In this presentation, I’ll discuss the most important and effective online marketing strategies to improve your site and increase online visibility. This will include Content Marketing, SEO, Resposive Design, Social Media Marketing, Website Maintenance and more.
Social Media for Leads #4: Instagram & InfluencersBluewire Media
The document outlines the weekly agenda for a social media course. Week 4 focuses on Instagram and provides tips for setting up an Instagram profile and bio, designing posts using tools like Canva and Wordswag, using hashtags, taking advantage of Instagram stories, and creating a 10 minute daily Instagram plan. It also discusses using Instagram for business and shows case studies of how real estate and clothing retailers successfully used Instagram to generate sales.
8 Blogging Tools That You Need to Increase Traffic and LinksVenchito Tampon
A presentation at #iblog11 about 8 tools that can help bloggers write quality content, drive direct traffic to their blogs and build backlinks to their pages.
How to create and optimize high converting landing pageslaunchbit
Are you running a b2b marketing campaign? If so, you should have a properly set up b2b landing page that appeals to your prospects and entices them to sign up for your next eBook, or white paper, or whatever offer you have that helps move more traffic into or down your marketing funnel.
Instagram now has over 1 billion monthly active users and 500 million daily story users. The document provides tips and best practices for using various Instagram features like posts, stories, reels, filters, hashtags, live, IGTV, shopping, and insights. It discusses how to optimize profiles, become a professional account, link multiple accounts, and post engaging content.
This document discusses recent developments in social media platforms. It describes how Twitter now allows users to create their own "Moments" to curate stories and topics. It also discusses how Instagram stories are gaining popularity with over 100 million daily views. Additionally, it outlines new features for Facebook slideshow ads, including the ability to add text and music. Facebook is also testing tagging products in photos and videos. The document concludes with examples of brands using content sharing sites like ScoopWhoop and StoryPick to engage users through quizzes, tutorials, and tips.
This document provides information on various photo and video apps for Instagram marketing. It discusses apps that allow creating collages and photo layouts (Diptic, Instacollage), short video stories (Flipagram), and reposting content from other users. It also offers tips on using hashtags and an advanced camera app to improve photos before sharing on Instagram. The goal is to help businesses diversify their content across different apps and formats to engage more followers on Instagram.
Blogging 101 shows beginners what to think about before setting up a blog, how to set up a blog, and how to keep it going. It also shows bloggers content ideas and strategies to promote a blog and drive traffic.
The document discusses the Entireweb search engine and its affiliate program. Entireweb was launched in 1999 and offers free search engine submission and SEO services. The affiliate program allows users to start promoting Entireweb's search engine and products within 2 minutes without needing a website. Affiliates can earn commissions by sharing Entireweb banners and links on social media, blogs, YouTube videos, newsletters, forums and paid advertising to drive traffic back to the Entireweb site.
Social Media for Leads #4: Instagram & InfluencersBluewire Media
The document outlines the weekly agenda for a social media course. Week 4 focuses on Instagram and provides tips for setting up an Instagram profile and bio, designing posts using tools like Canva and Wordswag, using hashtags, taking advantage of Instagram stories, and creating a 10 minute daily Instagram plan. It also discusses using Instagram for business and shows case studies of how real estate and clothing retailers successfully used Instagram to generate sales.
8 Blogging Tools That You Need to Increase Traffic and LinksVenchito Tampon
A presentation at #iblog11 about 8 tools that can help bloggers write quality content, drive direct traffic to their blogs and build backlinks to their pages.
How to create and optimize high converting landing pageslaunchbit
Are you running a b2b marketing campaign? If so, you should have a properly set up b2b landing page that appeals to your prospects and entices them to sign up for your next eBook, or white paper, or whatever offer you have that helps move more traffic into or down your marketing funnel.
Instagram now has over 1 billion monthly active users and 500 million daily story users. The document provides tips and best practices for using various Instagram features like posts, stories, reels, filters, hashtags, live, IGTV, shopping, and insights. It discusses how to optimize profiles, become a professional account, link multiple accounts, and post engaging content.
This document discusses recent developments in social media platforms. It describes how Twitter now allows users to create their own "Moments" to curate stories and topics. It also discusses how Instagram stories are gaining popularity with over 100 million daily views. Additionally, it outlines new features for Facebook slideshow ads, including the ability to add text and music. Facebook is also testing tagging products in photos and videos. The document concludes with examples of brands using content sharing sites like ScoopWhoop and StoryPick to engage users through quizzes, tutorials, and tips.
This document provides information on various photo and video apps for Instagram marketing. It discusses apps that allow creating collages and photo layouts (Diptic, Instacollage), short video stories (Flipagram), and reposting content from other users. It also offers tips on using hashtags and an advanced camera app to improve photos before sharing on Instagram. The goal is to help businesses diversify their content across different apps and formats to engage more followers on Instagram.
Blogging 101 shows beginners what to think about before setting up a blog, how to set up a blog, and how to keep it going. It also shows bloggers content ideas and strategies to promote a blog and drive traffic.
The document discusses the Entireweb search engine and its affiliate program. Entireweb was launched in 1999 and offers free search engine submission and SEO services. The affiliate program allows users to start promoting Entireweb's search engine and products within 2 minutes without needing a website. Affiliates can earn commissions by sharing Entireweb banners and links on social media, blogs, YouTube videos, newsletters, forums and paid advertising to drive traffic back to the Entireweb site.
Twitter provides various features for users to connect and share content. It recommends engaging with followers by replying to comments, planning regular tweets, and using hashtags and relevant topics to engage new users. Analytics tools allow users to monitor engagement, clicks, and audience demographics to improve strategies. Fleets are new temporary tweets that encourage conversations. Best practices include concise tweets, engaging with others, and balancing promotional and personal content.
This document provides tips, tricks, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers guidelines for writing clear bios, engaging with fans, planning regular posts. It also explains new Twitter features like longer tweets, live videos, polls, GIF search, and analytics to track engagement. The overall document aims to help artists effectively use Twitter for music marketing and promotion.
Facebook is still the leading social media platform with over 2 billion monthly active users. This guide provides tips for improving a Facebook page and increasing engagement, including understanding what types of content perform best (such as native video and live videos), best practices for tagging, linking, sharing content and events, and ideas for regularly posting engaging content like photos, videos, and answering fan questions. The document stresses optimizing content for Facebook by adding captions to videos and scheduling posts in advance.
This document defines what a blog is and provides steps for creating a blog. It begins by explaining that a blog is an online journal that is frequently updated and posted publicly, and can cover a wide range of topics. It then lists some common blogging platforms like Google Blogger, WordPress, and Tumblr. The remainder of the document outlines the process for setting up a blog on Google Blogger, including choosing a template, writing posts, and publishing.
The document discusses how to use social media to enhance speeches and get more business. It recommends tweeting speeches in real time using hashtags to encourage interaction. It also suggests using social media platforms like Facebook, LinkedIn and blogs to demonstrate expertise, find opportunities, engage with others and promote yourself as a speaker. The key advice is to listen on social media, engage in conversations and provide value to others.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
This document provides tips and best practices for managing a Facebook page as an artist. It discusses understanding how the Facebook news feed works and what types of content it favors, such as native videos, Facebook Live, link shares, and relevant tags. It also offers suggestions for housekeeping tasks, dos and don'ts for posts, and content ideas including photos, videos, audio, events, and stories. The document advises setting a content schedule and provides strategies for getting attention like pinning important posts, using banners and profile videos, and enabling shopping features.
We believe all of our clients should be maximizing their marketing using Facebook LIVE. Melissa Nelson Lowe shares valuable tips to get the most out of this powerful platform.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
Instagram has added new zoom features that allow users to zoom in on photos and videos both while recording and after. Users can now pinch to zoom on photos and videos, and can double tap to switch between front and rear cameras while recording videos. Some brands are using the new zoom feature for customer engagement, such as by hiding an object in an image and having users zoom in to find it for a contest.
This document discusses several new features introduced by Instagram including live videos, disappearing photos and videos, and upcoming shoppable photos. It provides details on how each feature works, such as how users can broadcast and view live videos, send photos/videos in messages that disappear after being viewed, and how shoppable photos will allow users to tap on photos to view and purchase featured products. Examples and screenshots are included to illustrate the features.
Snapchat is a popular social media platform among younger users for sharing spontaneous photos and videos. The document provides tips for artists to effectively use Snapchat to connect with fans aged 18-34. It explains how Snapchat works, best practices for content, and ideas for sharing behind-the-scenes content like recording sessions, track teasers, and Q&As to engage fans. While Snapchat has limited analytics, the document advises verified users can view more detailed metrics and driving fans to tracked external links.
Explore how to use video to tell your charity's story. Learn how to give your users a voice. See what makes vlogging successful and gain practical tips on how to produce your video blog.
Developing digital marketing into your WordPressAustin Gunter
Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels.
In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.
This document summarizes a presentation by Jay Thompson on starting a blog. It introduces Jay Thompson as an experienced blogger with real estate and personal blogs. The presentation covers why to blog, techniques for writing headlines and managing comments, optimal article length and posting frequency. It also lists resources that Thompson recommends for writing, editing, SEO and plugins to use for blogs.
Facebook is the largest social network worldwide with over 2.74 billion monthly active users. The document provides tips and best practices for using various Facebook tools to engage fans and share content as a musician or band. It discusses creating an artist page, optimizing posts, using features like live video, stories, premium music videos, and analyzing insights. The overall aim is to successfully manage a Facebook page and improve engagement with followers.
The document provides information about Twitter terms, tips, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers tips for writing a bio, pinning tweets, engaging with fans, planning tweets. It advises to mix up post types, keep tweets short, and use relevant hashtags. It also outlines features of Twitter like auto-playing videos, live videos, polls, and analytics.
This document summarizes Ruben Quinones' presentation on creating and sustaining a winning Facebook page. It provides tips on content creation, applications, announcements, ads, insights and case studies. Key recommendations include producing quality content regularly, engaging with fans, using relevant applications and hashtags, analyzing insights and creating a launch schedule.
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
The document discusses various social media platforms and how they can be used for business purposes. It describes popular sites like Facebook, Twitter, LinkedIn and how companies can create pages, share content, and interact with customers on these channels. The document also provides tips on social media strategies and how to engage audiences on each network.
Twitter provides various features for users to connect and share content. It recommends engaging with followers by replying to comments, planning regular tweets, and using hashtags and relevant topics to engage new users. Analytics tools allow users to monitor engagement, clicks, and audience demographics to improve strategies. Fleets are new temporary tweets that encourage conversations. Best practices include concise tweets, engaging with others, and balancing promotional and personal content.
This document provides tips, tricks, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers guidelines for writing clear bios, engaging with fans, planning regular posts. It also explains new Twitter features like longer tweets, live videos, polls, GIF search, and analytics to track engagement. The overall document aims to help artists effectively use Twitter for music marketing and promotion.
Facebook is still the leading social media platform with over 2 billion monthly active users. This guide provides tips for improving a Facebook page and increasing engagement, including understanding what types of content perform best (such as native video and live videos), best practices for tagging, linking, sharing content and events, and ideas for regularly posting engaging content like photos, videos, and answering fan questions. The document stresses optimizing content for Facebook by adding captions to videos and scheduling posts in advance.
This document defines what a blog is and provides steps for creating a blog. It begins by explaining that a blog is an online journal that is frequently updated and posted publicly, and can cover a wide range of topics. It then lists some common blogging platforms like Google Blogger, WordPress, and Tumblr. The remainder of the document outlines the process for setting up a blog on Google Blogger, including choosing a template, writing posts, and publishing.
The document discusses how to use social media to enhance speeches and get more business. It recommends tweeting speeches in real time using hashtags to encourage interaction. It also suggests using social media platforms like Facebook, LinkedIn and blogs to demonstrate expertise, find opportunities, engage with others and promote yourself as a speaker. The key advice is to listen on social media, engage in conversations and provide value to others.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
This document provides tips and best practices for managing a Facebook page as an artist. It discusses understanding how the Facebook news feed works and what types of content it favors, such as native videos, Facebook Live, link shares, and relevant tags. It also offers suggestions for housekeeping tasks, dos and don'ts for posts, and content ideas including photos, videos, audio, events, and stories. The document advises setting a content schedule and provides strategies for getting attention like pinning important posts, using banners and profile videos, and enabling shopping features.
We believe all of our clients should be maximizing their marketing using Facebook LIVE. Melissa Nelson Lowe shares valuable tips to get the most out of this powerful platform.
ABWA Presentation 05 01-16 - Facebook For Business - SlidesRobert Harshman
On May 3rd, 2016, Nicole, our Social Media Manager, had the privilege and honor of speaking before the Fort Walton ABWA on utilizing Facebook for business. Several attendees requested we post the slides that accompanied her presentation.
Here they are:
Instagram has added new zoom features that allow users to zoom in on photos and videos both while recording and after. Users can now pinch to zoom on photos and videos, and can double tap to switch between front and rear cameras while recording videos. Some brands are using the new zoom feature for customer engagement, such as by hiding an object in an image and having users zoom in to find it for a contest.
This document discusses several new features introduced by Instagram including live videos, disappearing photos and videos, and upcoming shoppable photos. It provides details on how each feature works, such as how users can broadcast and view live videos, send photos/videos in messages that disappear after being viewed, and how shoppable photos will allow users to tap on photos to view and purchase featured products. Examples and screenshots are included to illustrate the features.
Snapchat is a popular social media platform among younger users for sharing spontaneous photos and videos. The document provides tips for artists to effectively use Snapchat to connect with fans aged 18-34. It explains how Snapchat works, best practices for content, and ideas for sharing behind-the-scenes content like recording sessions, track teasers, and Q&As to engage fans. While Snapchat has limited analytics, the document advises verified users can view more detailed metrics and driving fans to tracked external links.
Explore how to use video to tell your charity's story. Learn how to give your users a voice. See what makes vlogging successful and gain practical tips on how to produce your video blog.
Developing digital marketing into your WordPressAustin Gunter
Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels.
In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.
This document summarizes a presentation by Jay Thompson on starting a blog. It introduces Jay Thompson as an experienced blogger with real estate and personal blogs. The presentation covers why to blog, techniques for writing headlines and managing comments, optimal article length and posting frequency. It also lists resources that Thompson recommends for writing, editing, SEO and plugins to use for blogs.
Facebook is the largest social network worldwide with over 2.74 billion monthly active users. The document provides tips and best practices for using various Facebook tools to engage fans and share content as a musician or band. It discusses creating an artist page, optimizing posts, using features like live video, stories, premium music videos, and analyzing insights. The overall aim is to successfully manage a Facebook page and improve engagement with followers.
The document provides information about Twitter terms, tips, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers tips for writing a bio, pinning tweets, engaging with fans, planning tweets. It advises to mix up post types, keep tweets short, and use relevant hashtags. It also outlines features of Twitter like auto-playing videos, live videos, polls, and analytics.
This document summarizes Ruben Quinones' presentation on creating and sustaining a winning Facebook page. It provides tips on content creation, applications, announcements, ads, insights and case studies. Key recommendations include producing quality content regularly, engaging with fans, using relevant applications and hashtags, analyzing insights and creating a launch schedule.
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
The document discusses various social media platforms and how they can be used for business purposes. It describes popular sites like Facebook, Twitter, LinkedIn and how companies can create pages, share content, and interact with customers on these channels. The document also provides tips on social media strategies and how to engage audiences on each network.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Integrate Your Message: tools to uniting your newsletter, blog, Twitter & Fac...Stephanie Lynch
Not sure how to spread your message "across platforms"? Are you a novice to intermediate "social media expert?" View the following presentation to understand the fundamental tools to creating an effective social media campaign by using a newsletter, blog, Facebook and Twitter. Examples, sources and further reading included.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
This document provides an overview of how to effectively use social media for a giving day event. It discusses the importance of social media engagement in raising awareness and growing donor bases. Specific social media channels like Facebook, Twitter, Instagram, Snapchat and Facebook Live are examined in terms of their appropriate uses and key features. Strategies are presented for using hashtags, tagging accounts, and scheduling posts in advance using tools like Hootsuite and Buffer. Analytics and metrics for measuring engagement across different platforms are also reviewed.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
This document summarizes Kavit Haria's social media money seminar. It promotes building an online business through social media and provides tips for setting up pages on Facebook, Twitter, and creating a website. The 4 step process involves identifying a niche, creating a product, making a website, and developing traffic systems like using Facebook ads and automating tweets. The goal is to generate ongoing income by riding the wave of social media.
The document provides an overview of using social networking to promote events. It discusses focusing social media efforts on Facebook, Twitter, YouTube and Instagram. Key recommendations include spending 70% of time on Facebook, using hashtags consistently across networks, posting photos and videos, engaging followers with questions, and integrating social media promotion into the website. The goal is to build an online community that enhances the event brand and experience.
The document summarizes strategies for creating and sustaining a winning Facebook page for a brand or business. It discusses optimizing the page for search and content strategies like posting videos, applications, and contests to engage fans. It also provides tips for paid advertising and analyzing engagement metrics and recommends a launch schedule to introduce the page.
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antono...Mary Agnes Antonopoulos
Run Your Entire Social Media Presence in 4 Hours Per Week - Mary Agnes Antonopoulos - Master Slide Deck for Social Media strategic placement and content funnel creation from video to all social spaces.
Jay Berkowitz, CEO of TenGoldenRules.com, presented "Ten Things Facebook and Social" at a South Florida Business Journal event. In this presentation, topics include Facebook for business, how to generate positive ROI with social media marketing
The document provides an agenda and overview for a social media marketing event. It includes introductions, presentations on Facebook, Twitter, LinkedIn and YouTube marketing, Q&A sessions, networking and food. Tips are provided for each platform including getting followers, monitoring keywords, customizing profiles and channels, using calls to action and integrating platforms. The overall message is that social media marketing is about quality connections, having a plan, and being unique and generous rather than focusing only on metrics.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
Webinars have become one of the most effective tools for marketers to generate leads and drive prospects through the buying cycle. Perhaps the biggest challenge for marketers today is driving registration and attendance to their events.
In “How to Promote a World Class Webinar”, we highlight tips and best practices for promoting and driving registration for your webinars.
In this webcast, you will learn:
1. How to build a webinar promotional strategy
2. Benchmarks on the best days and times to send promo emails
3. How to craft effective promo emails
4. Best practices on leveraging social media to drive webinar registration
The document discusses using Facebook for business and provides tips on setting up a Facebook page and measuring its effectiveness. It begins with statistics on Facebook usage and demographics. It then outlines 5 steps to create and grow a Facebook page: 1) Create a page 2) Grow your audience 3) Create content 4) Continue building your following 5) Convert your following to customers. The document concludes with suggestions for measuring Facebook performance using Facebook Insights, third-party tools like Sprout Social, and Google Analytics.
Social Media Basics: Twitter, Facebook and What's NewDebbie Friez
The document provides an overview of social media basics including Twitter, Facebook, and new platforms. It discusses etiquette for using these channels and tips for setting up profiles and pages. Metrics and tools for measuring engagement on different social media are also reviewed. The presentation aims to help employees and organizations effectively utilize social media.
The document discusses why and how startups should utilize social media. It recommends that startups use social media to reach potential customers and influencers, build communities, answer questions from followers, and understand what people are saying about the startup. It advises startups to allocate time and resources to listen to conversations on social media and actively publish and respond on the channels where their target customers are present.
Similar to Online marketing strategies for word press users (20)
This presentation is not only about explaining why these theories about WordPress are not true, but also to arm you with the tools needed to overcome objections when your potential clients mention “my site is too big for this, i need better security, etc"
Global marketing takes more than just enabling traffic to your website from other countries. Encouraging multilingualism and cultural diversity will help determine how involved your business can be with the online world. In this presentation I will discuss WHY it is important to cater to foreign audiences in their native languages and why translation is the next step to grow a global business.
Learn why it is important to include video content on your site, along with the best ways to create and implement a video library for your WordPress website.
How to make and keep your customers happy. Provide awesome (not average) support and you can turn your customers into brand ambassadors and company evangelists!
The Power of a Video Library - WordCamp RaleighLauren Jeffcoat
This document discusses the power of including video content on websites. It provides statistics that show video helps convey emotion to customers, drive traffic and sales. It recommends including types of video like product demonstrations, instructions and testimonials. It also discusses tools for creating a video library like self-hosting or using third parties, and video gallery plugins that can display videos. It provides best practices like using keywords and catchy titles to optimize videos, and tips for promoting videos through email, landing pages and social media.
In this presentation I talk about why it's important to have video, what types of video libraries can be created, how to create them and best practices for your video content. I also include the best groups to market video to and great ways to get your videos in front of your customers.
I cover the importance of a Video Library for Search Engine Optimization and how it helps keep visitors on your site for a longer amount of time. I discuss how you can use video content marketing to better connect with your audience and communicate with customers. I also present a number of strategic approaches to including videos on various types of websites.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
45. @lujeffcoat
OPTIMIZE FOR RICH ANSWERS AND SNIPPETS
1. Start with long tail keyword
research
2. Create a piece of content that
directly answers these questions
3. Make sure your article is truly
helpful
4. Make your content easy to find
5. Use the right tags
Step 3:
SEO
59. @lujeffcoat
EXAMPLES OF CHATBOTS
➔ Weather bot. Get the weather whenever you ask.
➔ Grocery bot. Help me pick out and order groceries for the week.
➔ News bot. Ask it to tell you when ever something interesting happens.
➔ Life advice bot. I’ll tell it my problems and it helps me think of solutions.
➔ Personal finance bot. It helps me manage my money better.
➔ Scheduling bot. Get me a meeting with someone on the Messenger team at
Facebook.
➔ A bot that’s your friend. In China there is a bot called Xiaoice, built by Microsoft, that
over 20 million people talk to.
Step 4: Social Media
Simply having your business online is no longer enough. Today I am here to talk about some powerful strategies to maximize your site and gain a bigger online audience.
As content creation tops the list of digital marketing strategies, the content that you create for your site needs to be easy to read, informative, perfectly fitting your brand – in one word, the contents must be awesome!
Developing engaging and quality content has become an essential part of any websites that is willing to rank higher than others. Sounds easy enough, right? But how do we go about creating engaging content?
Make your readers a part of your content strategy. This process could be as simple as inviting your audience to contribute to your blog and (2) integrating “social sharing” for readers to participate in the conversation.
Include Influencers. Respected voices add instant credibility to your work and information, and people tend to trust people within their circles rather than trusting an unknown company. You can tag influencers in the content to get their attention, or write about something that these influencers personally enjoy or often share.
Invite Guest Bloggers. Don’t overthink this - if you don’t have a network of bloggers that could contribute, invite your audience to contribute to your blog. This way you make your readers a part of your content strategy and they will be likely to share the content within their circles.
Speaking of sharing, use social sharing widgets to make it super simple for your audience to share your content. There are tons of social sharing plugins, and we’ll get more into that when we move on to Social Media marketing in a few minutes.
One particular way of sharing content is to make your quotes tweetable. By integrating “tweetables”, you automatically invite your readers to participate in the conversation. https://wordpress.org/plugins/better-click-to-tweet/
Ask others to join the conversation by linking to other blogs.
The value in linking out to other bloggers is three-fold:1. You draw others into the conversation – By linking to others opens yourself up to discussing the topic at hand. This allows you to listen and trade ideas with others, learning things you didn’t know before you started…and creating relationships.
2. You give credit where credit is due – If you write something that is based on an idea that you got from somewhere else, you must link to that blogger. Its proper manners on the web.
3. You get the authority juice – Inbound links no doubt have high impact on your search rankings. But so do outbound links…especially if you are linking to authority sites. Read my The 10 Golden Rules to Attracting Authority Links to learn more.
One of the easiest ways to create engaging content is to avoid sticking to one type of medium to communicate with your subscribers. This means that if you’re used to writing text-based blogs, you need to start varying it with things such as images, graphics, infographics, quotes, videos, etc. Think of it as adding “spice” to your content every once in a while.
Infographics are a popular way to make complex information easily digestible. They typically are easy on the eye and provide a lot of information in a short amount of time. Numerous tools are available to assist the graphically challenged create infographics, with Canva being one of my favorites.
Other Tools:
https://venngage.com/business?gclid=EAIaIQobChMIu9KIkpqH1QIV2AqBCh0wAAs5EAAYASAAEgIu_vD_BwE
https://www.visme.co/make-infographics/?vc=infographics&gclid=EAIaIQobChMIu9KIkpqH1QIV2AqBCh0wAAs5EAAYAyAAEgLn0_D_BwE
https://piktochart.com/
Can a call to action be engaging??According to Andrew Gough and his case study, “Call to Actions are deceptively powerful yet often overlooked”.With a call to action, your readers know exactly what to do next. This makes your content logical and also doubles your chances of return on leads. So every piece of content that you publish should have some kind of call to action. Whether it is making a purchase, downloading a whitepaper, sending an email address to join your newsletter, etc. Our readers actually want to be told what to do.
It’s estimated that content with videos attract 3 times more links than plain text posts. Next time you’re writing a blog post, think about ways to integrate videos. You don’t necessarily need to produce these videos — instead, focus on curating great examples of recent favorites that you’ve come across.
You don’t need a production budget to create compelling videos for your blog post. Even homemade videos generate millions of downloads.
https://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx
Numerous statistics suggest that all types of visual content, including video content, is a sure-fire way to make an audience fall in love with your content. Research suggests that video will account for 80% of all global internet traffic, while YouTube already receives more than one billion unique visitors each month.
It’s common for businesses to cut corners by avoiding images. They’ll post blog posts without compelling visuals. This is a big mistake.
Humans are visually driven. It’s estimated that 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company, and 40% of people respond better to visual content than plain text.Whether you’re producing blog posts or sharing content on social media, make sure to prioritize the photos that you’re choosing. There is ROI value in beauty.If you’re a non-designer, and you’re looking for visual inspiration, check out this blog post from Coworks on design thinking for non-designers.
Successful content marketing is a two-way conversation. Encourage your audience to participate in the discussion (or engage in healthy debate) by responding to comments with follow-up questions and counter-points.
Not sure how to spark a conversation? Just ask your readers to chime in — it’s an invaluable way to show your audience how much you care.
Whether you realize it or not every content creator has a distinctive voice or style to their writing. And those who don’t – simply haven’t discovered it yet. The most engaging type of content is content that is unique and follows a specific delivery technique.One of the easiest ways to add that “unique” quality to your content is to align your writing (or content) with your thinking and speaking habits. It also adds to your blogs and content if you try to offer your own opinions and perspectives which may be different from those of others. Aside from the fact that readers appreciate fresh perspectives to stale content, new ways of thinking also add to the quality of your blog.
If you’re like most of us, you probably struggle to get your ideas on paper. The challenge? Writing feels unnatural.
You’re overthinking the task.
Blogging is about friendship, community, and natural conversation. Stop worrying about writing and instead, imagine that you’re talking to a friend. The writing will flow naturally and be more compelling.
After all, what would you rather do? Read a textbook or grab coffee with your best friend?
The most refreshing way to be engaging? Stop selling.
Consumers are sick and tired of being sold to. The more you try to pitch your audience with an aggressive marketing message, the more that they will shy away.
Instead, focus on becoming a thought leader and guiding the conversation. The more you’re able to influence your industry, the more that consumers will want to do business with your company. Focus on engaging and educating. If your product and brand image are awesome, everything will fall into place. Consumers will purchase from people they trust.
The desire to compete seems to be part of our DNA. Dream up some type of challenge or contest where people compete against each other for a prize - they will like it. You can use l or the contest generator on Facebook to add a social component. What you create needs to be clear, within reach and reflects what your audience likes.
People like to get something more than they paid for, so offer some type of content takeaway. Serve up something useful to your audience for free and you will win fans. Offer these takeaways as a download to get data on each person who takes that free content. You will learn more about them and market to them better in the future.Depending on your audience and business niche, these takeaways might include a white paper, ebook, slide presentation, video, an app or software tool, or research material. These freebies also may make your target audience more amenable to your messages or to trying your product or service.
Don’t be too clever or cutesy in your headlines. Use clear, unique specific headlines.
Your headline is going to appear in many places. At the top of your post, in search engine results, in news feeds,
The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines.You can stop readers cold, however, if you write headlines that are unique, ultra-specific, useful or urgent. Here are a few examples:
Don’t forget to link to older posts that you have created.Get more value out of previously published blog posts.-They helped prove my point.-Those links drive traffic to those older posts…giving them new life.-Those links can contain keywords I want to rank high with.-Links are one of the best ways to direct Google spiders through your site.
Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset in which you can give new life to with each link.
Finally, I’d like to add that the best way to make your content engaging is to create it with passion. When you’re passionate about a topic, it’s easy to let that fervor shine through your content and have readers empathize with it.However, make sure that in the process, you aren’t forgetting about your audience. You should be aware of your audiences needs, wants, passions, and pain points so that you can give them the kind of content they are looking for. Remember, your audience always knows what they want. And you as a blogger and marketer simply need to find out what that is and give it to them
15 Minutes
So now that we’ve talked about the importance of creating content, and a couple ideas of the kinds of content we can create, let’s get started.
Let’s brainstorm and come up with an idea for an infographic. Research some stats, then let’s use one of the free tools to create an infographic. We can work in groups or we can work individually, and I’m here for help and assistance.
No longer do we hear the outcry that email is dead, but rather the rally cry that email marketing is smarter and stronger than ever and is being used to deliver the right content to the right person at the right time.
Marketers will use data to improve the quality of their email lists, single touch payment from an email could be possible, and email marketing and automation will continue evolving into a dominant powerhouse driving consistent, engaging, revenue producing campaigns that don’t require hours of labor or code to deliver.
Email is considered as the most personal mode of communication with the people we haven’t met or will ever meet. Since the digital world is so expansive, e-mailing becomes our only option for a formal and meaningful communication.
The concept exists because it has worked well for a lot of marketers. Firstly, you are aware of your potential customers and you are not blasting emails to random citizens of the Internet.
A lot of, and we really mean that a lot of people still scroll through their email inboxes every morning. If your Subject line from the mail has been done effectively, consider the content read. So, always make sure that you put it up only after giving your subject a well-deserved thought.
Most importantly, getting an email list and reaching out your segmented audience is cheap.
With so many online tools available to track the email results, you can analyze how successful is your email marketing campaign.
What is Data Driven Marketing? Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Data science is making email marketing smarter by powering better automation and personalization. “Set it and forget it” is dead. Automated emails need to be routinely updated and optimized for the best engagement.
Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits
Trigger-based emails are emails that are sent out automatically based on user behavior.The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts.The data behind trigger emails shows us that trigger emails perform much better than traditional email.For example, Epsilon found that:Open rates for trigger emails are as high as 49% (95% higher than traditional email open rates)The average click-through rate (CTR) for trigger emails is more than double the rate compared to traditional email click-through ratesThe best converting websites in the world, sites that convert as much as 40% of their traffic, use trigger emails.
And not only that, but Forrester research has found that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits!
Consider the following scenario;You visit a website, browse the product line and add items to your shopping cart but, you begin to have doubts and decide to leave before completing a purchase.Sound familiar?This happens to every single eCommerce store, every single day.But what if, one hour later, you receive an email that includes the exact product you were shopping for?And what if this email included not only a quick-link back to your shopping cart but, a free shipping code or 10% discount?You’re now more likely to complete your purchase, aren’t you?
There is a plugin that has these follow up emails available: https://wordpress.org/plugins/woocommerce-abandoned-cart/
When you segment your database, your email campaigns become more targeted to your audience.Let’s take a look at an example:You’re hosting a networking event for small business owners located within a 20 mile radius.How can you expect to get the best turn out for your event?Segmentation.The best way to get small business owners to turn up to your event would be to create a segment of people who list themselves as a small business owner that lives within 20 miles of your event and then send them an invite by email. The segmentation part is simple and can easily be done through CRM software.Compare this to sending one email to your entire database, with subscribers spread across the country (or continent).How annoying is it to receive an email that invites you to an event that is located on other side of the world?A study by HubSpot found that all key email marketing KPIs perform better when you segment your email list.
A study by Experian found that personalized emails deliver 6x higher transaction rates!
70% of brands do not use personalization within their email marketing strategy. This means that by personalizing your emails, you stand out against the competition.The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance. For example, email subject lines that are personalized with a recipient’s first name can increase open rates by 16% higher open rates.
Ask for the right information upfront: Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication.
Use a real reply-to email address: When you use donotreply@example.com, it takes away the authenticity from the messaging. You want your readers to engage and respond to your campaigns. Use a real reply address will improve credibility and appear more personal.
Use your real email signature: Just like using a real reply-to email address, you want to use real contact information within the email and the best way to do that is to include your contact details in the email signature. Giving your readers the opportunity to contact you or connect with you online is a great way to be personal and build a relationship with them.
What do you do as soon as you wake up in the morning?If you’re like me, I’m guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages and yes, you guessed it, emails…Don’t worry, you’re not the only one. 62% of us do this.When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with?Mostly, they will unsubscribe or delete it.
There is a prediction that mobile payments will come to inboxes.
Great list building tools
5-10 minutes
How many of you are currently using Email Marketing?
What email platform are you using or would you recommend? Why?
How frequently are you sending emails?
Are you using segmented lists?
Do you review your stat reports?
At the end of last year, Google announced the plan to switch to mobile first indexing.
First, you MUST have a mobile site.
Next you should make the content and pages presented both in mobile and desktop versions the same.
AMP is a Google project design for faster loading mobile websites. It creates a second version of existing pages. Desktop users are served the regular URL; mobile users get the regular URL with /amp/ appended to the end.
AMP pages are meant for a specific type of web publisher. If you rely heavily on your blog as a news feed, media stream, or as a source of content-related revenue (ad monetization), then AMP is probably something you need to be looking at.Google shows AMP results on the top part of mobile results for certain searches – usually news items.If you’re site is primarily e-commerce, or relies heavily on JavaScript for site functions, or has many contact forms that need to stay in place, then AMP may not be for you — yet.
To adapt to the growing popularity of voice searches, SEO specialists need to rethink their keyword strategy and focus more on question-based queries with a conversational tone.Think about it; rather than typing Lauren Jeffcoat on Google, a voice search user would say “Who is Lauren Jeffcoat?”A tool like FAQ Fox can help you identify full queries done by your target audience. Simply key in the keywords that best describe the topic, specify a category, and determine the sites you'd like to check to see the results.
Simply go to the Keyword Research module in the app, press the Suggest keywords button and pick the Google Autocomplete suggestion method from the list.By feeding into the tool your questions with wildcards, like “How * money *” and “Why * car *”, you'll be able to find hundreds of questions, related to your keyword niche.
A featured snippet — also known as a "rich answer" or "direct answer" — is a summary answer to a searcher's question that Google shows in a special block at the top of its search engine results page.
1. Start with long tail keyword research — you need to identify the commonly searched questions in your niche.2. Create a piece of content that directly answers these questions. Make sure to include the question itself, and a direct answer to it — keep in mind that for rich answers, the structure of your answer is more important than your site's relevance and authority.3. Make sure your article is truly helpful and provides additional information on the matter. This will not only increase your chances of getting featured as a rich answer, but will help you entice more clicks.4. Make your content easy to find for people and search engines (make sure it's available to Google bots and easily accessible through your site's navigation; share links to it on your social accounts; submit them via Google Search Console, etc.)
5. Use the right tags – Lastly, use the <h1> tag for the question you want to answer. For separate sections, use the <li> tag for each list item.
Staying active on popular social media networks had become a trend in 2016, and it’s not going to vanish anytime sooner. Yes, social media marketing is here to stay for a while. Be it Twitter, Facebook, Instagram or Pinterest, unless until your site has a presence on these social media sites, consider your marketing strategies to be old-fashioned. If you are a WordPress user, then it’s highly advisable that you start constructing social outposts by cultivating the community on the major social networks. The information that you share on social media about your site plays an undeniable role in fetching the attention of more users to your site.
Video is eating Social Media. No, let me rephrase that. Video is eating the internet. There is no exaggeration in it projecting that the video traffic would be 80% of the total consumer internet traffic by 2020.
In order to create engaging content, you must include video. Let’s look at some stats.
If you want to know what kind of video content to create, try out animated videos. Simply because another boring explainer video won’t help you break through the clutter, especially in 2017.
There are several reasons why animation works better than other types of visuals:Animation Keeps Viewer’s Attention. Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story.Besides, nowadays people are used to intrusive marketing ads. Often they just see through all the white noise the ads create. Animation, however, is less known to be a marketing instrument. So people are more likely to pay attention to animated video than to traditional ads.A fine example is Google Doodles. These cute animations just make us want to click on them.
Most of us associate cartoons with good times of our childhood. Animation can make us nostalgic which is one the most powerful emotion. According to studies, nostalgia has the power to filter out all the negative emotions and fight depression.
People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. Animation adds 10 points to the entertainment factor.
Animation works fine for any marketing need: product explainer videos, infographics, and release announcements. Marketers from prominent companies recognize the trend.
Tips:
Keep your videos short
Make people feel good about themselves
Keep auto play in mind. It can grab the reader’s attention immediately, but recommend silent. Animation can work great here.
Live video content is on the rise
I can’t talk about video and not mention Live Streaming. It’s all about connecting and interacting with your audience in real time. Live streaming breaks down barriers and creates a connection that transcends traditional marketing limitations.Your audience wants authenticity, and let’s face it -- there’s nothing as authentic and genuine as live video. Even if your fans are watching the video after the “live” session is over, they can still feel the authenticity and transparency of the recording and engage with the video. You’ll want to consider where your audience already spends time on social media -- and try to connect with them on those networks.
As for what to broadcast, there are a lot of brands out there that are nailing this strategy across several use cases. For example, many brands are using Facebook, Instagram, and Twitter to live stream events. This approach aims to keep your followers engaged with your brand by bringing an event they otherwise might not be able to attend directly to their screens.
Brands can also use live video for customer service by hosting Q&A sessions and product demonstrations. These videos drive engagement because hosts can ask for comments, questions, and feedback from the audience.Brands can also stream multiple live videos in a series, providing more opportunities for engagement, which Facebook said happens at a rate 10X higher with live videos. Here’s an example of a weekly series from Allure, where hosts demonstrate and review a new type of lipstick and ask the audience for questions and what they want to see in the next installment:
Many brands are using messaging apps to communicate one-on-one with customers, which is completely changing the way customer service gets done.
A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.).
Weather bot. Get the weather whenever you ask.Grocery bot. Help me pick out and order groceries for the week.News bot. Ask it to tell you when ever something interesting happens.Life advice bot. I’ll tell it my problems and it helps me think of solutions.Personal finance bot. It helps me manage my money better.Scheduling bot. Get me a meeting with someone on the Messenger team at Facebook.A bot that’s your friend. In China there is a bot called Xiaoice, built by Microsoft, that over 20 million people talk to.See? With bots, the possibilities are endless. You can build anything imaginable, and I encourage you to do just that.
Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps, and Snapchat started testing and rolling out ecommerce features in the spring of 2016
instead of sharing a photo of a product on Instagram with a “Buy Now” call-to-action, share gift ideas and product trends and encourage online shopping without directly asking for it.Another idea? Product demonstration videos on social media. According to research from Animoto, 4X as many customers prefer to watch a video about a new product, so share them on social media to encourage online shoppers.
Virtual reality is still new to the marketing scene, and in 2017, we predict the market will get even more popular. What's unique about virtual reality is that it encourages engagement by offering an immersive, memorable experience unlike any other medium -- and brands are quickly recognizing that value.
1. Employees and Clients EducationYou can use virtual reality technology to train and inform both your employees and your clients. Because the experiences you are living during a VR trip are complex, you get the chance to impress your clients big time.
2. AdvertisingEven though the advertising industry is not very stable in the virtual reality world, innovative marketers find ways around any problem. Imagine a VR roller coaster game that puts you through intense experiences.While you’re afraid/excited/happy that you’re moving so fast and the body feeling you get becomes pleasant, you can also receive advertisements, flashing before your eyes. Just like in real life, the physical space around the rollercoaster can contain banners and posters. Stay innovative, and you’ll find ways to advertise!3. VR Sales LettersYou can convince your potential customers to make a purchase by giving them a very strong feeling of how your products or services work. Use VR technology to put your ideas into visual and auditory stimulants. If you remember the teleshopping, imagine a sales copy in the VR space.Just like an ad that interrupts the YouTube video, so you can add a 10-sec video presentation of your product and put it into the VR user eyes. He might just become your customer after seeing what you have to offer.4. Test ProductsYou can use VR to test your business ideas and products. For example, you can design surveys around different topics and implement them together with other compatible applications/games. So if you’re a VR games creation company, bind a survey to a few VR games.If you are producing technological equipment, simulate the entire process through a VR app. Let a VR expert understand your needs. Invest and come up with a super effective feedback machine for your business. Be innovative!
Go to https://www.animatron.com/ and click the STUDIO version “Try Free”.
Click Try whiteboard animation style and run through the tutorial or play around with the settings.
15 minutes
To keep up with the competitive market of recent times, building a website isn’t enough anymore. Once your WordPress site is all set up with necessary information, make it a point to update the site regularly.
You can consider this technique almost blindly to be one of the effective digital marketing strategies. Do you like to visit a site that still has obsolete or broken elements? No, right! Then how can you expect others to visit your site if it’s not updated with the latest features! So be smart and keep on following this marketing strategy without fail.
Keep the site up to date to prevent security issues. Keep your theme up to date, and stay on top of website trends and implement them as necessary.
Discussion: What plugins do you use for Backups, security and updates?