Cloud also presents us with capabilities to enable IT to break out of silos and deliver real results on customer and organizational needs. Value creation processes are dynamic, flexible and multi-dimensional to meet the changing needs of the customer and your organization. Dell believes that cloud can be a ‘change agent’, helping to overcome capacity limitations and drive value creation rather than just reactive servicing. With OpenStack and OpenSource, customers can get further cost benefits by not having to pay exhorbitant license fees and also get locked into proprietary vendor stacks and API/s

1. Dell OpenStack-Powered
Cloud Solution
Spring 2012

2. Agenda
• Cloud Objectives and Business Drivers
• Introduction to OpenStack
• Dell OpenStack-Powered Cloud Solution
– Crowbar
• Customer Case Studies
2 Revolutionary Cloud Solutions

3. Cloud
Objectives and
Business Drivers
3 Revolutionary Cloud Solutions

4. There can be many objectives for cloud
4 Revolutionary Cloud Solutions

5. What our customers are telling us…
• “My current IT infrastructure is becoming too difficult to
• “I need the ability to keep ahead of security threats manage”
quickly. ” • “I want my limited resources to work on
• “My business requires me react faster to its changing value-add tasks, as opposed to
needs” maintenance”
• “I want to make my own design changes • “I’m interested in cloud solutions for
rather than waiting on vendors” backup and DR”
• “I have insufficient time to procure Resource • “I lack expertise around certain
Time to Value
Limitations applications and emerging
hardware and configure the software
required” technologies”
• “I have budget constraints for
Flexibility and • I’d like a replicated site for
traditional IT use cases and view IT Spend
Performance improved disaster recovery”
cloud technology as an outsource
mechanism” • “I want to move ‘cold’ data to the
cloud”
• “My application has migrated to a cloud
implementation” • “My datacenter has inconsistent demand
requirements”
• “I don’t want to purchase and manage hardware so • “Escalating license costs limit the scalability I require to be
cloud solutions are appealing” profitable”
• “I want to replace Capex with Opex”
From Dell Strategy Hybrid Cloud Research, Revolutionary Cloud Solutions
July 2011

6. Introduction to
OpenStack
6 Revolutionary Cloud Solutions

7. What is OpenStack?
• OpenStack is an open standards and open source software
for building private and public clouds. It
– Has support from major industry players
– Is being collaboratively developed without a single
owner
– Has an API that is Service Provider license friendly
– Has been demonstrated to run at scale
– Has been built on open source components
– Had global reach and support
• OpenStack’s basic requirement: “Clouds must be simple to
implement and massively scalable.”
7 Revolutionary Cloud Solutions

8. Wide-Ranging Community Support….3029 members, 168
companies and counting
8 Revolutionary Cloud Solutions

9. Independent OpenStack Foundation
– April 2012
The OpenStack Foundation is an independent body providing shared
resources to help achieve the OpenStack Mission by Protecting,
Empowering, and Promoting OpenStack software and the community
around it, including users, developers and the entire ecosystem.
Platinum Members: AT&T, Canonical, HP, IBM, Nebula, Rackspace,
Red Hat, and Suse have
Gold Members: Dell, Cisco, ClearPath Networks, CloudScaling,
DreamHost, ITRI, Mirantis, Morph Labs, Netapp, Piston Cloud
Computing, Yahoo!
Revolutionary Cloud Solutions

10. OpenStack Value Proposition
• Limits costly software licenses
• Limits lock-in by vendors & providers
• Allows for massive scalability
• Open source hypervisor support
• Offers standard APIs enabling growing cloud ecosystem
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11. Companies offering/deploying OpenStack
today
11 Revolutionary Cloud Solutions

12. Dell OpenStack-
Powered
Solution
12 Revolutionary Cloud Solutions

13. Dell OpenStack-Powered “Dell’s commitment to
OpenStack and their team with
Cloud Solution deep expertise in Data Center
Solutions is the foundation for
a great partnership.”
Ben Cherian, General Manager of
Proven solutions Emerging Technologies, DreamHost
Elastic , vastly scalable and designed Proven components
to handle massive data loads
OpenStack Cloud operating system
• Rely on Dell’s tested, validated, and
innovative designs in infrastructure, Dell-developed Crowbar Software
software, and services Dell PowerEdge C6100 /C6105
• Get what you need to develop, deploy, servers
and deliver your cloud environment
Dell PowerConnect Switches
• Enables you to quickly offer new cloud
services, lower software licensing costs, Reference Architecture
and help mitigate the risks of cloud Deployment Guide
computing
Dell Service and Support
13 Revolutionary Cloud Solutions
Dell

14. Crowbar Software “Dell solved a problem that we had.
And when Dell solved that
Framework problem, our engineers thought,
‘We’re going to use this.”
Ben Cherian, GM of Emerging
Technologies, DreamHost
Proven solutions
A modular, open source framework that Proven components
accelerates multi-node deployments,
simplifies maintenance, and streamlines Opscode Chef Server Capabilities
ongoing updates Download the open source software:
https://github.com/dellcloudedge/cr
• Deploy an OpenStack cloud or Hadoop owbar
cluster in hours instead of days
Active community
• Use or build barclamps to install and http://lists.us.dell.com/mailman/listinf
configure software modules o/crowbar
• Supports a cloud Resources on the Wiki:
operations model https://github.com/dellcloudedge/cr
owbar/wiki
to interact,
modify, and build Rob Hirschfeld’s blog
based on http://robhirschfeld.com/2011/07/26/
changing needs crowbar-source-released/
Revolutionary Cloud Solutions
Dell

15. “Dell … was one of the first of
Dell’s Distinctive the hardware vendors to grasp
the fact that cloud is about
Competence provisioning services, not
about the hardware.”
Proven solutions Maxwell Cooter, Cloud Pro
• First OpenStack cloud solution provider Proven components
• Gold member of the OpenStack foundation
• Pioneer OpenStack partner (Only Tier 1 Day
1 hardware provider)
– Most history with the OpenStack technology
– Reference architectures that have been
tested longer and fuller than newcomers
• Deep partnership ecosystem
– Mirantis, Canonical, and enStratus
– Single point of service and support
• ONLY company providing automated
software to do multi-node OpenStack
provisioning: Crowbar
– Dell developed software
• OpenStack experts work at Dell: Rob
Hirschfeld, Greg Althaus and others
15 continually investing in the community Revolutionary Cloud Solutions

16. Customer Case
Studies
16 Revolutionary Cloud Solutions

17. Morphlabs Delivers Enterprise-grade
OpenStack Converged Infrastructure
Company
The company is a recognized leader in converged
infrastructure solutions for the Enterprise. The SSD-powered
mCloud Rack Enterprise Edition is the first OpenStack
powered converged infrastructure solution for Enterprise
deployment
Challenge
Morphlabs’ challenge is to become the most widely deployed
converged infrastructure solution in the world. The
company works with G2000 and Telcos in emerging markets
to make price performant on-premise and hosted private
clouds available for the Enterprise.
Solution
Morphlabs’ mCloud converged infrastructure solutions, built
on SSD-powered PowerEdge C5220 and C2100 servers,
“We want to make sure we are ahead of the game in provide a proven, easy to deploy, and secure cloud.
terms of innovation for the delivery of cloud computing, Enterprises can rapidly deploy on premises, and telcos can
starting with ease of use and powered by performance use mCloud solutions to quickly generate revenue by
delivering modular share-nothing hosted private clouds.
and efficiency. We want to always be at the bleeding
edge in terms of researching new technologies, new Benefits
processing technologies, new storage technologies, • SSD-powered OpenStack Enterprise-grade converged
new networking technologies, and then rapidly cloud infrastructure
recombine them into a solution that brings end users • Open Source building blocks and Hyperscale hardware
the most efficient computing platform.” deliver revolutionary price and performance
• Global deployment and support
• Dramatically reduce cost of IT while accelerating time to
Morphlabs CEO Winston Damarillo market
• Focus on differentiating business, not IT procurement,
integration, optimization and assembly
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18. OpenStack Used to Save Lives
Company
This company offers a cloud-based infrastructure to
pharmas that enables them to host and manage clinical
trials
Challenge
Large license costs for on-premise operating system
and virtualization infrastructure, and labor costs for
management and maintenance. Increasing costs in
public clouds and want to bring workloads back in-
house
Solution
“Deploying OpenStack is a Piloting Dell OpenStack –powered cloud solution and
heavily leverage existing skills with Chef, opensource.
competitive advantage for us. It Looking to create highly automated DevOps
infrastructure.
provides freedom to innovate,
Benefits
reduces costs, and improves •
•
Cost-effective open source cloud
Compatibility with AWS
speed of deployment and •
•
Automated to reduce labor costs
DevOps to ease and speed of deployment and
management through massive management
• Freedom to modify to meet unique needs
automation”
Revolutionary Cloud Solutions

19. DreamHost Expands Cloud and Storage
Services with Dell OpenStack Cloud
Challenge
DreamHost was in need of a flexible, open source
cloud platform for their public cloud compute
Solution
DreamHost uses Dell hardware for its core
business—shared hosting, dedicated hosting and
virtual private server hosting—as well as its
emerging businesses.
For its OpenStack cloud, DreamHost is using the
Crowbar barclamp for Nova. The company is
writing its own barclamp for its Ceph storage
solution.
Benefits
“Without Crowbar, we’d be writing • Took advantage of Dell’s OpenStack reference
code, and that costs us money. architecture and deployment framework
Having a viable, open-source • Saved 4-6 months of software development
solution for deploying OpenStack work
and deploying Ceph are very • Leveraged cloud and scale-out servers and
reference architecture
important, very core, to our
• Realized business advantages of leasing with
business.” Dell Financial Services
Bryan Bogensberger, VP Business Strategy,
DreamHost
19 Revolutionary CloudMarketing
Global Solutions

20. Mirantis Speeds and Eases OpenStack
Deployment
Company
With OpenStack engineering expertise, Mirantis helps
service providers, SaaS vendors and enterprises build and
run robust OpenStack cloud infrastructure
Challenge
As cloud computing enters the mainstream, more and
more organizations are turning to Mirantis for help with
OpenStack, including Dell Reference Architecture and
hardware.
Solution
With the Crowbar software framework, the team can
deploy an OpenStack cloud in hours instead of days.
Crowbar also provides an easy, modular way for ongoing
cloud evolution and maintenance
Benefits
• Faster time to cloud
“At Mirantis, we strive to make it extremely easy, yet
• Open source freedom and flexibility
safe, for organizations to adopt OpenStack software • Ease of migration and integration
that is uncompromised by proprietary packaging. The • Engineering collaboration
Dell OpenStack –Powered Cloud Solution fits well
with our commitment to the open source vision for
OpenStack.”
Boris Renski, co-founder and executive vice
president at Mirantis
20 Revolutionary Cloud Solutions

21. Q&A
21 Revolutionary Cloud Solutions

22. Next Steps
• Schedule a demo of the Dell OpenStack-Powered Cloud solution including
Crowbar
• Get a Dell Cloud Assessment Workshop to outline your needs
Useful Resources
• Dell OpenStack-Powered Cloud Web site: www.dell.com/openstack
• Dell Chief Cloud Evangelist Blog: http://www.bartongeorge.net
• Dell OpenStack Cloud Architect Blog: http://www.RobHirschfeld.com
• Dell OpenStack Business Lead blog: http://www.JBGeorge.net
22 Revolutionary Cloud Solutions