2014 Social Media Trends and Forecasting

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2014 Social Media Trends and Forecasting

  1. 1. 2014 SOCIAL MEDIA TRENDS & FORECASTING CHELSEA BEVINS (Image Source: mashable.com)
  2. 2. Purposeful Marketing 3 Major Marketing Trends Need to add value to customer experiences through various touch points Data-Based Marketing Timely and Relevant Content (Source: http://www.inc.com) Gather data to understand consumers’ affinity for brand Stay on top of conversations and what is happening on various networks
  3. 3. SOCIAL MEDIA IMPACTS OUR LIFESTYLE AND IT WILL CONTINUE TO Brands need to be thinking about giving back. - Jemima Gibbons, Social Media Strategist Brands need to involve all staff in promoting their content through social media. - Ian Cleary, Founder of Razorsocial Mobile is the main device for accessing social content. - Ian Cleary, Founder of Razorsocial Users will seek passion based-content & social networks - Claude Silver, Head of Strategy & Digital at Publicis (Source: Infographic: talkwalker.com)
  4. 4. CONTINUE TO FOCUS ON CONTENT 10% MARKETING Measurement 10% Social Selling 40% Content Marketing 10% Visual Web 20% Micro Videos 10% Social Ads (Source: Infographic: talkwalker.com)
  5. 5. FUSION MARKETING Traditional Media Social Media Digital Media • Need to integrate traditional marketing with digital marketing tools • Use dashboards like HubSpot or Marketo. • Marketers hope to see a lower-priced dashboard in the future (Source: www.socialmediaexaminer.com)
  6. 6. WAYS SOCIAL MEDIA WILL CHANGE Social will need to stand out Graphic software will rise Content will be bigger & better Social won’t be use for sales Social media campaigns will have to be paid Automation will explode Interactive content will trump static content LinkedIn will become the most important publisher Google+ will merge into the social scene (Source: mashable.com) (Image source: www.fasttrackteam.com)
  7. 7. References Gerber, S. (2014). 9 Ways social media marketing will change in 2014. Mashable. Retrieved from http://mashable.com/2014/01/27/social-media-marketing-2014/. Hoag, S. (2013). Social media: Your B2B mistress. Fast Track. Retrieved from http://www.fasttrackteam.com/social-media-your-b2b-mistress.aspx. Hong, J. (2013). 13 Social media marketing trend in 2014 from the experts. Talk Walker. Retrieved from http://blog.talkwalker.com/en/13-social-media-marketingtrends-in-2014-from-the-experts/. King, Cindy. (2014). 11 Social media marketing predictions to watch for 2014. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/social-mediapredictions-2014/. Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from http://www.inc.com/abigail-tracy/what-can-we-expect-from-marketers-on-socialmedia.html.

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