Paid search allows advertisers to pay to display their websites for specific keyword searches, while organic search relies on algorithmic rankings by search engines. The document outlines key differences in paid versus organic search and discusses the importance of organic search engine optimization, which involves initial keyword research and analysis, submission to search engines and directories, social bookmarking, blog and article creation to build link popularity over time. Infographics also show that paid search expenditures are larger than TV ad spending and compare features of Google and Bing organic search results.

1. PAID SEARCH VS.
ORGANIC SEARCH
Chelsea Bevins
(The value of search engine. (2008). Elliance. Retrieved from http://www.elliance.com/aha/infographics/the-value-of-search-engine-marketing.aspx.)

2. PAID SEARCH
“allows you to pay to have your website displayed on the search engine
page when someone types in specific keywords or phrases” (hubspot).
(Image Source: Google Images)
Organic vs. Paid Search Kit. (2014). Hubspot. Retrieved from http://offers.hubspot.com/organic-vs-paid-search

3. ORGANIC SEARCH
“natural rankings determined by search engine algorithms” (hubspot).
(Image Source: Google Images)
Organic vs. Paid Search Kit. (2014). Hubspot. Retrieved from http://offers.hubspot.com/organic-vs-paid-search
Organic Search Results

4. 1. Initial
Analysis
2.
Keyword
Research
& Analysis
3.
Competito
r Analysis
4. Sitemap
+ RSS feed
Inclusion
5. Search
Engine +
Directory
Submissio
n6. Social
Book
Marking
7. Blogs +
Press
Release
Creation
8. Articles
Submissio
n
9. Link
Popularity
10. SERP
Report
ORGANIC
SEO MARKETING
PROCESS
(The importance of organic SEO service. (2011). Salim Aadamani. Retrieved from
http://www.salimaadmani.com/2011/09/importance-of-organic-seo-service.html.)

5. (Source: Infographic: blog.kissmetrics.com)
PAID SEARCH IS BIGGER THAN…

6. (Source: Infographic: blog.kissmetrics.com)
COMPARING GOOGLE & BING

7. (Source: Infographic: blog.kissmetrics.com & Peachtree Social Media)

8. REFERENCES
Organic vs. Paid Search Kit. (2014). Hubspot. Retrieved from
http://offers.hubspot.com/organic-vs-paid-search
Paid search advertising. (2014). Peachtree Social Media. Retrieved
from http://www.peachtreesocialmedia.com/services/paid-search-
advertising/.
The importance of organic SEO service. (2011). Salim Aadamani.
Retrieved from http://www.salimaadmani.com/2011/09/importance-
of-organic-seo-service.html.
The value of search engine. (2008). Elliance. Retrieved from
http://www.elliance.com/aha/infographics/the-value-of-search-
engine-marketing.aspx.