This document discusses digital trends and their impact on customer experience. It outlines top digital trends for 2016 such as virtual reality, the internet of things, and wearable technology. It then discusses how technology is fundamentally changing customer relationships by becoming invisible through data collection, enhancing experiences through augmented reality, enabling customers through connected devices, and creating transparency. It proposes five pillars for future-proofing customer experience: mobile-first, data enterprise, differentiated experiences, omni-channel thinking, and participation. Uber is provided as an example that utilizes these pillars through its mobile-only service, use of data, and ability for customers to also be drivers.
Data and the Future of Gaming Post COVIDData Con LA
Data Con LA 2020
Description
Given the lock down, consumption for gaming has increased dramatically across the world. We see major changes in how data is used in running the game, marketing the game, and monetizing gameplay.
*Size of gaming and how behaviors have changed since COVID
*Data it's role of games as a service games (in game telemetry)
*What are people playing around the world during lock down and what does it say about them?
*How data is used for marketing and how does it translate to in game
Speaker
Kunny Berdow, Google, Principal Analytical Lead
How covid 19 pandemic has affected social media marketingReal-Time OutSource
The coronavirus pandemic has not only affected the daily routine of people and the economy of the world's most powerful nations, but it has also had a great impact on social media. For that reason, marketers have had to go to great lengths to find the right ways to do their jobs.
Data and the Future of Gaming Post COVIDData Con LA
Data Con LA 2020
Description
Given the lock down, consumption for gaming has increased dramatically across the world. We see major changes in how data is used in running the game, marketing the game, and monetizing gameplay.
*Size of gaming and how behaviors have changed since COVID
*Data it's role of games as a service games (in game telemetry)
*What are people playing around the world during lock down and what does it say about them?
*How data is used for marketing and how does it translate to in game
Speaker
Kunny Berdow, Google, Principal Analytical Lead
How covid 19 pandemic has affected social media marketingReal-Time OutSource
The coronavirus pandemic has not only affected the daily routine of people and the economy of the world's most powerful nations, but it has also had a great impact on social media. For that reason, marketers have had to go to great lengths to find the right ways to do their jobs.
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
As many different products and environments get smarter, there are inevitable implications on how consumers find out about, research or purchase products.
In this SlideShare presentation, we have highlighted some of the most interesting trends related to digital commerce.
Applying data in today’s multi screen worldOMD China
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Leading telco taps into digital opportunities through capgemini research and ...Capgemini
When a leading Telco wanted to enhance its digital presence,
aiming to grow its user base and significantly increase
digital revenues, it turned to long-term partner Capgemini. Read how they did it.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
A Brief Introduction to a Digital Experience Platform (DXP)Pimcore
As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP: Read more http://bit.ly/2lS4bm3
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
Vroom Technology LLC Investor Brief - March 2018Chris Berno
VRoom Technology is a Founder bootstrapped Media Tech Startup that specializes in mobile browser based distribution of branded immersive advertising. No 3rd part apps.
IT/Software solutions for Retail & eCommerce industry Tharun Bangari
Web Synergies can help you better utilize your current B2B sales channels to boost revenue. From streamlined ordering, planning and transportation to logistics, our systems automate all business processes end-to-end.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
MediaDesk is a self-service platform of display inventory. It enables agencies, advertisers and trading desks to access the mainstream sources of inventory of LATAM, from a one-stop media platform.
MediaDesk is a proprietary product of US Media Consulting. USMC is a media agency with more than 10 years of online and offline experiencie in planning and buying media for LATAM and US Hispanics markets.
7 Steps To Connect With Customers Across Multi-channel RetailPimcore
Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. Check out some key steps to get ahead in multi-channel retail. Learn more about Pimcore PIM solution for retail, https://pimcore.com/en/lp/pim-for-retail
Innovation in E-Commerce Trends Shaping Marketplace App DevelopmentBitCot
One of the most exciting trends in marketplace app development is the integration of augmented reality. AR technology enhances the user experience by allowing customers to visualize products in their real-world environment before making a purchase. From trying on virtual clothing to placing furniture in a room, AR adds an interactive layer to the online shopping experience, increasing user engagement and reducing the likelihood of product returns.
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
As many different products and environments get smarter, there are inevitable implications on how consumers find out about, research or purchase products.
In this SlideShare presentation, we have highlighted some of the most interesting trends related to digital commerce.
Applying data in today’s multi screen worldOMD China
Multi-screening is no longer a new phenomena, but the data challenge in multi-screen media planning is still very real. We need to look beyond using multi-screen media as an efficiency buy. OMD discusses their point of view and methodology for effective multi-screen planning.
Leading telco taps into digital opportunities through capgemini research and ...Capgemini
When a leading Telco wanted to enhance its digital presence,
aiming to grow its user base and significantly increase
digital revenues, it turned to long-term partner Capgemini. Read how they did it.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
A Brief Introduction to a Digital Experience Platform (DXP)Pimcore
As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP: Read more http://bit.ly/2lS4bm3
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
Vroom Technology LLC Investor Brief - March 2018Chris Berno
VRoom Technology is a Founder bootstrapped Media Tech Startup that specializes in mobile browser based distribution of branded immersive advertising. No 3rd part apps.
IT/Software solutions for Retail & eCommerce industry Tharun Bangari
Web Synergies can help you better utilize your current B2B sales channels to boost revenue. From streamlined ordering, planning and transportation to logistics, our systems automate all business processes end-to-end.
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
The Evolution of B2B Commerce Powered by Engagement EcosystemsRosetta Marketing
In a joint presentation from Rosetta and National Instruments, explore real-life examples of how National Instruments (NI) is putting customers at the center of their digital transformation. Customers in all industries have high expectations from brands. To exceed the needs of their customers and internal sales force, National Instruments has made substantial investments in the digital platforms that enable them to deliver better experiences, such as seamless online ordering. In this presentation you will hear the steps NI is taking to enhance customer engagement and grow their business, such as using a data-driven approach to understand the customer journey, enhancing the path to purchase, content and design, and enabling great experiences through technological innovations.
MediaDesk is a self-service platform of display inventory. It enables agencies, advertisers and trading desks to access the mainstream sources of inventory of LATAM, from a one-stop media platform.
MediaDesk is a proprietary product of US Media Consulting. USMC is a media agency with more than 10 years of online and offline experiencie in planning and buying media for LATAM and US Hispanics markets.
7 Steps To Connect With Customers Across Multi-channel RetailPimcore
Successful multi-channel retailing is essential to ensure excellent shopping experiences for customers. Check out some key steps to get ahead in multi-channel retail. Learn more about Pimcore PIM solution for retail, https://pimcore.com/en/lp/pim-for-retail
Innovation in E-Commerce Trends Shaping Marketplace App DevelopmentBitCot
One of the most exciting trends in marketplace app development is the integration of augmented reality. AR technology enhances the user experience by allowing customers to visualize products in their real-world environment before making a purchase. From trying on virtual clothing to placing furniture in a room, AR adds an interactive layer to the online shopping experience, increasing user engagement and reducing the likelihood of product returns.
Innovation in Your Pocket Exploring the Latest Trends in Mobile App DevelopmentBitCot
In today’s rapidly evolving digital landscape, mobile apps continue to redefine the way we live, work, and connect. As technology advances and consumer expectations evolve, staying abreast of the latest trends in mobile app development is crucial for businesses looking to remain competitive and meet the needs of their users. Let’s explore some of the most innovative trends shaping the future of mobile app development.
Technology is changing customer relations rapidly. You see that technology is becoming invisible, technology is creating new experiences for customers, technology is democratizing the world and technology is making customer relations more transparant than ever. These evolutions have a big impact on doing business. In this presentation, I give guidelines for your customer strategy in the day after tomorrow. How to create a future proof customer strategy? It is build on 5 pillars: mobile first, data expertise, platform thinking, boundless experiences and customer collaboration.
The Future of Live Streaming_ Emerging Trends and Technologies Introduction.pdfLorryThomas1
The domain of live streaming is aggressively evolving, it is run by technological advancements and
changing viewer expectations. The main players in this transformation include artificial
intelligence development services, AI app development companies, UI/UX design services,
software development services, and well-trained experts and professionals such as Android app
developers for IOS developers. This article explores the appearance trends and technologies
shaping the future of live streaming, highlighting how these innovations are redefining the viewer
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7 UX Trends You Must Embrace to Enhance End User Satisfaction in 2018Helios Solutions
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The VISIONFC Simplifying IoT Summit speakers told attendees how NFC simplifies the Internet of Things and lets you deliver a straightforward, yet remarkable customer experience. Discover how to use NFC to differentiate your brand or product and engage with your customer beyond the purchase phase.
Vikas Arora - Evolution of Search - Nottingham Digital SummitHallam
Machine Learning and Artificial Intelligence – taking a look changes taking place in the digital space, and what marketers can do to stay ahead of the curve. We will explore what AI means , what opportunities it presents, and how can marketers benefit from this today as well as prepare for the changes that lie ahead. You will learn more about the impact of machine learning and artificial intelligence on Search, and - Microsoft's definition of AI and how marketers can take advantage of the tools today.
The Evolution of Mobile App Development Trends Shaping the Future.pdfBitCot
Mobile app development has undergone significant evolution over the years, driven by technological advancements and changing user expectations. In this blog, we'll explore the latest trends shaping the future of mobile app development and how they're revolutionizing the way apps are built and experienced.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
The presentation given during London Tech Week (Tuesday 21st June) by our Chief of Client Strategy, Emma Crowe.
Covering the eight main challenges to the digital landscape and how we should be approaching this migration.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. 2
Content
Top Digital Trends of 2016
Impacts of Technological Changes on Customer Relations
Future Proofing Customer Experience
References
3. 3
Top Digital Trends for 2016
VIRTUAL REALITY IS REAL
THE DATA SCIENTIST IS YOUR NEXT HIRE
MOBILE IS NOW YOUR FIRST SCREEN
PERSONALIZATION HAS ARRIVED
SAY IT IN 4K VIDEO
SOCIAL MEDIA COMES OF AGE
INTERNET OF THINGS (IOT) IS UPON US
SEARCH BEYOND SEARCH ENGINES
CONTENT IS STILL ON THE THRONE
THE RISE OF THE ROBOTS
WEARABLE TECHNOLOGY TAKES ITS FIRST STEPS
5. 5
Becoming invisible by connecting experiences
to create a new customer journey
Impact on
USER
Invisible to the
USER
Collecting Data
Data Analytics
Machine Learning
Connectivity
1
6. 6
Enhancing experience by augmenting reality that
shapes new experiences
Impact on
USER
2
Evolution of
Experiences
Offline Experience
Online Experience
Augmented Experience
Siri
Cortana X.AI
Home Decor App
Pokemon Go
Pepper
Jibo Fellow
Artificial
Intelligence
Augmented
Reality
Robotics
7. 7
Enabling customers by providing options,
information & access to customize experiences3
Impact on
USER
Enabling the
USER
Connected
Devices
CRM
Targeting
Communication
Channels
Support
8. 8
Radical transparency is forcing the market to
boost the customer experience and be honest4
Impact on
USER
MyCadillac-OnStarWaze
Garmin Activity Tracker
9. 9
Companies are at a converging point leading
towards changed customer behaviors
ZERO
TOLERANCE
FOR DIGITAL
FAILURE
FASTER
THAN REAL
TIME
PERFECT
INFORMATION
INTUITIVE USER
INTERFACE
ON DEMAND
SERVICES
PERSONALIZED
OFFERINGS
11. 11
5 Strategic Pillars to Future proof Customer
Relations
MOBILE
FIRST
DATA
ENTERPRISE
DIFFERENTIATED
EXPERIENCES
OMNI-CHANNEL
THINKING
PARTICIPATION
14. 14
References
- Prof. Steven Van Belleghem
- Bain Digital: http://www.bain.com/consulting-services/digital/index.aspx
- Linking Customer Experience to Value by McKinsey Consulting
- The Year Of The Customer: 16 Customer Service And Experience (CX) Trends For 2016 by Forbes
- 10 Ways Technology Can Enable Customer Loyalty by Huffington Post
- Top 10 Digital & Tech Trends for 2016 by OSD
