21. Threadless: community-centered apparel store that
allows members to submit T-shirt design online. The
design are put to a public vote, and a small
percentage are selected for printing and retail.
Hhtp://www.threadless.com
27. Start with Packaging…
Research findings show that
first impression COUNTS.
Therefore Packaging is a
medium for us to tell our
story.
Come to think of it:
everything is medium
Then again, anything can be medium
36. • After delivering a successful
Love Triangle activation
campaign for 2008
Valentine, we came back
TOBLERONE with this years message
Love Bites.
VALENTINE
• Estimated visitors grew up to
2009 – LOVE 3,000 people with onsite
BITES sales generating IDR 23mio
value.
• A held Press Conference
gathered 30 media with
generated PR value nearing
IDR 800mio.
• Brand Activation in high
traffic area (Pondok Indah
37. Bla bla bla bla
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bla….
