13 social media & Content Marketing Trends That Will Dominate 2015
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Social Media Marketing for the Hotel Industry:
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How to Measure ROI in Social Media
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
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Social Media Marketing for the Hotel Industry:
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Social Media Marketing strategies for Travel and Hospitality ProfessionalsBrian Cliette
The document discusses social media marketing strategies for travel and hospitality professionals. It outlines a 6 step social media marketing funnel: 1) Build awareness, 2) Move customers to consideration, 3) Help customers find preferences, 4) Encourage customers to take action, 5) Build customer loyalty, and 6) Develop customer advocacy. It then provides tips for using key social media platforms like Facebook, Twitter, Google+, Pinterest, blogs, and Instagram as part of a hospitality marketing strategy.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
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Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
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Bus 271, Caroline Taylor, Social Media AdvertisingCarolineTaylor86
Social media usage and advertising on platforms like Instagram, Facebook, and YouTube has significantly increased in recent years. Advertisers have taken notice of the growing audiences on social media and have shifted marketing budgets from traditional channels to digital. It is estimated that advertisers will spend over $56 billion on social media networks by 2022 due to the cost-effectiveness and ability to target specific demographics. As social media usage continues rising, especially among younger generations, the future of advertising will remain focused on social media marketing strategies.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
15 step social media marketing strategy for businesses in 2021Samaritan InfoTech
Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but don't really understand what they should do. Some firms just give access to the company's social accounts to some junior staff members – merely because they are young, so should know all about social media.
Visit On:- https://www.samaritaninfotech.com
How to Measure ROI in Social Media
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Social Media Marketing strategies for Travel and Hospitality ProfessionalsBrian Cliette
The document discusses social media marketing strategies for travel and hospitality professionals. It outlines a 6 step social media marketing funnel: 1) Build awareness, 2) Move customers to consideration, 3) Help customers find preferences, 4) Encourage customers to take action, 5) Build customer loyalty, and 6) Develop customer advocacy. It then provides tips for using key social media platforms like Facebook, Twitter, Google+, Pinterest, blogs, and Instagram as part of a hospitality marketing strategy.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Bus 271, Caroline Taylor, Social Media AdvertisingCarolineTaylor86
Social media usage and advertising on platforms like Instagram, Facebook, and YouTube has significantly increased in recent years. Advertisers have taken notice of the growing audiences on social media and have shifted marketing budgets from traditional channels to digital. It is estimated that advertisers will spend over $56 billion on social media networks by 2022 due to the cost-effectiveness and ability to target specific demographics. As social media usage continues rising, especially among younger generations, the future of advertising will remain focused on social media marketing strategies.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
15 step social media marketing strategy for businesses in 2021Samaritan InfoTech
Too many businesses go into social media marketing on an ad hoc basis. They know they should do something about social media, but don't really understand what they should do. Some firms just give access to the company's social accounts to some junior staff members – merely because they are young, so should know all about social media.
Visit On:- https://www.samaritaninfotech.com
Companies are using new technologies and social media channels to reinvent and revitalize proven marketing strategies.
• What are those new technologies?
• How can they revitalize your marketing plan?
• How do you measure results?
• Where do you start?
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
MIDM - Master In Digital Marketing Provides Professional practical training in Digital Marketing. Digital Marketing course structure mainly consists of SEO - Search Engine Optimization, SMO - Social Media Optimization, SEM - Search Engine Marketing, SMM - Social Media Marketing, Email Marketing, Affiliate Marketing, Work From Home Concept, Mobile Marketing, Bulk What’s App Marketing, Business Strategy Making, Website Building in HTML as well as WordPress with 10 certifications with Total 40+ Modules.
MIDM based on practical training on the Live projects which helps to solve all doubts related to DigitalMarketing.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
A 'no nonsense" presentation that reviews the current trends in marketing and makes recommendations on what actions PR and marketing professionals should take. Includes links through to research sources.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
The document discusses several social media trends predicted for 2020:
1. Influencer marketing will continue growing as consumers increasingly trust recommendations from people they follow on social media over traditional ads. Micro-influencers will see more opportunities.
2. Shopping directly on social media platforms will grow as brands offer one-click purchases on sites like Instagram. Stories formats on multiple platforms will be used more for flash sales and deals.
3. Augmented reality technologies will become more mainstream for applications like trying on virtual makeup or viewing how furniture would look in one's home.
4. Chatbot intelligence will improve as algorithms enhance understanding of user queries, allowing bots to respond more helpfully without relying solely on pre-written
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
Social media is an important tool for brands to connect with audiences and build their personal brand through networking, content creation and using free tools. The document provides tips on how to engage audiences on social media through things like giving value, being accessible, focusing on the needs of the audience, and sharing the right type of content. It also provides an example of how one brand was able to exponentially grow their social media following and sales through viral sharing of engaging content.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Branding Your Business with Social Media PresentationIllinois workNet
The document discusses using social media for branding a business. It emphasizes maintaining consistency across platforms in terms of color, font, imagery and templates used. It also recommends choosing key social media platforms to use based on business goals like brand awareness, thought leadership, sales/lead generation, or customer support. The document provides tips on establishing a strong voice and message for social media posts and suggests a schedule for how frequently to post on different days and times. It highlights how social media can be used for reputation management, customer service, thought leadership, and networking to engage with the community.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Companies are using new technologies and social media channels to reinvent and revitalize proven marketing strategies.
• What are those new technologies?
• How can they revitalize your marketing plan?
• How do you measure results?
• Where do you start?
Why you need social media for your businessMapplinks
Social media provides several benefits for businesses including brand building, marketing, sales, customer service, advertising and more. It allows businesses to engage with customers, build awareness of their brand, drive traffic to their website, generate leads and make sales. With tools that enable targeting specific audiences and measuring results, social media is a cost-effective channel for businesses of all sizes. It also provides a way for businesses to promptly respond to customer queries and issues, strengthening customer relationships and trust in the brand.
MIDM - Master In Digital Marketing Provides Professional practical training in Digital Marketing. Digital Marketing course structure mainly consists of SEO - Search Engine Optimization, SMO - Social Media Optimization, SEM - Search Engine Marketing, SMM - Social Media Marketing, Email Marketing, Affiliate Marketing, Work From Home Concept, Mobile Marketing, Bulk What’s App Marketing, Business Strategy Making, Website Building in HTML as well as WordPress with 10 certifications with Total 40+ Modules.
MIDM based on practical training on the Live projects which helps to solve all doubts related to DigitalMarketing.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
A 'no nonsense" presentation that reviews the current trends in marketing and makes recommendations on what actions PR and marketing professionals should take. Includes links through to research sources.
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
The document discusses several social media trends predicted for 2020:
1. Influencer marketing will continue growing as consumers increasingly trust recommendations from people they follow on social media over traditional ads. Micro-influencers will see more opportunities.
2. Shopping directly on social media platforms will grow as brands offer one-click purchases on sites like Instagram. Stories formats on multiple platforms will be used more for flash sales and deals.
3. Augmented reality technologies will become more mainstream for applications like trying on virtual makeup or viewing how furniture would look in one's home.
4. Chatbot intelligence will improve as algorithms enhance understanding of user queries, allowing bots to respond more helpfully without relying solely on pre-written
Social Media Impact for Restaurant BusinessDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
Social media is an important tool for brands to connect with audiences and build their personal brand through networking, content creation and using free tools. The document provides tips on how to engage audiences on social media through things like giving value, being accessible, focusing on the needs of the audience, and sharing the right type of content. It also provides an example of how one brand was able to exponentially grow their social media following and sales through viral sharing of engaging content.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
This document summarizes social media trends for 2022. It discusses the rise of creators and collaboration between creators and brands. It also discusses the growth of TikTok and short form videos. Finally, it discusses increased focus on social media accountability and the potential for new legislation regarding platforms' impacts on mental health and society.
Branding Your Business with Social Media PresentationIllinois workNet
The document discusses using social media for branding a business. It emphasizes maintaining consistency across platforms in terms of color, font, imagery and templates used. It also recommends choosing key social media platforms to use based on business goals like brand awareness, thought leadership, sales/lead generation, or customer support. The document provides tips on establishing a strong voice and message for social media posts and suggests a schedule for how frequently to post on different days and times. It highlights how social media can be used for reputation management, customer service, thought leadership, and networking to engage with the community.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
Social media marketing planning guide for 2016Prayukth K V
The document provides guidance for social media marketing planning in 2016. It begins with a look back at trends from 2015, such as the continued growth of video consumption and user-generated content. It also discusses trends that will likely continue in 2016, such as increasing emphasis on real-time content sharing, influencer marketing, and shorter paths to purchase through social platforms. The document then provides tips and considerations for social marketers to focus on in 2016, such as benchmarking competitors' campaigns, investing in social analytics, and prioritizing community engagement over follower counts.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
This document is an issue of the Revenue Performance magazine published by mThink. It discusses various topics related to monetization and high-performance marketing. The issue includes articles on converting social media traffic, affiliate opportunities in social commerce, and the differences between affiliate networks and CPA networks. The letter from the publisher discusses the importance of treating social media traffic seriously and optimizing the user experience to generate ROI, rather than dismissing social media as not being profitable.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Presentation: Four Truths About Social Media and Finance
Presented by: Ben Cathers, Social Media Manager, Lightspeed Financial
It's where your customers are: Every single day, your customers are on some type of social media. And chances are, they are doing something finance related. From asking for advice on financial social media sites, to sharing the latest good and bad news about your company to their friends, your customers are connected more to your brand more than you think
It's where your customers research you: Your customers are getting smarter - social media enables them to be. Every day, your customers are researching your brand on social media sites and using that information as a definitive way to make a decision. Your presence on these sites is more important than ever.
It's what your customers want: Your customers want to interact with you via social media. Whether its through Facebook, Twitter, Linkedin or Youtube, or your own internal user community, your customers allow your brand into their personal inbox. They want to interact with your brand. They will allow you into their personal social inbox. Embrace it!
Its where your employees are: Your employees are on facebook. And that brings up a whole host of legal and regulatory issues. Ever have an employee talk about a stock on their personal facebook or twitter page? That could lead to potential issue. Having a social media policy is no longer a "nice to have". It's now as standard as any other legal document.
www.bdionline.com
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Digital Digest 1_ Social Commerce_ Divya Anand.pptxDivyaAnand95
A quick overview of Social Commerce, a developing digital trend that brands are using in innovative ways to engage the consumers in buying products and services through different social networks.
Kristina Jaramillo, a New York Times recognized social media expert, presented on effectively mixing LinkedIn marketing with content marketing to influence buying decisions. She discussed why LinkedIn is important for B2B companies and shared shocking LinkedIn statistics. Jaramillo emphasized that most companies are failing to generate leads and influence sales through LinkedIn because they are not strategically integrating content marketing tactics or focusing on thought leadership. She demonstrated how to create an effective LinkedIn profile focused on results and case studies, become an influencer, and provided a strategic approach to mixed LinkedIn marketing and content.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
Social commerce sales will increase by 35.8% to $36.62 billion in 2021. The meteoric rise in popularity of apps like TikTok and Twitch also shows the potential for activating influencer partnerships. 2022 will see the impact of influencers reaching the bottom of the funnel, and helping with quantifiable conversions. In this session, we'll spill the tea on how you can get in on the growth.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Similar to 13 social media & Content Marketing Trends That Will Dominate 2015 (20)
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
13 social media & Content Marketing Trends That Will Dominate 2015
1. 13Social Media & Content
Marketing Trends that
Will Dominate 2015
Brian A. Cliette
Digital Media Strategist
Content Marketer
www.briancliette.com
www.briancliette.com
4. The Digital Marketing Landscape
Importance of having properly structured
Digital Media Strategy is becoming more and
more obvious
www.briancliette.com
5. Scattered Audience is a Challenge
With ever more scattered audiences and
fragmented social platforms, brands face a
bucketful of challenges.
www.briancliette.com
6. Keeping Up-date With Latest Trends
To thrive in this highly competitive
environment, digital marketers need to
constantly be on their toes and stay up-to-
date with the latest trends.
www.briancliette.com
7. The State of Digital Marketing in 2015
Social Media content is
considered the best way
to encourage interaction
with consumers
Almost 3 Billion people
or 40% of the Worlds
Population are using the
Internet
40%
Search is the 2nd
largest online
marketing channel,
Behind Direct
iPads have the highest
add to cart rates among
devices , boasting
almost 9%
www.briancliette.com
8. The State of Digital Marketing in 2015
Social Media activity
has overtaken PORN
as the number one
online activity
Behind China and India
94%
81%
81% of Facebook
users reside
outside the US
2014
1 out of 6 couples
who married last
year met on a
social media site
www.briancliette.com
9. The State of Digital Marketing in 2015
Organic Facebook
Post Reach as little
as 3% of fans
Facebook grows and
shrinks at opposite ends of
the demographic spectrum
Pinterest & Instagram are
rolling out Paid Advertising
Retargeted customers are 3x
likely to Click an Ad, than
people who haven't interacted
with your business
Privacy concerns and
Personalization are the
Major Drivers behind
Mobile
Platforms/Networks
www.briancliette.com
10. So What Exactly is Social Media
The utilization of social media technologies ,
channels, and software to create,
communicate, deliver and exchange
offerings that have value for an
organizations stakeholders
Dr. Tracy Tuten
www.briancliette.com
11. So What Exactly is Social Media
Social Community Social Publishing
Social Commerce Social Entertainment
www.briancliette.com
16. So What Exactly is Content Marketing
Content marketing is a strategic marketing
approach focused on creating and
distributing valuable, relevant, and
consistent content to attract and retain a
clearly-defined audience — and, ultimately,
to drive profitable customer action.
Joe Pulizzi
Founder, Content Marketing Institute and Author,
Epic Content Marketing.
www.briancliette.com
17. So What Exactly is Content Marketing
Blogs
Case Studies
How-to articles
White Papers
Application notes
Webinars
Info Graphics
Photos
Product V
Content marketing takes on many forms
Written Visual
www.briancliette.com
18. Content Marketing vs.
Social Media Marketing
Although there is plenty of overlap between
content marketing and social media
marketing, they are actually two distinct
entities, with different focal points, goals,
and processes
Toby Murdock
contentmarketinginstitute.com
www.briancliette.com
19. Content Marketing vs.
Social Media Marketing
In social media marketing, the focus of the
marketing activity is located within the
chosen social networks. Social media
campaigns are operated inside of Facebook,
Twitter, Google+, etc. The content produced
is placed inside of these networks according
to their rules.
www.briancliette.com
20. Content Marketing vs.
Social Media Marketing
In contrast, the center of gravity for content
marketing is a brand website — whether it be a
branded URL like Mariott.com or a microsite for a
brand’s specific product, like
http://travel-brilliantly.marriott.com/ or
https://marriott-gopro.com/en
Social networks are vital to the success of content
marketing efforts, but here, Facebook, Twitter,
and Google+ are used primarily as a distributor of
links back to the content on the brand’s website
— not as containers of the content itself.
www.briancliette.com
21. Content Marketing vs.
Social Media Marketing
In social media marketing, content is built to fit
the context of the chosen social platform: short
messages in the 140 characters range for
Twitter; contests, quizzes, and games for
Facebook, etc. Here, brands model their
behavior after that of the individuals using the
social networks.
On the other hand, in content marketing, the
context of websites permits much longer forms
of content. Brands can publish blog posts,
videos, infographics, and eBooks, just to name a
few formats. Here, brands model their
behavior after that of media publishers.
www.briancliette.com
22. Content Marketing vs.
Social Media Marketing
Content marketing’s website-based center of
gravity enables it to focus more on demand
generation. As quality content brings
prospects to a brand’s site, brands can
develop a relationship with the prospects
and nurture them towards a lead conversion
or purchase.
www.briancliette.com
23. Market like the year you are in
Gary Vaynerchuk
CEO and Co-Founder of Vayner Media
www.briancliette.com
24. So What’s New in 2015
1. S-Commerce
2. Customer Engagement
3. Social Video
4. SEO
5. Social Search Signals 2.0
6. Social Advertising
7. Ad Retargeting
8. Native Ads
9. Mobile Platforms & Networks
10. Anonymity & Private Messaging
11. Personalization
12. Wearable Technology
13. Data and Measurement
www.briancliette.com
25. S - Commerce
Social Commerce is the Evolution
and maturation of Social Media
meets shopping
Heidi Cohen
www.briancliette.com
26. S - Commerce
Global Ecommerce Sales
1.2 Trillion+
Social Commerce Sales
forecasted to be 5%
Of all online Retail Revenue in
2015
www.briancliette.com
27. S - Commerce
Allowing users to purchase on
networking sites is a no-brainer,
considering for example Twitter’s
liability to their shareholders and the
massive growth of social media and
ecommerce.
www.briancliette.com
28. S - Commerce
Twitter Product Cards and innovative
campaigns on Pinterest
www.briancliette.com
29. S - Commerce
According to MediaBistro " 50% of
social media driven purchasing
happens within one week of sharing ,
tweeting ,liking ,or favoring the
product"
www.briancliette.com
30. S - Commerce
According to Filemobile " 48% of
consumers think that posts created by
others in their networks are a great way to
discover new products ,brands, trends or
retailers “
"43% of consumers are more likely to buy a
new product when learning about social
media" Nielsen
www.briancliette.com
31. S - Commerce
According to Shopify.com " 60% of
social traffic to retail sites originates
from Facebook “
"85% of all orders from social media
come via Facebook" MediaBistro
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32. S - Commerce
Social Media and Mobile have made it
vastly easier for competitors to reach
larger swaths of consumers on an
individual level
www.briancliette.com
33. Customer Engagement
Hence, as competition gets tough, the
ability to engender brand loyalty and
keep loyal customers may by the #1
challenge of 2015
www.briancliette.com
35. Behind every tweet, share and
purchase, there is a person. Care
more about the person and less
about the share
Shafqat Islam
CEO and Co-Founder at Newscred
www.briancliette.com
36. Social Video
Video will Continue to Dominate the
online Landscape
According to Single Grain “ Video is
shared 1200% more times than links and
text combined”
www.briancliette.com
37. Social Video
• #2 Search Engine in The world
• Over 6 Billion Hours of Video are
watched each month
• 100 Hours are uploaded every
Minute
• 500 Years of YouTube videos are
watched everyday on Facebook
www.briancliette.com
38. Social Video
• Micro Video
• Instagram Hyper lapses 15x FB
engagement
• Vine Video 8,333 shared per Minute,
Upload 12 million Vines to Twitter
• Branded accounts on 4% of Top 100
www.briancliette.com
39. Social Video
• 80% of Online Video Content is User
Generated
• 25% of Search Results in Google for
the world’s Top 20 brands are links to
user generated content – Social Times
• On YouTube, UGC fan videos get 10x
views than Brand Owned Content
www.briancliette.com
40. SEO in 2015
SEO is still Relevant but
just Different
www.briancliette.com
41. SEO in 2015
SEO will continue to be an
important part of the
marketing mix
www.briancliette.com
42. SEO in 2015
SEO and Social Media marketing now
go hand in hand better, more
frequent content will attract links,
shares and other brand-building
signals that will boost rankings
www.briancliette.com
43. SEO in 2015
Whether you love or hate social
media sites like Facebook and Twitter,
you have no choice but to use them.
Social sites, especially Google Plus,
impact your search engine rankings.
www.briancliette.com
44. SEO in 2015
• Google is now measuring websites
by bounce rate, click through rate,
time on page and most
importantly Scroll rate
• Local in Nature & Query Based vs.
Keyword Driven
www.briancliette.com
46. Google is the new Corporate
homepage
Jeremiah Owyang
Founder of Crowd Companies
www.briancliette.com
47. Social Search Signals 2.0
With the rise of social sites like twitter
and Face book, both Google and Bing
have started to take into account social
signals to determine a websites ranking.
These items are of growing importance
www.briancliette.com
48. Social Search Signals 2.0
• How many Tweets and retweets a URL
has.
• The authority of the person tweeting
the URL.
• The number of Facebook shares and
likes a URL has.
• How many +1s a URL has.
www.briancliette.com
49. Social Search Signals 2.0
Retweets, Google+ and Facebook
likes/shares make a difference for low-
competition keywords ..even pages with
duplicate content
www.briancliette.com
50. Social Search Signals 2.0
Tweets from power users may influence
short-term rankings for certain keywords
www.briancliette.com
51. Social Advertising
Paid ads will become unavoidable
“By 2015 Internet Advertising will make
up nearly 25% of the entire Ad Market”
Postcron
www.briancliette.com
53. Social Advertising
• EdgeRank Vs. Organic 3%
• Remember Facebook Has Shareholders
• So does Twitter
www.briancliette.com
54. Social Advertising
• Pinterest & Instagram are rolling out
Paid Advertising
• This will be the trend as more
Platforms are moving towards IPOs'
and or Acquisition of smaller networks
www.briancliette.com
56. Ad Retargeting
• Ad Retargeting will continue to grow
in effectiveness
• Pixel retargeting is the future and
people will be paying more for "pixel
space" than CPC and old metrics.
www.briancliette.com
57. Ad Retargeting
According to Invesp.com “current stats
indicate that 3 out of 4 consumers now
notice retargeted Ads. Needless to say,
businesses are quickly revising their
opinion of Ad retargeting, with one in five
marketers now having a dedicated budget
for retargeting
www.briancliette.com
58. Retargeted Ads Affect Purchase
Decisions
8.65%
7.37%
46.15%
37.82%
User reminded to
revisit retailer’s
website
User responded to
special offers in
the Ads
User ignored the
Ad
User put off by
the Ad
www.briancliette.com
59. Banners have 99 problems and a
Click isn't one
Scott Sorokin
Chief Strategy Officer at Razorfish
www.briancliette.com
60. Native Ads
Native Ads will become the Standard for
Contextual Advertising
Native Ads = Advertorials
www.briancliette.com
61. Native Ads
Advertisements will become less blatant
as marketers begin to favor ads integrated
with content
www.briancliette.com
63. Mobile Platforms and Networks
• Mobile and Social Go Hand in Hand
• 21 Billion SMS are sent daily
• According to Business Insiders “ 60% of
Social time is spent on Mobile”
• Facebook owned 21.7% of worldwide
mobile ad Revenue in 2014
www.briancliette.com
64. Mobile Platforms and Networks
• Interacting Directly with Potential
Consumers
• Leveraging Video
• Engaging Users with Specialized Content
• Selling Directly
• Respond to Customer Queries (Jelly x
Travelocity)
www.briancliette.com
66. Anonymity & Private Messaging
Overwhelmingly “Social Internet” Breaking back
a certain respect for privacy and intimate
interactions
www.briancliette.com
67. Anonymity & Private Messaging
The FB demo ages 18-24 are leaving for
more personalized and private Mobile
Platforms
www.briancliette.com
68. New marketing tools are opening up
a wealth of possibilities to reach
consumers. Better understanding
their needs and motivations will help
you provide a personalized,
comprehensive experience
NewsCred.com
www.briancliette.com
72. What does marketing look like when
the Internet surrounds us like the air
that we breathe? Fascinating to
think about
Mark Schaefer
Executive Director of Schaefer Marketing Solutions
www.briancliette.com
73. Wearable Technology
Perhaps it will become a new content
channel? Or perhaps it will be able to
sense your chemical reactions to certain
content messages? Who knows.
www.briancliette.com
74. As a team, we talk everyday about
what’s working and what’s not, and
we measure like crazy
Dustee Jenkins Target
www.briancliette.com
75. Data and Measurement
The marketing tools of the (near) future
will be highly personalized, letting you
know which members of your audience
are the most valuable.
www.briancliette.com
76. Data and Measurement
It’s essential to have a solid measurement
framework in place so that you can try
new ideas and find out if your content is
working
www.briancliette.com
77. Takeaways
• You Need a Digital Strategy and Plan
• Invest in Search Engine Optimization
• Leverage the Power of Blogging
• Analytics and Measure are a MUST!!
• Whether you love or hate social media
sites like Facebook and Twitter, you
have no choice but to use them. Social
sites, especially Google Plus, impact
your search engine rankings
www.briancliette.com
78. Takeaways
• Pixeling people and retargeting pixels
is the future
• Marketing will Continue to Focus on
Personalization
• Heartbeat Social Content is no longer
enough
• Social media marketers who might
have avoided social advertising in 2014
will be forced to embrace it in 2015
www.briancliette.com