Online reputation management involves taking control of and optimizing a business's digital footprint and online presence. It is important because 82% of consumers research products online and 80% may change their mind about a purchase due to negative reviews. Some key tactics for reputation management include taking advantage of search engine results, being active on social media, blogging, engaging with customers, having a PR strategy, and continuing to monitor online presence.

1. Online Reputation
Management
Chelsea Bevins
(Image Source: http://www.anchorwave.com/solutions/local-marketing/)

2. What is it?
"ORM now encompasses taking ownership of your digital footprint—all of the
publicly available information about you and your organization online that
you have control over, either directly or indirectly” (Wilkinson, 2014).
(Image Source: Google Images)
Wilkinson, S. (2013). What is Online Reputation Management? An Updated Definition. You Online. Retrieved from http://reputation-
communications.com/you-online/what-is-online-reputation-management-an-updated-definition/.

3. Why should you care?
Severidt, J. (2013). What is reputation management and why is it crucial for your business? NJS Marketing. Retrieved from
http://njsmarketingjax.com/what-is-reputation-management-and-why-is-it-crucial-for-your-business/.
“82%Of consumers go online to do
research about products and
services before they make a
purchase” (Severidt, 2013).
“80%Of consumers will change their
mind about a purchase because
of negative reviews they find
online” (Severidt, 2013).

4. Why should you care?
(Image Source: Google Images)
5 Reasons you need an online reputation management strategy (2012). Interact Marketing.
Retrieved from http://www.interactmarketing.com/news/5-reasons-you-need-an-online-reputation-management-strategy/
1. Increase sales
2. Build trust and credibility
3. Show your best side
4. Online insights
5. Recruitment

5. 6 Steps to Managing your Reputation
Keep private things
private, while assuming
nothing is truly private
Search Yourself Buy your domain name Put all of your
content in one place
Join social networks Optimize your
presence on these sites
(Image Source: Google Images)
Adams, S. (2013). 6 Steps to managing your online reputation. Forbes.
Retrieved from http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-reputation/

6. Key Tactics
1. Take advantage of your search engine result page
2. Be social
3. Blog
4. Engage with consumers
5. Have an active PR Strategy
(Image Source: Google Images)
5 Reasons you need an online reputation management strategy (2012). Interact Marketing.
Retrieved from http://www.interactmarketing.com/news/5-reasons-you-need-an-online-reputation-management-strategy/

7. Continue to Monitor
(Image Source: http://www.consortemarketing.com)
Connor, C. (2014). Top online reputation management tips for brand marketers. Forbes Retrieved from
http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-brand-marketers/

8. References
5 Reasons you need an online reputation management strategy (2012). Interact Marketing. Retrieved from
http://www.interactmarketing.com/news/5-reasons-you-need-an-online-reputation-management-strategy/
Adams, S. (2013). 6 Steps to managing your online reputation. Forbes. Retrieved from
http://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-reputation/.
Connor, C. (2014). Top online reputation management tips for brand marketers. Forbes Retrieved from
http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-
brand-marketers/.
Online Reputation Management (2014). WebColor Tech. Retrieved from http://www.webcolortech.com/online-
brand-management-services/.
Severidt, J. (2013). What is reputation management and why is it crucial for your business? NJS Marketing.
Retrieved from http://njsmarketingjax.com/what-is-reputation-management-and-why-is-it-crucial-for-your-
business/.
Wilkinson, S. (2013). What is Online Reputation Management? An Updated Definition. You Online. Retrieved from
http://reputation-communications.com/you-online/what-is-online-reputation-management-an-updated-definition/.