Recent digital innovations to enhance the customer experience

1. Digitalization in retail
& shopping experience
ROSE&VERTE for Magdus 2014

2. The impact of technology on consumer path
Consumer path is not a linear course but a combination of multiple touch points, enhanced by
instantaneous information and geolocalization.
The shopping experience is the addition of interactions between brand, retailer and consumers .
cross-canal consumer

3. Several digital shopping experiences looking for disruption

4. Sephora US, the Beauty Board
• Inspired by both Pinterest & Instagram, the Beauty Board « reinvents» the online
shopping allowing customers to glamorize their talent for makeup. But above all it‟s a new
way to shop for makeup looks, get hair inspirations, view beauty photos, and learn how
to create new looks from top Sephora products.

5. Moosejaw, a mobile & social strategy as efficient as
irreverent
• Moosejaw is an outdoor retailer, which combines marketing and technology, Moosejaw is
able to tackle “show rooming” concerns, maintain consistency across all shopping
channels and foster brand loyalty.

6. Wal-mart thwarts Showrooming
by shaking up the world of pricing
• For WalMart such as Leclerc in France, the "Every Day Low Price" battle is key. This time,
Wal-Mart is rolling out an online tool that compares its prices on 80 000 food and
household products with those of its competitors. If a lower price is found elsewhere, the
discounter will refund the difference to shoppers in the form of a store credit.

7. Target brings the love back
• Having lost part of its market share, Target decided to review its strategy and focus greater
attention on its online sales channel. It has managed to improve its social positioning by
launching a number of digital initiatives.
• Target live stream 2 hour runway show inspired by 250 everyday tweets
• Target Creates shareable content and compelling storytelling via this new six-second looping video format
• Target has created an e-commerce site fed by recommendations from the photo-pinboard site Pinterest.„Target
Awesome Shop‟, extracts and updates on a daily basis data both from e-commerce site Target.com and Pinterest.

8. Inspiration Corridor, a personalized experience mixing digital
expertise & shopping IRL

9. In-store experience becomes connected and social
• I-Beacon gives retailers the opportunity to offer clients new ways to shop and
share …In Situ. Demonstration fromToronto

10. Next tools to reenchant Customer experience
• FittingReality: On a retailer‟s website, you will
be able to virtually try clothes on and see how
you might look. You send your image via a
webcam, Kinect, or a mobile phone.
• Hointer: While shopping, customers can use the
Hointer app to order clothing to try on in the
fitting room, request more sizes, and to pay for
their purchases – all from their smartphones.
• iQmetrix: Allows retailers to provide an endless
array of information and product experiences to
discriminating shoppers using touch display
screens. The hope, for retailers, is that
consumers will put down their smartphone and
stop showrooming

11. Next tools to reenchant Customer experience
• RetailNext: This retailer-focused analytics
dashboard provides insights as to how
shoppers are behaving and how stores are
performing, using cameras mounted in-store,
as well as other strategies. As a result, stores
are able to create data-driven strategies..
• Perch: Allows any surface to become an
interactive display with the product being an
integral part of the experience. With Perch,
accessing product information becomes an
experience.
• Nomi: This company allows retailers to use
mobile technologies such as iBeacons to
measure and improve retail foot traffic, loyalty,
sales and even staffing requirements.

12. ROSE&VERTE
Digital marketing & Brand strategy
Tel : +33 603 54 76 39
Echangeons@roseetverte.com