Mastering Link Research Campaigns

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Venchito Tampon

Presentation on mastering link prospecting - effective methods in looking for high quality link backlinks.

VENCHITO TAMPON
CEO & CO-
FOUNDER,
SHARPROCKET

@venchito14
Common search operators and search phrases
For basic list of search operators:
http://www.googleguide.com/advanced_operators_reference.html
inurl:keyword
intitle:keyword
site:keyword
“write for us”
“become a contributor”
“guest post”

@venchito14
inanchor
Returns pages that have the anchor text, “keyword”
[ inanchor:keyword ]

@venchito14
Content contribution using inanchor
Using inanchor search may give you more niche blogs

@venchito14
Ready to outreach opportunities
Gives sites with footprints of “contact me”. Good for quick blog
prospecting (e.g. 50 niche blogs in 30 minutes)

@venchito14
inanchor and inurl combination
Returns relevant resource pages with anchor text, “start your own blog”

@venchito14
Link Sourcing
Results are better in giving you similar links pages than giving you exact link
targets..
1. Head over to Ahrefs and look for sites that linked to content.
2. Identify footprints in linking pages to get more link opps.

@venchito14
inanchor and minus site combination
Great for finding branded linking pages of competitors (e.g. interviews,
roundups, etc..)

@venchito14
Tilde ( ~ )
[ ~ ]
The synonym operator

@venchito14
Tilde ( ~ ) and Minus ( - ) combination
Return resource pages that are laterally connected to blogging.

@venchito14
Resource inclusion for general bloggers
Own a product or tool valuable for bloggers?
Change “niche” bloggers to any type of industry:
recommended resource for fashion bloggers ~guide
recommended resources for health bloggers ~guide
recommended resources for beauty bloggers ~guide
recommended resources for entrepreneur bloggers ~guide
“

@venchito14
Linkminer
Helps you easily determine the linking potential of a specific resource page.
Low external links to total links ratio = low linking potential
Reference: http://pointblankseo.com/linkminer

@venchito14
Branded Mentions
www.brandmentions.com

@venchito14
Branded Mentions
https://blog.kissmetrics.com/influencer-outreach-in-content-marketing/

@venchito14
Branded Mentions
Spot Influencers Using
Topical Mentions Research

@venchito14
Engagement
Look for blog posts with considerable ave. # of comments
(e.g. 5 comments)

@venchito14
Social Shares
Link amplification, as you can get additional links from bloggers who might read the
content with link(s) to your site. (2nd tier links)

@venchito14
SEMRush Organic Traffic
For reference: http://www.semrush.com/info/seedebtrun.com
You don’t just get a link, but it also helps drive referral traffic to your website.

@venchito14
One last tip… Checklist
Create your own checklist for every specific link building campaign/tactic.

@venchito14
SEMRush Organic Traffic
Reference: http://www.semrush.com/info/seedebtrun.com
Not just get a link, but can consistently drive referral traffic to your website
THANK YOU!

AGENCY PARTNERSHIPS
SPEAKING INQUIRIES &
SEMINARS
Follow me @venchito14
venchitotampon@gmail.com
www.venchitotampon.com
www.sharprocket.com.ph

This document provides tips and strategies for researching link building campaigns, including using specific Google search operators to find blog posts and pages relevant for outreach. It recommends tools like Linkminer, Branded Mentions, and SEMRush for analyzing linking opportunities and traffic from potential link targets. Common search phrases for finding guest post opportunities and strategies for combining operators to refine searches are also outlined.

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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

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