Web 1.0 consisted of mostly static, one-way communication websites used as digital brochures. With the rise of blogging and user-generated content in Web 2.0, online conversations and communities flourished as people shared content and opinions on various topics. As more businesses saw value in online interactions and discussions, social media became a standard way for companies and brands to engage with customers and shape conversations related to their products and services.

2. Your Website 2

3. Let’s go back a step… Web1.0 Static websites One Way Communication “ Brochureware” Web 1.0 didn’t give people much reason to embrace the idea of publishing online, leaving that to the hard core Internet users, (aka geeks, nerds and the pocket protector crowd). And most publications didn’t get involved, as there was no real reason to. 2

4. But then along came the blog…. Self publishing tools became available People began to publish their own material People were able to leave comments Way too many websites devoted to cats and what people had for lunch….. The blog facilitated the birth of the e-zine While still the domain of the early adopters, businesses and publications began to see some benefit to this and cautiously ventured into the shallow end of the pool. 3

5. Then it all exploded…… People started talking about different brands online around the water cooler Articles became easy to email, along with not so funny jokes about cats with cheeseburgers But most importantly…. Conversations were taking place all over the Internet on every subject imagineable.. Welcome to web 2.0 4

6. 5 National Public Radio

7. 6 Yahoo! Sports

8. 7 National Geographic

9. 8 Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. -Wikipedia

10. 9 Online movie review site , where users can sign up for an account, add and meet new friends, talk about movies.

11. 10 It's a place where you can celebrate and commiserate the rollercoaster ride of modern mummydom

12. 11 Zagat Survey is the world's leading provider of consumer survey-based information on where to eat, drink, stay & play worldwide. Over 350,000 surveyors/reviewers

13. 12 “ Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran “ This is no longer a gimmick. This is how the American people want to receive their news and want to hear from us.” – Nick Schaper, new-media director for House Minority Leader John Boehner “ I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse?” – Jay Baer, social-media strategist “ Get used to living with it. Get used to working with it. Avoid it at your peril.” – Hugh MacLeod, author of Evil Plan: Having Fun on the Road to World Domination

14. 13 You Humanize your brand You bring life to an otherwise static website You address in a public forum questions and concerns your customers have about your product You need to participate in the conversation that relates to your product and help shape that conversation You get a more realistic idea as to what matters to your customers You manage your reputation You build a community of your customers You build your digital visibility and online presence You remain relevant to your readers

15. 12 The process of building online communities, often accomplished both through ‘ groups’ and ‘friends lists’ that allow greater interaction on websites. -Wikipedia

16. 12 And every single dating website on the Internet

17. 12 More than 500 million users worldwide 50% of active users log in every day Average user has 130 friends 2 types of pages - personal and business/brand Visitors can become Friends with a person or “Like” a business/brand page About 70% of Facebook users are outside the US More than 250 Million active users are accessing Facebook via a mobile device

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21. 12 Why is it important to note that the average user has 130 friends? You write an article and post it on your website Post a notification on Facebook Every “like” on your page Exposes your article to 130 people Where 1 or 2 more people may “like” you expanding your reach by 130 people each time

22. 12 Microblogging site Allows users to send messages composed of up to 140 characters Approx 200 Million users Users can follow other users and get their messages Can also private message individuals who are also following you 140 Million tweets sent per day on average Average over 460,000 new accounts created per day 182% increase in mobile users over last year

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24. 12 Social networking site specializing in video Allows users to post and view videos Approx 490 Million users 92 BILLION Page views per month Users spend about 2.9 billion hours on YouTube – each month -that doesn’t include embedded videos, just the main site Reached over 700 billion playbacks in 2010 More video is uploaded to YouTube in 60 days then the 3 major US networks created in 60 years More than 50% of videos have been rated by users or include comments YouTube mobile gets over 100 million views a day Youtube player is embedded in tens of millions of websites

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27. 3 Web 2.0 Website

28. 12 Most people don’t have the time to feed all their content to social networks

29. 12 Don’t over do it- Start out with 1 or 2 different social networks and get the hang of it Don’t sign up for a social network if you aren’t going to be able to put the time in to be involved. Don’t just push content out- engage in the conversation LISTEN LISTEN LISTEN – your community wants to feel like they are a part of what you do There is a conversation happening out there whether you are involved or not. It’s up to you how you respond and interact.

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31. 7 Al Davis Design [email_address] 416 907 8396 @adavis3105 www.adavis.org