We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.

1. HELLO,
WE ARE

2. CONTENTS
The Introduction
The Services
The Team
Table
of
@P2Phouse 7h ago
Busy being fun #kindnessvibe
Original sound
P2P DIGITAL’S CREDENTIAL

3. INTRODUCTION
The
It’s not enough to just defining the right way of communication, it’s necessary
to make remarkable impression on the first approach, that’s why creative
solutions are needed.
These creative solutions are created based on the strategic approach,
alongside with brand identity and hit the right note on consumer’s mind with
precise insight – which are solved at the previous step as Strategic Approaches.

4. There is nothing stronger than the connection between people, and that is how we
aim for when building creative campaigns for our clients to their consumers: To bring
out the human inside the brand and speak to consumers in their own language.
Not only building the external connection, we also strengthen the internal connection
between talents – strategists, content creators, visualizers, executives – to be the
foundation of our creativity, together to create the ultimate strength to approach
“From the connection between people
to the creativity for people”
A CREATIVE
DIGITAL AGENCY
Brand positioning
• Market landscape analysis
• Brand essence
• Slogan & Tagline
• Product strategy
Brand personality
• Brand DNA
• Communication amandary
Ideal customer portrait
• In-depth interview
• Focus group discussion
• Online survey
• Digital Strategic Planning
• Social Media Marketing
• Content Strategy
• Digital CRM
• Media Planning & Buying
• Search Marketing
• Mobile Marketing
• Interactive Website/Application
• Content Development & Management
• Community Development & Management
• Social listening & Crisis management
• Social CRM management
Video Production
Photoshoot
Interactive Content
• Animated video
• Branded DIY video
• Comic story
• Gif. content
Website & Software:
• Web & Mobile apps Development
• Game Production
THE INTRODUCTION
P2P DIGITAL’S CREDENTIAL

5. It’s not enough to just defining the right way of communication, it’s necessary
to make remarkable impression on the first approach, that’s why creative
solutions are needed.
These creative solutions are created based on the strategic approach,
alongside with brand identity and hit the right note on consumer’s mind with
precise insight – which are solved at the previous step as Strategic Approaches.
Through constantly observing how the implementation
process is going, taking quick actions with uninvited
factors, and willing to changes for better performance,
the connection is grown stronger than ever,
consistently from mind to soul.
One communication strategy can be and only be
its journey is obstacle-free. Logically speaking, it is
the mind that must be won.
Strategic Approaches Dedicated Delivery
Creative Solutions
STRATEGIC
APPROACHES CREATIVE
SOLUTIONS
CORE VALUES
OUR
DEDICATED DELIVERY
THE INTRODUCTION
P2P DIGITAL’S CREDENTIAL

6. S
OUR SERVICES
Brand
Consultancy
Digital
Marketing
Social Platform
Management
In-house
Production
Every brand has their own strengths
to live long, but not all of them get a clear
positioning landscape. Have you wondered
where are you now in consumers’ mind?
Let’s re-define your brand/product position
in this modern market context.
Brand positioning
• Market landscape analysis
• Brand essence
• Slogan & Tagline
• Product strategy
Brand personality
• Brand DNA
• Communication amandary
Ideal customer portrait
• In-depth interview
• Focus group discussion
• Online survey
• Digital Strategic Planning
• Social Media Marketing
• Content Strategy
• Digital CRM
• Media Planning & Buying
• Search Marketing
• Mobile Marketing
• Interactive Website/Application
• Content Development & Management
• Community Development & Management
• Social listening & Crisis management
• Social CRM management
Video Production
Photoshoot
Interactive Content
• Animated video
• Branded DIY video
• Comic story
• Gif. content
Website & Software:
• Web & Mobile apps Development
• Game Production
The Brand who understands the important
role of Digital marketing to its business &
service or; who looks for a transformation
in Digital Strategy or; who wants to make a
great impact on Digital performance.
The Brand who wants to convey valuable
content to a community or who may need
to maintain interaction with customers and
show your professionalism to increase your
sale.
(optimized) solutions.
W
H
O
N
E
E
D
T
H
I
S
?
THE INTRODUCTION
P2P DIGITAL’S CREDENTIAL

7. SERVICES
The

8. DIGITAL
STRATEGY
Before going to carry out any communication
strategy to the public, we need to create a strong
message that empowers brand to step out from
the comfort zone and deeply connects with our
potential consumers.
A master concept
(or big idea) is definitely
the foundation undertaking.

9. MASTER
CONCEPT
MARKET UNDERSTAND
I
N
G
CREATIVITY
Target
Audience
Understanding
- or The Big Idea -
Brand
Understanding
Strategic
Approaches
THE SERVICES
P2P DIGITAL’S CREDENTIAL

10. TEASING BOOMING SUSTAINING
PHASE OBJECTIVES
PHASING
MASTER
CONCEPT CREATIVE WORKS
CHANNELS
OPTIMIZATION
The master concept is the soul of the campaign.
It’s tailor-made based on specific objective,not
only delivers brand image, but also creates the
consistency in creativity throughout the campaign.
Each phase objectives are identified to create suitable
ideas in that period of time, and also to be aligned
with the journey of the campaign.
Based on the objective of each phases, the creative
ideas are brought to life in various format to deliver
the master concept of the campaign.
The creative ideas must be conveyed to consumers
Keep track of the campaign’s parameters to optimize
costs and metrics. At the same time, foresee what
might arise for timely response.
THE SERVICES
P2P DIGITAL’S CREDENTIAL

11. CONTENT
DEVELOPMENT
Display Ads
Awareness Consideration Evaluation Purchase Advocacy
Interest
Social
PR
SEO
Website
E-commerce
M
arketing
Funnel
Consum
er touch
points
Content for each channel is tailor
made to reach specific objective.
Tone & voice are expected to
touch audience’s emotion at the
time they read.
Each content is a piece of creativity,
it is not just about words.
THE INTRODUCTION
P2P DIGITAL’S CREDENTIAL

12. BRAND
CONSULTANCY

13. ?
WHY
BRANDS
NEED IT
Marketing is the equivalent of asking
someone on a date.
Branding is the reason they say yes.
“
”
- Ren Jone -
Market Positioning
Understanding the market with the product
values from competitors, thereby defining
brand’s strategic position
Brand Consistency
Vividly sculpturing brand image and personality,
following brand guidelines in both visual of
advert and tone & mood of campaigns when
presenting to the public.
Homogeneous
Creative Campaign
Understanding brand essence to create
homogeneity and linkage in creative campaigns
for better impact.
Powerful
Communication Message
Remarkable communication message is
created by capturing powerful insight on
consumer's mind, combining with refined
and distinctive language.
THE SERVICES
P2P DIGITAL’S CREDENTIAL

14. OPEN
DISCUSSION
#secondarydata #marketresearch
Brand team
#honesty #transparency
Prospect customer
#indepthinterview #onlinesurvey
#focusgroup
Observe the industry
PRACTICAL
STRATEGY
Practical solutions
#retesting-focusgroup
#awarenessofunepxectedhallenges
SOLID
OUTCOMES
Strategic planner
#findings #coreinsight
#marketgap #brandcapacity
Creative team
#tone&mood #wording #layout
THE SERVICES
P2P DIGITAL’S CREDENTIAL

15. SOCIAL
PLATFORM
MANAGEMENT

16. ?
WHY
BRANDS
NEED IT
Customer service is an opportunity to
exceed your customer’s expectations.
“
”
- John Jantsch -
Increase
Brand Awareness
We cannot rely on the instant growth of awareness
among community in a blink. Instead, what we can
pour our heart into is to strengthen the connection
base on the mutual understanding and in-depth
strategic management.
Increase
Sales Revenue
The purchasing decision of consumers can largely
relationship with them. At P2P, we listen, interact
and connect to consumers according to an aligned
THE SERVICES
P2P DIGITAL’S CREDENTIAL

17. P2P ?
HOW DO
WE DO THAT
IMPLEMENT
Brand & Product
Brand essence
Visual mandatory
Brand characteristic
Product USP & benefit
Target Audience
Demographic & Interest
Tone & voice to communicate
Social behavior
Communication plan
Communication message
Monthly activities
Social platform role & materials
ANALYZE
Social guideline
Admin kit
Character
Tone & voice of admin
The way to communicate with user
Q&A bank
Content plan
Monthly content plan
Creative key hooks
Engagement activities
In-house production
Content featured for brand by
in-house production team & in-hand
creative solution.
Standardized
working procedure
Having specific standards in the time-
frame of platforms administration and
interactive content to communicate
with consumers.
Building the implementation –
monitoring – administration process
to optimize efficiency, connect brand,
team and agency as an united team
in implementing workflow.
Weekly report
Weekly update on important param-
eters for timely response with unex-
pected situations.
Monthly report
Social listening tool is used in special
campaigns, in order to ensure ongo-
ing discussions are well-informed
and appropriate response scenarios
are made.
Quarterly brainstorming session is
organized to ensure the campaign
stays captivated by new ideas, as
well as constantly improves the im-
plementation solutions.
Social listening tool
(by requested)
Quarterly
brainstorming session
Monthly update with standard form to
campaign comparing to proposal,
with the evaluation of market context,
trends and other important factors to
make optimized solution for cam-
DEVELOP
ENHANCE
THE SERVICES
P2P DIGITAL’S CREDENTIAL

18. IN-HOUSE
PRODUCTION

19. TEAM
The

20. LE DUC NGON
Founder / Managing Director
TO NGUYEN NGOC HA
Founder / Account Director
Creative
team
Art
team
Account
team
Media
team
THE TEAM
P2P DIGITAL’S CREDENTIAL

21. THANK YOU
From the bottom of our hearts