Strategic planning is defined as the “enhancing its success by dealing with weaknesses and threats as well as the strengths and opportunities that present themselves to the organisation. It involves selecting from a range of strategies and building a plan to carry out those strategies, including marshaling the resources and organisational elements necessary to carry out the plan and evaluate its performance” (Vargoa & Seville, 2011:5621).
Check out @ www.eleaderstochange.com
Follow: #eleaders2change
Leaders drive innovation by building a strong Creative Ecology through their organisations. And they don't need to be particularly creative or innovative to do so...
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
This document provides an overview of marketing strategies and services. It discusses traditional marketing methods, developing a marketing plan, and BizCentral USA's marketing services and process. Key points include defining marketing, the importance of ongoing marketing even for seasonal businesses, traditional marketing methods, developing a marketing plan with goals and budgets, and BizCentral's services like press releases, branding, and paid advertising setup. It emphasizes integrating traditional and digital strategies to produce the best results.
Ch15 encouraging marketing and product innovationRione Drevale
This document discusses encouraging marketing and product innovation within corporations. It covers relationship marketing versus transactional marketing, challenging conventions like customer assumptions, and entrepreneurial marketing planning. The product development process is outlined, including parallel development of new products. Different organizational structures to support product development are also listed, such as new product divisions, committees, and cross-functional teams.
What are the differences in positioning and branding with a small business?Sameer Mathur
The document provides guidelines for small businesses to effectively position and brand themselves including conducting low-cost marketing research through university partnerships, focusing on one or two strong brands built around key associations, employing memorable brand elements to enhance awareness and image, creating buzz and a loyal community, and leveraging secondary associations. The guidelines were created by an intern during an internship with their professor to help small businesses succeed despite having little resources.
Ch11 life cycle and portfolio strategiesRione Drevale
The document discusses strategies for managing a company's portfolio of products and business units over their life cycles. It describes how companies can assess their competitive position and cash flow based on tools like the Boston Matrix and ABC analysis. These analyses help companies determine where to invest, consolidate, harvest or divest their products and business units as industries mature and consolidate over time.
Developing an effective B2B marketing strategy requires studying how a firm can exploit its resources to achieve short and long-term success. It involves determining the business strategy, which is based on core competencies, capabilities, and partner resources. The business strategy then forms the foundation for the market strategy. Developing the market strategy requires understanding what is known in the market, goals to accomplish, and how to implement the strategy. An iterative process of planning, implementing, and updating allows the strategy to adapt over time based on learnings.
Strategic planning is defined as the “enhancing its success by dealing with weaknesses and threats as well as the strengths and opportunities that present themselves to the organisation. It involves selecting from a range of strategies and building a plan to carry out those strategies, including marshaling the resources and organisational elements necessary to carry out the plan and evaluate its performance” (Vargoa & Seville, 2011:5621).
Check out @ www.eleaderstochange.com
Follow: #eleaders2change
Leaders drive innovation by building a strong Creative Ecology through their organisations. And they don't need to be particularly creative or innovative to do so...
- Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships to benefit the organization and stakeholders. Marketing management is choosing target markets and gaining, keeping, and growing customers through superior customer value.
- Marketers manage demand and operate in consumer, business, global, and nonprofit markets. Marketing affects the entire customer experience.
- Today's marketplace has fundamentally changed due to societal forces like technology, globalization, and social responsibility, creating new opportunities and challenges and changing marketing management. Companies seek the right balance of proven and innovative approaches.
This document provides an overview of marketing strategies and services. It discusses traditional marketing methods, developing a marketing plan, and BizCentral USA's marketing services and process. Key points include defining marketing, the importance of ongoing marketing even for seasonal businesses, traditional marketing methods, developing a marketing plan with goals and budgets, and BizCentral's services like press releases, branding, and paid advertising setup. It emphasizes integrating traditional and digital strategies to produce the best results.
Ch15 encouraging marketing and product innovationRione Drevale
This document discusses encouraging marketing and product innovation within corporations. It covers relationship marketing versus transactional marketing, challenging conventions like customer assumptions, and entrepreneurial marketing planning. The product development process is outlined, including parallel development of new products. Different organizational structures to support product development are also listed, such as new product divisions, committees, and cross-functional teams.
What are the differences in positioning and branding with a small business?Sameer Mathur
The document provides guidelines for small businesses to effectively position and brand themselves including conducting low-cost marketing research through university partnerships, focusing on one or two strong brands built around key associations, employing memorable brand elements to enhance awareness and image, creating buzz and a loyal community, and leveraging secondary associations. The guidelines were created by an intern during an internship with their professor to help small businesses succeed despite having little resources.
Ch11 life cycle and portfolio strategiesRione Drevale
The document discusses strategies for managing a company's portfolio of products and business units over their life cycles. It describes how companies can assess their competitive position and cash flow based on tools like the Boston Matrix and ABC analysis. These analyses help companies determine where to invest, consolidate, harvest or divest their products and business units as industries mature and consolidate over time.
Developing an effective B2B marketing strategy requires studying how a firm can exploit its resources to achieve short and long-term success. It involves determining the business strategy, which is based on core competencies, capabilities, and partner resources. The business strategy then forms the foundation for the market strategy. Developing the market strategy requires understanding what is known in the market, goals to accomplish, and how to implement the strategy. An iterative process of planning, implementing, and updating allows the strategy to adapt over time based on learnings.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions.
This document summarizes key lessons from a webinar on sales strategies for startups. It discusses the importance of having customers in mind when building products, collaborating with others, focusing on recurring revenue streams, leveraging sales experience through hiring or partnerships, and using social media effectively. The webinar also covered building better customer relationships through experience and feedback, understanding pricing and positioning, and knowing customers' needs. Future webinars will focus on creating partnership criteria and deal structures, finding synergies, establishing win-win partnerships, and sharing revenue. The next webinar will cover the remaining sales lessons on hiring sales teams, sharing resources, and contact information for questions.
This document discusses corporate entrepreneurship and innovation. It covers topics like the types of innovation according to Schumpeter, barriers to innovation, the differences between adaptors and innovators, and the relationship between innovation, risk, and competitive advantage. Additionally, it examines how to encourage innovation within an organization through developing the right culture, being responsive to opportunities, using small teams, and promoting interactive learning. The key is for organizations to foster entrepreneurial behavior, balance risk across their innovation portfolios, and link innovation strategies to their overall marketing approach.
This document provides an overview of advertising by defining it, outlining its key components and roles, describing common types, and identifying important players. Advertising is a form of paid communication designed to inform and persuade a large audience. It has marketing, communication, economic, and societal roles. Common types include brand, retail, direct response, and nonprofit advertising. Key players in advertising include advertisers, agencies, media companies, suppliers, and audiences. Integrated marketing communication and globalization are current industry trends. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired audience response.
Ch8 intrapreneurship and coporate venturingRione Drevale
This document discusses intrapreneurship and corporate venturing within large organizations. It describes intrapreneurs as ambitious and self-motivated individuals who question norms and dislike bureaucracy. To encourage intrapreneurship, the organization must provide high-level sponsorship, flexibility, resources, and a culture that tolerates risks and failures. Corporate venturing involves investing in new business ventures and works best when those ventures are strategically aligned with the parent company's competencies or can provide new skills and technologies. The advantages include facilitating innovation, accessing financing, and establishing autonomous business units, while the disadvantages include risk and loss of full control over innovations.
Developing Early Customer Engagement, Which Way to the Beachhead?Message & Medium, LLC
The document discusses achieving product/market fit for new companies. It recommends three steps: 1) identify potential markets, 2) identify target users within those markets, and 3) identify the tasks those users need to accomplish. Companies should make lists of markets and discuss connections between them. To have product/market fit, a product needs to be well-funded, easily reachable by customers, offer a compelling reason to buy, be a whole product, avoid entrenched competition, allow jumping to new markets, and align with founders' values and goals. Companies need specific information about end users, applications, benefits, key customers and influencers, market insights, partners, market size, competition, and more demographic details to achieve product/market
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
Entrepreneurial marketing is a philosophy and mindset that combines opportunity recognition with iterative experiments to test visions and seize opportunities. It focuses on building relationships and engaging customers through dialogue rather than transactions. Some key aspects include developing a guiding vision for customer wants, staging investments to reveal options, and using low-cost marketing tools like testimonials, partnerships, and customer education. While traditionally seen as only for small businesses and entrepreneurs, entrepreneurial marketing can provide benefits to any organization through creative approaches to engage customers and drive lasting results.
The document provides an overview of key concepts for marketing planning, including defining vision, goals, objectives, strategies, and tactics. It explains the differences between strategic and tactical planning and covers various analyses like SPENT, BCG matrix, GEC grid, Porter's generic strategies, and Ansoff matrix. The marketing planning process is outlined as analyzing the business, market situation, objectives, strategies, and effectiveness. The components of a marketing plan like executive summary, situation analysis, SWOT, objectives, strategies, implementation, and appendices are also described.
Marketing is important because it allows companies to meet customer needs by analyzing the correct products to sell, establishing knowledge about the economy, and helping gain acceptance of new products. Successful marketing is also critical to building demand for products and services and choosing the right target markets to attract and retain customers, which drives financial success.
The document discusses corporate entrepreneurship, which involves pursuing new opportunities within an organization without regard to existing resources. It describes how entrepreneurial managers can link technical knowledge to customer needs to create new businesses or transform existing companies. The objectives, characteristics, components, forms, factors influencing, and limitations of corporate entrepreneurship are outlined.
Siemens AG has grown through new product innovation using a holistic marketing framework addressing value exploration, creation, and delivery. A marketing plan is the central instrument for directing marketing efforts and should define corporate mission and strategic business units, assign resources, and assess growth opportunities. The BCG matrix categorizes business units as dogs, cash cows, stars, or question marks based on market share and market growth.
Marketing strategy meaning & significance, formulation ofChandan Singh
This document discusses marketing strategy, including its meaning, formulation, and significance. It provides an introduction to marketing strategy and defines it. It then outlines the main steps in developing a marketing strategy, including understanding customers, analyzing the market and competitors, defining the marketing mix, and financial analysis. It also discusses different types of marketing plans and the key components of a marketing strategy, including target market strategy, product strategy, pricing strategy, distribution strategy, and promotion strategy. Finally, it covers the importance and benefits of formulating an effective marketing strategy.
The document discusses how great companies think differently than traditional businesses. It provides six principles of institutional logic that great companies follow: having a common purpose, long-term focus, emotional engagement, partnering with the public, innovation, and self-organization. Great companies view themselves as social institutions that balance financial returns with creating societal value. The principles help companies meet stakeholder needs, produce goods and services that improve lives, and remain financially viable while also considering public interests and human values in decision making.
Adapted from a multi-day corporate B2B workshop (plus selected MBA modules) on marketing management. Includes the marketing planning process, tactical marketing, value creation and delivery, and integrated marketing communications.
This document discusses strategic management concepts including strategy, strategic intent, strategic fit, approaches to competitive innovation, and vision and mission statements. It provides definitions and components of strategy, describes strategic intent as an ambitious and compelling dream, and strategic fit as aligning current capabilities with opportunities. It outlines approaches to competitive innovation such as building advantage layers and changing terms of engagement. Finally, it discusses the benefits of clear vision and mission statements, components of effective mission statements, and evaluates example mission statements.
Marketing involves creating value for customers through a process of communication, delivery, and exchange. It aims to understand customer needs and meet them profitably. Marketing is not about deception, but rather establishing give-and-take relationships through effective communication to change behavior and achieve objectives. It encompasses identifying and selling products and services to target markets.
This document provides marketing tips for maximizing the return on investment from trade show exhibitions. It recommends setting clear objectives for the exhibition such as increasing brand awareness, generating leads, or developing partnerships. It then outlines a tactical plan for each objective, including targeting key prospects, creating networking events, and using the company website and press releases to promote attendance. Additional tips include ensuring the trade show audience matches the target customer profile, following up with invitations and reminders, capturing lead data at the event, and following up post-event through LinkedIn and client feedback. The document concludes by stating there are plenty of opportunities available and offers to provide further assistance.
El documento proporciona información sobre la anatomía del corazón. Describe que el corazón está compuesto de cuatro cavidades (dos aurículas y dos ventrículos) separadas por tabiques. Explica las tres capas de la pared cardiaca, las partes del corazón y sus funciones, y el sistema valvular cardiaco. Finalmente, incluye una bibliografía sobre el tema.
El documento describe la piel como el órgano más grande del cuerpo humano, con una superficie de aproximadamente 2 metros cuadrados y recibe 1800 ml de sangre. Explica que la piel tiene funciones de inmunidad, protección, excreción y recepción de estímulos. Además, detalla la estructura de la piel que consta de la epidermis, dermis e hipodermis, y describe brevemente cada una de estas capas.
El hígado es uno de los órganos más grandes del cuerpo, ubicado en el hipocondrio derecho y dividido en lóbulos izquierdo y derecho. Está cubierto por el peritoneo visceral y tejido denso, y conectado al peritoneo por varios ligamentos, incluyendo el ligamento redondo, coronario y falciforme.
To appreciate the context of entrepreneurial marketing as distinct to traditional marketing
To examine the entrepreneurial marketing concept – philosophy and consumer orientation
To establish the areas vital to a marketing plan
To establish the concept and need for customer segmentation
To identify the key elements of an effective market survey
To outline the processes and entrepreneurial tactics in marketing esearch
To examine marketing on the internet and the emerging use of social media and mobile marketing for entrepreneurial firms
To differentiate green marketing from traditional marketing practice
To discuss the key features of a pricing strategy and how customisation influences the perception of price by the customer
Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions.
This document summarizes key lessons from a webinar on sales strategies for startups. It discusses the importance of having customers in mind when building products, collaborating with others, focusing on recurring revenue streams, leveraging sales experience through hiring or partnerships, and using social media effectively. The webinar also covered building better customer relationships through experience and feedback, understanding pricing and positioning, and knowing customers' needs. Future webinars will focus on creating partnership criteria and deal structures, finding synergies, establishing win-win partnerships, and sharing revenue. The next webinar will cover the remaining sales lessons on hiring sales teams, sharing resources, and contact information for questions.
This document discusses corporate entrepreneurship and innovation. It covers topics like the types of innovation according to Schumpeter, barriers to innovation, the differences between adaptors and innovators, and the relationship between innovation, risk, and competitive advantage. Additionally, it examines how to encourage innovation within an organization through developing the right culture, being responsive to opportunities, using small teams, and promoting interactive learning. The key is for organizations to foster entrepreneurial behavior, balance risk across their innovation portfolios, and link innovation strategies to their overall marketing approach.
This document provides an overview of advertising by defining it, outlining its key components and roles, describing common types, and identifying important players. Advertising is a form of paid communication designed to inform and persuade a large audience. It has marketing, communication, economic, and societal roles. Common types include brand, retail, direct response, and nonprofit advertising. Key players in advertising include advertisers, agencies, media companies, suppliers, and audiences. Integrated marketing communication and globalization are current industry trends. An effective ad gets attention, creates a positive brand impression, differentiates the brand, and influences the desired audience response.
Ch8 intrapreneurship and coporate venturingRione Drevale
This document discusses intrapreneurship and corporate venturing within large organizations. It describes intrapreneurs as ambitious and self-motivated individuals who question norms and dislike bureaucracy. To encourage intrapreneurship, the organization must provide high-level sponsorship, flexibility, resources, and a culture that tolerates risks and failures. Corporate venturing involves investing in new business ventures and works best when those ventures are strategically aligned with the parent company's competencies or can provide new skills and technologies. The advantages include facilitating innovation, accessing financing, and establishing autonomous business units, while the disadvantages include risk and loss of full control over innovations.
Developing Early Customer Engagement, Which Way to the Beachhead?Message & Medium, LLC
The document discusses achieving product/market fit for new companies. It recommends three steps: 1) identify potential markets, 2) identify target users within those markets, and 3) identify the tasks those users need to accomplish. Companies should make lists of markets and discuss connections between them. To have product/market fit, a product needs to be well-funded, easily reachable by customers, offer a compelling reason to buy, be a whole product, avoid entrenched competition, allow jumping to new markets, and align with founders' values and goals. Companies need specific information about end users, applications, benefits, key customers and influencers, market insights, partners, market size, competition, and more demographic details to achieve product/market
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
Entrepreneurial marketing is a philosophy and mindset that combines opportunity recognition with iterative experiments to test visions and seize opportunities. It focuses on building relationships and engaging customers through dialogue rather than transactions. Some key aspects include developing a guiding vision for customer wants, staging investments to reveal options, and using low-cost marketing tools like testimonials, partnerships, and customer education. While traditionally seen as only for small businesses and entrepreneurs, entrepreneurial marketing can provide benefits to any organization through creative approaches to engage customers and drive lasting results.
The document provides an overview of key concepts for marketing planning, including defining vision, goals, objectives, strategies, and tactics. It explains the differences between strategic and tactical planning and covers various analyses like SPENT, BCG matrix, GEC grid, Porter's generic strategies, and Ansoff matrix. The marketing planning process is outlined as analyzing the business, market situation, objectives, strategies, and effectiveness. The components of a marketing plan like executive summary, situation analysis, SWOT, objectives, strategies, implementation, and appendices are also described.
Marketing is important because it allows companies to meet customer needs by analyzing the correct products to sell, establishing knowledge about the economy, and helping gain acceptance of new products. Successful marketing is also critical to building demand for products and services and choosing the right target markets to attract and retain customers, which drives financial success.
The document discusses corporate entrepreneurship, which involves pursuing new opportunities within an organization without regard to existing resources. It describes how entrepreneurial managers can link technical knowledge to customer needs to create new businesses or transform existing companies. The objectives, characteristics, components, forms, factors influencing, and limitations of corporate entrepreneurship are outlined.
Siemens AG has grown through new product innovation using a holistic marketing framework addressing value exploration, creation, and delivery. A marketing plan is the central instrument for directing marketing efforts and should define corporate mission and strategic business units, assign resources, and assess growth opportunities. The BCG matrix categorizes business units as dogs, cash cows, stars, or question marks based on market share and market growth.
Marketing strategy meaning & significance, formulation ofChandan Singh
This document discusses marketing strategy, including its meaning, formulation, and significance. It provides an introduction to marketing strategy and defines it. It then outlines the main steps in developing a marketing strategy, including understanding customers, analyzing the market and competitors, defining the marketing mix, and financial analysis. It also discusses different types of marketing plans and the key components of a marketing strategy, including target market strategy, product strategy, pricing strategy, distribution strategy, and promotion strategy. Finally, it covers the importance and benefits of formulating an effective marketing strategy.
The document discusses how great companies think differently than traditional businesses. It provides six principles of institutional logic that great companies follow: having a common purpose, long-term focus, emotional engagement, partnering with the public, innovation, and self-organization. Great companies view themselves as social institutions that balance financial returns with creating societal value. The principles help companies meet stakeholder needs, produce goods and services that improve lives, and remain financially viable while also considering public interests and human values in decision making.
Adapted from a multi-day corporate B2B workshop (plus selected MBA modules) on marketing management. Includes the marketing planning process, tactical marketing, value creation and delivery, and integrated marketing communications.
This document discusses strategic management concepts including strategy, strategic intent, strategic fit, approaches to competitive innovation, and vision and mission statements. It provides definitions and components of strategy, describes strategic intent as an ambitious and compelling dream, and strategic fit as aligning current capabilities with opportunities. It outlines approaches to competitive innovation such as building advantage layers and changing terms of engagement. Finally, it discusses the benefits of clear vision and mission statements, components of effective mission statements, and evaluates example mission statements.
Marketing involves creating value for customers through a process of communication, delivery, and exchange. It aims to understand customer needs and meet them profitably. Marketing is not about deception, but rather establishing give-and-take relationships through effective communication to change behavior and achieve objectives. It encompasses identifying and selling products and services to target markets.
This document provides marketing tips for maximizing the return on investment from trade show exhibitions. It recommends setting clear objectives for the exhibition such as increasing brand awareness, generating leads, or developing partnerships. It then outlines a tactical plan for each objective, including targeting key prospects, creating networking events, and using the company website and press releases to promote attendance. Additional tips include ensuring the trade show audience matches the target customer profile, following up with invitations and reminders, capturing lead data at the event, and following up post-event through LinkedIn and client feedback. The document concludes by stating there are plenty of opportunities available and offers to provide further assistance.
El documento proporciona información sobre la anatomía del corazón. Describe que el corazón está compuesto de cuatro cavidades (dos aurículas y dos ventrículos) separadas por tabiques. Explica las tres capas de la pared cardiaca, las partes del corazón y sus funciones, y el sistema valvular cardiaco. Finalmente, incluye una bibliografía sobre el tema.
El documento describe la piel como el órgano más grande del cuerpo humano, con una superficie de aproximadamente 2 metros cuadrados y recibe 1800 ml de sangre. Explica que la piel tiene funciones de inmunidad, protección, excreción y recepción de estímulos. Además, detalla la estructura de la piel que consta de la epidermis, dermis e hipodermis, y describe brevemente cada una de estas capas.
El hígado es uno de los órganos más grandes del cuerpo, ubicado en el hipocondrio derecho y dividido en lóbulos izquierdo y derecho. Está cubierto por el peritoneo visceral y tejido denso, y conectado al peritoneo por varios ligamentos, incluyendo el ligamento redondo, coronario y falciforme.
El corazón está compuesto de tres capas y cuatro cámaras. Las capas son el epicardio, miocardio y endocardio. Las cámaras son las aurículas derecha e izquierda, y los ventrículos derecho e izquierdo. El ventrículo izquierdo es más grueso y bombea la sangre oxigenada al resto del cuerpo a través de la aorta, mientras que el ventrículo derecho bombea la sangre deoxigenada a los pulmones a través de la arteria pulmonar. El corazón se irrig
El documento presenta el portafolio de la estudiante Jessica Velasco de la carrera de Enfermería de la Universidad Técnica de Ambato. Incluye la visión y misión de la universidad y la facultad, así como el sílabo del curso de Anatomía Humana del segundo semestre, que describe los objetivos, unidades y metodologías de enseñanza-aprendizaje.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on limited editions, Easter eats & leap-year celebrations!
Tumbuhan, akuakultur, dan penternekan merupakan topik utama dokumen tersebut. Dokumen tersebut membahas tentang perawatan tumbuhan, budidaya perikanan air tawar dan air laut, serta pemeliharaan hewan ternak.
10 Characteristics of a Kick-Ass Franchise Sales WebsiteRachael Wachstein
Learn how to improve your franchise sales website from a content and development perspective from the industry experts. Rachael Wachstein, VP of Content Marketing at Fishman PR and Andy Garner of Higher Visibility join forces to bring you this informative hour long webinar.
Contact Rachael at rwachstein@fishmanpr.com & Andy Garner at andy@highervisibility.com to learn more.
Este documento presenta información sobre el portafolio de la asignatura de Anatomía Humana de la carrera de Enfermería en la Universidad Técnica de Ambato. Incluye la misión y visión de la universidad, la facultad y la carrera, así como el perfil del egresado, el programa de estudios y la descripción de la asignatura. El objetivo general es brindar atención integral considerando las fases del ciclo vital para mejorar la calud y calidad de vida.
The document summarizes an internal IBM sales kickoff meeting covering:
- Preliminary Q1 results and revenue reconciliation
- Key events that occurred in Q1 such as customer events and promotions
- Performance goals and sales campaigns planned for Q2 focused on products like zSecure, DB2 Sort, and Omegamon XE
- An upcoming telephony switch project that will impact how agents log in and handle calls
- New tools to help improve customer support and drive loyalty like Qfiniti
- The Integrated Sales Portal as a one-stop shop for sales tools, resources and intelligence
- A presentation on building a smarter planet with IBM System z products
PPT Sholat sunnat muakad dan ghairu muakadasni furoida
Shalat sunnah dibagi menjadi dua kelompok, yaitu:
1. Shalat sunnah muakad yang merupakan sunnah yang kuat dan jarang ditinggalkan Nabi seperti shalat rawatib dan idain.
2. Shalat sunnah ghairu muakad yang kadang dikerjakan Nabi dan kadang tidak seperti shalat dhuha.
Macam-macam shalat sunnah antara lain rawatib, malam, idain, dan tahiyatul masjid.
Este documento presenta un portafolio de evidencias de aprendizaje que contiene una portada, índice, presentación, evidencias de actividades de aprendizaje, evaluación del proceso de aprendizaje, evidencias de actividades de recuperación pedagógica, buzón de sugerencias y anexos. El portafolio es entregado con fecha y firma para documentar el progreso educativo del estudiante.
A Escola Virtual Angolana oferece educação online flexível utilizando a plataforma Moodle adaptada ao contexto angolano. Sua equipe multidisciplinar e experiente fornece formação profissional online e presencial com diversos recursos tecnológicos. O foco é capacitar professores e formadores com conhecimento científico e pedagógico atualizados.
Diversos animais são capazes de sobreviver nas condições extremas do deserto, incluindo a suricata, dromedário, jerboa, lagarto, feneco, escorpião, camelo e a víbora chifruda.
1. El documento describe la anatomía y fisiopatología de la cefalea y el examen de la cabeza y el cuello. 2. Incluye detalles sobre las estructuras dolorosas y no dolorosas involucradas en la cefalea, así como los mecanismos causantes del dolor. 3. Explica cómo realizar el examen físico de la cabeza, incluida la nariz y los senos paranasales, así como los exámenes complementarios para evaluar la cefalea.
The document summarizes Massimo Baratto's presentation at an international sales kick off meeting. It discusses how consumers are increasingly connected and use both online and offline channels. It emphasizes the need to understand the consumer journey, take a global view of distribution, and invest in software and organization to meet consumer demands in an omni-channel environment. The presentation highlights examples of innovative retail stores and concludes that businesses must evolve to follow the consumer in an increasingly boundary-less world.
Scott Farquhar is a management professional with experience in the restaurant industry. He has over 10 years of experience managing restaurants and developing skills in areas like operations, staff management, financial analysis, and customer service. He has a Bachelor's degree in Music from Truman State University and experience in computer repair, music production, and event catering. He provides glowing references from previous employers in the restaurant industry who can speak to his strong work ethic and record of improving efficiency and profitability.
Este documento proporciona información sobre la anatomía y exploración física de la cabeza y el cuello. Describe las diferentes regiones anatómicas como la cara, cráneo, cuello y sus estructuras internas. También detalla los pasos para realizar una inspección, palpación y auscultación correcta de esta área, incluyendo los diferentes órganos y zonas a evaluar.
PepsiCo has started a digital agency review for brand Pepsi in North America. The incumbent shop is Cheil Worldwide-owned Barbarian Group, which is trying to rebuild after a wave of personnel departures.
It is unclear if Barbarian Group is defending the business. A PepsiCo spokeswoman declined to comment on the review. Barbarian Group representatives did not return requests for comment.
Barbarian Group CEO Peter Kim left the shop on Sept. 1 after less than a year in the post. He took the helm last December, when former chief executive Sophie Kelly stepped down. His departure followed that of numerous Barbarian Group executives over the last six months. Cheil Worldwide President of International and CEO of Greater China Aaron Lau is serving as Barbarian Group's interim CEO.
Thought leadership - Changing the rules of engagementBolaji Okusaga
Beyond traditional Market and/or Media Relations, Organisations are finding new vent for building corporate stature and reputation. One of such platforms, is Thought Leadership.
Thought Leadership - Changing the Rules of EngagementBolaji Okusaga
1) Thought leadership can help companies cut through marketing clutter, build a distinctive corporate personality, and leverage their people for competitive advantage.
2) The old rules of growth through sales, branding, and new products have limitations, while the new reality emphasizes knowledge-based conversations to drive predetermined outcomes.
3) Building knowledge capital and cultivating cause communities through thought leadership can help companies create awareness, build credibility, and engage audiences.
What is innovation? The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.
Innovation is generally considered to be the result of a process that brings together various novel ideas in a way that they have an impact on society.
What is competition? An innovation competition is a method or process of the industrial process, product or business development. It is a form of social engineering, which focuses to the creation and elaboration of the best and sustainable ideas, coming from the best innovators.
Competition is not just another business that might take money away from you. It can be another product or service that's being developed and which you ought to be selling or looking to license before somebody else takes it up.
Check out: www.eleaderstochange.com
Follow: #eleaders2change
Pristine Advisers provides capital raising and marketing services to startups. They help clients define their investment strategy, research the market, and prepare an effective presentation deck. Their marketing plan targets high net-worth individuals, family offices, funds of funds, and other potential investors. Pristine Advisers utilizes various online and offline marketing techniques like social media, podcasts, events, and word-of-mouth referrals to promote clients and help them raise funds from Pristine Advisers' network of over 350,000 accredited investors.
Thinker Venture Consultancy provides marketing strategy consulting services to help businesses strengthen their branding and drive results. They offer focus groups, media relations support, sponsor events, and public relations services. Their consulting process involves defining objectives, fact finding, identifying solutions, making recommendations, and implementing solutions for clients across various industries and business topics.
Thought leaders advantage presentationMark Hodgson
This document discusses how businesses can drive performance by developing thought leadership. It recommends that companies evolve from "push" marketing strategies to become attractors by establishing themselves as experts that solve customers' problems. Specifically, it suggests that businesses 1) have a clear point of view in their niche, 2) create and share great content regularly, and 3) extend their thinking in their field by uncovering unique insights from experts and connecting them to customers.
This document outlines 5 levers that can be used to structure a corporate entrepreneurship program: strategy, capabilities, governance, communications, and impact. Each lever is described in 1-3 sentences. For example, for strategy it states that clear strategic objectives around innovation must be made explicit at the business unit level and key themes where the business unit has an unfair advantage need to be identified. For capabilities, it states that the right approach modeled on best practices from high growth companies is needed to build skillsets and mindsets.
Very few businesses need more data - what they actually need is the time and skills to turn that data into something useful. To "know what they know" and act on it.
It's a crowded marketplace & there's a lot of noise! It makes it really hard for the more than 1.5 million nonprofits in the US alone to be heard. It makes it even harder to complete for scarce philanthropic resources and public attention. The answer? - Strategic Marketing.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Business development and enterprise (update) 1ahzilah
This document contains information about business development and strategic planning. It discusses key concepts such as:
- Defining business development and identifying opportunities through environmental scanning.
- Developing marketing, financing, and customer development plans to pursue opportunities.
- Components of an effective business development plan including situation analysis, SWOT analysis, and goals/objectives.
- Strategic planning processes such as developing a vision/mission, setting aims/objectives, analyzing internal/external factors, and evaluating strategies.
“Thought leadership is the recognition from the outside world that the company deeply understands its business, the needs of its customers and the broader marketplace in which it operates.”
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
Strategic role of PR in setting the stage for new product/program/service launch.
Topics covered include:
-Evolution of PR
-PR: a strategic process, a leadership function
-What PR can do/What PR will not do
-Leveraging PR @ Launch
-Invest in your brand
The document discusses thought leadership strategies for building credibility and branding. It defines thought leadership as demonstrating industry knowledge, communication skills, expertise, experience, and being a news generator. The goals of thought leadership are to generate brand awareness, demonstrate vision and drive, build a positive reputation, and emphasize knowledge and credibility. It recommends educating the industry, defining constituents, contributing to conversations, and leading by example as thought leadership strategies.
This document discusses strategic management and strategic alternatives. It defines key terms like strategic business unit (SBU) and strategy. It describes the evolution of strategic planning and discusses portfolio restructuring, strategic options like growth, divestment, and investment. It also covers strategies for declining, mature and emerging markets, as well as competitive strategy, core competencies, competitive advantages, diversification, knowledge management, and reasons for diversifying.
This document discusses strategic management and strategic alternatives. It defines key terms like strategic business unit (SBU) and strategy. It describes the evolution of strategic planning and discusses portfolio restructuring, strategic options like growth, divestment, and investment. It also covers strategies for declining, mature and emerging markets, as well as competitive strategy, core competencies, competitive advantages, diversification, and knowledge management.
This document discusses various strategic management concepts including strategic business units, corporate strategy, strategic planning, portfolio analysis, competitive strategies, diversification, and knowledge management. It provides definitions and explanations of these key terms and discusses how companies can analyze their business portfolio, choose strategic options, and build competitive advantages.
This document discusses various strategic management concepts including strategic business units, corporate strategy, strategic planning, portfolio analysis, competitive strategy, core competencies, competitive advantages, diversification, and knowledge management. It provides definitions and explanations of these key terms and discusses how companies can analyze their business portfolios, choose strategic options, and develop competitive advantages.
The document provides an overview of the first week of a course on organizational performance and culture. It includes an introduction to the unit and session outline, learning outcomes, and topics that will be covered related to organizational structure, strategy, and external factors. The session outline includes evaluating different types of organizational structures and their advantages/disadvantages, analyzing connections between organizational strategy and other business elements, and analyzing external trends impacting organizations using tools like PESTLE analysis. Various organizational structures, strategy approaches, and revenue generation examples are also discussed.
The changing media landscape and the rise of prBolaji Okusaga
The landscape is fast-changing, conferring advantages to Public Relations as the preferred platform for companies seeking to grow their goodwill, build stronger brands, and create a sustainable enterprise.
Building a great Brand, beyond understanding the target Consumer, his/her environment, fears, and aspirations. requires a deep understanding of the competitive set, positioning and how the interplay market forces and social trends affect the Brand. This presentation attempts a basic understanding of concepts and contexts on the route to building great Brands.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Creative thinking is a desirable trait for innovation within an organization. This paper explores the route to creative thinking in the quest at birthing innovation and transformation in an organization.
Why PR Matters in Branding and Business Valuation.Bolaji Okusaga
Brand Valuation is an emerging subject, what with the IFRS recognition of attributes of the Brand as an intangible asset that can be factored into the value of Corporations.
This document provides an overview of Nigeria, discussing its place, potential, prospects, problems, and perspectives. Some key points:
- Nigeria has a large population and land mass, but remains dependent on oil and faces political and economic challenges.
- It has potential due to natural resources, agriculture, and a large consumer market, but competes poorly due to issues like corruption, bureaucracy, and inadequate infrastructure.
- Prospects exist if recent reforms improve the business climate, but challenges include security issues, a mixed global perception, and loose political-economic structures.
- Problems involve a primary commodity-based economy, weak institutions, high costs, and lack of competitiveness impacting unemployment, education and industry
Top-line Thoughts on Creating a Digital Organisation Bolaji Okusaga
This document discusses considerations for transforming a communications business into a digital organization. It covers rethinking the business model, accelerating transformation by looking at trends and disruption, the four pillars of digital transformation being data, insight, ideas, and expression. It also discusses business model canvassing, goals and challenges of the transformation, possible new business lines, organizational structure, and ensuring audience connection during the change process.
Technology is changing the context, therefore tradition practice is not only in a flux, communication as we know it, in the traditional sense, is on its way out.
Strategic Communications is an anticipatory practice which attempts to foresee events, trends and issues which may develop to disrupt important relationships. There is a need for an alert scrutiny of social changes and outside forces - from current scenario analysis to wish-list planning - in order to find an appropriate way to monitor external environment and proffer better solutions to identified issues that might snowball into a Crisis and hurt or destroy the reputation of an organisation.
Recreating the context through digital transformation a precise presentationBolaji Okusaga
This document discusses digital transformation and how going digital changes business models. It covers how businesses are moving from analogue to digital models across various industries like publishing, commerce, banking, and news/film/music.
Some key points discussed include how the creation and aggregation of digital platforms and services can help businesses reinvent themselves, how understanding customer data and behavior is important for digital transformation, and how integrating digital technologies can accelerate this process for businesses. Case studies of digital businesses in industries like e-commerce, digital banking, and online news are also provided.
Made in Nigeria whither the route for NigeriaBolaji Okusaga
Defining the route to Industrialization for Nigeria is at once complex yet fluid. It is complex because there are a lot of man-made bottle necks and fluid because the comparative advantages are visible. This paper uses Porters Diamond Model to distill the possibilities for Nigeria on the route to "Made in Nigeria".
This presentation x-rays Nigeria's route to nationhood. Looking at Nigeria in the last 103 years, the presentation looks at challenges on the path to Nigeria's nationhood as well as opportunities and prospects for building a great nation.
The productive mind - How to move your moutainBolaji Okusaga
Life is a two-way street - you win or lose, succeed or fail. In-between these two extremes is faith and focus. Like the saying goes -"what you focus on grows". This presentation looks at the contribution of attitude to success.
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
Corporate Governance Definition and PracticeBolaji Okusaga
This document defines corporate governance and outlines its principles and practices. It discusses the need for corporate governance due to large corporations, financial crises, and reporting issues. Corporate governance establishes accountability, fairness, transparency, and independence. It defines the relationships between a company's management, board, shareholders and stakeholders. The pillars of corporate governance are defined as accountability, fairness, protection of shareholder rights, and transparency. The document then outlines best practices for board composition, appointment of directors, separation of the chairman and CEO roles, responsibilities of directors, access to information, remuneration, audit and remuneration committees, financial reporting, delegation, and communication with shareholders.
The document discusses establishing thought leadership through goal setting. It first covers understanding organizational needs and knowledge based on theories like Maslow's hierarchy of needs. It then discusses mapping the organization's needs and knowledge assets and developing tradable and transferable knowledge. The document outlines SMART principles for setting specific, measurable, attainable, realistic and timely thought leadership goals that leverage the organization's knowledge, intellectual capital and relationships. The outcomes of effective thought leadership with customers, industry and regulators are described.
The document discusses establishing thought leadership through goal setting. It first covers understanding organizational needs and knowledge based on theories like Maslow's hierarchy of needs. It then discusses mapping the organization's needs and knowledge assets and developing tradable and transferable knowledge. The document outlines SMART principles for setting specific, measurable, attainable, realistic and timely thought leadership goals that leverage the organization's knowledge resources and produce outcomes with customers, industry and regulators.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3. Seeking to Crash Into Public Consciousness?
Criticism or
controversy
Trends or
change
The new,
unusual or
different
What makes news?
4. Where Are the Gaps?
Uniqueness of Corporate
Personality
Insight into a “hot” issue
Access to
management/leadership on
trending topics and new
insights
Up to date Info on new
products/ company
initiatives
5. Strategic Imperatives
Drive growth and
increase presence and
insulate business from
market and regulatory
shocks
Become Industry
Leaders in innovation
and new trends
6. Assumptions and Strategic Basis for TL
4. GLOBAL ACCESS
Our Stakeholders do business “across
borders” and across countries. They
need an Organisation that has global
reach and local knowledge can help
develop Country, Community and
Industry.
3. INNOVATION
Each Stakeholder Group has
unique needs. They seek an
organisation that is innovative
and serves a need beyond the
service or product which it
produces
2. RESPONSIVENESS
Stakeholders need to see Corporate
Organisations as very responsive to
their needs.
1. EXPERTISE
Stakeholders seek deep expertise.
Corporate organizations are replete with
Best Practice Insights and Organisation
capabilities.
What do the Critical Stakeholders in our Operating Environment Really Want?
How do we play the champion?
7. Need for a Thought Leadership Strategy
Focus Message
On Priority Targets
Reach-out to Critical
Stakeholders
Enhance Reputation
through Direct
Interaction
Political and Social
Environment
Enabling Laws, statues and
regulations
Operating Environment
and basis of operations
Rise of Pressure Groups and
Watch-Dogs
Social Resistance
Positioning the Organisation’s
Point of View
8. Bridging the Gaps
Introducing thought leadership?
Create larger-than-life image of
company
Industry
spokesperson
Dialogue with
target audiences
Boost News
Coverage
Publicly
advocate
company’s
interests
Translate a non-
story (launch,
soft
announcement)
into coverage
9. The Why?
Need to rev-up awareness for
the brand
Need to Strengthen Corporate
Positioning and SOV
Need to raise share of voice in the
Business Community
Softly Project Offering
Use Thematic Conversations
Deploy Multi-level Engagements
10. The Opportunities
The Process
• Raise the game in
Corporate Positioning
and Business
Engagement
The Projection
• Creation of Offline and
Online Platforms for
interactions and
conversations
The Substance
• Leverage Financial
Inclusion as a platform
to deepen knowledge
of offerings and
advantages
Adopt a Campaign
Approach to Corporate
Marketing
Create market excitement
around new Trends and
Innovations
12. Definitions of Thought Leadership
Joel Kurtzman
• New ways of thinking
about new concerns
• Thought Leadership is
not just furthering
knowledge - its about
furthering discussions
that lead to action
Michael Brenner
• A type of content
marketing where you
tap into the talent,
experience and
passion inside your
business, or from
your community , to
consistently answer
the biggest questions
on the minds of your
target audience, on a
particular topic
Forrester
• The process of
formulating big ideas
on the issues your
buyers face,
capturing those ideas
in multiple content
vehicles, to enlighten,
engage and position
company as a trusted
resource
13. Types of Thought Leadership
Organisational
Thought
Leadership
This applies to how
Organisations lead
discussions on
New Insights,
Change and
Innovation
Individual
Thought
Leadership
This leverages the use
of knowledge and
insights by an
individual to deliver
innovative and game-
changing
conversations
14. Features of TL
INNOVATION
• Distinctive
Perspective
• Futuristic
RELEVANCE
• Probing Questions
• Aligning with the
needs of the
Audience
ACTIONABLE
• Disruptive Agenda
• That confers
Competitive
Advantage
16. Which Direction Are We Taking?
Activities
Calendar
Management
Platform
Selection
Opportunities
Identification
and
Ideation
Agreement
Signing
and
Announcement
Of Partners
Funding
and
Project
Planning
17. Leading the Way
Send a clear and
consistent message on
our Corporate Goals
and Strategic
Initiatives.
Share Best Practice
across critical markets
and stakeholder
groups.
Position Right for
incremental revenue
growth.
Accelerate business
continuity and
expansion.
18. Achieving Thought Leadership
• Who are we
speaking to?
Identify your
Target
• On what
platforms are
we speaking to
them?
Develop your
Platform • What are we
saying to
them?
Engage your
Audience
• What impact
are we
obtaining
Assess the
Result
20. • Defines - Who We Are.
• Describes - What We Do.
• Identifies - How We Do It.
• Highlights - How We Are Relevant
Within the Marketplace.
• Drives consistent Messaging –
across Stakeholder Groups
• Influence using our Social, Economic
and Human Development
Contributions and Initiatives
• Share Our Best Practice
• Enable Stakeholders to better
understand us
DIRECTION
IMPACT
Planning
21. Operationalising the Plan
Key thrust of corporate position may be
anchored on the following:
Innovation
Stretching the Norm
Bursting an old view
or process
New Trends
The Ways of Doing
Things
Emerging Tradition
New Discovery
Scientific
Management
Process / Perspective
22. Bringing it Together: Creative Story-Telling
Creative
Story-
Telling
Branded
Content
EventsInterviews
• Smartly Offline and Online in
service of Story-Telling:
• Train the team to curate
corporate position and create
original content
• Monitor mentions of Company
and keywords:
• Respond to mentions directly
using tools and dashboards
• Measure results.