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ONLINE COMMUNITY ENGAGEMENT by Danny Choo

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Akademi Berbagi
Akademi Berbagi

The document provides guidance on effectively engaging online communities. It recommends following the FLEE model: find evangelists in the community, listen to them actively, engage them in conversations, and empower them to spread information to others. It also provides tips for participating ethically in online discussions, such as being thoughtful, accurate, authentic, and respecting privacy and the record of discussions. The overall message is that online community engagement requires listening to community members and participating thoughtfully rather than just promoting one's own agenda.

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ONLINE COMMUNITY ENGAGEMENT
The “FLEE” Model ,[object Object],[object Object],[object Object],[object Object]
Know where to find them
 
 
 
 
Understand Where the Watering Holes Are
Set Up the Infrastructure to Mine the Conversations
 
http://bloglevel.edelman.com/ http://tweetlevel.edelman.com/
Determine Who Are Your Evangelists/Vigilantes
Who are these people?
These are not the droids you’re looking for
 
Listen
Mine the Conversations
Understand the Common Threads of Conversation
Figure Out What They Want
Develop insights that help you ideate and take the next steps
Engage
Explore Their Universe
Participate In Their World
Learn the Language and Converse
Be Open to Talking and Learning
Empower
Help the Communities achieve something they might not be able to on their own
Develop programs that get them spreading the buzz to others
Give the community leaders a role in in your program
Start the Conversation
 
Online Citizenship & Ethics
Don’t Pitch, Participate ,[object Object],[object Object],[object Object],[object Object]
Mind The World’s Longer Memory ,[object Object],[object Object]
You Knew The Rules Before ,[object Object],[object Object],[object Object],[object Object],[object Object]
Write Well ,[object Object],[object Object],[object Object]
Be Authentic ,[object Object],[object Object],[object Object],[object Object]
Be Thoughtful ,[object Object],[object Object],[object Object]
Be Thoughtful Facts you can get anywhere. Online community members demand and deserve context! Press Release
Be Accurate ,[object Object],[object Object],[object Object],Claim Support Warrant Backing Rebuttal This model forces you to construct such an argument.
Pay Attention ,[object Object],[object Object],[object Object],[object Object]
Pay Attention RSS allows you to follow multiple sources. Free tools allow you to track conversation trends.
Respect The Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Always indicate if a change has been made!
Respect The Record
Respect Privacy ,[object Object],[object Object]
Argument Is Fine, Quarrelling Isn’t A discussion in which disagreement is expressed; a debate. An angry dispute; an altercation. ar-gu-ment quar-rel ,[object Object],[object Object]
Forget About “Control” ,[object Object],[object Object],[object Object]
It’s Okay To Have A Personality Now ,[object Object],[object Object]
The Complete List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the H O N E S T Y
Honesty Of Relationship ,[object Object],[object Object],[object Object]
Honesty Of Opinion ,[object Object],[object Object],[object Object],[object Object]
Honesty Of Identity ,[object Object],[object Object]

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  1. What is libel law like in the UK?
  2. The Honesty ROI.