From Netflix to Spotify to Amazon, prospective students are accustomed to personalized websites that offer recommendations to help them discover new content or products. When they arrive at most college and university websites the experience is very different. It can feel static and generic by comparison. The culprit? In order to tame the massive amount of content and competing priorities of college websites, a one-size-fits-all home and landing page approach has proliferated. When North Central College decided to redesign its website they wanted to break that one-size-fits-all mold and engage tech-savvy prospects with an experience that felt different from other school sites. With agency partner Spark451, North Central took cues from non-higher ed sites to develop a concept called “stacks.” Stacks are topically bundled content cards. For example, a photo of a faculty member, a video, a student quote, career facts, all related to a particular major. Stacks allow for things like curated categories, and can be embedded into landing pages, news articles and other types of content. They help North Central repurpose and surface content in strategic ways that support admissions efforts. Attendees will learn how North Central took a radical approach to organizing its content to create a user experience that’s different for higher-ed but feels familiar (in a good way) to prospective students.
This session will help staff understand the principles of writing in plain English and will provide interactive training on applying those principles to University policies and procedures. Attendees will learn the techniques and approaches required to present complex ideas clearly and concisely, without losing crucial information. The session will prepare staff to reconsider and revise their own procedures, to the benefit of all who use them.
Explore design improvements intended to create a more effective learning experience and boost your user engagement on http://www.lynda.com
Join us for A New Year, New Look for Lynda.com, a webinar and virtual tour covering a wide range of helpful new features.
Discover how project-based learning (PBL) is a powerful instructional strategy for creating a student-centric classroom and boosting achievement.
Learn more about education and eLearning: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Our ability to continuously learn and adapt will determine the extent to which we thrive in today’s organizations, in our personal lives, and in these disruptive times. This session will provide tips for learning at the pace of change in the university or the workplace using lynda.com. You will walk away with 9 learning strategies that you can put into practice right away!
Learn more: http://www.lynda.com/Business-Skills-training-tutorials/484-0.html
This session will help staff understand the principles of writing in plain English and will provide interactive training on applying those principles to University policies and procedures. Attendees will learn the techniques and approaches required to present complex ideas clearly and concisely, without losing crucial information. The session will prepare staff to reconsider and revise their own procedures, to the benefit of all who use them.
Explore design improvements intended to create a more effective learning experience and boost your user engagement on http://www.lynda.com
Join us for A New Year, New Look for Lynda.com, a webinar and virtual tour covering a wide range of helpful new features.
Discover how project-based learning (PBL) is a powerful instructional strategy for creating a student-centric classroom and boosting achievement.
Learn more about education and eLearning: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Our ability to continuously learn and adapt will determine the extent to which we thrive in today’s organizations, in our personal lives, and in these disruptive times. This session will provide tips for learning at the pace of change in the university or the workplace using lynda.com. You will walk away with 9 learning strategies that you can put into practice right away!
Learn more: http://www.lynda.com/Business-Skills-training-tutorials/484-0.html
Proven Practices in Learning Curation - Transforming Content Shock to Busines...David Blake
Curation is more than putting your favorite content in a word or Google doc.
Take your curation efforts to the next level with curation expert, Dr. Gina Richter.
In this session, Dr. Richter demonstrated tried and true methods for creating effective learning pathways.
She covered content strategy, and how you can transform your organization's content shock and overload into learning experiences that drive business results.
Explore simple strategies and a top 10 list of practical methods for ensuring and demonstrating the benefits of a corporate training investment.
More on how to maximize corporate training: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Slides from the Jobsearch Masterclass held at La Trobe University on 18 July 2013. Topics covered include researching job opportunities, resume writing, interviews, psychometric testing, networking
Empowering self-directed learners: Practical strategies and tools for L&DBrightwave Group
In a recent webinar Brightwave's Caroline Freeman discussed a range of self-directed learning strategies, sharing concrete examples of what works. She explored the surprising and effective ways today's new generation learning tools put the learner firmly in control.
To hear the full recording of this lively and interactive webinar session, visit: http://ow.ly/oQbt30hyGQp
Beyond the Classroom: Non-Traditional Careers in EducationMeagen Farrell
Thoughts for those in transition, or just looking for something different in their education career. Explores the education pipeline, options beyond the classroom, how I became a consultant, and some next steps to take.
The story of how NC State's OIT Design group built new positions, defined processes, and continued planning for the future in an effort to improve campus web services. Presentation plus notes: http://www.slideshare.net/ncsumarit/the-making-of-a-web-team-notes
Shall We Play a Game? Gaming the System, When the System Is Your Learning Man...Nikki Massaro Kauffman
This session will provide an overview of the world of games and discuss how we envision the adaptation of specific elements in the educational interface. What is it about games that engages and motivates players, and how can we apply this interest to increase learning success in online? We’ll also consider the future of games, and how this developing technology might level up learning as well.
Explain your work! 5 public speaking skills you can learn nowGenevieve Howard
Presentation for High Ed Web conference, Oct. 17, 2016, Memphis.
Ever seen a blank look while you talked to your boss or a client about your project? Between coding and designing, we often use jargon that can make non-web people feel stupid. When we convey our ideas clearly, we can change our supervisors and customers from confused and disconnected to happy and supportive. Genevieve has been a member of Toastmasters International for more than four years and has been active in developing effective public speaking skills for more than ten. In this session you'll learn 5 concrete skills you can use immediately and other suggestions to keep building your career.
In 2015 Xavier University rolled out a search-based homepage. After providing such a dynamic homepage, the content strategy was lacking. We started utilizing a blog tool to push fresh content out to our audience but still had a semi-static web presence. We'll discuss the tools we used to build out our CDN and the challenges we faced.
What 'The Walking Dead' Taught Me About Web GovernanceTim Nekritz
Delivered at #heweb16: "Defeating Content Zombies: What 'The Walking Dead' (+ a Massive Redevelopment) Taught Me About Web Governance." Knowledge of "The Walking Dead" not required for this presentation.
Is This Hashtag Really Necessary: Taking the Plunge into Twitter ChatsDavid Tyler
My presentation to #heweb16, on how we used Twitter to conduct successful chats. We explore the dos and don't and look at some epic Twitter chat fails.
What if…everything was your job? What if we are working from the wrong job descriptions? What if, rather than focusing on our own success, we started to ask different questions that focus on our team’s success? How do we promote the success of the team as a whole? What would that look like? How would our focus change? This presentation takes a look at how, by turning the question around, we can change our culture and create stronger teams as a result. We’ll discuss why teamwork matters, and how you can contribute to the team in ways outside any job description, that will result in success not only for you and your team, but your institution as well.
And really, isn’t that our job after all?
Write up at http://link.highedweb.org/2016/10/that-is-not-my-job-robin2go-on-why-teamwork-matters/
Proven Practices in Learning Curation - Transforming Content Shock to Busines...David Blake
Curation is more than putting your favorite content in a word or Google doc.
Take your curation efforts to the next level with curation expert, Dr. Gina Richter.
In this session, Dr. Richter demonstrated tried and true methods for creating effective learning pathways.
She covered content strategy, and how you can transform your organization's content shock and overload into learning experiences that drive business results.
Explore simple strategies and a top 10 list of practical methods for ensuring and demonstrating the benefits of a corporate training investment.
More on how to maximize corporate training: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Slides from the Jobsearch Masterclass held at La Trobe University on 18 July 2013. Topics covered include researching job opportunities, resume writing, interviews, psychometric testing, networking
Empowering self-directed learners: Practical strategies and tools for L&DBrightwave Group
In a recent webinar Brightwave's Caroline Freeman discussed a range of self-directed learning strategies, sharing concrete examples of what works. She explored the surprising and effective ways today's new generation learning tools put the learner firmly in control.
To hear the full recording of this lively and interactive webinar session, visit: http://ow.ly/oQbt30hyGQp
Beyond the Classroom: Non-Traditional Careers in EducationMeagen Farrell
Thoughts for those in transition, or just looking for something different in their education career. Explores the education pipeline, options beyond the classroom, how I became a consultant, and some next steps to take.
The story of how NC State's OIT Design group built new positions, defined processes, and continued planning for the future in an effort to improve campus web services. Presentation plus notes: http://www.slideshare.net/ncsumarit/the-making-of-a-web-team-notes
Shall We Play a Game? Gaming the System, When the System Is Your Learning Man...Nikki Massaro Kauffman
This session will provide an overview of the world of games and discuss how we envision the adaptation of specific elements in the educational interface. What is it about games that engages and motivates players, and how can we apply this interest to increase learning success in online? We’ll also consider the future of games, and how this developing technology might level up learning as well.
Explain your work! 5 public speaking skills you can learn nowGenevieve Howard
Presentation for High Ed Web conference, Oct. 17, 2016, Memphis.
Ever seen a blank look while you talked to your boss or a client about your project? Between coding and designing, we often use jargon that can make non-web people feel stupid. When we convey our ideas clearly, we can change our supervisors and customers from confused and disconnected to happy and supportive. Genevieve has been a member of Toastmasters International for more than four years and has been active in developing effective public speaking skills for more than ten. In this session you'll learn 5 concrete skills you can use immediately and other suggestions to keep building your career.
In 2015 Xavier University rolled out a search-based homepage. After providing such a dynamic homepage, the content strategy was lacking. We started utilizing a blog tool to push fresh content out to our audience but still had a semi-static web presence. We'll discuss the tools we used to build out our CDN and the challenges we faced.
What 'The Walking Dead' Taught Me About Web GovernanceTim Nekritz
Delivered at #heweb16: "Defeating Content Zombies: What 'The Walking Dead' (+ a Massive Redevelopment) Taught Me About Web Governance." Knowledge of "The Walking Dead" not required for this presentation.
Is This Hashtag Really Necessary: Taking the Plunge into Twitter ChatsDavid Tyler
My presentation to #heweb16, on how we used Twitter to conduct successful chats. We explore the dos and don't and look at some epic Twitter chat fails.
What if…everything was your job? What if we are working from the wrong job descriptions? What if, rather than focusing on our own success, we started to ask different questions that focus on our team’s success? How do we promote the success of the team as a whole? What would that look like? How would our focus change? This presentation takes a look at how, by turning the question around, we can change our culture and create stronger teams as a result. We’ll discuss why teamwork matters, and how you can contribute to the team in ways outside any job description, that will result in success not only for you and your team, but your institution as well.
And really, isn’t that our job after all?
Write up at http://link.highedweb.org/2016/10/that-is-not-my-job-robin2go-on-why-teamwork-matters/
Nailing Pinterest: It's Not All Wedding Dresses and DessertsJackie Vetrano
For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.
"No, YOU'RE Crying": How Two Schools Turned a Cinderella Experience into Soci...Chris D'Orso
#heweb16 presentation from Stony Brook's Chris D'Orso and UALR's Meaghan Milliorn Fikes about their experiences running social media for two teams in the 2016 NCAA "March Madness" basketball tournament.
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You can read all about ideal governance models that should work, but what does it really take to run a website in higher ed? This study researched staff structures, roles, and skills at colleges and universities so we could share real examples of how day-to-day website management gets done across higher ed.
Digital hoarding is driving away users and killing conversionKate Wehner
Digital hoarding is real. When websites are a cluttered, hot mess, users can’t figure out what’s important—and neither can Google. Learn how to diagnose and treat digital hoarding, so that you can focus on your content, optimize your site for search engines, and improve conversion rates.
Understand how digital hoarding affects SEO and conversion rates.
Determine what content belongs on your website, and what can go.
Learn best practices for archiving content on your current website.
It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure.
While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance? What if your site management is not up-to-the-job? How will you know?
As explained in this presentation, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.
Using the Web Arms Race to your advantage - sell more via a better site :)Shane Diffily
You have a business to run with limited time & budget to dedicate to online.
Yet there are so many things you could be doing, e.g. Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, Blogs, etc. The complexity is overwhelming – and seems to get worse by the day.
The trick is to keep it simple and turn the internet arms-race to your advantage!
In this presentation we will focus on a small number of things you can do today to get maximum bang for your buck. In particular we will look at the concept of Attract > Convert > Retain and how it should guide all your online development.
If a university was a country, it would last about a week before breaking apart in civil war. Think about it.
• A university has a large population
• Is highly diverse.
• Is geographically distributed.
• Has lots of stakeholders and specialist interest groups.
So, short of calling out the troops, what can you do to get everyone acting in a unified way online?
The answer lies in recognising that professionalism in Web Governance must keep pace with online ambition.
In the first instance, this means adopting a more sophisticated top-down model of online management.
And second, it means investing in better bottom-up supports for staff, to help them maintain quality.
In this presentation we examine both of these approaches in more detail.
In this deck from High Ed Web 2013, we will explore a new framework for Web Governance; one that encompasses everything you need to know about managing your website, intranet or other digital presence.
You will learn that the basic elements of Web Governance are the same for every organisation (the same activities & the same resources), all that changes is the granularity & sophistication by which they are implemented.
Understanding this framework will give you the confidence you need to design a new configuration that suits your needs.
Ultimately, this will lead to better decisions, better quality & better ROI in such critical areas as staffing, technology, budgeting & more.
From Digital Literacy to Digital FluencyDavid Cain
While our students may appear to be digital natives, they rarely have the capacity to make wise or ethical decisions as they construct their digital identities. As educators, we have a moral imperative to guide our students--even in an ever-changing digital landscape.
Digital resources such as online syllabi and class notes are not just modern conveniences; they lead to enhanced learning opportunities. Many educators simply copy their offline material to the online
environment, not taking advantage of this unique format. The simple Information Architecture
concepts covered in this session will provide easily followed best practices and translate into an
improved e-learning experience for student and teacher.
Do students have the research and writing skills they need? With 80% of high school students graduating, how is it that so many students are unprepared for college and the workforce?
Only 27% of high school seniors were considered proficient in writing. In this slide deck we explore how teachers can better equip their students with educational tools like ResearchReady and EasyBib.
Want to join our next FREE EasyBib Professional Development Series webinar hosted by leading educators and ed-tech influencers? Sign up here:
http://info.easybib.com/free-professional-development-series
"You Are Right to Do It"
Presented October 22, 2015 at FAME, Orlando, Fl
by Michelle Cates and David Voytek
The Common Core Language Arts standards justify every cool tech project you do with your students. But do you know how to use them? This presentation will highlight the 10 technology-infused Language Arts standards, coupled with software and websites that students can use to accomplish each. We will then explore common and not-so-common tech projects and connect how they achieve the standards. Emphasizing the technology standards on your campus will make you invaluable.
Session by Joe Sabado (@joesabado) on how to use Personal Learning Networks (PLN) for personal and professional growth. PLN could include social media (twitter, blogs, facebook, linkedin, pinterest, ...), colleagues, and friends. The session was presented at 2016 Annual UCSB Division of Student Affairs Professional Development Conference.
Day 3: Introduction to Information LiteracyBuffy Hamilton
Objectives: 1. To explore and evaluate traditional and uthoritative database information sources. 2. To explore and utilize strategies to effectively use traditional and emerging search engines for information. 3. To explore and evaluate how emerging Web 2.0 tools can be used as sources of information. 4. To explore the merits and drawbacks to collaboratively created open sources of information such as Wikipedia.
The University of San Diego web team and Joan B. Kroc School of Peace Studies hosted a town hall for the School of Peace Studies community and shared information about the website redesign process. This included details about core Kroc School marketing themes, goals, and audience considerations.
The Importance of Citation in Academic Writing
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CAPPS 2011 Integrating Information Literacy in the CurriculumJulie Cavender
Information literacy may be referred to as critical thinking skills, research skills, 21st century skills, or lifelong learning. No matter what term is applied, information literacy is fundamental to making sense of the global explosion of information available today. This workshop concentrates on information literacy in the classroom and explores tools that integrate the library with the teaching and learning process. During this workshop, we will identify and review online resources that focus on fusing library and information skills with instructional technology and that aid individuals in obtaining digital literacy.
Beyond Google: Finding, Understanding, and Using Informationbdobler2
This presentation focuses on the online inquiry process and ways to help students develop information literacy skills to be more effective and efficient online readers.
CCCU COT 2015 conference presentation held at Westmont College, Santa Barbara, California, USA June 2-5, 2015 - Abstract: From undergraduates to graduate students, faculty, and staff, our digital footprints matter. An online two-credit-hour course was created to acquaint graduate students with online identity formation and profiles, and the ethical use of social media. Content creation tools and networks such as LinkedIn, Google+ and Twitter were developed and leveraged throughout the course. Twitter was used along with LMS forums for weekly postings.
Similar to One Size Fits None: Remaking a College Site for a Content Hungry Generation (20)
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
18. There are many website pages that
are no longer used and are out of
date. The navigation/search menu is
poor and needs to be updated. Many
things could be archived because
they aren't relevant today.
User Survey Response from
Staff/Administrator
What users said about the current site.
The biggest thing is the organization.
Clean things up and it will be more
user-friendly. Websites are sometimes
the first impression.
“
User Survey Response from
a Current Student
19.
20. When you were deciding which college or graduate school to attend, what
information on college websites did you look for the most?
Source: Online User Survey
Academic
Majors/Minors
#1 #2
Financial Aid &
Scholarships
#3
Campus Location
32. A stack is a cohesive collection of content cards. They can be the same type of
content (like news) or related topic, like education or the arts.
Campus News Education
(article, study abroad
story, internship,
event, profile)
Fastest Growing
(programs)
33.
34. Types of Stacks
Group Stack
• Collection of "cards"
connected by similar
topic or type
• "Cards" include title,
fact, quote, image
List Stack
• “Cards” of …
• content types (e.g.
programs, news,
events)
• social feeds
• factoids, promos
• video/image
Profile Stack
• Title, department
• Interests
• Quote
• Photo
Program Stack
• Essentials: title,
degree options,
department
• Career-related: jobs,
job outlook, salary,
internships
