Creating creative content for social media - Balraj KN, Cartoonist, Illustrator and Writer
•Download as PPTX, PDF•
0 likes•534 views
This document provides recommendations for creating effective content, including defining a clear product or service proposition and keeping the target audience in mind. It suggests focusing on quality over quantity, regularity, using infographics, videos, animations, and engaging the audience to acquire new customers. Examples of marketing animations and cartoons are included.
Report
Share
Report
Share
Recommended
10 Ways to Ignite Your Content
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
Media and Messaging Training - WV Regional Policy Workshops 2015
Tips and suggestions for working with the media to advance your public policy goals. Presented as part of the Our Children, Our Future Campaign to End Child Poverty in West Virginia.
Mark UX Designer Portfolio
Mark is a UX veteran looking for a Manager/Director level UX role. Contact Nathan Mayer for details.
A Media Messaging Case Study - Transforming Communications
How Media Messaging, a Barcelona-based marketing, public relations and communications project, transformed one client's communications.
Media Messaging International PR Coverage Case Study
How Media Messaging gained international PR coverage for the Brexit predictions of a social media analyst company based in Barcelona.
Aligning Media & Messaging To Engage Targeted Industries
SPEAKER: Ann Marinovich of Forbes Media
http://b2bmarketing.exchange
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
Last Week’s session - “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry, as we know it. Here are the key Lounge47 takeaways:
1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” 2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested 3. 2014 milestones: a) Google and Apple target the car dashboard with 'Android Auto' and 'Carplay' platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod 4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? 5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety 6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? 7.Opportunities: a) In-car data that could serve consumers, drivers themselves, marketers, hardware manufactures, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year 8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola, Uber e) Transportation as a Service – Personal mobility, Goods mobility f) Service Stations - cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. In summary - realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
www.lounge47.in
Recommended
10 Ways to Ignite Your Content
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
Media and Messaging Training - WV Regional Policy Workshops 2015
Tips and suggestions for working with the media to advance your public policy goals. Presented as part of the Our Children, Our Future Campaign to End Child Poverty in West Virginia.
Mark UX Designer Portfolio
Mark is a UX veteran looking for a Manager/Director level UX role. Contact Nathan Mayer for details.
A Media Messaging Case Study - Transforming Communications
How Media Messaging, a Barcelona-based marketing, public relations and communications project, transformed one client's communications.
Media Messaging International PR Coverage Case Study
How Media Messaging gained international PR coverage for the Brexit predictions of a social media analyst company based in Barcelona.
Aligning Media & Messaging To Engage Targeted Industries
SPEAKER: Ann Marinovich of Forbes Media
http://b2bmarketing.exchange
IoT - CONNECTED CAR - TECHNOLOGY TRENDS & OPPORTUNITIES - Harsha Bagur, Rober...
Last Week’s session - “IoT – Connected Car – Technology Trends & Opportunities” covered a trending topic that promises to disrupt the transportation industry, as we know it. Here are the key Lounge47 takeaways:
1. Connected Cars are vehicles that use any from a range of communication technologies to communicate a) with the driver b) with other cars on the road (vehicle-to-vehicle (V2V)) c) road infrastructure (vehicle-to-infrastructure (V2I)) and d) the “Cloud” 2. Status today? a) Only a fraction of future automated and connected vehicle technologies are available today b) Although individual aspects of the connected driving experience are established the integrated whole is not c) The public today only enjoys up to level 2 on a 5 level scale of 0 to full automation. Level 4 vehicles are however being tested 3. 2014 milestones: a) Google and Apple target the car dashboard with 'Android Auto' and 'Carplay' platforms b) Google makes autonomous cars real with its self driving car d) Automotive companies begin to take customer data protection seriously e) Vehicle-to-Vehicle (V2V) technology gets the regulatory nod 4. Questions: Is the car the new Tech battleground? Will there be an Apple car? What business models will prevail? Are Uber-like companies preparing the market for the self-driving car? Would Self-driving cars make owning a car a thing of the past? 5. Benefits: a) Savings in terms of increased people productivity b) reduced gasoline usage due to efficient driving c) reduced road infrastructure maintenance d) Increased safety 6. Challenges: a) Developing a UI/UX that minimizes driver distraction b) Customer Data security c) In-car and remote cyber crime d) Liability – where does it sit? 7.Opportunities: a) In-car data that could serve consumers, drivers themselves, marketers, hardware manufactures, car companies and insurance companies b) Aftermarket solutions c) IoT products & solutions. 47b market today set to grow to 270b USD by 2020. Revenue potential per connected car estimated to be 1400 USD/vehicle/year 8. Opportunities in India: The Indian market will take time to mature. In the short-term: a) Parking Management b) Connected Infrastructure (e.g. smart cities) c) Insurance – Usage Based Insurance, driving pattern monitoring & support d) Radio Taxi Service – e.g. Ola, Uber e) Transportation as a Service – Personal mobility, Goods mobility f) Service Stations - cloud-based diagnostics & preventive care g) Battery technologies – Charging stations offer opportunities. In summary - realization of the Connected Car vision and the benefits it brings hinges not on the technology challenges but on whether it will win consumer acceptance and trust.
www.lounge47.in
BIG DATA: LEVERAGING COMPETITIVE INTELLIGENCE IN RETAIL - Mandar Mutalikdesai...
“Big Data: Leveraging Competitive Intelligence In Retail" focused on the next wave – enabling real time decisions and real-time responses through big data. Here are the Lounge47 key takeaways: 1. Large enterprises have this far used big data to focus on process improvement and variety of data (Process improvement 47%, Variety of data 26%, Volume of data 16%, Cost Saving & Efficiency 8%, Velocity of Data 3%) 2. Big data is not a new problem; at any point of time, our ability to produce data has always been greater than the sophistication of the tools available to process and make it usable 3. Companies like Uber and Amazon, with products like “Surge Pricing” or “Dynamic Pricing” are ushering in the paradigm of “fast data” to make instant decisions and gain a competitive advantage 4. “Fast Data” unlike “historical data, is live, interactive, automatically generated, and often self-correcting” – the volume and nature will be further accelerated through the Internet of Things (IoT) 5. In the retail vertical – data enablers that push micro decisions in real time and serve to answer – what inventory to hold? or what products to promote? - pose a powerful value proposition 6. A plethora of data products, web-based, Apps, API’s, reports could be built to help enterprises take decisions E.g. a “Color” report that tells a fashion retailer that their inventory should carry more items in blue 7. Data products could serve - ecommerce companies, sellers, brands – each stakeholder, with very specific requirements and specific problems to solve E.g. brands value reports on product discounts offered to flag policy violation 8. Solving the big data challenge would involve the following generic steps – data extraction and aggregation, cleaning, normalizing, standardizing, sorting, storing. Analytics. Visual data presentation, via dashboard interfaces, reports etc. 9. Big data sounds like a simple problem to solve however the challenges are many a) Data acquisition: crawling public websites could be limited if volume and speed of query impact service to users, thus slowing the data collection b) Data cleaning & standardization: raw data could be messy or have gaps c) Storage and retrieval d) Data Accuracy: Careful management of massive machination with minimal human audits to keep the margin of error suppressed 10. Some Big data products: Price comparison by the hour and across competition, color report on product inventory, Market & Business intelligence products, discount tracking of basket of products 11) Finding a “give-back” to encourage E-Commerce companies to part with private data would allow big data companies to build an ecosystem that is mutually beneficial to all stakeholders.
While big data is an often used buzz word, and challenges like “new technology deployment” and the “collection, analysis and measurement of data” are being solved, the full power of this paradigm will be realized when organi
Consumer Internet Insights - Jeyandran Venugopal
Last Week’s - “Consumer Internet Insights" session sketched trends, opportunities and challenges in this space. Here are the Lounge47 key takeaways: 1. India has become the new “Land of Opportunity” - untapped potential, increased consumer/middle class spending, adoption-cycles shortening due to younger demographic willing to be early adopters, institutional investment in Startups increasing 2. “Cost to Try” is cheaper in India 3. Some stats – Population: 1.28b, Internet users: 1/6, Tablet users: 1/120. Mobile Internet users: 1/10, Social Media users: 1/13 4. Mobile growth presents a tremendous opportunity – Mobile Internet growing faster relative to rest of the world 5. Opportunities: a. Enabling Technologies for Mobile Platforms:
plugging a key function within a growing ecosystem e.g. search engine for apps, App personalization & recommendations, performance, analytics and insights, cross platform app development, prototyping tools, design to code technologies, democratization of app development (e.g. andromo, appgeyser), enterprise mobility (e.g. Kony), regional language focus b. Advertising Platforms: programmatic buying platforms,
demand- side platforms that can optimize Ad buy ROI’s, unified solutions for multichannel ad spend management to optimize impressions for targeted spending objectives, SMB businesses – managing marketing spends, fraud management c. Personalization Technology: Given current vastness of Internet how to enable
users to get relevant and contextual information and explore interests – how, what, where and when of personalization needs to be thought through and pin-pointed technologies like machine learning, large scale data analytics and data mining used to enhance efforts d. Natural Language Processing (NLP), Speech (processing and synthesis), Image and Video Processing: Given that semantic web initiatives have not taken off, self expression through blogging e.g. Tumblr, rich media as opposed to text, deep learning networks for image and video understanding – a new and hot field e. Big Data Analytics as an enabler is the other big area for opportunity 6. Challenges: Cyber security - active threat groups for example have increased +4x since 2011.
Also, social implications should be considered carefully e.g. Google glass.
Who will pay for IoT and why? - Atanu Roy Chowdhury, Senior Product Manager a...
“WHO WILL PAY FOR IoT AND WHY? " was a thought-provoking session. Here are the Lounge47 key takeaways: 1.IoT is a self-organizing system of Internet connected peripheral systems providing new and improved converged services 2.The value of the digitally charged thing in IoT comes from an extension of the local function with new digital services. Thing(s) + IT=Local function + measurements (historical, instantaneous) leading to new services and supercharged functions 3.The IoT hype is about the opportunity to monetize services from 50b connected devices by 2020 4.IoT devices can be classified by human desires - to know (omniscence), for human connection (telepathy), to protect & be protected (safekeeping), to be healthy & vital ( immortality), to move effortlessly (teleportation), to create, make and play (expression) 5.The IoT difference: Edgeware driving value, the “ecosystem of devices” paradigm and the possibilities for entrepreneurship 6.PC to Mobile industry to IoT is transitioning the traditional “top down” to a more collaborative approach 7.Value to the customer: a.high resolution real-time information b.M2M silos interconnected for greater visibility c.Interoperated and leveraged common infrastructure d.low cost solution solving specific consumer pain points e.improved traceability, resource utilization, health and safety 8.Value to developer: a.can handle multiple business models b.can handle multiple deployment models c.can create new products and services to diversify revenues d. Services in addition to devices can be created by developers 8. The actors in the IoT ecosystem – those that, discover new services, deliver supercharged services, create supercharged services, create Smart Things 9.Technical best practices: a.cost of data acquisition is not homogeneous b.diversity in sensors, devices and vendors is endemic c.business requirements can exceed technology reach d.device failures will happen, plan to handle them e. ensure that products are certified f.security is not an afterthought 10.Business best practices: a.device costs are a function of volumes, functionality and robustness b.there is a creepiness factor to IoT solutions c.new services require training d.market potential is hard to guesstimate e.Know your competition f.understand local regulations and tax regimes g.Process changes will be resisted h.Disgruntled customers seldom return 11. Different Business Models should be considered.
In summary, IoT offers significant opportunities, but the successful players will be those that emphasize and deliver value relative to existing services rather than just offer new functionality with undeterminable value.
K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS - Balu Pandian, Chai...
“K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS" was a session striking in its simplicity, honesty and practicality. Here are the key Lounge47 take aways: 1. Identify a “real” pain point (eg. Assessment drudgery faced by teachers) and provide a “real” solution 2. Study the website of the institution and align your presentation to meet the vision of the institute 3. Reach out to the Administration Officer (AO) within the educational institute to understand the institute better, the key players and their challenges. Key skill required : Listening 4. Leverage existing relationships e.g. The person that sells transportation buses to the school, whose recommendation would set you up for better success 5. Identify the decision maker – this is more likely to be the person in the organization that has “veto power” – the person who can say “no” to decisions 6. Educational institutes are capital intensive organizations. Capex (capital expenditure, eg. classrooms) takes first priority over Opex. Given this, entrepreneurs have a better chance of success with established institutes. 7. Lead time for Opex decisions is 1 to 4 years. Understand this reality, do not get disheartened if your idea does not get the nod. Call back repeatedly to check status 8. A normal day of school can be hectic. The entrepreneur should understand this and pick a time of the day and time of the year carefully, to ensure that the decision maker has the mental bandwidth to give your proposal full attention. And remember that the truest test of the success of your Startup is not VC funding but a paying customer.
I am starting up - How do I start coding? - Gautham Pai, an "Entrepreneur, Fo...
This session gave practical steps to go from resisting programming to doing it. Here are the key Lounge47 takeaways: 1. Coding is not all that difficult; one needs to be curious and experimental. 2. There are many entrepreneurs who started out with no coding skills but ended up building great products. 3. Demand for programmers outstrips supply. Learning to code is a great way to control your destiny while controlling your burn. 4. Your Startup idea is great training ground. Combine your own research with speaking to peers and mentors to refine your path. 5. Don’t aim to build the perfect product but just enough to communicate your Startup idea, build a team and get investors interested. 6. “Learn to get things done” rather than “Learning for the heck of it”. Don’t get attached to one technology. Starting up has never been easier or cheaper. Computing power, free software, free storage and free analytics – all of these can be leveraged to power your dreams.
Bare Essentials - A practical guide to building a lean Startup - Karthik Rama...
“Bare Essentials – A Practical Guide to Building a Lean Startup”, was followed with an extended Q & A session. Background: The 'Lean Startup' term was popularized by entrepreneur Eric Reis on his blog “Startup Lessons Learned” and in his 2011 best selling book - ”The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. From last week’s talk and discussion, here are the key Lounge47 takeaways: 1) Lean Startup philosophy prescribes “experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional upfront big design” 2) Rather than develop a conventional business plan, build a business model after executing key steps - a. Develop hypotheses b. Test hypotheses by getting feedback from potential users, purchasers and partners c. Develop product “iteratively and incrementally with minimum waste of resources”, including time. Basically, Build, Measure & Learn quickly 3) Lean Startup founders discuss their ideas and seek feedback rather than operate in secrecy or “stealth mode” 4) Popular terms - MVP (Minimum Viable Product): a minimum version of product that “cuts the fat, not the essence”; Pivot (a sudden shift in strategy) affecting any and all critical moving parts of the business.
The Lean Startup is more a mindset and approach – there is no recipe book and founders have to make judgment calls for their Startups. The Q&A addressed such specific issues.
Do's & dont's of funding - Kiran Bettadapur Kiran Bettadapur - entrepreneur, ...
“Do's & Dont's of Funding” was last Saturday's session. It was a run-down of case study briefs to demonstrate the realities of funding. Here is the Lounge47 Summary: 1) Do not be in a hurry to get funded. Bootstrap as much as you can 2) Understand the “funding” paradigm. VC initial agreement to fund (term sheet) do not automatically translate into success; it just signifies the beginning of even harder work. 3) Research, seek professional advice, pick a VC carefully, and keep your pitch understandable and credible. 4) Your VC pitch is about selling you, your company and your product. Let passion tell your story 5) Prepare for your ask. And, be able to communicate a detailed plan of your spend 6) Think through profit, scalability, predictability, sustainability and de-risking your Startup upfront 7) Consider other funding sources like ex-entrepreneurs or executives 8) Getting the attention of the funding community is difficult; get resilient 9) If your Startup is generating receipts, you will gain leverage on funding, and in some cases, it may lead to self-sustenance without funding. 10) Do's: Focus on the business model, have self-belief, be detailed and thorough, drill down on use cases, be disruptive, focus on cash flows, be realistic. Dont's: don't rush things, don’t screw up after funding.
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
“Protecting Intellectual Property at Startups” was a highly interactive
one with questions from entrepreneurs leading to much learning for all. Some key takeaways from the
session: 1) IP is not a “ghost” to be feared, but a “friend” to be nurtured 2) Familiarize yourself with all
aspects of IP relevant to your business and your idea. Just being informed helps you manage about 70% of
the risk 3) The vision of the Startup should lead to an IP strategy that allows easy answers to key questions
like – Should I patent or not? Which markets should I file patents in? etc. 4) Myths around IP should be
shattered (example: unclear explanations of ideas to obfuscate full disclosure can leave Startups with a
lack of protection) 5) The philosophy of patent protection should be understood – Governments give
inventors a monopoly for a certain period of time in return for full disclosure from the inventors so that
the next inventor/entrepreneur can execute and push the envelope for the general benefit of society 6)
Misuse of patents can kill a company. Founders should do an initial patent search to ensure that they are
not in violation. 7) Patent services companies are highly skilled (and expensive) but Startups may want to
consider hiring these services because shortcuts often lead to significant exposure 8) Startups that are
bootstrapping, can consider a provisional patent filing 9) Intellectual property is not just patents -
Copyrights, Trademarks and Trade Secrets offer protections that should be considered as well. Indian
entrepreneurs should take IP seriously to build credible businesses.
IoT-Where is the Money? - Chandrashekar Raman, Engagement Manager, IoT Strate...
“Internet of Things (IoT) – Where is the Money?” - This talk highlighted the need for innovative business and technical models. Top 5 key takeaways from the session: 1) Analyze business models from the perspective of targeting “control points” (allows disproportionate share of value e.g. platform), “network externalities” (users generate more users e.g. facebook) and “virtuous cycle” (self-propogating value system e.g. Twitter: tweets generating more, value, tweeters and users) 2) Fog computing (solutions at the edge of the network) should be considered for "time sensitive" or "mission critical" solutions 3) IoT Stats 2013: $1.7B funding, 186 deals, 30% up YOY, 75% up on exits, largely in platforms; Cisco estimates 50B connected devices by 2020, economic value of 19 trillion added in next decade 4) Manufacturing and Smart Cities most immediate opportunities in Enterprise space 5) Key Challenges are security and time-sensitive networking. In summary, IoT Startups focused in a hot space need to pick clever business models relative to the competition.
Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Met...
“Driving Social Change Through Entrepreneurship” was an intense session that made the following key points: 1. Social entrepreneurs must evolve to the point where they understand themselves better in terms of their true motivations – that is when they can be responsible to the people whose lives they impact 2. Just good intentions are not enough, and “conscious risks” rather than “calculated risks” lead to more powerful solutions 3. Understanding deep context of the problem area is important in order to
avoid solutions that create other or bigger problems 4. A mindset is required that tools, skills and expertise be acquired through collaboration and learning, rather than by relying on expertise gained earlier 5. Entrepreneurship could solve social problems faster than governments or organizations, and the time is right in India today. In summary, find your “inner genius” and act, rather than just be another expert in the
landscape..
Financial Sector - Opportunities for Disruption
“Financial Sector – Opportunities for Disruption” was a session tailor-made for finance enthusiasts and experts. Some key takeaways: 1. The size of the financial sector in India is relatively small but is growing rapidly relative to any other financial market 2. There are a number of pain points that need to be addressed 3. Barriers to entry come in many forms - regulations, high Capex costs etc – however, there are
ways to lower these barriers with collaborative approaches 4. Given these trends, there are great opportunities now more than before, to bring value propositions into this sector.
Learnings from Scaling (Businesses), Gunaseelan Radhakrishnan, Entrepreneur
Learnings from Scaling” imparted the wisdom that great success is within reach if a Startup plans to scale. When the prototype is complete, and the value of the product has been demonstrated to a few customer prospects, it is also the right time to think through scale and more importantly, prepare for it. Key takeaways - 1. Say 'No' more often than “Yes” to keep razor focus 2. Develop a work culture that fosters execution 3. Set aggressive goals, however, be in touch with market forces and rally teams to achieve them 4. Create good process and a flexible organization rather than rely on ad-hoc measures 5. Identify star performers and reward with prominence rather than monetary benefits.
Skills & Myths of an Innovative Entrepreneur
“Skills & Myths of an Innovative Entrepreneur” managed to educate and motivate. Innovation requires the
“intuitive mind” and the “rational mind” to work in tandem, bringing the forces of hard work, keen
observation, tedious research (reading & experiencing), understanding of trends and gaps to identify a problem and re-frame it into one worth solving. This becomes a viable Startup idea. The session also tackled Myths like “You are born innovative”, “Entrepreneurs are gamblers”, “Good ideas automatically
attract funding” and so on – commonly held beliefs. The most motivating message we were left with – everybody can be innovative, one just needs to develop the skills and behavior to be that – an innovative entrepreneur.
Angel Investment Insights
“Angel Investment Insights” were one investor’s opinion about one specific network - Indian Angel Network (IAN). Angel funds and the “quality of money” that they bring is an important aspect for a Startup to consider. Key takeaways from the presentation 1) India has a number of rural and social problems – IAN “Impact”, a sub group of IAN encourages Startups that address these problems 2) IAN takes up to 30 % equity for its investments starting at 25lakhs ($40000) 3) IAN takes 5% equity when it only mentors and does not fund a Startup.
SUCCESSFUL APPS - THE HYGIENE FACTORS: SUDHIR GOEL
Here are the takeaways from our speaker at last Saturday’s meeting on “Successful Apps - The Hygiene Factors” - 1) An App idea must serve a specific need, preferably be a “pain killer” rather than a “vitamin” 2) Aim to generate revenue. If you plan to be a charity, get out of the Startup business 3) Seek feedback from people (not family & friends) using a quick and dirty prototype, and ensure that the App is intuitive to your audience. Test and Test again 4) Keep budgets low, evaluate your own strengths and skills, and combine the needs of your business with the right blend of employment and outsourcing 5) Fail quickly and cheaply. Have contingencies planned, pivot or quit if need be, but quickly 6) Founders should recognize that just tech does not sell, marketing and monetizing Apps is a huge challenge
CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODS
“Chaipoint.com – The Power of Execution” was a session that dissected the Chaipoint case-study - a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea), to the white-collared Indian worker. The Startup launched in 2010 and now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple, well-understood concept of “Chai” and achieved it's current scale through relentless execution. Key takeaways: 1) An idea without execution only remains an idea;
Intellectualize, but start executing quickly to enable market validation and fine-tuning 2) Aim for profitability right from the beginning 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale 4) Defining process and detail that can be used to train employees should be a key focus 5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor 6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise.
Startups - How to Survive the First Three Years - Tapan Kumar Das, CEO iTiff...
This presentation is stamped by integrity and honesty. It lays down the challenges and practical solutions that would help entrepreneurs get through the first three years of a Startup's life.
Demystifying Funding for Startups- Abishek Surendran
“Demystifying Funding for Startups” was an excellent session that sketched the basics of early stage funding. Picking the right “color of money” is important - an investor’s attitude, risk appetite, knowledge,
and networks, amongst others, add value to the Startup. Likewise, picking the “wrong” investor could
deplete valuable focus, time, energy and resources – a misstep Startups should avoid. To keep this session
aimed towards early-stage Startups, the focus rested on FFF (Friends, Family & Fools), Angel and VC fund
classes, and how they differ in terms of goals, demands and time-frames.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandQuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
More Related Content
More from Lounge47
BIG DATA: LEVERAGING COMPETITIVE INTELLIGENCE IN RETAIL - Mandar Mutalikdesai...
“Big Data: Leveraging Competitive Intelligence In Retail" focused on the next wave – enabling real time decisions and real-time responses through big data. Here are the Lounge47 key takeaways: 1. Large enterprises have this far used big data to focus on process improvement and variety of data (Process improvement 47%, Variety of data 26%, Volume of data 16%, Cost Saving & Efficiency 8%, Velocity of Data 3%) 2. Big data is not a new problem; at any point of time, our ability to produce data has always been greater than the sophistication of the tools available to process and make it usable 3. Companies like Uber and Amazon, with products like “Surge Pricing” or “Dynamic Pricing” are ushering in the paradigm of “fast data” to make instant decisions and gain a competitive advantage 4. “Fast Data” unlike “historical data, is live, interactive, automatically generated, and often self-correcting” – the volume and nature will be further accelerated through the Internet of Things (IoT) 5. In the retail vertical – data enablers that push micro decisions in real time and serve to answer – what inventory to hold? or what products to promote? - pose a powerful value proposition 6. A plethora of data products, web-based, Apps, API’s, reports could be built to help enterprises take decisions E.g. a “Color” report that tells a fashion retailer that their inventory should carry more items in blue 7. Data products could serve - ecommerce companies, sellers, brands – each stakeholder, with very specific requirements and specific problems to solve E.g. brands value reports on product discounts offered to flag policy violation 8. Solving the big data challenge would involve the following generic steps – data extraction and aggregation, cleaning, normalizing, standardizing, sorting, storing. Analytics. Visual data presentation, via dashboard interfaces, reports etc. 9. Big data sounds like a simple problem to solve however the challenges are many a) Data acquisition: crawling public websites could be limited if volume and speed of query impact service to users, thus slowing the data collection b) Data cleaning & standardization: raw data could be messy or have gaps c) Storage and retrieval d) Data Accuracy: Careful management of massive machination with minimal human audits to keep the margin of error suppressed 10. Some Big data products: Price comparison by the hour and across competition, color report on product inventory, Market & Business intelligence products, discount tracking of basket of products 11) Finding a “give-back” to encourage E-Commerce companies to part with private data would allow big data companies to build an ecosystem that is mutually beneficial to all stakeholders.
While big data is an often used buzz word, and challenges like “new technology deployment” and the “collection, analysis and measurement of data” are being solved, the full power of this paradigm will be realized when organi
Consumer Internet Insights - Jeyandran Venugopal
Last Week’s - “Consumer Internet Insights" session sketched trends, opportunities and challenges in this space. Here are the Lounge47 key takeaways: 1. India has become the new “Land of Opportunity” - untapped potential, increased consumer/middle class spending, adoption-cycles shortening due to younger demographic willing to be early adopters, institutional investment in Startups increasing 2. “Cost to Try” is cheaper in India 3. Some stats – Population: 1.28b, Internet users: 1/6, Tablet users: 1/120. Mobile Internet users: 1/10, Social Media users: 1/13 4. Mobile growth presents a tremendous opportunity – Mobile Internet growing faster relative to rest of the world 5. Opportunities: a. Enabling Technologies for Mobile Platforms:
plugging a key function within a growing ecosystem e.g. search engine for apps, App personalization & recommendations, performance, analytics and insights, cross platform app development, prototyping tools, design to code technologies, democratization of app development (e.g. andromo, appgeyser), enterprise mobility (e.g. Kony), regional language focus b. Advertising Platforms: programmatic buying platforms,
demand- side platforms that can optimize Ad buy ROI’s, unified solutions for multichannel ad spend management to optimize impressions for targeted spending objectives, SMB businesses – managing marketing spends, fraud management c. Personalization Technology: Given current vastness of Internet how to enable
users to get relevant and contextual information and explore interests – how, what, where and when of personalization needs to be thought through and pin-pointed technologies like machine learning, large scale data analytics and data mining used to enhance efforts d. Natural Language Processing (NLP), Speech (processing and synthesis), Image and Video Processing: Given that semantic web initiatives have not taken off, self expression through blogging e.g. Tumblr, rich media as opposed to text, deep learning networks for image and video understanding – a new and hot field e. Big Data Analytics as an enabler is the other big area for opportunity 6. Challenges: Cyber security - active threat groups for example have increased +4x since 2011.
Also, social implications should be considered carefully e.g. Google glass.
Who will pay for IoT and why? - Atanu Roy Chowdhury, Senior Product Manager a...
“WHO WILL PAY FOR IoT AND WHY? " was a thought-provoking session. Here are the Lounge47 key takeaways: 1.IoT is a self-organizing system of Internet connected peripheral systems providing new and improved converged services 2.The value of the digitally charged thing in IoT comes from an extension of the local function with new digital services. Thing(s) + IT=Local function + measurements (historical, instantaneous) leading to new services and supercharged functions 3.The IoT hype is about the opportunity to monetize services from 50b connected devices by 2020 4.IoT devices can be classified by human desires - to know (omniscence), for human connection (telepathy), to protect & be protected (safekeeping), to be healthy & vital ( immortality), to move effortlessly (teleportation), to create, make and play (expression) 5.The IoT difference: Edgeware driving value, the “ecosystem of devices” paradigm and the possibilities for entrepreneurship 6.PC to Mobile industry to IoT is transitioning the traditional “top down” to a more collaborative approach 7.Value to the customer: a.high resolution real-time information b.M2M silos interconnected for greater visibility c.Interoperated and leveraged common infrastructure d.low cost solution solving specific consumer pain points e.improved traceability, resource utilization, health and safety 8.Value to developer: a.can handle multiple business models b.can handle multiple deployment models c.can create new products and services to diversify revenues d. Services in addition to devices can be created by developers 8. The actors in the IoT ecosystem – those that, discover new services, deliver supercharged services, create supercharged services, create Smart Things 9.Technical best practices: a.cost of data acquisition is not homogeneous b.diversity in sensors, devices and vendors is endemic c.business requirements can exceed technology reach d.device failures will happen, plan to handle them e. ensure that products are certified f.security is not an afterthought 10.Business best practices: a.device costs are a function of volumes, functionality and robustness b.there is a creepiness factor to IoT solutions c.new services require training d.market potential is hard to guesstimate e.Know your competition f.understand local regulations and tax regimes g.Process changes will be resisted h.Disgruntled customers seldom return 11. Different Business Models should be considered.
In summary, IoT offers significant opportunities, but the successful players will be those that emphasize and deliver value relative to existing services rather than just offer new functionality with undeterminable value.
K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS - Balu Pandian, Chai...
“K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS" was a session striking in its simplicity, honesty and practicality. Here are the key Lounge47 take aways: 1. Identify a “real” pain point (eg. Assessment drudgery faced by teachers) and provide a “real” solution 2. Study the website of the institution and align your presentation to meet the vision of the institute 3. Reach out to the Administration Officer (AO) within the educational institute to understand the institute better, the key players and their challenges. Key skill required : Listening 4. Leverage existing relationships e.g. The person that sells transportation buses to the school, whose recommendation would set you up for better success 5. Identify the decision maker – this is more likely to be the person in the organization that has “veto power” – the person who can say “no” to decisions 6. Educational institutes are capital intensive organizations. Capex (capital expenditure, eg. classrooms) takes first priority over Opex. Given this, entrepreneurs have a better chance of success with established institutes. 7. Lead time for Opex decisions is 1 to 4 years. Understand this reality, do not get disheartened if your idea does not get the nod. Call back repeatedly to check status 8. A normal day of school can be hectic. The entrepreneur should understand this and pick a time of the day and time of the year carefully, to ensure that the decision maker has the mental bandwidth to give your proposal full attention. And remember that the truest test of the success of your Startup is not VC funding but a paying customer.
I am starting up - How do I start coding? - Gautham Pai, an "Entrepreneur, Fo...
This session gave practical steps to go from resisting programming to doing it. Here are the key Lounge47 takeaways: 1. Coding is not all that difficult; one needs to be curious and experimental. 2. There are many entrepreneurs who started out with no coding skills but ended up building great products. 3. Demand for programmers outstrips supply. Learning to code is a great way to control your destiny while controlling your burn. 4. Your Startup idea is great training ground. Combine your own research with speaking to peers and mentors to refine your path. 5. Don’t aim to build the perfect product but just enough to communicate your Startup idea, build a team and get investors interested. 6. “Learn to get things done” rather than “Learning for the heck of it”. Don’t get attached to one technology. Starting up has never been easier or cheaper. Computing power, free software, free storage and free analytics – all of these can be leveraged to power your dreams.
Bare Essentials - A practical guide to building a lean Startup - Karthik Rama...
“Bare Essentials – A Practical Guide to Building a Lean Startup”, was followed with an extended Q & A session. Background: The 'Lean Startup' term was popularized by entrepreneur Eric Reis on his blog “Startup Lessons Learned” and in his 2011 best selling book - ”The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”. From last week’s talk and discussion, here are the key Lounge47 takeaways: 1) Lean Startup philosophy prescribes “experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional upfront big design” 2) Rather than develop a conventional business plan, build a business model after executing key steps - a. Develop hypotheses b. Test hypotheses by getting feedback from potential users, purchasers and partners c. Develop product “iteratively and incrementally with minimum waste of resources”, including time. Basically, Build, Measure & Learn quickly 3) Lean Startup founders discuss their ideas and seek feedback rather than operate in secrecy or “stealth mode” 4) Popular terms - MVP (Minimum Viable Product): a minimum version of product that “cuts the fat, not the essence”; Pivot (a sudden shift in strategy) affecting any and all critical moving parts of the business.
The Lean Startup is more a mindset and approach – there is no recipe book and founders have to make judgment calls for their Startups. The Q&A addressed such specific issues.
Do's & dont's of funding - Kiran Bettadapur Kiran Bettadapur - entrepreneur, ...
“Do's & Dont's of Funding” was last Saturday's session. It was a run-down of case study briefs to demonstrate the realities of funding. Here is the Lounge47 Summary: 1) Do not be in a hurry to get funded. Bootstrap as much as you can 2) Understand the “funding” paradigm. VC initial agreement to fund (term sheet) do not automatically translate into success; it just signifies the beginning of even harder work. 3) Research, seek professional advice, pick a VC carefully, and keep your pitch understandable and credible. 4) Your VC pitch is about selling you, your company and your product. Let passion tell your story 5) Prepare for your ask. And, be able to communicate a detailed plan of your spend 6) Think through profit, scalability, predictability, sustainability and de-risking your Startup upfront 7) Consider other funding sources like ex-entrepreneurs or executives 8) Getting the attention of the funding community is difficult; get resilient 9) If your Startup is generating receipts, you will gain leverage on funding, and in some cases, it may lead to self-sustenance without funding. 10) Do's: Focus on the business model, have self-belief, be detailed and thorough, drill down on use cases, be disruptive, focus on cash flows, be realistic. Dont's: don't rush things, don’t screw up after funding.
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
“Protecting Intellectual Property at Startups” was a highly interactive
one with questions from entrepreneurs leading to much learning for all. Some key takeaways from the
session: 1) IP is not a “ghost” to be feared, but a “friend” to be nurtured 2) Familiarize yourself with all
aspects of IP relevant to your business and your idea. Just being informed helps you manage about 70% of
the risk 3) The vision of the Startup should lead to an IP strategy that allows easy answers to key questions
like – Should I patent or not? Which markets should I file patents in? etc. 4) Myths around IP should be
shattered (example: unclear explanations of ideas to obfuscate full disclosure can leave Startups with a
lack of protection) 5) The philosophy of patent protection should be understood – Governments give
inventors a monopoly for a certain period of time in return for full disclosure from the inventors so that
the next inventor/entrepreneur can execute and push the envelope for the general benefit of society 6)
Misuse of patents can kill a company. Founders should do an initial patent search to ensure that they are
not in violation. 7) Patent services companies are highly skilled (and expensive) but Startups may want to
consider hiring these services because shortcuts often lead to significant exposure 8) Startups that are
bootstrapping, can consider a provisional patent filing 9) Intellectual property is not just patents -
Copyrights, Trademarks and Trade Secrets offer protections that should be considered as well. Indian
entrepreneurs should take IP seriously to build credible businesses.
IoT-Where is the Money? - Chandrashekar Raman, Engagement Manager, IoT Strate...
“Internet of Things (IoT) – Where is the Money?” - This talk highlighted the need for innovative business and technical models. Top 5 key takeaways from the session: 1) Analyze business models from the perspective of targeting “control points” (allows disproportionate share of value e.g. platform), “network externalities” (users generate more users e.g. facebook) and “virtuous cycle” (self-propogating value system e.g. Twitter: tweets generating more, value, tweeters and users) 2) Fog computing (solutions at the edge of the network) should be considered for "time sensitive" or "mission critical" solutions 3) IoT Stats 2013: $1.7B funding, 186 deals, 30% up YOY, 75% up on exits, largely in platforms; Cisco estimates 50B connected devices by 2020, economic value of 19 trillion added in next decade 4) Manufacturing and Smart Cities most immediate opportunities in Enterprise space 5) Key Challenges are security and time-sensitive networking. In summary, IoT Startups focused in a hot space need to pick clever business models relative to the competition.
Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Met...
“Driving Social Change Through Entrepreneurship” was an intense session that made the following key points: 1. Social entrepreneurs must evolve to the point where they understand themselves better in terms of their true motivations – that is when they can be responsible to the people whose lives they impact 2. Just good intentions are not enough, and “conscious risks” rather than “calculated risks” lead to more powerful solutions 3. Understanding deep context of the problem area is important in order to
avoid solutions that create other or bigger problems 4. A mindset is required that tools, skills and expertise be acquired through collaboration and learning, rather than by relying on expertise gained earlier 5. Entrepreneurship could solve social problems faster than governments or organizations, and the time is right in India today. In summary, find your “inner genius” and act, rather than just be another expert in the
landscape..
Financial Sector - Opportunities for Disruption
“Financial Sector – Opportunities for Disruption” was a session tailor-made for finance enthusiasts and experts. Some key takeaways: 1. The size of the financial sector in India is relatively small but is growing rapidly relative to any other financial market 2. There are a number of pain points that need to be addressed 3. Barriers to entry come in many forms - regulations, high Capex costs etc – however, there are
ways to lower these barriers with collaborative approaches 4. Given these trends, there are great opportunities now more than before, to bring value propositions into this sector.
Learnings from Scaling (Businesses), Gunaseelan Radhakrishnan, Entrepreneur
Learnings from Scaling” imparted the wisdom that great success is within reach if a Startup plans to scale. When the prototype is complete, and the value of the product has been demonstrated to a few customer prospects, it is also the right time to think through scale and more importantly, prepare for it. Key takeaways - 1. Say 'No' more often than “Yes” to keep razor focus 2. Develop a work culture that fosters execution 3. Set aggressive goals, however, be in touch with market forces and rally teams to achieve them 4. Create good process and a flexible organization rather than rely on ad-hoc measures 5. Identify star performers and reward with prominence rather than monetary benefits.
Skills & Myths of an Innovative Entrepreneur
“Skills & Myths of an Innovative Entrepreneur” managed to educate and motivate. Innovation requires the
“intuitive mind” and the “rational mind” to work in tandem, bringing the forces of hard work, keen
observation, tedious research (reading & experiencing), understanding of trends and gaps to identify a problem and re-frame it into one worth solving. This becomes a viable Startup idea. The session also tackled Myths like “You are born innovative”, “Entrepreneurs are gamblers”, “Good ideas automatically
attract funding” and so on – commonly held beliefs. The most motivating message we were left with – everybody can be innovative, one just needs to develop the skills and behavior to be that – an innovative entrepreneur.
Angel Investment Insights
“Angel Investment Insights” were one investor’s opinion about one specific network - Indian Angel Network (IAN). Angel funds and the “quality of money” that they bring is an important aspect for a Startup to consider. Key takeaways from the presentation 1) India has a number of rural and social problems – IAN “Impact”, a sub group of IAN encourages Startups that address these problems 2) IAN takes up to 30 % equity for its investments starting at 25lakhs ($40000) 3) IAN takes 5% equity when it only mentors and does not fund a Startup.
SUCCESSFUL APPS - THE HYGIENE FACTORS: SUDHIR GOEL
Here are the takeaways from our speaker at last Saturday’s meeting on “Successful Apps - The Hygiene Factors” - 1) An App idea must serve a specific need, preferably be a “pain killer” rather than a “vitamin” 2) Aim to generate revenue. If you plan to be a charity, get out of the Startup business 3) Seek feedback from people (not family & friends) using a quick and dirty prototype, and ensure that the App is intuitive to your audience. Test and Test again 4) Keep budgets low, evaluate your own strengths and skills, and combine the needs of your business with the right blend of employment and outsourcing 5) Fail quickly and cheaply. Have contingencies planned, pivot or quit if need be, but quickly 6) Founders should recognize that just tech does not sell, marketing and monetizing Apps is a huge challenge
CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODS
“Chaipoint.com – The Power of Execution” was a session that dissected the Chaipoint case-study - a retail outlet and delivery chain that sells mainly freshly brewed Chai (tea), to the white-collared Indian worker. The Startup launched in 2010 and now serves more than 1m cups of tea and adds 3-4 retail outlets a month. The company took a simple, well-understood concept of “Chai” and achieved it's current scale through relentless execution. Key takeaways: 1) An idea without execution only remains an idea;
Intellectualize, but start executing quickly to enable market validation and fine-tuning 2) Aim for profitability right from the beginning 3) How quickly you assimilate your learning into your process is also a reflection of your potential scale 4) Defining process and detail that can be used to train employees should be a key focus 5) Appropriate use of Information Technology and adaptation over time should be a hygiene factor 6) Open communication channels with employees and a flatter organization leads to quicker problem resolution as they arise.
Startups - How to Survive the First Three Years - Tapan Kumar Das, CEO iTiff...
This presentation is stamped by integrity and honesty. It lays down the challenges and practical solutions that would help entrepreneurs get through the first three years of a Startup's life.
Demystifying Funding for Startups- Abishek Surendran
“Demystifying Funding for Startups” was an excellent session that sketched the basics of early stage funding. Picking the right “color of money” is important - an investor’s attitude, risk appetite, knowledge,
and networks, amongst others, add value to the Startup. Likewise, picking the “wrong” investor could
deplete valuable focus, time, energy and resources – a misstep Startups should avoid. To keep this session
aimed towards early-stage Startups, the focus rested on FFF (Friends, Family & Fools), Angel and VC fund
classes, and how they differ in terms of goals, demands and time-frames.
More from Lounge47 (20)
FITTING PRODUCT TO MARKET – DO'S & DONT'S - Venugopal Iyengar, COO, Apalya Te...
FITTING PRODUCT TO MARKET – DO'S & DONT'S - Venugopal Iyengar, COO, Apalya Te...
BIG DATA: LEVERAGING COMPETITIVE INTELLIGENCE IN RETAIL - Mandar Mutalikdesai...
BIG DATA: LEVERAGING COMPETITIVE INTELLIGENCE IN RETAIL - Mandar Mutalikdesai...
Who will pay for IoT and why? - Atanu Roy Chowdhury, Senior Product Manager a...
Who will pay for IoT and why? - Atanu Roy Chowdhury, Senior Product Manager a...
K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS - Balu Pandian, Chai...
K-12 EDUCATION - CHALLENGES & OPPORTUNITIES FOR STARTUPS - Balu Pandian, Chai...
I am starting up - How do I start coding? - Gautham Pai, an "Entrepreneur, Fo...
I am starting up - How do I start coding? - Gautham Pai, an "Entrepreneur, Fo...
Online Advertising - Monetization Models Explained - Jayant Nandan
Online Advertising - Monetization Models Explained - Jayant Nandan
Bare Essentials - A practical guide to building a lean Startup - Karthik Rama...
Bare Essentials - A practical guide to building a lean Startup - Karthik Rama...
Do's & dont's of funding - Kiran Bettadapur Kiran Bettadapur - entrepreneur, ...
Do's & dont's of funding - Kiran Bettadapur Kiran Bettadapur - entrepreneur, ...
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
Protecting intellectual property (ip) at startups - Ravi Vaikuntachar, Manage...
IoT-Where is the Money? - Chandrashekar Raman, Engagement Manager, IoT Strate...
IoT-Where is the Money? - Chandrashekar Raman, Engagement Manager, IoT Strate...
Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Met...
Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Met...
Learnings from Scaling (Businesses), Gunaseelan Radhakrishnan, Entrepreneur
Learnings from Scaling (Businesses), Gunaseelan Radhakrishnan, Entrepreneur
SUCCESSFUL APPS - THE HYGIENE FACTORS: SUDHIR GOEL
SUCCESSFUL APPS - THE HYGIENE FACTORS: SUDHIR GOEL
CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODS
CHAIPOINT.COM -THE POWER OF EXECUTION -TEJUS CHANDRA, CFO, MOUNTAIN TRAIL FOODS
Startups - How to Survive the First Three Years - Tapan Kumar Das, CEO iTiff...
Startups - How to Survive the First Three Years - Tapan Kumar Das, CEO iTiff...
Demystifying Funding for Startups- Abishek Surendran
Demystifying Funding for Startups- Abishek Surendran
Recently uploaded
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandQuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyExploring the Top Digital Marketing Company in Canada
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceCheckout Abandonment - CRO School by Mailmodo
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Recently uploaded (20)
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Exploring the Top Digital Marketing Company in Canada
Exploring the Top Digital Marketing Company in Canada
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Creating creative content for social media - Balraj KN, Cartoonist, Illustrator and Writer
- 1. Content is King A cartoonist and writer’s view
- 2. When creating content keep in mind: • Define and keep your product/service proposition simple and clear • Keep your target audience in mind • Quality over quantity • Regularity and consistency • One call-to-action in a post is better • Try infographics, related news and short videos/animations • Audience participation and engagement helps acquire new customers
- 8. • https://www.youtube.com/watch?v=LbtKAXaf 9QA • https://www.youtube.com/watch?v=47k5TJu DfZ4 • https://www.youtube.com/watch?v=X97BP2 mwwvg • https://www.youtube.com/watch?v=pPWU2d hOdUI
- 21. Matchmaking App Social Media Cartoons
- 30. Marketing through Animations • http://youtu.be/Gf1f-2-x6t0 • http://youtu.be/Gg8z30Fx64Y
Editor's Notes
- Probably the most successful with a great recall value. Amul has been using cartoon illustrations for decades quite effectively. And probably is the only brand which picks on politicians and newsmakers everyday to make a point. That takes huge amounts of guts for a brand. It is unique in this. I see no other brand doing it consistantly for so many decades, putting out one cartoon a day.
- Red Bull is a very fun brand with the tagline, “Red Bull gives you wings”. An energy drink that has always stuck to animated cartoons to sell its drinks.
- Amagi