What really makes the difference to content marketing? This presentation shares how you can maximise coverage and ultimately business results from your efforts...
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
Learn strategies you can implement to ensure business growth and get as much as possible out of your budget.
You'll learn:
- How to utilize search partner and display ads the right way.
- How to segment your target audience for effective reach.
- How to understand and improve your ad campaign structure.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
Real Estate Lead Generation (Google Ads) Case StudySachin Selvaraj
You can generate good amount of quality leads for your real estate business with the help of Google Ads.
With the help of this Lead generation case study you can learn how you can get leads for your real estate business.
If you want to grow your real estate business online & want any kind of help then just visit: https://yashus.in/domain-expertise/real-estate-digital-marketing-agency/
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
Learn strategies you can implement to ensure business growth and get as much as possible out of your budget.
You'll learn:
- How to utilize search partner and display ads the right way.
- How to segment your target audience for effective reach.
- How to understand and improve your ad campaign structure.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
Real Estate Lead Generation (Google Ads) Case StudySachin Selvaraj
You can generate good amount of quality leads for your real estate business with the help of Google Ads.
With the help of this Lead generation case study you can learn how you can get leads for your real estate business.
If you want to grow your real estate business online & want any kind of help then just visit: https://yashus.in/domain-expertise/real-estate-digital-marketing-agency/
Digital Marketing Proposal for 'Academy for Innovation and Management'Rajath D M
Proposal for digital marketing and social media management services for Academy AIM in 2017.
Academy AIM offered Innovation Consulting and Design Thinking workshops for C-suite and other top executives.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Business Plan for a Mumbai Based Digital Marketing CompanyNalini Patil
DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
This blog post will help you to get an idea about how to become a Digital Marketing Expert. And how you can grow your skill for the Beginner level.
Also, describe what are things and segments you need to know to build your career into this Digital marketing Sector.
Become A Digital Marketing Expert (Digital Marketing Tutorial)
Here is the list and time for Quick Summary: Check below youtube link for the video tutorial
00:02 – Overview of Digital Marketing/ How to Become a Digital Marketer
04:40 – Digital Marketing Opportunity WorldWide/ Why Digital Marketing
09:40 – Digital Marketing Opportunity for Bangladeshi People
12:45 – Bangladesh Job Market
15:11 – Top 10 Counties for Freelancing
16:11 – Why Bangladeshi People are Interested in Freelancing
18:47 – High Paying Job in Bangladesh
24:59 – Career Opportunity in Digital Marketing Sector
30:30 – Why Digital Marketing Course
32:56 – Career Deman in Digital Marketing Jon Market
36:57 – Become A Digital Marketer 37:05 Digital Marketing Channel
37:12 – SMO, SMM, SEM, SEO, Email Marketing, YouTube & Affiliate Marketing
01:01:35 – Marketing
01:06:09 – What is Digital Marketing
01:08:14 – Online Digital Marketing
01:11:33 – Offline Digital Marketing
01:13:00 – Different between Traditional Marketing & Digital Marketing
01:14:25 – Benefits of Digital Marketing
01:16:54 – Search Engine Optimization (SEO)
01:20:17 – Google Ads
01:22:21 – Social Media Optimization & Social Media Marketing
01:23:58 – Facebook & Instagram Ads & Campaign Planning
01:36:04 – Social Media Statistics (Facebook, Instagram, Twitter, LinkedIn, What’s app, YouTube)
01:38:06 – Content Marketing & Inbound Marketing
01:40:58 – E-mail Marketing
01:41:39 – Affiliate Marketing
https://youtu.be/AHP5ZUtc2Rw
https://asifrakib.com/digital-marketing-bangla-tutorial-for-beginner/
Hope this slide and video will help you to take action for your better career.
Thanks for reading and watching.
Watch this webinar for a live workshop with our friends at SearchLab. SearchLab is a Chicago-based agency who has been able to foster trust and build a list full of client referrals using tools like WordStream and CallRail to produce amazing results.
How to make successful Digital Marketing Proposal for Clients Dhiraj Rathod
The digital marketing proposal helps you to tick off every mark of the checklist for a great proposal. The proposal includes all the aspects that your clients will love. The presentation contains all the data analysis and audience market research method.
The presentation will help you to make a strong impact on the client.
Digital Marketing Tactics for Real Estate: What, When & HowDavid Hitt
This presentation seeks to take the guesswork out of marketing real estate on the internet. Longtime digital marketer Dave Hitt reviews how to choose successful strategies on the web, to help market various types of for-sale and for-lease real estate.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
Growth Story and Plan for 2017 -18. We are a Social Media and Digital Marketing agency based in India and USA with focus on helping Fortune 500 clients with their Digital Transformation needs.
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
Business Plan for a Mumbai Based Digital Marketing CompanyNalini Patil
DigIQ raises your digital quotient by providing your business best in class digital marketing solutions. DigIQ is the one-stop solution for all your digital marketing needs. We make your business visible and give digital life to your business by making it relevant and more importantly by making sure that it is found.
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
This blog post will help you to get an idea about how to become a Digital Marketing Expert. And how you can grow your skill for the Beginner level.
Also, describe what are things and segments you need to know to build your career into this Digital marketing Sector.
Become A Digital Marketing Expert (Digital Marketing Tutorial)
Here is the list and time for Quick Summary: Check below youtube link for the video tutorial
00:02 – Overview of Digital Marketing/ How to Become a Digital Marketer
04:40 – Digital Marketing Opportunity WorldWide/ Why Digital Marketing
09:40 – Digital Marketing Opportunity for Bangladeshi People
12:45 – Bangladesh Job Market
15:11 – Top 10 Counties for Freelancing
16:11 – Why Bangladeshi People are Interested in Freelancing
18:47 – High Paying Job in Bangladesh
24:59 – Career Opportunity in Digital Marketing Sector
30:30 – Why Digital Marketing Course
32:56 – Career Deman in Digital Marketing Jon Market
36:57 – Become A Digital Marketer 37:05 Digital Marketing Channel
37:12 – SMO, SMM, SEM, SEO, Email Marketing, YouTube & Affiliate Marketing
01:01:35 – Marketing
01:06:09 – What is Digital Marketing
01:08:14 – Online Digital Marketing
01:11:33 – Offline Digital Marketing
01:13:00 – Different between Traditional Marketing & Digital Marketing
01:14:25 – Benefits of Digital Marketing
01:16:54 – Search Engine Optimization (SEO)
01:20:17 – Google Ads
01:22:21 – Social Media Optimization & Social Media Marketing
01:23:58 – Facebook & Instagram Ads & Campaign Planning
01:36:04 – Social Media Statistics (Facebook, Instagram, Twitter, LinkedIn, What’s app, YouTube)
01:38:06 – Content Marketing & Inbound Marketing
01:40:58 – E-mail Marketing
01:41:39 – Affiliate Marketing
https://youtu.be/AHP5ZUtc2Rw
https://asifrakib.com/digital-marketing-bangla-tutorial-for-beginner/
Hope this slide and video will help you to take action for your better career.
Thanks for reading and watching.
Watch this webinar for a live workshop with our friends at SearchLab. SearchLab is a Chicago-based agency who has been able to foster trust and build a list full of client referrals using tools like WordStream and CallRail to produce amazing results.
How to make successful Digital Marketing Proposal for Clients Dhiraj Rathod
The digital marketing proposal helps you to tick off every mark of the checklist for a great proposal. The proposal includes all the aspects that your clients will love. The presentation contains all the data analysis and audience market research method.
The presentation will help you to make a strong impact on the client.
Digital Marketing Tactics for Real Estate: What, When & HowDavid Hitt
This presentation seeks to take the guesswork out of marketing real estate on the internet. Longtime digital marketer Dave Hitt reviews how to choose successful strategies on the web, to help market various types of for-sale and for-lease real estate.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
Growth Story and Plan for 2017 -18. We are a Social Media and Digital Marketing agency based in India and USA with focus on helping Fortune 500 clients with their Digital Transformation needs.
Have access to over 90% of the internet population
Address your target market directly
Capture customers already further ahead in the buying cycle
Reduce customers’ time to find what they are looking for
Achieve a higher click-through-rate & conversion
Award winning agency Impression shares advice, tips and guidance for online marketing for charities. Including:
The Not For Profit Environment - Introduction with Adam Bly
How to Use SEO to Drive Audience Engagement - Chloe Fair
Social Media Advertising for Not For Profits - Charlie Byrne
Purpose-Driven PR: How Not-For-Profits Are Leading The Way - Jess Hawkes
An overview of Taksu Digital, Digital Marketing Agency offer services such as SEO, Paid Search and Social Marketing, Web Design, Analytics and Social Media Management for business across Asia and the UK
Boosting Content Marketing ROI Through Technology By Dave ChaffeyMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Boosting Content Marketing ROI Through Technology. PRESENTATION: Boosting Content Marketing ROI Through Technology - Given by Dr. Dave Chaffey - @DaveChaffey - CEO - Smart Insights. #MarTech DAY1
A profile of Think Digital Services including Social media, marketing, social media management and as well as SEO and other optimization that we offer.
OUR
SERVICES
SEARCH
ENGINE
MARKETING
Our Search Engine Marketing (SEM) practice is focused on ensuring that the clicks you pay for translate to customer actions that you actually care about.
SHOPPING &
DYNAMIC PRODUCT AD
CAMPAIGNS
Whether you want to sell on Amazon, Google Shopping or implement Dynamic Product Ad remarketing campaigns, we have experience across platforms and industries.
Whether it's providing real insight into digital campaign performance or helping you navigate the complexities of a cross-channel, segmented customer acquisition effort, we can help.
From newsfeed to video to programmatic display, our team has deep experience buying, tracking and optimizing paid media for some of the largest brands in the nation.
Performance-focused SEO is about making sure your site ranks on the terms that drive business value through smart content and disciplined technical execution.
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
Digital Marketing & PR agency in NYC for Small Businesses. JS Media has over 10 years and 100 small business branding, social media, PR and Influencer Marketing clients under their belt. The Jasmine Sandler media team works with clients around the U.S. with its main location in NYC and satellite in LA. The agency provides full capabilities in services to small businesses including:
Digital Marketing Strategy Training & Consulting
Branding & Design
E-commerce Website Design and Development
E-Mail Marketing
Influencer Marketing
Sales Funnels & Lead Generation
SEO & Paid Search Marketing
Social Media Marketing
Video Production & Editing
Service overviews, pricing and some client testimonials are included in this agency capabilities deck for small businesses.
There is always a way to measure content marketing impacts if you plan ahead.... Platforms like Majestic, BuzzSumo, CoverageBook, SEOMonitor, Google Analytics and Google Search Console can help you measure.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
Social Media Marketing: Getting the Most From Paid SocialSilverTech
With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads.
Our digital marketing agency is dedicated to pioneering innovative strategies that help businesses thrive in the online world. We combine data-driven insights with creative brilliance to deliver exceptional results for our clients.
Comprehensive SEO Strategy & Implementationnadeemsayed13
Our SEO proposal and scope of work outline a tailored strategy to enhance your online visibility, drive organic traffic, and boost search engine rankings. We begin with a comprehensive website audit, identifying key areas for improvement. Our on-page optimization includes keyword research, content optimization, and technical SEO enhancements.
Off-page strategies encompass high-quality link building, social media integration, and online reputation management. We prioritize user experience, ensuring your site is mobile-friendly and optimized for speed. Monthly performance reports and analytics tracking will keep you informed of progress.
Our team is committed to transparent communication, timely deliverables, and continuous adaptation to evolving search engine algorithms. Elevate your digital presence with our proven SEO methodology, designed to propel your business ahead of the competition.
What is the best way to get business leads? With time, things have changed, and the overwhelming response of online promotion and marketing has given business owners a reason to think.
Similar to How to Swing the Needle on Your Content Marketing (20)
How to create an SEO data-driven content strategyKevin Gibbons
Everyone knows content is king, but often it can get undervalued as part of your SEO strategy.
Investing in content is hugely important to attract and convert potential customers from organic search.
In my experience of doing SEO, this is often where the biggest wins / real long-term growth comes from.
This is a deck I delivered last year on how to create an SEO data-driven content strategy.
Why you need a strategy first approach to SEOKevin Gibbons
If you don't know where you're going, don't complain about where you end up. It's the same in life, business and SEO - you need a bigger picture vision, and a clear game plan on how you're going to make it happen.
Optimise for everything, not just search enginesKevin Gibbons
Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
How to Swing the Needle on Your Content MarketingKevin Gibbons
What really makes the difference to content marketing? This presentation shares how you can maximise coverage and ultimately business results from your efforts.
Can you imagine a future with no websites? Kevin's presentation looks at how search has evolved over the last 15 years, and predicts what we may have in store over the next 15...
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
30 Ways to Make Your Content Marketing REALLY WorkKevin Gibbons
Kevin Gibbons shares 30 content marketing tips to make your campaigns really work. Looking at the mix of SEO, content strategy, creativity and promotion.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Everything You Need to Know About Local SearchKevin Gibbons
It's always a challenge for small businesses to challenge vs the big brands in Google. Kevin shares his top tips to make an impact in local search by highlighting examples of how to win online.
20 Content Rules to Keep Your Link Building OrganicKevin Gibbons
How do you keep the Google penalties away? Here are 20 tips to keep your link acquisition natural and content-driven.
This presentation was given at #SiGma igaming conference in Oct 2014.
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
How has digital marketing and content evolved? This presentation looks at what has changed over the last 12 months - from the #DigitalMarketingShow from November 2013 in London.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
DMF Portfolio Piece Smart Goals - Artist Management.docx
How to Swing the Needle on Your Content Marketing
1. K E V I N G I B B O N S
ON YOUR
CONTENT
MARKETING
Swing the Needle
@kevgibbo
2. What does SEO success look like?
HierarchyofKPIs
Strategy
On-site SEO & Content Strategy
Rankings
£
Traffic
Digital PR Coverage
3. To achieve this
you need a
strategy first
approach...
➔ Strategy
We help you understand where you are,
where to go & create a plan on how to get
there...
➔ Creativity
We’ll create content to make you stand out
from the crowd.
➔ Promotion
We structure our digital PR process to
maximise authority coverage
4. Organic
performance
reporting
Benchmarking
KPIs & goal
setting
Technical SEO Auditing
Content Auditing
Keyword Research & Marketplace Analysis
On-Site SEO Consultancy
Mobile / App Store Optimisation
Voice Search Optimisation
Research & Insights Implementation CRM
Ideation
(research, insights &
creative
brainstorming
Creativity
(on-site content
& creative
campaign
production)
Promotion
(Digital PR,
outreach, influencer
events & paid social
amplification)
Content Marketing
Strategy driven SEO & content marketing
ANALYSIS STRATEGY CREATIVITY & PROMOTION RESULTS
Digital Customer Journey
5. Get the right
team in place!
Content marketing isn’t a single role - you
need to combine specialists in SEO, content
production and PR to make them work
together effectively as a team.
Rahman Khan
Project Manager
Edward Trippier
Content Coordinator
Gemma Carmichael
Digital PR Specialist
Content marketing team:
Khushal Khan
SEO Strategist
6. Quarterly campaign plans: create a digital
PR process to maximise authority coverage
Pre-launch Launch
Launch
Media
materials
drafting
Prospecting
Soft selling to
media
Post launch
Media follow-up and link
reclamation
Press release
outreach email
(quotes, visuals,
interviews)
Photography and
image sourcing
Email and phone
outreach
Project outreach
begins
Not all media will cover this story as news
so will also focus on long lead media
coverage, such as top tips, placements
and features
9. Securing authority
digital PR coverage
from 150+ publishers
We developed a number of creative
digital PR campaigns, generating
authority coverage from 150+
national media and top target
publishers.
10. Boosted car hire
organic transactions by
19% & traffic by 37.8%
● Objective: We identified car hire as a key
opportunity for Expedia to improve their
organic search performance.
● What we did: built a set of 3,000 target
opportunity keywords, optimised 650 pieces
of existing on-site content and produced 75
new pieces of content + securing authority
digital PR coverage with creative content
marketing campaigns.
● Results: YoY uplift of 19% in organic
transactions, 37.8% in organic traffic and
outperformed the site average by 180%.
11. Increased organic
traffic by 50.52%
● Strategy: To increase search
rankings/traffic around “career test”
terms.
● What we did: Created a data-driven
visual infographic to secure coverage
from 49 authority publishers, with an
average domain authority of 65.
● Results: 50.52% increase in 2017
organic traffic vs 2016 + secured page
1 ranking for “career test” in
Google.com.
20. Attack it from
all angles
01
Improving existing content
specifically to push page 2
rankings onto page one
02 Content gap analysis to
target new opportunities
03
Digital PR campaigns to
generate targeted coverage to
key sections of the site
23. We spent time getting to know
more about our clients
What are
their big
goals
What are they
doing outside
of our work
What are their sign-off
processes/challenges…
25. Why
How to get
buy-in on ideas
01 Strategy first: we align our
WHY together with clients
02
Creative ideas: we provide
insight into the top ideas to
make an impact
03
Brand knowledge: ask on
scale of 1-10 is this is a brand
fit? Low risk vs high impact.