Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
Social Media for CEOs - The External OpportunityOur Social Times
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Social Media for CEOs - The External OpportunityOur Social Times
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Final EEC 2010 Social Media Workshop DeckMike Corak
Social Media Workshop deck presented by Mike Corak of Mighty Interactive and www.digitalmarketingstrategy.com, Jason Baer of www.convinceandconvert, and DJ Waldow blue sky factory at the EEC 2010 conference. Social media, social media strategy, social media planning, social media tactics, social media blog, social media advertising, social networking
social media listening tools are essential for any business looking to thrive in the digital age. They provide valuable insights, enhance customer engagement, and help in managing your brand's reputation effectively.
By harnessing the power of social media listening tools, you can make informed decisions, stay ahead of your competitors, and ultimately drive success in the ever-evolving world of social media marketing.
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Introduction into Social Media and Social Media AnalyticsDr Matt McDougall
An introduction to social media and the measurement platforms of social media analytics. Some interesting examples of social media gone wrong and some other examples of companies doing social media.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Final EEC 2010 Social Media Workshop DeckMike Corak
Social Media Workshop deck presented by Mike Corak of Mighty Interactive and www.digitalmarketingstrategy.com, Jason Baer of www.convinceandconvert, and DJ Waldow blue sky factory at the EEC 2010 conference. Social media, social media strategy, social media planning, social media tactics, social media blog, social media advertising, social networking
social media listening tools are essential for any business looking to thrive in the digital age. They provide valuable insights, enhance customer engagement, and help in managing your brand's reputation effectively.
By harnessing the power of social media listening tools, you can make informed decisions, stay ahead of your competitors, and ultimately drive success in the ever-evolving world of social media marketing.
Social listening tools in India | ORM Toolssharmatulika51
QuickMetrix is an all-in-one solution for social listening, social publishing, social CRM, social analytics, dashboards and BI tools, and crisis management. It also includes complex workflows for response management.
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Learn the basics of creating a social media marketing plan in this Washington State University (WSU) lecture from Brett Atwood.
Learn more at www.crowdcircles.com.
Social Media Listening Tool- Unlocking the Power of Online Conversations.docxQuick Metrix
Social media listening, also known as social media monitoring or social media intelligence, refers to the process of tracking and analyzing conversations happening on various social media platforms. It involves monitoring mentions, comments, and discussions related to specific keywords, topics, or brands.
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
Social Media Monitoring Market OverviewKen Burbary
Presentation to The Community Roundtable (@TheCR) members on 3-23-11.
Social media monitoring is commonplace these days for most companies executing social initiatives. However, it's still an immature practice area, with its share of myths and misunderstandings. Join us for this call to discuss how to improve your social listening programs. We'll also learn about the current state of the social listening platform market, a framework you can adopt to guide your listening efforts, and what leading companies are doing with social listening programs.
SOUND, Platform as a Service, A Social Intelligence Command Centre where you can not only listen or analyse your social data, but you can also leverage the potential or social media in real time. SOUND can help you to identify the opportunities to maximise your marketing efforts.
Successfully Monitoring And Measuring Social Media CampaignsMuhammad Karim
Presented at the Social Media World Forum 2010 #smwf - How to get started and where your focus should be when monitoring and measuring Social Media Campaigns.
Luke Brynley-Jones, founder of Our Social Times explains how B2B organisations can overcome the challenges of B2B content marketing - and, crucially, avoid being boring.
The convergence of social and digital customer serviceOur Social Times
Martin Hill-Wilson explores the convergence of social and digital customer service – analysing how brands are developing omni-channel social/digital strategies and what this means for customers.
The Convergence of Social and Digital Customer ServiceOur Social Times
Martin Hill-Wilson explains how social and digital customer service are converging with new technologies and opportunities for improving customer experience (CX). Keynote presentation from Social Customer Service Summit 2015 (London).
Social Media Masterclass for BPMA Conference 2014Our Social Times
A no-nonsense top tips guide to using social media for business for the British Promotional Merchandise Association (BPMA) 2014 conference. Focusing on content marketing, blogging for business, social media optimisation, Twitter and LinkedIn best practices.
B2B content marketing: How to engage generate leads and maximise ROIOur Social Times
Paul Smith, Group Head of Marketing at Elektron Technology shares his insight on the successful launch of CheckIt, a wireless food safety monitoring system, through a content marketing campaign
Next Generation Customer Communities: From Support to sCRM & Advocacy Our Social Times
How have communities evolved from simple peer-support forums to powerful hubs of social customer service, comprising monitoring, engagement, social CRM and advocacy management tools? Our expert speaker explains the dynamics behind some of the world's most successful communities.
Using Social Data & Gaming Mechanics to Improve Customer Service Our Social Times
In this fascinating and candid session, Maria McCann, one of the UK's first social CS practitioners, explains how the mechanics that sit behind social engagement should be used to better serve customers, how contact centres should run as mobile communities, how social data could speed up service and how playing World of Warcraft can improve your web chat experience.
Going Global: How To Create an International Social Customer Service Strategy Our Social Times
Delfin Vassalo describes how Nokia has created a global social customer service strategy that pieces together 72 Facebook accounts, 27 Twitter accounts and 42 languages, with over 10,000 customer queries per month on Facebook and Twitter alone.
Social Customer Service & Experience (SCSX): A Case StudyOur Social Times
Miguel Henales, e-business Director and Sara Losa, International Marketing Manager from Iberia Airlines/IAG Group share their social customer service case study.
Marketing has claimed ownership of social media within many brands, yet customers are demanding service. In this short presentation, Luke Brynley-Jones explains how this is creating friction between internal Departments - and how budget plays a major role.
Best Practices in Social Customer Service ExcellenceOur Social Times
In this fascinating exploration of the latest techniques in social customer service, Martin Hill-Wilson, author of Delivering Effective Social Customer Service (Wiley 2013), sets out exactly how major brands are succeeding, or failing in managing customer queries on social media channels.
Ayman Itani from Think Media Labs explores how to plan for social customer service. As part of Our Social Times #socialCS series of events, Ayman spoke to an audience of major brands in Dubai in March 2014.
How to Create and Manage Customer Communities, Dimelo at Social CRM 2013 in B...Our Social Times
How to Create and Manager Customer Communities.
A talk by Eric Dos Santos and Francois-Charles Fachon at Social CRM 2013 in Brussels, hosted by Our Social Times
How to Create and Manage Customer Communities, Dimelo at Social CRM 2013 in B...
Using Listening Tools to Monitor Your Online Presence
1. Using Listening Tools to Monitor
Your Online Presence
Luke Brynley-Jones, Director
www.oursocialtimes.com
@oursocialtimes
2. Agenda
What is Social Media Monitoring?
Types of Monitoring
Why and What to Monitor?
Measuring Success
Sentiment / Influencer analysis
How to Monitor
Picking a Monitoring Tool
3. What is Social Media Monitoring?
Monitoring / Listening
Analytics
Measurement
4. Types of Monitoring
Goal
1. Engagement - Monitoring for real-time engagement.
Requires ability to respond, team-working and CRM.
2. Research - Monitoring to gather information, trends,
insights on an industry or market. Requires: data
storage, management and visualisation tools.
Scope
1. Targeted - Pick a number of people, organisations,
groups etc. and track what they are posting/saying.
2. General - Pick a range of keywords and monitor who
mentions them and what they say.
6. What to Monitor?
PR effectiveness: Mentions of your
brand/products by “influencers”.
Demand signals: What your target customers are
interested in: trending topics, popular keywords.
Brand strength: Positive/negative mentions or
recommendations of your brand, products, staff.
Product strengths & weaknesses: Comments on
specific features, positive and negative.
Competitive position: Brand mentions in relation
to competitive keywords (e.g. Dell / laptop)
11. How to Monitor: Create a Query
1. Pick an industry
2. Pick a niche within that industry
3. Write down all related keywords
4. Write down related words you want to exclude
5. Create a query (with an Analyst)
6. Test and refine it
7. Then STICK with it
8. Benchmark...
16. Full Service Dashboards
Brandwatch (brandwatch.com)
Lithium (scoutlabs.com)
Radian6 (radian6.com)
Sysomos (sysomos.com)
Socialradar (infegy.com/socialradar.php)
Visible Technologies (visibletechnologies.com)
17. Full Service Monitoring Agencies
Converseon (converseon.com)
Nielsen BuzzMetrics (en-us.nielsen.com)
Synthesio (synthesio.com)
Integrasco (integrasco.com)
Market Sentinel (marketsentinel.com)
18. Summary
Set your goals and scope
Agree your measurement framework
Pick a tool (or set of tools) that meets these
requirements
Pick a topic/keywords and create a query
Refine it and benchmark
19. Thank you
Luke Brynley-Jones
Founder & CEO, Our Social Times
luke@oursocialtimes.com
@oursocialtimes
www.oursocialtimes.com
Join me at Social Media Marketing & Monitoring 2011
London, 19th Sept:
www.oursocialtimes.com/events