In the following sections, we look at 24 reasons why every smart marketer should consider Pinterest in 2018.

1. Presentation by Marie-Eva BB Volmar for webb24h.com
24 Reasons Why
Every Smart Marketer
Should Consider Pinterest
In 2018

2. By the end of 2015, Pinterest was the fastest site in
history to reach 10 million unique monthly visitors
and high user engagement metrics.
1. User Engagement

3. In 2016, Pinterest had 150 million monthly active
users worldwide.
2. Active Users

4. According to study, 40% of global marketers use
Pinterest for company marketing purposes, ranking
behind Facebook, Twitter, and Instagram.
3. Marketing

5. According to comScore, 71%of Pinterest’s
72.5 million users are women.
4. Female

6. There’s a 50-50 split between male and female
Pinners in emerging markets like India, Korea,
and Japan.
5. Pinners

7. Current research found that 75% of Pinterest usage
takes place on mobile devices
6. Mobile User

8. Latest Pinterest Statistics suggest that 93% of
Pinners are regular online shoppers.
7. Online Shopping

9. A Shopify’s study showed that people referred by
Pinterest are 10% more likely to make purchase on
e-commerce sites than users of other social
networks.
8. Conversion

10. It was found that Pinterest users tend to spend twice
as much money on ecommerce sites as those
referred by Facebook.
9. Spending

11. According to Pinterest, business with a minimum of
20-30 Pins per board get more saves and views.
10. Pins

12. Movie, recipe, article, product and places are the
most popular and viewed pins on Pinterest.
11. Popular Category

13. Research suggests that product pins with prices get
36% more likes than those without.
12. Product Pins

14. According to Curalate, images without faces receive
23% more views and repins.
13. Faceless Pins

15. Another Curalate research found that Images with
color filters have 10 times more repins.
14. Color Filter

16. About 30% of the advertisers’ promoted Pins were
repinned an average of 11 times, long after the
promotion was over.
15. Advertisement

17. Recent Data suggests that, on average, Pinterest
processes 2 billion search queries per month.
16. Monthly Search

18. Latest statistics found that 40% of Pinterest new
users are men, mostly interested in food, drink and
technology.
17. Males

19. According to research, the average age of a
Pinterest user is 40.
18. Baby Boomers

20. Surprisingly, Millennials use Pinterest as much as
they use Instagram which account for 17% of social
media share.
19. Millennials

21. Study found that 50% of Pinterest users make $50K
or greater per year.
20. Income Bracket

22. According to web analytics, 87% of Pinners have
purchased a product because of Pinterest.
21. Online Influence

23. Another web analytics research found that 72% of
Pinners use Pinterest to decide what to buy offline.
22. Offline Influence

24. In a recent survey, 93% of the respondents who are
active pinners said they use Pinterest to plan for
purchases and 87% said they’ve purchased
something because of Pinterest.
23. Buying Power

25. Research suggests that the average time spent on
Pinterest per visit is 15 minutes.
24. Time Usage

26. Thank you
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