· Choose and Respond to 3 posts listed below.Make sure to advance the conversation (add something new); provide a real-world application and experiential examples; · Conceptually discuss your key [most significant] learning insight or take-away from the selected forum topic comments. · Responses should be a minimum of 150-250 words, supported by at least one reference outside of the textbook (use academic journals), either supporting or refuting the position of the author of the forum topic response or peer response. Topic #1   Week #6 Prompt:How might a company's internet presence improve information problems?  Can a company’s internet presence worsen information problems?  Give an example of a company that has an internet presence. Does the company’s presence on the internet improve information, or is the information made worse? Explain. How might a company's Internet presence improve information problems?  A company’s presence on the Internet can improve their information problems by utilizing their Internet presence to increase their market knowledge (Keat, Young, & Erfle, 2013). The issue many companies have is that economic optimization works under the assumption that tastes and preferences remain constant but with the utilization of their internet presence they can keep up to date on the changing trends within the market place negating their competitors ability to make decisions with “better” market information or asymmetric information along with a pulse on market signaling (Keat, Young, & Erfle, 2013). Can a company’s Internet presence worsen information problems?  A company’s internet presence can sometimes worsen their information problems by allowing competitors to poach market information gathering techniques from their internet presence and utilizing them to increase or improve their own presence (Schiff, 2013). Furthermore, a company’s Internet presence especially in the form of social media can create a “tsunami bandwagon effect” if not monitored and strategically controlled in regards to their public image (Schiff, 2013). This can create an effect where market information gathering strategies are heavily influenced by a negative public perception without an objective experience of the product or service (Schiff, 2013). Give an example of a company that has an Internet presence. Does the company’s presence on the Internet improve information, or is the information made worse? Explain. The company I decided to use was one from personal experience. Mt. Hood in Oregon is an exceptionally beautiful area with many ski camps and resorts. I ended finding one of the roads and gave it a try. I had a good personal experience with it without having scouted them online. When I did finally look into them to recommend them to someone, their Internet presence was horrendous. Their website is archaic and problematic to register with and collect emails with for newsletters and special offers affecting their ability to gather informatio.

1. · Choose and Respond to 3 posts listed below.Make sure to
advance the conversation (add something new); provide a real-
world application and experiential examples;
· Conceptually discuss your key [most significant] learning
insight or take-away from the selected forum topic comments.
· Responses should be a minimum of 150-250 words, supported
by at least one reference outside of the textbook (use academic
journals), either supporting or refuting the position of the
author of the forum topic response or peer response.
Topic #1
Week #6 Prompt:How might a company's internet presence
improve information problems? Can a company’s internet
presence worsen information problems? Give an example of a
company that has an internet presence. Does the company’s
presence on the internet improve information, or is the
information made worse? Explain.
How might a company's Internet presence improve information
problems?
A company’s presence on the Internet can improve their
information problems by utilizing their Internet presence to
increase their market knowledge (Keat, Young, & Erfle, 2013).
The issue many companies have is that economic optimization
works under the assumption that tastes and preferences remain
constant but with the utilization of their internet presence they
can keep up to date on the changing trends within the market
place negating their competitors ability to make decisions with
“better” market information or asymmetric information along
with a pulse on market signaling (Keat, Young, & Erfle, 2013).
Can a company’s Internet presence worsen information
problems?
A company’s internet presence can sometimes worsen their
information problems by allowing competitors to poach market

2. information gathering techniques from their internet presence
and utilizing them to increase or improve their own presence
(Schiff, 2013). Furthermore, a company’s Internet presence
especially in the form of social media can create a “tsunami
bandwagon effect” if not monitored and strategically controlled
in regards to their public image (Schiff, 2013). This can create
an effect where market information gathering strategies are
heavily influenced by a negative public perception without an
objective experience of the product or service (Schiff, 2013).
Give an example of a company that has an Internet presence.
Does the company’s presence on the Internet improve
information, or is the information made worse? Explain.
The company I decided to use was one from personal
experience. Mt. Hood in Oregon is an exceptionally beautiful
area with many ski camps and resorts. I ended finding one of
the roads and gave it a try. I had a good personal experience
with it without having scouted them online. When I did finally
look into them to recommend them to someone, their Internet
presence was horrendous. Their website is archaic and
problematic to register with and collect emails with for
newsletters and special offers affecting their ability to gather
information about prospective clientele (Staff, 2015).
References
Keat, P., Young, P., & Erfle, S. (2013). Managerial Economics:
Economic Tools for Today's Decision Makers. New York City:
Pearson Education, Inc.
Schiff, J. L. (2013) 15 Big Social Media Mistakes Companies
Make and How to Avoid Them, CIO Online Magazine, web
retrieved Oct 7, 2015.
Staff (2015) Mt Hood Summer Ski Camp, web retrieved Oct 7,
2015.
Topic #2
A companies Internet presence is very important, especially in
this current age where everyone is using the Internet on a daily

3. basis. This includes both inbound and outbound marketing as in
displaying ads and online key words for search engines (5 Tips
on How, n.d.). This is very important because without an online
presence the company is falling behind the competition. This
can also improve information problems by telling your clients
what is going on in your company, or things to look forward to
in the near future. Another important reason to have an Internet
presence is the ability to quickly communicate with your
clients, and inform them of goings on at your company or
changes that need to be made (Thorpe, 2013). All of this can be
done relatively easy and efficiently.
A company’s Internet presence can worsen information
problems with the Internet by posting things that and saying
things that your customers may not know about your company,
but will find out if you have Internet presence (Kirk, n.d.). This
is an interesting concept because when you think of things that
could improve your business adding ad space to the Internet is
always high on the list. Also another way that a company can
have a negative impact on information is by having a bad or
subpar website. One of the reasons for this is the fact that
smaller business don’t have the IT staff that larger companies
have and it makes it more difficult to have an effective website
to convey important information (Thorpe, 2013).
A company with an Internet presence is the company that my
Fiancé works for called NCM & Associates, based out of
Kansas City, Kansas. The company is small automotive
consulting firm, and they have a website that they attempt to
convey information to their clients (NCM, n.d.). The website is
very difficult to maneuver and difficult for the clients to do
anything on, according to Hilary Richardson, “Most of the
clients end up calling into to the company for information that
is supposedly on the website it is just difficult to find.” So
NCM & Associates has an Internet presence, but since the
website it difficult to navigate and get any information from I

4. would say that it makes the transmission of information more
difficult than not having a website. And in fact may cause some
time for the clients because they could be searching the website
and have to call in anyway. So they may have just called in
from the beginning and saved themselves the hassle of looking.
References
5 Tips on How to Improve Your Online Presence - Solve a
Problem. (2015, May 11). Retrieved October 8, 2015, from
http://www.steamfeed.com/5-tips-on-how-to-improve-your-
online-presence-solve-a-problem/
Kirk, C. (n.d.). The Most Outrageous and Most Overblown
Controversies of 2014. Retrieved October 8, 2015, from
http://www.slate.com/blogs/browbeat/2014/12/31/outrages_and_
controversies_of_2014_the_most_outrageous_and_overblown_n
ews.html
NCM & Associates. (n.d.). Retrieved October 8, 2015, from
http://www.ncm20.com/
Thorpe, D. (2013, November 25). How Much Is Online Presence
Helping Small Business? Retrieved October 8, 2015, from
http://www.forbes.com/sites/thesba/2013/11/25/how-much-is-
online-presence-helping-small-business/
Topic #3
Having an internet presence allows a company to broadcast
themselves in such a way that makes it easier for consumers to
locate them within the market. Perhaps the largest component of
internet presence is the creation and utilization of a company
website. A website provides the firm with the ability to provide

5. information to potential customers regarding their products and
services, it gives the organization a professional appearance,
and it provides the company with the opportunity to sell their
products and services online if so desired (Wavelength Media,
2015). In all of these situations, having an internet presence
allows a company to improve on various information problems.
However, it is not uncommon for an organization to have an
online presence without it receiving the benefit of improved
information communication. When an organization opts to have
an internet presence, they must do so with the consumer in
mind. Specifically as it relates to a website, a firm must address
concerns involving the design of the website, the ease of
navigation, the availability of information, and overall level of
content (Brinker, 2015). When it comes to an internet presence
worsening information problems, studies show that a lack of the
following are directly responsible for the deterioration: lack of
pricing listed, lack of listed services offered, and inability to
locate contact information (Brinker, 2015). In order for an
internet presence to improve information, the company’s
website must be setup in such a way that provides pertinent
information to a consumer and must provide easy navigation.
The company with an internet presence that I will be analyzing
is John Deere Worldwide. While most consumers do not
associate John Deere with an internet presence, the firm has
actually gone to great lengths to provide a company website that
allows both current and potential customers to review
information on the various products offered by the company.
When an individual looks up the company for the first time, the
first page of the website requires the user to select their region,
or country, in order for the website to be personalized toward
them. Once a region is selected, the user is redirected to the
main page of the website which offers insight to the company’s
products, services, replacement parts, and company background
and financials (Deere & Company, 2015). Additionally, the
website offers digital versions of owner’s manuals for all of
their current product offerings, as well as for historical products

6. that are no longer in production. Furthermore, the company’s
online presence allows a potential customer to evaluate a
product based on its specifications and price, because all such
details are disclosed on the website. Finally, there is an
abundance of photographs tied to each product and service
offering, making the aesthetic information about a product
easier to comprehend for the user.
One area where this particular company has taken full
advantage of their internet presence is with the design and
implementation of their own, free-standing website. Many
organizations opt to avoid their own website and instead utilize
a pre-made template offered to them via social media outlets
(Newtek, 2015). By utilizing a website of their own design,
John Deere is able to effectively capture the attention of the
consumer and is then able to improve upon the way in which
company information is related to said consumer. References
Brinker, M. (2015, October 6). Study Shows That Having A Bad
Website Can Hurt Your Business. Retrieved from Mark Brinker
and Associates: http://www.markbrinker.com/a-bad-website-
can-hurt-a-local-business
Deere & Company. (2015, October 6). John Deere - US
Regional Home Page. Retrieved from John Deere:
http://www.deere.com/en_US/regional_home.page
Newtek. (2015, October 7). How Much Is Online Presence
Helping Small Business? Retrieved from Forbes:
http://www.forbes.com/sites/thesba/2013/11/25/how-much-is-
online-presence-helping-small-business/
Wavelength Media. (2015, October 6). Having an Internet
Presence. Retrieved from Media College:
http://www.mediacollege.com/internet/intro/presence.html