Here are the takeaways from our speaker at last Saturday’s meeting on “Successful Apps - The Hygiene Factors” - 1) An App idea must serve a specific need, preferably be a “pain killer” rather than a “vitamin” 2) Aim to generate revenue. If you plan to be a charity, get out of the Startup business 3) Seek feedback from people (not family & friends) using a quick and dirty prototype, and ensure that the App is intuitive to your audience. Test and Test again 4) Keep budgets low, evaluate your own strengths and skills, and combine the needs of your business with the right blend of employment and outsourcing 5) Fail quickly and cheaply. Have contingencies planned, pivot or quit if need be, but quickly 6) Founders should recognize that just tech does not sell, marketing and monetizing Apps is a huge challenge

1. SUCCESSFUL APPS:THE
HYGIENE FACTORS
Sudhir Goel
App Mantras Software Pvt. Ltd.

2. SO YOU HAVE AN IDEA!

3. SO… YOU HAVE AN IDEA!
Does it address a
need?

4. WHAT NEED DOES IT FULFILL?
Vitamin or
Painkiller?

5. WHAT DO YOU DO WITH YOUR VITAMIN
OR PAINKILLER?
Revenuability

6. CAN IT HANDLE REALITY?
TESTING WATERS

7. TESTING WATERS
Create a Landing Page

8. A lot can really happen over
coffee
TESTING WATERS

9. Lean Start Up
TESTING WATERS

10. NOW THAT YOU CAN START…

11. STARTING UP
In your startup, are
you the CEO, Delivery
Manager, CFO, The
Network Engineer, or…

12. STARTING UP
Critical Roles

13. STARTUP CULTURE
Start up culture
• Bean bags & chappals?
• Flexi-time?
• Buzz words?

14. STARTUP CULTURE IS ABOUT …
Identification with start-up
objectives
And
Sharing the thrill of creating
something unique

15. CONTINGENCY PLANS

16. CONTINGENCY PLANS
SUCCESS THRESHOLD
Fail quickly and cheaply

17. CONTINGENCY PLANS
PIVOTING

18. INTERNAL HYGIENE FACTORS

19. QUESTIONS?

20. THANK YOU