This document discusses the transitioning yellow pages market and opportunities for new business models to profit besides Google. It notes that while online advertising is growing, small businesses are not capitalizing fully on opportunities. Local search via search engines is the most popular way for consumers to find local businesses. However, small businesses underutilize websites and online advertising. New local advertising models in both the US and Europe are discussed, with examples of successful companies in different market segments. Key success factors for new entrants include strategic focus, strong brands, and execution excellence.
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Content is King. Regardless of industry, content is the key to creating relevance with consumers. Whether Retail, CPG, Automotive, Healthcare or Insurance, brands all create and distribute content. How can mobile be used to open more communications? Sam Jemielity has managed content in a myriad of forms, from print to internet to mobile. His experiences will help you understand how to leverage mobile to extend the reach of your message and bring your brand’s content to your consumer anywhere, anytime.
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Content is King. Regardless of industry, content is the key to creating relevance with consumers. Whether Retail, CPG, Automotive, Healthcare or Insurance, brands all create and distribute content. How can mobile be used to open more communications? Sam Jemielity has managed content in a myriad of forms, from print to internet to mobile. His experiences will help you understand how to leverage mobile to extend the reach of your message and bring your brand’s content to your consumer anywhere, anytime.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Google's mission is to organize the world's information and make it universally accessible and useful. From its early days at Stanford University, the Google search engine has proven to return the most relevant results. Google has monetized search, being able to deliver advertisements that are relevant to the pages they are displayed on. Beyond search, Google offers many free services including Gmail, Google Maps, and YouTube. These services add to Google’s platform, and provide content for Google’s advertising. Google has not been successful in monetizing all of its products and services.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Der deutsche Beteiligungskapitalmarkt 2015 und Ausblick auf 2016BVK
Der Bundesverband deutscher Kapitalbeteiligungsgesellschaften stellt die Jahreszahlen 2015 vor und gibt einen Ausblick auf die Entwicklung des Private-Equity Marktes 2016.
Der deutsche Beteiligungskapitalmarkt 2014 und Ausblick auf 2015BVK
Der Bundesverband deutscher Kapitalbeteiligungsgesellschaften stellt die Jahreszahlen 2014 vor und gibt einen Ausblick auf die Entwicklung des Private-Equity Marktes 2015.
Beteiligungskapital für ITK- und Internet-Unternehmen 2014BVK
Der Bundesverband deutscher Kapitalbeteiligungsgesellschaften stellt die Entwicklung der Venture Capital- und Wachstumsfinanzierungen in der ITK-Branche vor.
This deck outlines how venture capital works from the venture capital perspective from investment criteria, investment strategy, how deal flow works, and deal flow management.
Pitch Deck - ein kurzer Leitfaden von und für SeedmatchSeedmatch
Seedmatch ist immer auf der Suche nach spannenden, zukunftsweisenden Unternehmen mit Kapitalbedarf. Gründerteams schicken ihre Bewerbung an startups@seedmatch.de.
Was wir von Ihnen im ersten Schritt benötigen ist ein aussagekräftiges Pitch Deck. In dieser Präsentation erfahren Sie, welche Inhalte darin nicht fehlen sollten.
Alle wichtigen Infos für Gründer finden Sie hier: https://www.seedmatch.de/fuer-gruender
Mobile Applications – Market Evaluation and Opportunitiesb-to-v Partners AG
Mobile Applications – Market Evaluation and Opportunities. A presentation prepared for the Core Group Internet and Mobile of the b-to-v Investorenkreis in March 2009.
Venture Capital Unlocked (Stanford) / Venture Capital 2.0Dave McClure
slides for my "Venture Capital 2.0" opening talk at Stanford School Continuing Studies, VC101 class "Venture Capital Unlocked" #VCunlocked #500startups
Benchmarking Exceptional Series A SaaS CompaniesTomasz Tunguz
These slides from SaaStr 2016 cover:
1. The revenue growth rates of the fastest growing SaaS companies
2. The revenue profiles of these businesses at Series A
3. The round sizes at series A.
4. A broad overview of the venture capital environment in 2015
5. Implications of recent changes in 2016
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
Introduction to Indian Financial System ()Avanish Goel
The financial system of a country is an important tool for economic development of the country, as it helps in creation of wealth by linking savings with investments.
It facilitates the flow of funds form the households (savers) to business firms (investors) to aid in wealth creation and development of both the parties
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
The Yellow Page Market in transition – which business models can profit besides Google?
1. The Yellow Page Market i transition – which
h ll k in ii hi h
business models can profit besides Google?
prepared for b-to-v Core Croup Internet and Mobile
St. Gallen, March 2009
7. Local advertising – What’s the occasion?
Consumers are searching... ...but small business is not capitalizing.
– 66% typically find what they need when – Only 44% of small businesses have a Web
searching on the Web, though 39% have site.
trouble finding specific businesses when
– Of those that do have a Web site, 61%
they are not adequately represented on
spend less than three hours a week
the Web.
marketing their Web site.
– 92% of Internet users have researched a
– Of small businesses that have a Web site,
p
product or service online, then purchased
p
51% believe both the quality and ability
offline from a local business at least once.
of their site to acquire new customers is
– 71% of consumers feel the local business only “fair” or “poor.”
Web sites they visit are good or great.
– 78% of small b i
f ll business owners d di
dedicate
29% feel they are “fair” to “very bad.”
10% or less of their overall budget to
– 82% say search engines were among the marketing efforts.
many tools they use to find local
– Half of small business owners spend less
businesses.
than 10% of their marketing budget on
Internet advertising, while 30% do no
Internet advertising at all
all.
Source: Study by webvisible & Nielsen: The Great Divide 2008 (issued 2009)
p. 7
8. This is also true for the German-speaking market
p. 8
13. Customer survey
Private consumers Small business owners as consumers
Which of the following advertising resources Which of the following advertising resources
do you turn to first to locate a local business? do you turn to first to locate a local business?
50% Search Engines 41% Search Engines
24% Yellow Pages Directories 31% Yellow Pages Directories
10% Internet Yellow Pages 9% Internet Yellow Pages
4% Local Newspapers 4% Local Newspapers
3% White Pages Directories 4% Consumer Review Web Sites
1% Television 2% White Pages Directories
2% Direct Mail
Source: Study by webvisible & Nielsen: The Great Divide 2008 (issued 2009)
p. 13
14. Customer survey - continued
Search is the most widely used tool for
finding a local business among consumers. Of
those surveyed, 82% said search engines
h d id h i
(such as Google, Yahoo!, or MSN) were
among the many tools they used when
seeking a local business. Although
business
search clearly dominates among Internet
users, consumers use search in
combination with other local media.
49% Internet yellow pages
57% Yellow pages directories
82% Other search engines
53% Local newspapers
49% Television
37% Direct Mail
Source: Study by webvisible & Nielsen: The Great Divide 2008 (issued 2009)
p. 14
15. Further information about searches
Source: Study by webvisible & Nielsen: The Great Divide 2008 (issued 2009)
p. 15
19. Segmentation overview – USA (some examples)
1. Yelp: USD 31m funding from Bessemer
Ventures, Benchmark Capital and DAG
als
Ventures.
Ventures
Horizonta
2. Insiderpages: Acquired by Citysearch
(previous USD 8.5m funding from Sequoia
Capital and Softbank)
H
3. Superpages.com: belongs to Idearc Media
(Market Cap: USD 10m)
cals
Vertic
4. HomeAway: USD 459m funding from
Redpoint and Technology Crossover
Ventures.
5. Rocketlawyer: USD 2m fuding from Lexis
Nexis
Online
6. Angie‘s List: USD 66m funding from Battery
Ventures, BV Capital, Lighthouse Capital,
among others.
7. Zillow.com: USD 87m funding from
Benchmark C i l and L
B h k Capital d Legg Mason, among
M
others.
p. 19
20. Segmentation overview – Europe (some examples)
1. Gelbe Seiten: belongs to 16 regional
publishers and DeTeMedien
als
Horizonta
2. Qype: USD 13m from Wellington
Partners, Partech International and
Advent Ventures
H
3. Quoka.de: Leading classified portal
(acquired by Vorarlberger Medienhaus)
cals
4.
4 Anwalt.de:
Anwalt de: Portal with lawyer listings
Vertic
(financed by private investors)
5. Blauarbeit.de: Auction portal for local
services (financed by private investors)
i (fi db i i )
Online 6. Imedo: Portal around medical issues
(financed by privat investors)
p. 20
22. Selected Successful Horizontal Players in Europe
– Leading review portal in Europe focussing on lifestyle venues
and restaurants
– More than 5m unique users per month
M h i h
– Funding: Series B over EUR 8m from Wellington Partners,
Partech International and Advent Ventures
– Financials: EUR 1.5m revenue (2008e)
– Germany's second largest directory assistance provider,
employing roughly 2,400 staff at10 locations in Europe. Its
"11880" brand has a market share of some 37% in Germany
11880
and is also a partner for many well-known mobile providers
– Market Cap: EUR 150m
– Financials: EUR 178m sales and EBIT of EUR 31m (2008e)
(in the short-term declines in classic directory assistance
operations are increasingly being offset by ad financed online
ad-financed
local search)
p. 22
23. Successful local advertising player in the US
– ReachLocal helps local businesses to attract customers via search
engine advertising and online yellow-pages marketing
– Funding: USD 64m from Vantage Point Ventures and others
– Financials: USD 100m revenue
– Integrated advertising solution for local business focussing on a)
search enginge marketing and syndication of listing, b) customized
websites and c) lead management through click-to-call
click to call
– Funding: USD 25m from Bessemer Venture Partners, Draper Fisher
Jurvetson Growth and Jafco Ventures
– Financials: USD 30m revenue
Further VC-funded players include in the US, among others,
Not yet any major specialized players in Europe!
p. 23
25. Is this an attractive industry?
– Threat of new entrants: – Bargaining power of suppliers:
High as large international players with Medium but decreasing as buyers will put
industry f
i d focus, l
large offline players with
ffli l ih forward that many other suppliers are
f d h h li
industry focus and well-known brands, available
are likely to enter the market with
– Rivalry high as generalists and specialists
relatively low barriers to entry (only costs)
have already occupied most of the
– Bargaining power of buyer: attractive niches and will continue to
Medium but growing by the day as battle for customers based on additional
buyers get more sophisticated and will services and price
cease to accept high prices for simple
ads; buyers will note that not everybody
can have a fully optimized search engine
position
– Threat of substitutes:
Medium to high as buyers are aware that
they could advertise their company on
Google, Yahoo!, KennstDuEinen etc.
p. 25
26. Blueprint of an attractive invest
Core competences and success factors (and indicators towards promising
investments):
– Focus on execution, i.e. sales towards long tail (call-center based, standardized
service portfolio, high degree of automatization), compare to KennstDuEinen
– Known or at least self-explanatory brand name, if possible with a history (and
somewhat credentials) from the offline world, e.g. GoYellow
– Strategic f
focus of a „horizontal“ business model: Only attractive f established
f for
player suffering from poor management
– Strategic focus of a „vertical business model: Attractive with exceptional
vertical“
execution and focus on markets with premium leads (e.g. finance, law), most likely
in large yet immature markets like Spain
p. 26
27. Food for discussion
– Will all business directories be killed by Google in the long-run?
– If so what would be their defense strategy given their strong brand awareness?
so,
– M&A (last acquisitions: billiger.de, dialo)
– More comprehensive local avertising solutions (compare stronger SEM
offerings with partners, activities of GoYellow Media)
– Given that Google relies on partners for the acquisition of local SMEs as this
activity does not scale enough for Google itself how do efficient sales activities
look like?
– Experiences of successful online sales approaches
– Experiences with outbound call centers (conversion rates)
– Experiences with street sales representatives etc
representatives, etc.
– Should vertical players extend their service offerings through closer
collaboration with online marketing services (SEM, SEO, customized website)? If
g ( , , )
so, should they build these know-how in-house or outsource it?
p. 27
29. b-to-v at a glance
– At the heart of what we do is the b-to-v Investorenkreis, an exclusive circle of
entrepreneurial investors from Europe
– b-to-v renders exclusive services to members of the b-to-v Investorenkreis, e.g. it
enables the confidential sharing of investment opportunities, supports the
g pp , pp
processing and structuring of deals, and helps to manage and control
investments
– Admission to the b-to-v Investorenkreis is granted only to candidates who have
proven their business acumen, investment expertise, and personal integrity
– Our approach gives entrepreneurs the unique opportunity to discuss their
ventures and financing needs with senior entrepreneurs, benefit from their
experience,
experience their networks, and receive funding from them
networks
p. 29
30. Cornerstones of the b-to-v Investorenkreis
– The b-to-v Investorenkreis has 54 members
– Members come from various industry backgrounds (e g high tech internet
(e.g. tech, internet,
telecom, clean tech), and have
– founded > 100 companies
– and have invested in > 1’000 deals
– sold > 300
– realized > 100 IPOs
– In
I sum, th members’ annual direct equity investments volume amounts t
the b ’ l di t it i t t l t to
EUR 20-25m
p. 30
31. Co-Authors
Florian Schweitzer (Partner) co-founded Alexander Stoeckel (Investment Manger)
b-to-v and built its network of private holds an MBA from the University of
investors s ce 2000. He studied Business
esto s since 000. e stud ed us ess Oxford. Prior to b-to-v, he worked as fund-
,
Administration at the University of of-fund manager and as executive
St.Gallen. management assistant.
Sven Eppert (Investment Manager)
studied Business Administration at the
Catholic University Eichstätt Ingolstadt
Eichstätt-Ingolstadt
and the Warsaw School of Economics.
Prior to b-to-v, he worked in asset
management and in consulting.
t di lti
p. 31
32. b-to-v overview
BrainsToVentures AG
Blumenaustr. 36 / P.O. Box 142 Dr. Jan Bomholt, Partner and co-founder
CH-9004 St. Gallen
Dr. Christian Schütz, Partner
Contact T: 41
T +41 71 242 2000
Florian Schweitzer, Partner and co-founder
F: +41 71 242 2001
www.b-to-v.com Christoph Schweizer, Partner
info@b-to-v.com
Dedicated people 54 members of the Investorenkreis
Core personnel 8 investment professionals
Deal flow p.a. (average)
p g 1,500 business plans
p
Deals done p.a. (average) 20
Investment strategy Opportunity driven
Geographical preferences Europe, USA and Asia
Financing stages Early stage, expansion stage, and later stage, as well as MBI and MBO projects
Most recent Exits Three IPOs (XING, Codfarmers, Fidor) and three trade sales (Cycleon, myBet, Plazes)
p. 32