Developing digital marketing into your WordPress

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Adding social media into WordPress is not about installing tons of like buttons and "share this" icons all over the place. Social media plugins come after discovering 1) the social media channels your site audience uses (hint: most guys don't use pinterest...) and then 2) preparing your original content to release on those channels. In the presentation, I analyze good social media and bad social media integrations into WordPress, and show you how to add the right plugins for your site.

Technology Business

Developing Digital Marketing
Into Your WordPress

@AustinGunter
@WPEngine

Social Media Strategy
=
Message AND
Medium

Pick Channels your
Audience already Uses

Nobody likes LuluLemon on
Facebook until they’re sitting at the
computer, wearing yoga pants....

@austingunter @wpengine

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