In this presentation I talk about why it's important to have video, what types of video libraries can be created, how to create them and best practices for your video content. I also include the best groups to market video to and great ways to get your videos in front of your customers. I cover the importance of a Video Library for Search Engine Optimization and how it helps keep visitors on your site for a longer amount of time. I discuss how you can use video content marketing to better connect with your audience and communicate with customers. I also present a number of strategic approaches to including videos on various types of websites.

1. The Power of a Video
WORDCAMP TORONTO

2. Lauren Jeffcoat
WPML Supporter | WPML
Training

4. WHY VIDEO CONTENT
IS KEY AND HOW TO
USE IT
The Power of a Video

5. Why you should include video
content
VS.

7. 1.8 Million
Value of a 1 minute video

8. 1.8 Billion
Video users expected this year

9. 100 Million
People watching video each day

10. 90%
Video helps make buying decision

11. 64%
Likely to buy after watching video

12. 400%
More inquiries on listing with video

13. 40%
Prefer visual content

14. 350
Seconds spent on a site with video

15. The Power of Analytics
Frequent
video
publishing
and good
content
practices
will
increase
your
website
ranking.

16. TYPES OF VIDEO
LIBRARIES
The Power of a Video

17. ADVERTISING

18. ADVERTISING

19. PRODUCT DEMONSTRATION

20. PRODUCT DEMONSTRATION

21. INSTRUCTIONAL

22. INSTRUCTIONAL

23. ENTERTAINING

24. ENTERTAINING

25. TESTIMONIALS

26. TESTIMONIALS

27. CREATING A VIDEO
LIBRARY
The Power of a Video

28. SELF HOSTED vs. THIRD
PARTY
Self Hosted Third Party Hosting
You own the data
More direct traffic
No advertisements
Bandwidth & File Size
Social Traffic
Statistics/Analytics

29. VIDEO GALLERY
PLUGINS

30. FooVideo + FooGallery
• Add videos
directly from Foo
Gallery
 Add videos
from YouTube
 Add videos
from Vimeo
 Gallery can
display in a pop
out lightbox
 Create
galleries with
both video and
images
combined
http://fooplugins.com/plugins/foovideo/

31. Huge-IT Video Gallery
 Add videos
from YouTube
and Vimeo
 Gallery can
display in a pop
out lightbox
 Beautiful
different layouts
 Fully
Responsive
 Widgetized
https://wordpress.org/plugins/gallery-video/screenshots/

32. Video Embed & Thumbnail
Generator
 Makes video
thumbnails
 Allows
resolution
switching
 Embed self
hosted videos
 Uses
shortcode to
create pop up
video galleries
 Allow users to
download videos
 Tons of
customization
options
https://wordpress.org/plugins/video-embed-thumbnail-generator/

33. Spider Video Player
 Easily add self-
hosted videos
 Mulitple layout
options
 Organize your
video library into
playlists
 Embed
YouTube and
Vimeo videos
 Parameters
available for
filtering and
sorting
 Full screen
mode
https://wordpress.org/plugins/player/

34. Cool Video Gallery
 Easily add self-
hosted videos
 Multiple
galleries
 Automatic
preview image
generation
 Allows multiple
video formats
 Video player
skin selection
 Feature to sort
videos within a
gallery
https://wordpress.org/plugins/cool-video-gallery/

35. Best Practices
 Include transcriptions
 Allow embedding
 Use Keywords in video titles
 Create catchy titles
 Make use of video sitemaps

36. PRESENTING A VIDEO
LIBRARY
The Power of a Video

37. Who’s Watching?
Mobile Users
Millenials
“Thinkers”
Men

38. How to get in front of your
viewers
Email Marketing
Landing
Page/Blog Social Media

40. The Power of a Video
QUESTIONS?
lauren.j@onthegosystems.co
m