It includes various issues with online/electronic marketing.

1. Issues of
Online/Electronic Marketing
Mr. Roshan Bhattarai

2. Internet/E-marketing definition
• E-marketing means
– using digital technologies and Internet
– to perform the sum of activities a company makes
– with the purpose of finding, attracting, winning and
retaining customers
• The basics of marketing remain the same
– creating a strategy to deliver the right messages to the
right people

3. • Though businesses will continue to make use of
traditional marketing methods
– such as advertising, direct mail and PR but
– e-marketing adds a whole new element to the marketing
mix
• Many businesses are producing great results with e-
marketing
– It’s flexible and cost-effective nature makes it particularly
suitable for small businesses

4. Issues with Online Marketing
1. Banner blindness
• Studies have shown that Internet users often ignore web
page zones likely to contain display ads
• sometimes called "banner blindness”
2. Fraud on the advertiser
• There are numerous ways that advertisers can be
overcharged for their advertising.
• For example, “click fraud” occurs when a publisher or third
parties click (manually or through automated means) on a
CPC ad with no legitimate buying intent.
• For example, click fraud can occur when a competitor clicks
on ads to use up its rival's advertising budget

5. 3. Heterogeneous clients
• Because users have different operating systems, web
browsers and computer hardware (including mobile devices
and different screen sizes),
– online ads may appear to users differently from how the
advertiser intended, or the ads may not display properly at all
4. Ad-blocking
• Ad-blocking, or ad filtering, means the ads do not appear to
the user because the user uses technology to screen out ads
• Many browsers block unsolicited pop-up ads by default.
• Other software programs or browser add-ons may also block
the loading of ads, or block elements on a page with
behaviors characteristic of ads

6. 5. Anti-targeting technologies
• Some web browsers offer privacy modes
– where users can hide information about themselves from
publishers and advertisers
• Among other consequences, advertisers can't use cookies to
serve targeted ads to private browsers
• Some browsers have incorporated Do Not Track options into
their browser headers

7. 6. Spam
• The Internet's low cost of disseminating advertising
contributes to spam, especially by large-scale spammers
• Numerous efforts have been undertaken to combat spam,
– ranging from blacklists to regulatory-required labeling to
content filters,
– but most of those efforts have adverse collateral effects, such as
mistaken filtering
• Opt-in and Opt-out policy (Permission marketing)

8. 7. Social Media Management
• What content should be produced so that information won’t
be controversial and insufficient?
• How can we produce remarkable content?
• Controversial/inappropriate or insufficient information may
mislead customers
8. Getting value from SEO
• Over dependence on SEO (search rankings)
• Ignorance of other online advertising tools
• Once the rankings disappeared, the revenue stopped

9. 9. Multiple device usage
• Difficult to track customers through devices as one customer
might be using numbers of devices through a course of time
10. Competing with the noise
• Consumers are provided with more and more choices
• The streets have become crowded
• If you are selling the same thing at the same price to the same
people, how can you expect to win more market share and
grow your business?

10. THANK YOU !!