The document provides an overview of the evolution of web marketing from the early internet days to modern practices. It discusses the rise of banner ads, search engine optimization, search engine marketing, social media optimization, and how results are measured. Emerging areas like virtual worlds, mobile marketing, and geo-targeting are also covered. The document concludes by discussing careers in web marketing and how to get started in the field.
The impact of Covid19 on your digital strategySmart Insights
Ā
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
Ā
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
Ā
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
This presentation is all about social media marketing, seo, google analytics & youtube marketing. for more details visit our website: https://www.easydigiacademy.com/courses/digital-marketing-courses-classes-in-raipur.php
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The impact of Covid19 on your digital strategySmart Insights
Ā
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
The Fundamentals of Digital Marketing - PUP Taguig PresentationJomer Gregorio
Ā
February 3, 2017. Polytechnic University of the Philippine Taguig City Metro Manila Branch.
I shared my first-hand experience and knowledge to some 40+ 4th year marketing students in the said university in their event named: Big BUZZ! Digital Marketing: Interlink with the Outside World.
I enjoyed sharing my presentation titled: The Fundamentals of Digital Marketing. I hope to see you again next time PUP!
Official pics: https://www.facebook.com/296595453714747/photos/?tab=album&album_id=1533647946676152
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
Ā
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
This presentation is all about social media marketing, seo, google analytics & youtube marketing. for more details visit our website: https://www.easydigiacademy.com/courses/digital-marketing-courses-classes-in-raipur.php
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
For many years, marketers have trusted the digital marketing funnel as their go-to strategy for acquiring new customers. The digital landscape is shifting, and while a lot of people still believe in the funnel, there is a new alternative available now.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
Here are some key things that trainees will learn during the training:
The basics of digital marketing and how to create a successful digital marketing strategy
How to boost your online presence and increase your visibility on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more
How to create engaging and effective content that resonates with your target audience
How to measure the success of your digital marketing campaigns and make informed decisions based on data analysis
By the end of this training, trainees will have a solid understanding of digital marketing and social media management, and the skills necessary to drive business growth and succeed in the industry.
Understanding Conflict Styles - using the Thomas Kilmann Conflict Model ktpworks
Ā
A recent presentation on Conflict Management given by Eleanor Yearwood of Key Talent Partners. The presentation reflects on the use of the Thoman Kilmann Conflict Model to help people be more aware of their - and others' - style of conflict handling, and how better awareness might help us adapt our style in order to have more influence. Adapting our style may also make us more effective negotiators, enhance interpersonal group dynamics and is applicable at every level of an organisation. The model also promotes the idea that different strategies work better in different situations, and by being more aware of our 'default' approach, we can learn to choose the most appropriate approach to give us the results we want in a particular context.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
Ā
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
Ā
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
For many years, marketers have trusted the digital marketing funnel as their go-to strategy for acquiring new customers. The digital landscape is shifting, and while a lot of people still believe in the funnel, there is a new alternative available now.
This training is designed for youth digital natives who want to enhance their skills in digital marketing and social media management to equip them with the knowledge and practical skills that are essential for succeeding in this dynamic field. In today's world, businesses rely heavily on digital marketing and social media to reach their target audience.
Here are some key things that trainees will learn during the training:
The basics of digital marketing and how to create a successful digital marketing strategy
How to boost your online presence and increase your visibility on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more
How to create engaging and effective content that resonates with your target audience
How to measure the success of your digital marketing campaigns and make informed decisions based on data analysis
By the end of this training, trainees will have a solid understanding of digital marketing and social media management, and the skills necessary to drive business growth and succeed in the industry.
Understanding Conflict Styles - using the Thomas Kilmann Conflict Model ktpworks
Ā
A recent presentation on Conflict Management given by Eleanor Yearwood of Key Talent Partners. The presentation reflects on the use of the Thoman Kilmann Conflict Model to help people be more aware of their - and others' - style of conflict handling, and how better awareness might help us adapt our style in order to have more influence. Adapting our style may also make us more effective negotiators, enhance interpersonal group dynamics and is applicable at every level of an organisation. The model also promotes the idea that different strategies work better in different situations, and by being more aware of our 'default' approach, we can learn to choose the most appropriate approach to give us the results we want in a particular context.
Social media marketing strategies: Introduction, defining social media marketing mix, social media marketing planning, social media marketing channels.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
Ā
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSlideTeam
Ā
"You can download this product from SlideTeam.net"
Summarize everything that you plan to do with our professional social media marketing strategy for business PowerPoint presentation slide. This is one of the best guides that help you in achieving your eventual goals. More specified strategy leads to more effective execution. A well planned social media marketing PPT template helps you in setting goals that are attainable. It lets the user stick to original plan and continue taking on new hurdles as you complete old ones. Using this professional business PPT design, a user can avoid complicated methods and achieve the desired within specified time period. With a proper range of the social capabilities, it may be really difficult to determine the real objectives. It leads to higher quality of sales, increased brand awareness, improved ROI, driving in-person sales, better pulse on the industry, loyal fanbase and more. So, there is no point to rescue using social media strategy PPT for effective output. Take a look at our range of Social Media Marketing Strategy For Business Powerpoint Presentation Slide. You will be delighted with what you find.
https://bit.ly/3iVr3vF
New advertising opportunities are available within Twitter. Twitter Promoted Products offer three different options: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported with the new Analytics dashboard.
For more information, please visit www.ovrdrv.com
In this presentation, we will understand the concept of brand and its valuation, in details, like, the various attributes of a brand, its benefits, its values and culture. We will also discuss about the various methods of brand valuation.
To know more about Welingkar Schoolās Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Search Engines Submission
Directory Submission
Social Bookmarking
Blog Commenting
Blog Posting
Article Submission
Image Submission
PPT Submission
PDF Submission
Logo Submission
Info graphic Submission
As we said to achieve success you need right guide who will give shape of your skills. This institute got those skilled and experienced teachers for you. And created advanced curriculum which will give you advanced skills to stand out in industry.
PowerPoint Presentation. Each slide focuses on a different aspect of Digital Marketing. ... Draw from your own knowledge to elaborate the concepts presented (YOU are the marketing experts!) Make note of key vocab items in red.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Best Digital Marketing training institute & courses Pune, PCMC, Pimpri-Chinchwad, Offers SEO classes, Google ad word certification courses & Placements training
What do you know about search engine marketing (SEO)jishavijayan70
Ā
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
Ā
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Ā
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
š¢ Email Access
š¢ Bank Added
š¢ Card Verified
š¢ Full SSN Provided
š¢ Phone Number Access
š¢ Driving License Copy
š¢ Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1āŖ(218) 203-5951ā¬
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
Ā
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
Ā
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Ā
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Business Valuation Principles for EntrepreneursBen Wann
Ā
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
Ā
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Ā
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Ā
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youāll also learn
ā¢ Four (4) workplace discipline methods you should consider
ā¢ The best and most practical approach to implementing workplace discipline.
ā¢ Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
Ā
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Table of Contents The Internet How did Web Marketing Evolve? What is Web / E-Marketing ? Paying for Online Advertising Different Kinds of Online Advertising Banner Ads SEO & SEM SMO & SM How do we measure results? The Future Virtual Worlds Geo-targeting A Career in Web Marketing Conclusion
3. The Internet Advertising meant mass media i.e. Radio, Television, Print Agencies made money on media commissions Information was power and power was in the hands of the media owners Then, the Internet happened
4. The Internet For the first time in history, people could reach anyone across the world, at any time and most importantly at LITTLE cost In 1995, Newsweek ran an article called āThe Internet? Bah!: Why cyberspace isnāt, and will never be, nirvanaā Clifford Stoll a US astronomer and author and the author had this to sayā¦
5. The Internet āThe truth in no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.ā
6. The Internet Advertising Agencies too..dismissed the internet The Digital Agency, a new breed took over And then they got BOUGHT over
7. Evolution of E-Marketing The roots of the internet were established in the 1950s But it really only took off in the late 90s. Who remembers DOS? Anyone ever used WordStar? How about Windows 95?
8. Evolution of E-Marketing Internet Explorer was included as part of Windows 95. Yes, Netscape Navigator was released the year before In the early days there was no Google. Instead there were Web Directories for instance Yahoo! Yahoo was a Web Directory which later became a Web Portal. A portal presents information from diverse sources in a unified way.
9. Evolution of E-Marketing A portal presents information from diverse sources in a unified way. Information was present in one portal. There was attention..there was time. And so Banner Ads were born. Initially, banner ads and print ads had a lot in common
10. Evolution of E-Marketing E-mail another relic from 60s took off around the same time. Hotmail was born in 1996. It was also the first to use a novel promotional technique. The first, highly successful e-mail marketing campaign in the world
11. Evolution of E-Marketing Then we got SPAM. (In the year 2011, the estimated figure for spam messages is around seven trillion) The domain name for Google was registered on September 15, 1997 and the company was incorporated on September 4, 1998. Google made things easy
12. Evolution of E-Marketing While conventional search engines ranked results by counting how many times the search terms appeared on the page Google determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site. A useful means of search and also the precursor to Search Engine Optimization (SEO)
13. Evolution of E-Marketing The real change only started as of early this century hi5 took off in 2003. Orkut was quietly laucnhed in 2004 so was Facebook to a select group From here on everyone knowsā¦
14. What is Web Marketing? āMarketing on the Internetā It is constantly evolving Recap Banner Ads SEO & SEM E-mail Marketing SMO& SMM
15. Evolution of E-Marketing There is no such thing as an expert in E-marketing there are only students The moment you stop learning you are outdated Most digital agencies are less than ten years old; for social media agencies it would be less than 5 years.
16. Paying for Online Mktg Pay Per Click (PPC) vs. Pay Per Impression (PPI) Pay Per Click Flat Rate Model Bid Based Model
17. Paying for Online Mktg Flat Rate Model: The advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. Bid Based Model: the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network
18. Paying for Online Mktg Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined.
19. Online Mktg: Banner Ads Content sites commonly charge a fixed price per click rather than use a bidding system A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
20. Online Mktg: Banner Ads Banner Ads usually work for well known brands (Familiarity is key) More useful for awareness than action, it does invariably better when it is part of a larger campaign
21. Online Mktg: Banner Ads Banner Ads usually work for well known brands (Familiarity is key) More useful for awareness than action, it does invariably better when it is part of a larger campaign
22. Online Mktg: SEO The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
23. Online Mktg: SEO SEO now refers to the optimization of websites for all organic listings, or the listings for which one does NOT pay an advertising fee to the search engine. This is the section of a SERP (search engine results page) that 'oganically' or 'naturally' come up when you search for a specific term
24. Online Mktg: SEO As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to specific keywords. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
25. Online Mktg: SEO Simple ways to get better rankings the non-technical way: Submit it to search engines List it with directories Create a blog Create social media profiles
26. Online Mktg: SEM Refers to the paidside of Internet Marketing, specifically PPC (Paid Per Click advertising). Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and usually appear adjacent to or above organic results
27. Online Mktg: SEM Refers to the paidside of Internet Marketing, specifically PPC (Paid Per Click advertising). Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and usually appear adjacent to or above organic results
28. Online Mktg: SEM Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model
29. Online Mktg: SMO & SMM Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools
30. Online Mktg: SMO & SMM Primarily in SMO the focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO The tools include Facebook, LinkedIn, YouTube, Twitter, SlideShare, Orkut, Flickr, Blogs etc Examples???
32. The Future Virtual Worlds A virtual world is an online community that often takes the form of a computer-based simulated environment through which users can interact with one another and use and create objects. Mobile Marketing 3G and its Implications Geo-targeting
33. Careers in Web Marketing Business Graduates usually end up in Client Servicing/Media Buying Some top ranked digital agencies Webchutney, Tribal DDB, iContract, Neo@Ogilvy How do I start? Be Aware Show Interest Online Reputation Management couldnāt hurt
34. Careers in Web Marketing Business Graduates usually end up in Client Servicing/Media Buying Some top ranked digital agencies Webchutney, Tribal DDB, iContract, Neo@Ogilvy How do I start? Be Aware Show Interest Online Reputation Management couldnāt hurt
All bids for the keyword that target the searcher's geo-location, the day and time of the search, etc. are then compared and the winner determined. In situations where there are multiple ad spots,