Trend summary
•Download as DOCX, PDF•
0 likes•120 views
Photo sharing websites allow users to upload, classify, and add captions to digital photos posted online publicly or privately. The document discusses the history of photo sharing sites like Instagram and Pinterest, how they have advanced from earlier sites. It examines how these sites impact processes like marketing through promotional hashtags and case studies of companies using Instagram and Pinterest. Finally, it explores competitive advantages for businesses that utilize photo sharing sites in their marketing segmentation and positioning on social media.
Report
Share
Report
Share
Recommended
Understand and Unleash the Power of Word of Mouth Marketing
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Conference Board Nov19
An overview of social media best practice including some key actions to enhance social media strategies
Using Listening Tools to Monitor Your Online Presence
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
Social Media Marketing: Tips and Tricks
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Social media in E-Marketing
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
MNA - Lose Control
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
Is the Future of Direct Social?
The document discusses the future of direct social commerce on platforms like Facebook. It outlines how social commerce allows sharing and collaborating during online shopping through reviews, recommendations, and social shopping applications. As over 500 million people use Facebook daily and integrate external websites, the document suggests Facebook could become a dominant platform for "f-commerce" by adding e-commerce functionality and integrating payment options to allow recommending, shopping, and paying directly within the social network experience.
eCairn, Social Media Marketing Platform
The document discusses the importance of social media for marketing. It notes that social media has changed how companies communicate with customers, moving from one-way communication to two-way conversations. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides statistics on social media usage and lists some of the top questions marketers have about using social media effectively.
Recommended
Understand and Unleash the Power of Word of Mouth Marketing
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Conference Board Nov19
An overview of social media best practice including some key actions to enhance social media strategies
Using Listening Tools to Monitor Your Online Presence
Luke Brynley-Jones (Founder, Our Social Times) provides an introduction to social media monitoring, including guidance on free and paid tools, sentiment detection and influencer analysis.
Social Media Marketing: Tips and Tricks
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Social media in E-Marketing
This ppt empowers you about marketing through social media. Social media marketing is become one of the most important tool for any type of business to grow.
MNA - Lose Control
The document discusses social media, its benefits for nonprofits, and provides strategies for developing an effective social media presence. It defines social media as using the internet to instantly share information and have conversations. Some key benefits mentioned include improved awareness, reputation, customer service, fundraising, and recruiting volunteers. The document also discusses how to balance conversation with branded messaging and provides a framework for developing a social media strategy including objectives, audience, content, tactics, and measurement.
Is the Future of Direct Social?
The document discusses the future of direct social commerce on platforms like Facebook. It outlines how social commerce allows sharing and collaborating during online shopping through reviews, recommendations, and social shopping applications. As over 500 million people use Facebook daily and integrate external websites, the document suggests Facebook could become a dominant platform for "f-commerce" by adding e-commerce functionality and integrating payment options to allow recommending, shopping, and paying directly within the social network experience.
eCairn, Social Media Marketing Platform
The document discusses the importance of social media for marketing. It notes that social media has changed how companies communicate with customers, moving from one-way communication to two-way conversations. While this presents challenges, it also creates new opportunities to engage customers and build stronger relationships. The document then provides statistics on social media usage and lists some of the top questions marketers have about using social media effectively.
Social Media - Presentation for the NC Tourism Leadership Conference 2010
This document discusses how social media marketing can be used in the tourism industry. It defines social media and explains that social media marketing is about interacting, participating, and engaging with others in a way that meets marketing objectives. Some key aspects of a social media strategy for tourism organizations are participating in social networks, listening to consumers, talking with and sharing content for consumers. Objectives can include increasing brand awareness, driving traffic, and building relationships. Tools include Facebook, Twitter, blogs, reviews on sites like TripAdvisor, and mobile apps. The document also provides examples of successful social media strategies used by tourism organizations.
Manhattan Beach Chamber & WIB Social Demystified
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
Social Media for Presenting and Touring: From Experiment to Strategy
The document outlines a strategy framework for using social media for performing arts presenting and touring, including establishing objectives, targeting audiences, integrating social media with other communications, addressing culture change, allocating capacity, selecting appropriate tools and tactics, measuring results, and experimenting with pilots. It emphasizes the importance of having a strategic plan, listening to audiences, engaging communities, sharing content, generating buzz, and continually learning from experiments. The framework is intended to help arts organizations effectively utilize social media to meet communication and marketing goals.
Social Fresh EAST 2013: Ryan Cohn
This document discusses how to get CEOs and senior leadership on board with social media strategies. It finds that half of executives are not informed or engaged with their company's social media efforts. To address this, it recommends reframing misconceptions about social media, connecting social strategies to organizational goals, and encouraging senior leadership to participate directly in social media to experience the benefits firsthand. A study cited found that employees have more trust in and preference to work for companies where leadership is active on social media. The overall aim is to turn resistors into advocates by demonstrating how social media aligns with business objectives.
Jesse Catlin
The document discusses key digital trends for 2012, including growth in social media, mobile devices, online video, and content curation. Some of the main points covered are that social network advertising revenue is projected to grow 42% in 2012, mobile device adoption is fostering new opportunities for digital marketers, and marketers are interested in curating content to drive outcomes. The amount of content shared on social networks was estimated to double in both 2012 and 2013.
Unbound Social Marketing 022709
This document discusses how UNBOUND uses social media technology and their proprietary social graph to help brands build communities and engage target audiences. UNBOUND maps email addresses to social profiles to identify influencers within communities of interest. They then use interactive widgets and viral marketing strategies to engage influencers and spread branded content through social networks in a targeted way. Case studies show how UNBOUND has helped brands like Lincoln and music platforms substantially grow their audiences and engagement.
Project2_SocialMedia_RE
This document discusses the impact of social media on the real estate industry. It explores the benefits of social media for real estate businesses, such as wide audience reach and low-cost marketing. However, it also notes disadvantages like the large number of competitors and the need for consistent posting. The document examines popular social media platforms like Facebook, Instagram, and LinkedIn and how they can be used for real estate marketing. It concludes by emphasizing the importance of choosing the right platforms based on a business's goals and style.
Digital Marketing Bootcamp
This document summarizes a digital marketing bootcamp that covers important trends, strategies and platforms. It discusses getting started with websites, using WordPress or Squarespace, and criteria for choosing a host. Twitter, Facebook, Pinterest and other social media are covered. Email marketing statistics are presented around open rates, mobile usage and return on investment. Installing and using analytics and developing a content strategy are also summarized. The bootcamp aims to prepare attendees for key digital marketing practices.
Digital Public Relation
The document discusses the importance of digital public relations. It notes that digital PR is increasingly important due to the rising number of internet and mobile users and changes in how people consume media. It also allows organizations to more precisely target potential supporters and donors. The document then outlines various aspects of an effective digital PR strategy, including optimizing a website, search engine optimization, social media optimization, link building, offline optimization, and advertising. It emphasizes the importance of user-friendly and mobile-friendly content, consistency, adding value, and collecting visitor data.
What is Social Media Marketing
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Social Media and the Workplace
The document discusses social media's role in the workplace and how companies can establish guidelines and policies around social media use. It provides statistics on company social media policies and investment. The presentation agenda covers establishing guidelines, choosing appropriate social media channels, integrating social media with other marketing, and measuring engagement. Risk management procedures are also addressed to prepare for potential social media issues.
Digital marketing
This video discusses digital marketing, its importance, and how to be successful using digital marketing.
Social Media marketing and child care
This presentation is based on Forrester's Book The GroundSwell and was given to Directors and Owners of Child Day Care operators in Arizona.
Social Media for CEOs - The External Opportunity
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
The document discusses how social media platforms are fragmenting as users prefer niche interest-based networks over generalized platforms like Facebook. It notes the rapid growth of sites like Tumblr, Pinterest, and Instagram which allow users to follow specific interests. The fragmentation means marketers need to engage users on these niche networks by creating interesting targeted content aligned with user interests rather than relying on demographics. The document provides tips for marketers to audit their content, test targeting different interest groups, curate engaging content for different platforms, and understand which sites are best for different content types and marketing goals.
Wr 330 final digital project
How to Use Sources to Promote Climate Change Awareness By Successfully Reusing Content Across Social Media Platforms.
Social CRM: Setting Up For Success
Presented at Call Center Week in Las Vegas 2011, Jacob Morgan of Chess Media Group collaborated with Astute Solutions to deliver a workshop on Social CRM success.
The effects of social media at work ppt
Social media has grown rapidly and become a major platform for communication and information sharing. It allows for two-way interaction between companies and customers, shifting marketing from one-way communication to collaboration. Popular social media sites like Facebook, LinkedIn, Twitter, and YouTube offer tools and strategies for businesses to engage with audiences, including integrating applications, adding industry feeds, using hashtags and ads, and publishing videos and events.
Plan gestion tics
Este documento presenta el plan de gestión de uso de las TIC's de la Institución Educativa Policarpa Salavarrieta. Describe la caracterización de la institución educativa, incluyendo su ubicación, conformación y horizonte institucional. Además, realiza un diagnóstico del uso actual de las TIC's, identificando debilidades, fortalezas, oportunidades y amenazas. Finalmente, establece la visión, misión y objetivos del equipo de gestión de TIC's para mejorar el uso de las tecnologías en la instit
Invi
Ingrid Berenice invita al Sr. Carlos y familia, al Sr. Yair y familia, al Sr. Santiago y familia, al Sr. Alejandro y familia, al Sr. Oscar y familia, al Sr. Oswaldo y familia, al Sr. Alberto y familia, al Sr. Giovanni y familia, al Sr. Juan y familia, y al Sr. Cristian y familia a acompañarla a una misa de acción de gracias por su decimoquinto aniversario el 19 de noviembre a las 17:00 pm en la iglesia Jesús Resucitado
Trend presentation
This document discusses photo sharing websites and their impact on and use by the hospitality industry. It covers the history of photo sharing sites, how they have affected the hospitality industry, and how companies can utilize them for marketing and promotion through hashtags. Interviews were conducted and examples are provided of how some hotel brands like DoubleTree Hilton use Instagram. The opportunities and challenges of photo sharing sites for business are explored.
More Related Content
What's hot
Social Media - Presentation for the NC Tourism Leadership Conference 2010
This document discusses how social media marketing can be used in the tourism industry. It defines social media and explains that social media marketing is about interacting, participating, and engaging with others in a way that meets marketing objectives. Some key aspects of a social media strategy for tourism organizations are participating in social networks, listening to consumers, talking with and sharing content for consumers. Objectives can include increasing brand awareness, driving traffic, and building relationships. Tools include Facebook, Twitter, blogs, reviews on sites like TripAdvisor, and mobile apps. The document also provides examples of successful social media strategies used by tourism organizations.
Manhattan Beach Chamber & WIB Social Demystified
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
Social Media for Presenting and Touring: From Experiment to Strategy
The document outlines a strategy framework for using social media for performing arts presenting and touring, including establishing objectives, targeting audiences, integrating social media with other communications, addressing culture change, allocating capacity, selecting appropriate tools and tactics, measuring results, and experimenting with pilots. It emphasizes the importance of having a strategic plan, listening to audiences, engaging communities, sharing content, generating buzz, and continually learning from experiments. The framework is intended to help arts organizations effectively utilize social media to meet communication and marketing goals.
Social Fresh EAST 2013: Ryan Cohn
This document discusses how to get CEOs and senior leadership on board with social media strategies. It finds that half of executives are not informed or engaged with their company's social media efforts. To address this, it recommends reframing misconceptions about social media, connecting social strategies to organizational goals, and encouraging senior leadership to participate directly in social media to experience the benefits firsthand. A study cited found that employees have more trust in and preference to work for companies where leadership is active on social media. The overall aim is to turn resistors into advocates by demonstrating how social media aligns with business objectives.
Jesse Catlin
The document discusses key digital trends for 2012, including growth in social media, mobile devices, online video, and content curation. Some of the main points covered are that social network advertising revenue is projected to grow 42% in 2012, mobile device adoption is fostering new opportunities for digital marketers, and marketers are interested in curating content to drive outcomes. The amount of content shared on social networks was estimated to double in both 2012 and 2013.
Unbound Social Marketing 022709
This document discusses how UNBOUND uses social media technology and their proprietary social graph to help brands build communities and engage target audiences. UNBOUND maps email addresses to social profiles to identify influencers within communities of interest. They then use interactive widgets and viral marketing strategies to engage influencers and spread branded content through social networks in a targeted way. Case studies show how UNBOUND has helped brands like Lincoln and music platforms substantially grow their audiences and engagement.
Project2_SocialMedia_RE
This document discusses the impact of social media on the real estate industry. It explores the benefits of social media for real estate businesses, such as wide audience reach and low-cost marketing. However, it also notes disadvantages like the large number of competitors and the need for consistent posting. The document examines popular social media platforms like Facebook, Instagram, and LinkedIn and how they can be used for real estate marketing. It concludes by emphasizing the importance of choosing the right platforms based on a business's goals and style.
Digital Marketing Bootcamp
This document summarizes a digital marketing bootcamp that covers important trends, strategies and platforms. It discusses getting started with websites, using WordPress or Squarespace, and criteria for choosing a host. Twitter, Facebook, Pinterest and other social media are covered. Email marketing statistics are presented around open rates, mobile usage and return on investment. Installing and using analytics and developing a content strategy are also summarized. The bootcamp aims to prepare attendees for key digital marketing practices.
Digital Public Relation
The document discusses the importance of digital public relations. It notes that digital PR is increasingly important due to the rising number of internet and mobile users and changes in how people consume media. It also allows organizations to more precisely target potential supporters and donors. The document then outlines various aspects of an effective digital PR strategy, including optimizing a website, search engine optimization, social media optimization, link building, offline optimization, and advertising. It emphasizes the importance of user-friendly and mobile-friendly content, consistency, adding value, and collecting visitor data.
What is Social Media Marketing
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Social Media and the Workplace
The document discusses social media's role in the workplace and how companies can establish guidelines and policies around social media use. It provides statistics on company social media policies and investment. The presentation agenda covers establishing guidelines, choosing appropriate social media channels, integrating social media with other marketing, and measuring engagement. Risk management procedures are also addressed to prepare for potential social media issues.
Digital marketing
This video discusses digital marketing, its importance, and how to be successful using digital marketing.
Social Media marketing and child care
This presentation is based on Forrester's Book The GroundSwell and was given to Directors and Owners of Child Day Care operators in Arizona.
Social Media for CEOs - The External Opportunity
A presentation from Julius Duncan (Headstream.com) on how CEOs should view and approach social media strategically, with specific focus on external communications
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
The document discusses how social media platforms are fragmenting as users prefer niche interest-based networks over generalized platforms like Facebook. It notes the rapid growth of sites like Tumblr, Pinterest, and Instagram which allow users to follow specific interests. The fragmentation means marketers need to engage users on these niche networks by creating interesting targeted content aligned with user interests rather than relying on demographics. The document provides tips for marketers to audit their content, test targeting different interest groups, curate engaging content for different platforms, and understand which sites are best for different content types and marketing goals.
Wr 330 final digital project
How to Use Sources to Promote Climate Change Awareness By Successfully Reusing Content Across Social Media Platforms.
Social CRM: Setting Up For Success
Presented at Call Center Week in Las Vegas 2011, Jacob Morgan of Chess Media Group collaborated with Astute Solutions to deliver a workshop on Social CRM success.
The effects of social media at work ppt
Social media has grown rapidly and become a major platform for communication and information sharing. It allows for two-way interaction between companies and customers, shifting marketing from one-way communication to collaboration. Popular social media sites like Facebook, LinkedIn, Twitter, and YouTube offer tools and strategies for businesses to engage with audiences, including integrating applications, adding industry feeds, using hashtags and ads, and publishing videos and events.
What's hot (18)
Social Media - Presentation for the NC Tourism Leadership Conference 2010
Social Media - Presentation for the NC Tourism Leadership Conference 2010
Social Media for Presenting and Touring: From Experiment to Strategy
Social Media for Presenting and Touring: From Experiment to Strategy
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Viewers also liked
Plan gestion tics
Este documento presenta el plan de gestión de uso de las TIC's de la Institución Educativa Policarpa Salavarrieta. Describe la caracterización de la institución educativa, incluyendo su ubicación, conformación y horizonte institucional. Además, realiza un diagnóstico del uso actual de las TIC's, identificando debilidades, fortalezas, oportunidades y amenazas. Finalmente, establece la visión, misión y objetivos del equipo de gestión de TIC's para mejorar el uso de las tecnologías en la instit
Invi
Ingrid Berenice invita al Sr. Carlos y familia, al Sr. Yair y familia, al Sr. Santiago y familia, al Sr. Alejandro y familia, al Sr. Oscar y familia, al Sr. Oswaldo y familia, al Sr. Alberto y familia, al Sr. Giovanni y familia, al Sr. Juan y familia, y al Sr. Cristian y familia a acompañarla a una misa de acción de gracias por su decimoquinto aniversario el 19 de noviembre a las 17:00 pm en la iglesia Jesús Resucitado
Trend presentation
This document discusses photo sharing websites and their impact on and use by the hospitality industry. It covers the history of photo sharing sites, how they have affected the hospitality industry, and how companies can utilize them for marketing and promotion through hashtags. Interviews were conducted and examples are provided of how some hotel brands like DoubleTree Hilton use Instagram. The opportunities and challenges of photo sharing sites for business are explored.
Microsoft 8.1
Este documento presenta un reporte de una exposición sobre los productos y servicios de Microsoft. Resume que Microsoft se dedica al desarrollo de software y hardware, e incluye nuevos productos como Windows 8.1, Office y videojuegos de Xbox One. Compara algunos productos de Microsoft contra sus competidores en cuanto a precio y facilidad de uso, y concluye que la exposición fue deficiente ya que no se respondieron completamente las preguntas planteadas.
Presentación Gabriela Szlak (N°2)_eCommerce Day Santiago 2013_Chile
Este documento describe el impacto de los nuevos dominios genéricos (gTLDs) en los negocios. Más de 1400 nuevas extensiones fueron solicitadas y 700 serán lanzadas en los próximos 3 años. Esto presenta oportunidades y desafíos para las empresas, como proteger sus marcas y desarrollar estrategias de marketing para aprovechar los nuevos dominios. También se destaca la iniciativa regional "eGobernanza" para acercar estas cuestiones a las empresas de América Latina y representar sus intereses.
Viewers also liked (6)
Presentación Gabriela Szlak (N°2)_eCommerce Day Santiago 2013_Chile
Presentación Gabriela Szlak (N°2)_eCommerce Day Santiago 2013_Chile
Similar to Trend summary
Digital Transformation
Introduction to the Digital Transformation. Quick overview of the technology changes that are disrupting our World, future evolution, key players shaping it, etc. Can be complemented with deep dive sessions on: digital marketing, SEM, ecommerce, social media, cloud, saas,
Ten Social Media Trends and How to Apply Them to Your Business
With so much happening online, it's important not to ignore social media trends. Explore the top ten and how to apply them to your business.
Digital Marketing Teigland 2011
Slides from my lecture on digital marketing to first year Bachelor students at the Stockholm School of Economics in May 2011. Many of the slides are based on David Jobber's textbook: http://www.amazon.co.uk/Principles-Practice-Marketing-David-Jobber/dp/0077114159.
Digital marketing strategies of company in fmcg market. presentation
Digital Digital marketing strategies of company in fmcg market. presentationmarketing strategies of company in fmcg market. presentation
Social Media and Enterprise Integration
This document discusses social media and its potential for enterprise integration. It notes the large number of social media users and how enterprises are increasingly monitoring social media for marketing insights, customer feedback and recruiting. The document proposes that Information Builders' iWay product can help enterprises create a "social CRM" by integrating social media profiles and data into existing CRM systems, and analyzing social data alongside traditional customer information. This would allow improved customer engagement and access to richer customer insights.
Marketing with Linked Data (MIT)
This document discusses how linked data will impact marketing. It notes that marketing currently dominates the visible web through $1 billion spent on social media marketing annually. However, linked data represents the "invisible web" of interconnected data. The document outlines how marketing has evolved over time from print-based tactics in 1900 to more technical approaches today like search engine optimization (SEO) and web APIs. Linked data marketing targets data applications and search engines rather than humans. Various approaches to linked data marketing are presented, including SEO enhanced with embedded data objects and different business models for monetizing linked data.
social and mobile marketingthreeCopyright © 2015 McGraw-Hill.docx
social and mobile marketing
three
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
chapter
Chapter 3 – Social and Mobile Marketing
1
LEARNING OBJECTIVES
LO 3-1 Describe the 4E framework of social media marketing.
LO 3-2 Understand the types of social media.
LO 3-3 Understand the types of mobile applications.
LO 3-4 Recognize and understand the three components of a social media strategy.
LO 3-5 Understand the methods for marketing yourself using social media.
3-‹#›
These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides.
2
2007: First iPhone released
2008: Apple’s App Store launched
2009: 70% of households have computers, 70% have internet access
2011: iPad, Tablet, and Geolocation become common
2011: 40% of mobile phone users have a smartphone
Entrepreneurial:
2007–Present
2002: Wi-Fi became common
2003: 62% of households have computers, 55% have internet access
2006: <10% of mobile phones users have a smartphone
Industrialization:
2000–2006
Source: Adapted from: Coca-Cola Retailing Research Council and the Integer Group, “Assessing the Social Networking Landscape,” in Untangling the Social Web: Insights for Users, Brands, and Retailers , January 2012
Technology Evolution over the
Life of the Social Web
1997: 37% of households have computers, 18% have internet access
1999: First Blackberry available
Invention:
Mid-to-late–1990s
3-‹#›
Explain that the diffusion of technology used to bring us social media has been accelerating since the Internet came on the scene in the mid- to late-1990s.
Ask students to share their own experiences on how technology has changed their lives.
3
Excite the Customer
Chris Ryan/OJO Images/Getty Images.
3-‹#›
To excite customers, an offer must be relevant to its targeted customer. Relevancy can be achieved by providing personalized offers, which are determined through insights and information obtained from customer relationship management and/or loyalty programs.
Ask students what do social networks like Facebook or Google+ do to excite them. How is it important to them?
4
Offer must be relevant to its targeted customer.
Relevancy can be achieved by providing personalized offers.
Educate the Customer
Golden opportunity:
Product’s value proposition and offered benefits.
Courtesy Staples, Inc.
3-‹#›
Marketers must take advantage of the opportunity to educate potential customers about its value proposition and communicate the offered benefits. Social media marketing needs to be well-designed to ensure that this happens.
5
Experience the Product or Service
Courtesy The Home Depot.
3-‹#›
One of a website’s most useful contributions may be the vivid information it provides about a firm’s goods and services - how they work, how to use them, and where they can be obtained. Ask students how often do the use YouTub.
Kapinga kabuya IT management assignment 6.2
I had an IT management assignent requesting that I carry out a focused search for a recent (within last the three years) and relevant academic/business video which contains a succinct, focused and relevant contextualization and definition of social media and mobiles. Key concepts should be clearly identified and explained in the video. The video could cover any aspect covered in the notes on social media and mobiles (as listed in the Table of Contents). This includes, social media, digital marketing, technologies supporting, mobile application development, advantages, and disadvantages. The video should be a maximum of five minutes long. You may cut/edit/splice videos. Place the URL link for the video into a Word document.
Qurater capability summary aug 2014
Qurater Business Edge provides big data solutions to gain customer insights from social media and other data sources. Their techniques include natural language processing, machine learning, and data visualization. They help with business intelligence, customer service, and sales lead generation through analyzing massive volumes of data to discover hidden patterns and customer purchase intent. The company was founded by experienced technology entrepreneurs to personalize big data and deliver actionable insights for customer acquisition and retention.
EMEA Marketing Trends
The document discusses marketing trends in the EMEA region. It identifies six key trends: social media, mobility, building content once for multiple platforms, infographics, Instagram, and geo-location. The presentation encourages marketers to make their sites mobile-friendly, make marketing more visual, and dedicate staff to content creation. It provides examples of using different social media platforms and measuring success.
Digital Marketing - m. powers
Digital marketing refers to targeted and measurable marketing tactics that use digital technologies. It includes search engine optimization, social media marketing, content marketing, and more. The document discusses how digital marketing is changing the power dynamics between consumers and marketers. It gives marketers the ability to quantify responses but consumers have more control over their experiences. Other topics covered include current and projected spending on digital marketing channels, trends in social media marketing, how analytics are driving digital strategies, and future areas of growth like video and podcasting.
Getting to Grips With Social Media Marketing for B2B
The document discusses getting to grips with social media in business-to-business marketing. It provides an overview of what marketing professionals think about social media, how B2B decision makers use social media, why companies adopt social media tactics, examples of what social media includes, where and how companies can use social media, and case studies of companies' social media use. It also summarizes two companies' social media capabilities and services.
Sem 3 bms digital marketing pdf
This document discusses the shift from Digital Marketing 1.0 to Digital Marketing 2.0. It provides examples of how companies like Xiaomi and OnePlus achieved success through digital marketing strategies rather than traditional advertising. Digital Marketing 1.0 involved websites, emails and SMS, while Digital Marketing 2.0 focuses on mobile apps, social media and messaging platforms. It emphasizes the importance of digital marketing as internet and smartphone usage grows in India. The digital advertising market in India is valued at Rs. 7,000 crore and is growing significantly year over year.
7.9.15 webinar
It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all?
In this webinar, learn from our experts:
-What to look for in a unified social business management platform.
-Strategies for social management that go beyond tools and platforms
-How to make the tool work for you, instead of you working for the tool
Digital Marketing
The document provides an overview of digital marketing, including various forms like search engine marketing, social media marketing, video marketing, email marketing, and mobile marketing. It discusses trends in these different digital marketing channels and how people are using digital platforms. Traditional marketing is compared to digital marketing, highlighting metrics, costs, reach, and ROI advantages of digital marketing. Key statistics about digital marketing in Kenya are also presented.
Social monitoring bootcamp Bogota, Colobmia
This document discusses social media monitoring and analytics tools. It begins by outlining Marshall Sponder's experience working with different companies in IT, marketing, and PR. Various use cases for social media are described, such as listening, engagement, campaigns, and customer support. Different tools are needed depending on the situation. Several social media monitoring platforms are listed and matched to different use cases. The document emphasizes understanding the specific situation to choose the right tools and discusses identifying internal stakeholders. It also outlines four levels of social media maturity: monitoring, online research, social targeting, and collaboration. Finally, it stresses the importance of developing a strategic plan with defined goals and metrics.
Marketing Strategy for B2B
This document provides a digital marketing strategy proposal for Thing-It. It analyzes Thing-It's current digital efforts and competitors, identifies key problems around awareness, online presence, interest/desire, and lead generation. Solutions proposed include LinkedIn ads, search engine advertising, blogging, social media, and webinars. Metrics, costs, and estimated returns are provided for each solution. An optimization approach is recommended to continually test, analyze, and improve performance. The proposed strategy aims to generate 296 leads with a budget of €38,000.
Introducing Ditto, a photo analytics tool for brands
Using computer vision and hundreds of high-powered
servers, Ditto identifies when, where and how people
use products. Now, for the first time, marketers can take advantage of the exploding visual web.
Next steps for your Enterprise Social
This document outlines the key factors for a successful enterprise social network (ESN) implementation, including clarity of vision, integration, sponsorship and participation, and community management. It discusses defining the vision, mapping initiatives to business value, implementing social initiatives, driving success through engagement, and evaluating impact. Specific steps in the social journey are defined, and examples of use cases, integration options, and content curation challenges are provided. The document concludes by advising which collaboration tools are best suited for different audience sizes, content types, and levels of urgency.
Social Media Marketing
In this powerpoint it will tell you all of the information about Social Media and Marking Aspect and how to market it.
Similar to Trend summary (20)
Ten Social Media Trends and How to Apply Them to Your Business
Ten Social Media Trends and How to Apply Them to Your Business
Digital marketing strategies of company in fmcg market. presentation
Digital marketing strategies of company in fmcg market. presentation
social and mobile marketingthreeCopyright © 2015 McGraw-Hill.docx
social and mobile marketingthreeCopyright © 2015 McGraw-Hill.docx
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2B
Introducing Ditto, a photo analytics tool for brands
Introducing Ditto, a photo analytics tool for brands
Trend summary
- 1. Photo Sharing Websites Maddie Benson and Alison Geelan Photo sharing is the transfer of a digital photo that is posted online publicly or privately. With various photo sharing applications, you are able to classify your photos as well as add captions explaining the meaning of the photo. Overview History of photo sharing websites -What Is it? -Advancement -Instagram and Pinterest Impacts and Processes -Affects -Utilization -Marketing Promotional Hashtags Accounts and Case Study -DoubleTree Hilton-Instagram -Is Pinterest Right for Hotels? Additional Applications -National Geographic -Fashion Industry Interview Business Landscape -Impacts -Negative -Positive Course Content vs. Photo Sharing 1) Status Differentiation 2) Changes in Technology 3) Benefits of Technology 4) Marketing Segmentation 5)Where is the Marketing? Competitive Advantage -Use IT! -Social Media Position