The document discusses social media and its use for business purposes. It provides statistics showing most internet users now use social media. It then outlines how social media allows businesses to reach large audiences regardless of location, spread messages and promote brands or social causes. Specific examples of using Twitter to create brand awareness and engage customers are mentioned. Both benefits like customer retention and risks like reduced productivity and privacy issues are briefly touched on. The conclusion emphasizes the need for companies to be flexible and adapt to trends by having a social media presence.

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Hammerheads
Name of first member: Mayank Shekhar
College Name: IMT Ghaziabad
Name of second member: Arpan Saxena
College Name: IMT Ghaziabad

2. What is Social Media?
A medium of interaction
for people to
Business
Identity
Creation
Networking
Share
Create
Exchange
Info/Idea
Communicate Blogging

3. Male Female
Active on Social Media Inactive
As in June’14
19%
71%
22%
17%
21%
Demographics
74%
26%
72% 76%
Global Internet
Users
Use Social
Media
Don’t Use

4. Reaching the masses
Eliminating
Location and
temporal
restrictions

5. Spreading Social Awareness
Message with a
Mass Impact
• Emotional connect
with brand promotion
• Initiatives for a social
cause

6. Social Media Marketing
Increasing
Reach
• Creating Brand Awareness
and promoting CSR via
Twitter
• Means of social
interaction
• Brand engagement
• Addressing social
problems

7. Sell as much as you can
Create a win-win
situation
Promote at once:
• Channel
• Product
• Sport
• Team
• The web blogger
• User participation

8. Benefits
• Customer retention
• Customer conversion

9. Disadvantages
Everything isn’t
fruitful
• Time intensive
• Reduced work productivity
• Spoiling personal life
• Privacy and security issues
• Reliability
• Disparity
• Exclusiveness

10. Catch up… Or Catch you later
A Company needs to:
• Ensure flexibility
• Adapt to changing market trends
• Connect and make presence felt
• Have Social media presence