This document outlines growth hacking strategies and tactics for startups to achieve traction. It includes 100 growth hack recipes organized in a $4000 launch plan framework. Case studies are provided of fast growing companies like Frank & Oak that used strategies like pre-launch signups and viral customer referrals. The authors advocate for startups to test ideas cheaply and frequently using accessible technology to maximize learning and minimize cash burn.

1. GROWTH HACK
YOUR WAY TO
STARTUP
TRACTION

2. JEFF GOLDENBERG
Head of Growth @Borrowell.
- Mentor / Speaker / Facilitator of
Google Startup NEXT Toronto.
- Co-author of
“The Growth Hacker’s Guide to the Galaxy.”
MARK HAYES
Founder @rocketshp.
- Digital Marketing Geek.
Coffee & Craft Beer Connoisseur.
- Co-author of
“The Growth Hacker’s Guide to the Galaxy.”
WHAT DO WE KNOW
ABOUT TRACTION?

3. TRACTION, YES!
BUT WHAT IS IT EXACTLY?
NO YES
10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly Active Users
First 1,000 Paying Customers
10,000 Emails Collected 10,000 Emails Collected

4. HOW DO YOU KNOW
WHEN YOU’VE SEEN TRACTION?

5. OUR BOOK CAN HELP
GET YOU TO TRACTION
• 100 Growth Hack Recipes
• 9 Case Studies on some of the fastest
growing companies like Shopify,
Zenefits and Frank & Oak
• Recommended tools and
software for non-technical
marketers
ORDER IT NOW!

6. THE GREAT
PYRAMID
OF GROWTH
GROWTH
TRANSITION
TO GROWTH
PRODUCT-MARKET FIT

7. THE GREAT
PYRAMID
OF GROWTH
GROWTH
TRANSITION
TO GROWTH
PRODUCT-MARKET FIT
THIS IS YOUR
FOUNDATION

8. THE $4000
LAUNCH PLAN

9. BLAST OFF!

10. ?
+
PROVIDEVALUETO
YOUR PERSONAS
#1
$60

11. EVACUATE THE BUILDING
& INTERVIEW 100+ CUSTOMERS
#2
$90
TOOLS:

12. THE BRAINS OF EXPERTS
#3
$240
TOOLS:
CHEAPLY PICK

13. #
$240
KNOW YOUR NUMBERS
(DOWN TO THE DOLLAR)4
2
3
9
5
8
1
76
CAC= 1/3 LTV

14. TRACK IT OBSESSIVELY!
FOUND YOUR KEY METRIC?#5
$264
TOOLS:

15. (BRAND) NAME.IT’S ALL IN THE#6
I’LL CALL YOU:
$524
TOOLS:
MONEY
MACHINE

16. OUT THERE!
GET YOUR MVP#7
$573
TOOLS:

17. THEN A/B TEST
PRIORITIZE THE A/B/C TASKS#8
TOOLS:
$573

18. Start with the 20%
That Will Bring :
80% of the Results.

19. WITH YOUR USERS
NEVER STOP CONVERSING
$652
TOOLS:
#9

20. #10
$652
FREE TOOL:
ADD AN EMAIL LEAD MAGNET

21. IN THE LIST
THE MONEY IS STILL#11
$652
FREE TOOL:

22. WITH HEAT MAPS
HEAT UP THE CONVERSATION#12
$652
FREE TOOL:

23. KNOW YOUR MARKET
KNOW YOUR KEYWORDS#13
$751

24. BLOGGING - THE FOUNDATION
OF YOUR CONTENT STRATEGY
#14
$801

25. SPRUCE UP YOUR LOOK..
WITH A BRANDBOOK
$951

26. $1450
WHEN PEOPLE WATCHING
MAKES FOR PROFIT

27. CAPTURE EVERYTHING WITH FORMS
AND THEN SCORE LEADS
$1485

28. MICRO-TEST YOUR MVP
WITH ADWORDS
$1985

29. WARM UP YOUR EMAIL LIST WITH
FACEBOOKPRE-TARGETING
$2485

30. BULLSEYE
METHODOLOGY:
#1ROUND
$3235
• Viral Marketing
• Public Relation
• Unconventional
• Search Engine Marketing (SEM)
• Social and Display Ads
• Offline Ads
• Search Engine Optimisation (SED)
• Content Marketing
• Email Marketing
• Engineering as Marketing
• Target Market Blogs
• Business Development (BD)
• Sales
• Affiliate Programs
• Existing Platforms
• Trade Shows
• Offline Events
• Speaking Engagements
• Community Building

31. BULLSEYE
METHODOLOGY:
#2ROUND
$4000
• Viral Marketing
• Public Relation
• Unconventional
• Search Engine Marketing (SEM)
• Social and Display Ads
• Offline Ads
• Search Engine Optimisation (SED)
• Content Marketing
• Email Marketing
• Engineering as Marketing
• Target Market Blogs
• Business Development (BD)
• Sales
• Affiliate Programs
• Existing Platforms
• Trade Shows
• Offline Events
• Speaking Engagements
• Community Building

32. • Minimize Cash Burn
• Test Early and Frequently
• Maintain Ongoing Customer Communication
• Use Cheap and Accessible Technology
• Systematize Your Learning
THE RIGHT WAY
TO LAUNCH
A STARTUP:

33. CASE STUDY:
FRANK & OAK
• Pivoted Off Of First Business, Modasuite
• Pre-launch Got Them 12,000 Signups
• ‘Viral Loop’ Got Them Tons Of Referrals
• “Premium Threads For Under $50”

34. THE INFINITE LIST OF EXCUSES
TO NOT LAUNCH YOUR STARTUP
LIKE A GROWTH HACKER

35. THE INFINITE LIST OF EXCUSES
TO NOT LAUNCH YOUR STARTUP
LIKE A GROWTH HACKER
THERE IS
NO EXCUSE!

36. z
IT’S NEVER
BEEN EASIER!
LAUNCH
YOUR STARTUP NOW
OR REGRET IT LATER

37. @rocketshp
@jeff_goldenberg
WANT MORE MARKETING TIPS?
http://rocketshp.com

38. OUR BOOK CAN HELP
GET YOU TO TRACTION
• 100 Growth Hack Recipes
• 9 Case Studies on some of the fastest
growing companies like Shopify,
Zenefits and Frank & Oak
• Recommended tools and
software for non-technical
marketers
ORDER IT NOW!

39. DOWNLOAD FOR FREE
CLICK THE ROCKET

40. READ OUR PAST SLIDESHARE
FOR MORE GROWTH HACKS
ONE OF THE
BEST
SLIDESHARES
OF 2015