisions. These campaigns managers must
make a manifold of different campaigns with different targeting parameters.
We Strategize. We Execute. We Deliver. On All Screens.
5. Essential RTB Stats
• RTB will account for 24.7% of all online video ad spend in the US in 2014,which
translates to $1.14 billion
• In 2012, US online video RTB spending reached $402 million, and for
2013, Forrester projects spending to increase to $686 million.
• RTB technology will support roughly 50% of the display ad volume in North
America in five years.
• By 2016, mobile ad spending will account for 22.6% of digital spend. An
increasing share of these dollars will go to tablets and be purchased through RTB
platforms.
We Strategize. We Execute. We Deliver. On All Screens.
5
6. The Mobile Advertiser‟s Dilemma
Some networks provide little or Most ad networks are not
$
$
$ $
no internal traffic, and instead transparent and do not
$ $
$
$$ $ rely on partnered traffic
providers
disclose their traffic sources.
Many traffic networks utilize Many Ad Networks require
spammy or invasive ad unites substantial campaign budget
like push notifications, commitments, billing on a
generating low value users CPM model, with the promise
of performance and fail to
deliver.
Other specialty networks Few ad networks utilize a data
incentivize user app download
$ in exchange for virtual
driven media buying strategy,
instead gambling your
currencies or gift cards. Users advertising dollars on trial and
are only interested in the error.
incentive, not in your product.
We Strategize. We Execute. We Deliver. On All Screens.
7. RTB Advantages
RTB is more than just a cost saving method for mobile ad buying. It
delivers unprecedented results in the following key areas:
• Targeting • Predictive
Analysis
• Context • Retargeting RETARGETING
We Strategize. We Execute. We Deliver. On All Screens.
7
8. Targeting
Device Device model
Network
OS
(wifi vs carrier)
Smartphone Mobile
Vs carrier
Tablet
We Strategize. We Execute. We Deliver. On All Screens.
8
9. Context
Geolocation tools offer a granular level of contextual execution by actively
differentiating between:
• Placement
• Mobile Site vs App
• Gender
• Country
• Interest (Fashion, Technology, Business…)
• Daily Location (home, work, college)
By attacking these segments, RTB conveys the highest kind of
contextualization, leading to the most personally relevant ad
experience.
We Strategize. We Execute. We Deliver. On All Screens.
9
10. Predictive
• Predictive approaches can “predict” which user might respond to an ad
based not on one specific piece of data, but rather on a wide range of
different attributes. One of the best way to predict who will convert is to look
at your existing converters.
• For example, many converters might have all read the same very obscure
four articles. This data isn‟t necessarily just noise. It might reveal a pattern
that allows us to predict that other people who have read those same four
obscure articles will be especially likely to convert. Those individuals can
then be targeted in a real-time exchange, in the same way a brand might
target someone who visits its site.
• Predictive targeting is extremely important because it allows you to find new
customers, users who might otherwise forever remain off your radar.
We Strategize. We Execute. We Deliver. On All Screens.
10
11. Retargeting RETARGETING
• The goal of Retargeting is to turn potential customers into actual customers by
bringing someone to your site who has shown an interest in your product or service
• For example, Amazon can drop a unique cookie on your browser when you look at
a pair of shoes on its site. If you don‟t buy the shoes, but then continue to surf the
Web, a retargeting platform connected to an exchange using real-time bidding
(RTB) can identify you (via your cookie) as someone who visited a specific page on
Amazon. Amazon, meanwhile, will have already entered a bid that tells the ad
exchange how much it‟s willing to pay to serve you an ad for the shoes you looked
at. Amazon will likely bid high, because you are a valuable potential shoe buyer that
is clearly in-market.
• RTB Retargeting is a precious tool for capitalizing on second-guessing buyers who
might need that extra push to complete the purchase. By ensuring that your ad is
consistently viewed by the user, you will remain top of mind and guarantee a higher
chance of action.
We Strategize. We Execute. We Deliver. On All Screens.
11
12. FDG‟s Top RTB Predictions
• Programmatic continues to grow in the U.S., but we will also see explosive growth in international markets
such as Asia and Latin America.
• Increasing amounts of premium inventory will move to private exchanges. Publishers will begin to overcome
some of their reluctance to partner with exchanges, although many will remain wary. For advertisers, this
means access to more premium inventory more efficiently.
• Video RTB will go mainstream. It will be all about the robust ecosystem of third parties innovating in the
video space, as well as strong CPMs that continue to rise.
• Third-party data will continue to grow as we see more volume and higher-quality data sources making a
dizzying array of targeting options available on virtually all platforms. This includes search data, social data,
site level data and the ability to layer data on top of data for added insights and advanced targeting.
• Finally, there will be a growing movement to real-time reporting. Next day will no longer be enough;
marketers will demand real-time or near-real-time consoles. This will continue to drive the technology
conversation around big data, big data processing and inform strategic media buying decisions.
We Strategize. We Execute. We Deliver. On All Screens.
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13. Fresh Digital Group
111 John St 2nd FL
New York, NY 10038
www. freshdigitalgroup.com
Fresh Digital Group