Pinterest is a visual discovery tool that facilitates the creation and sharing of collections of visual bookmarks. It significantly outperforms other social networks in driving traffic and revenue, producing four times more revenue per click than Twitter and increasing sales effectiveness compared to Facebook. Although only 25% of Fortune Global 100 companies use it, Pinterest has become the fourth largest traffic source globally.

2. Which social network drives the
most traffic?

3. Pinterest is a visual discovery tool that people
use to collect ideas for their different projects
and interests. People create and share
collections (called “boards”) of visual bookmarks
(called “Pins”) that they use to do things like
plan trips and projects, organize events or save
articles and recipes.

4. Preview of https://www.pinterest.com/

5. Facts you Need to Know about Pinterest
• Pinterest now allows companies to create their own business page.
• Marketers who aren't integrating Pinterest into their social media
strategy are missing opportunities for page views and ROI.
• Pinterest produces 4 times more revenue per click than Twitter and
27% more than Facebook.
• In one case study of a fashion website, users visiting from Pinterest
spent $180 compared with $85 spent from users coming from
Facebook. These users spent less time on the company's website,
choosing instead to browse from the company's pinboard. Further
brand studies have continued to show Pinterest is more effective at
driving sales than other forms of social media. In 2013, Pinterest
introduced a new tool called 'Rich Pins', to enhance the customer
experience when browsing through pins made by companies.

6. • 25% of Fortune Global 100 companies have Pinterest
accounts. This is still relatively low in comparsion to
YouTube and Facebook.
• Pinterest became the fourth largest traffic source in the
world. This puts Pinterest directly behind Google, direct
traffic, and Facebook. Pinterest also drives more referral
traffic than Google+, YouTube and LinkedIn combined. This
puts Pinterest ahead of Yahoo organic traffic
• Buyers referred from Pinterest are 10% more likely to buy
something and spend an average of 10% more than visitors
from other social networks.
• Percentage of Americans that use Pinterest during working
hours 4.8%

15. Q&A
If you have any questions, mail to
adarshudupi@gmail.com