The document outlines various strategies for conducting effective link research campaigns, including the use of specific search operators and tools like Ahrefs and SEMrush. It emphasizes identifying opportunities for guest posts, resource page inclusions, and branded mentions to enhance link building efforts. Additionally, the text suggests creating a checklist tailored to each link building campaign to ensure systematic progress.

1. Mastering Link
Research
Campaigns

2. VENCHITO TAMPON
CEO & CO-
FOUNDER,
SHARPROCKET

3. @venchito14
AS FEATURED IN

4. Links in 2016?

6. Search Operators

7. @venchito14
Common search operators and search phrases
For basic list of search operators:
http://www.googleguide.com/advanced_operators_reference.html
inurl:keyword
intitle:keyword
site:keyword
“write for us”
“become a contributor”
“guest post”

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inanchor
Returns pages that have the anchor text, “keyword”
[ inanchor:keyword ]

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Content contribution using inanchor
Using inanchor search may give you more niche blogs

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Ready to outreach opportunities
Gives sites with footprints of “contact me”. Good for quick blog
prospecting (e.g. 50 niche blogs in 30 minutes)

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inanchor and inurl combination
Returns relevant resource pages with anchor text, “start your own blog”

12. @venchito14
Link Sourcing
Results are better in giving you similar links pages than giving you exact link
targets..
1. Head over to Ahrefs and look for sites that linked to content.
2. Identify footprints in linking pages to get more link opps.

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inanchor and minus site combination
Great for finding branded linking pages of competitors (e.g. interviews,
roundups, etc..)

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Tilde ( ~ )
[ ~ ]
The synonym operator

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Tilde ( ~ ) and Minus ( - ) combination
Return resource pages that are laterally connected to blogging.

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Resource inclusion for general bloggers
Own a product or tool valuable for bloggers?
Change “niche” bloggers to any type of industry:
recommended resource for fashion bloggers ~guide
recommended resources for health bloggers ~guide
recommended resources for beauty bloggers ~guide
recommended resources for entrepreneur bloggers ~guide
“

17. Tools

18. @venchito14
Linkminer
Helps you easily determine the linking potential of a specific resource page.
Low external links to total links ratio = low linking potential
Reference: http://pointblankseo.com/linkminer

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Branded Mentions
www.brandmentions.com

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Branded Mentions
https://blog.kissmetrics.com/influencer-outreach-in-content-marketing/

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Branded Mentions
Competitor Analysis
(to prospect for linking blogs/sites of your competitors with high potential
to mention your brand as well).

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Branded Mentions
Spot Influencers Using
Topical Mentions Research

23. Metrics

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Engagement
Look for blog posts with considerable ave. # of comments
(e.g. 5 comments)

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Social Shares
Link amplification, as you can get additional links from bloggers who might read the
content with link(s) to your site. (2nd tier links)

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SEMRush Organic Traffic
For reference: http://www.semrush.com/info/seedebtrun.com
You don’t just get a link, but it also helps drive referral traffic to your website.

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One last tip… Checklist
Create your own checklist for every specific link building campaign/tactic.

28. @venchito14
SEMRush Organic Traffic
Reference: http://www.semrush.com/info/seedebtrun.com
Not just get a link, but can consistently drive referral traffic to your website
THANK YOU!

29. AGENCY PARTNERSHIPS
SPEAKING INQUIRIES &
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