Understand and master a specific part of marketing on the Pinterest platform.

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2. What is PINTEREST?
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3. A content sharing service
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4. that allows members
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5. to "pin" images,
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6. videos and other objects
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7. to their pinboard.
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8. Are you aware about
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9. Users ?
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10. They aren’t just
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11. looking for creative
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12. inspiration on
the network.
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13. They’re also…
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14. ready to buy.
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16. MARKETERS?
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17. Are you interested in
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18. raising your visibility
on Pinterest?
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19. 19

20. HOW MARKETERS USE
PINTEREST
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21. Marketers uses Pinterest
to convert
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22. More Browsers Into Buyers
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23. What’s unique about
Pinterest compared to
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24. to most social media
websites,
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25. is that it reduces the number
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26. of steps from discovery
to conversion.
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27. This means that visitors
from Pinterest
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28. convert into leads or
sales faster
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29. than from other social
media sources.
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30. Take Twitter, for example.
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31. If a user sees a tweet
regarding a product,
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32. it’s less likely that
a user will
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33. buy that product from
just one tweet
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34. unless maybe when it's
celebrity-endorsed.
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35. Josh Davis of LLsocial.com
clearly explains
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36. the workings of Pinterest
buying behavior:
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37. “For retailers, the path
to purchase from
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38. a social network is no
more direct
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39. than on Pinterest.
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40. ‘See it, like it, buy it’ happens
frequently ...
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41. Even in cases where the
path to
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42. purchase is not as direct,
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43. rarely do you have a
social network
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44. where linking to
for-sale items
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45. is done so frequently.
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46. You have clear social proof
of the desire for the item,
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47. you see a picture of it,
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48. and you are only one or
two clicks
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49. away from being on an
ecommerce site.”
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50. Here’s a pretty crazy stat:
By Sharon Hurley Hall
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51. Pinterest users pin more
than 3,400 pins
a minute.
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52. That’s good news for
marketers
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53. using it in their campaigns –
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54. the more time people
spend interacting with
pins,
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55. the more exposure they
have to your
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56. brand and the more likely
they are to convert.
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57. And I’ve got the numbers
to prove it:
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58. Shopify research that
shows that Pinterest
users are 10%
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59. more likely to buy than
those referred from
other social sites.
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60. Pinterest drives 300%
more revenue per click
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61. than Twitter and 27%
more than Facebook.
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62. With all this opportunity
to convert leads,
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63. people are finding original
and effective ways
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64. to use Pinterest
to achieve their KPIs.
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65. What is KPIs
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66. A key performance indicator
or (KPI) is
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67. a business metric used
to evaluate factors
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68. that are crucial to the
success of an organization.
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69. Business KPIs may be
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70. net revenue or a customer
loyalty metric.
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71. MARKETERS uses
PINTEREST to
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72. Delight followers and
promote campaigns
with
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74. When C. Wonder, a luxury
retail store for women,
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75. wanted to promote a
new product line,
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76. they created a
Mother’s Day contest to
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77. create awareness and
drive conversions.
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78. The terms of the contest
were simple:
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79. participants were asked
to pin their favorite
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80. C. Wonder monogrammed
products to their boards
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81. along with their email address.
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82. The contest gained
momentum
because it leveraged
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83. the power of user-generated
content and social proof:
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84. participants’ submissions
were shared with
their followers
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85. and helped spread the word.
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86. Marketers uses
PINTEREST to
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87. Leverage
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88. user-generated content
for powerful social proof:
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89. participants’ submissions
were shared with
their followers
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90. and helped spread the word.
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91. What is UGC or
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92. is defined as "any form of
content such as blogs,
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93. wikis, discussion forums,
posts, chats, tweets,
podcasts,
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94. digital images, video,
audio files, advertisements
and
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95. other forms of media
that was created by
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96. users of an online
system or service,
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97. often made available via
Social media websites.
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98. It’s your turn Marketers to
explore the uses
of PINTEREST and
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99. Apply to your own
marketing campaigns.
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100. http://www.socialmediaexaminer.com/pinterest-marketing-tips/
http://unbounce.com/social-media/how-successful-marketers-
use-pinterest-to-drive-conversions/
www.wikipedia.com
http://blog.hubspot.com/blog/tabid/6307/bid/31147/
The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx#sm.
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