1) The document describes a project to use social media, specifically Facebook, to generate business for the e-commerce company Infibeam. 2) The project involves three steps - 1) increasing awareness of Infibeam's Facebook presence, 2) launching an Infibeam store on Facebook, and 3) creating a feedback system for Infibeam across multiple platforms. 3) Step 1 was completed by creating a viral Valentine's Day application to draw attention to Infibeam's Facebook page. Step 2 aims to allow Facebook users to directly purchase products from Infibeam via a "Hot Deals" section on Facebook.

1. Social Network & E-commerce
Prepared by :
Parth N. Acharya (080410116002)

2. COMPANY PROFILE
• Infibeam.com is an electronic commerce company headquartered in Ahmedabad, India. It
is an online retailer for books, electronics, and automobiles in India. Infibeam.com was
started in 2007. The company is headquarterd in Ahmedabad, has offices in Ahmedabad,
Delhi, Mumbai and Bangalore, and has a total of 300 employees.
• In 2008, Infibeam created a student support site known as presentsir.com. Later, they
acquired Picsquare.com, a photo printing website based in Bangalore. In August 2010,
Infibeam.com launched www.infibeam.us for US consumers. Infibeam also launched an
EBook reader, Infibeam Pi, its successor Pi2, and a media device, Infibeam Phi.
• In Sept, 2010, Infibeam was rated as one of the Top 5 Digital Brands in the e-commerce
category by a survey of the Economic TImes.
• Infibeam also provides an e-commerce platform to retailers like NDTVshopping, HiDesign,
etc.
• Infibeam has launched buildabazaar.com, allowing online businesses to create their own
e-commerce store. In the past, online commerce portals have tied up with large publishers,
and had to pay them a fee – something on the lines of a traffic / user acquisition fee – for
selling. What Infibeam has done is, created a standard format for sales.

3. PROJECT PROFILE
• Using Social Media (Facebook.com) for eBusiness (Infibeam.com)
• The entire project is divided into three steps in order to generate a new wave
on Social Media.
• The steps are :
• 1. Get more people to know about Infibeam's presence on Facebook.
o Solution : Create an application that can catch maximum eyeballs.
• 2. Launch a Facebook Store for Infibeam.
• Post Project Step :
• 3. Create a Feedback Management System for all the platforms of Infibeam.

4. Introduction to Project :
The project's main idea is to use Facebook.com more efficiently in order to create a business from the
Facebook users.
To achieve such a goal, one has to understand that establishing an online store on a new platform requires
some steps to be followed.
My project consists of such steps.
The one by one course of such actions can create a wave of new generation social marketing.
Step 1: Step one is to make the prelaunched sence felt.
Infibeam.com is continuously trying to get the best out of social media through mass communication on
Facebook.com
But there was a need to create a hype, so that the presence of Infibeam on Facebook can be felt.
To achieve it, I, along with Infibeam executives decided to grab an opportunity on the day of Valentine’s.,
launching an application that can calculate Love Count. As expected, the application got viral and we
received more than 250 clicks in first one and a half minutes of its launch because of our marketing
strategy through which the participants above 90% of Love Count could win a 1000 Rs voucher from
Infibeam.
Result: The page today has more than 18 lakh likes and its increasing day by day.

5. Introduction to Project (Cont.):
Step 2 :The next step is to launch a Facebook store in which Facebook users can buy things from
Infibeam.com
This part of the project is most critical because it is the part that decides the real value of Infibeam.com on
Facebook.
This part mainly includes the introduction of one particular section of Infibeam, named as ‘Hot Deals’ on
Facebook.
Step 3: And the last step of the project is all about the assessment of the above two steps. A Feedback
Management System is to be made that can be appended to multiple platforms of Infibeam like the main
website, Facebook application and the mobile site.

6. Software Process Model

7. Software Process Model
Waterfall Model

8. STEP ONE

9. Screenshots
Step 1:

10. STEP ONE: Result
• 250 hits in first one minute
• Potential to catch eyeballs of 18Lakh+
people
• Introducing Infibeam to active social
networking.
• Creating an Identity among Facebook Users
of India

11. STEP TWO

12. Screenshots
Step 2:

13. Screenshots

14. Screenshots

15. Screenshots

16. Screenshots

17. Screenshots

18. STEP TWO: Result
• Enabling Facebook to use as a business
platform
• Creating business opportunity, attracting
mass to generate revenue
• Become first in India to attract potential
customers on Facebook to buy products
online

19. STEP THREE

20. STEP THREE: Strategy
• Create a feedback management system for
Infibeam
• Should be adaptable to Infibeam’s
Facebook Profile