SlideShare a Scribd company logo
WHY MARKETING
IS IMPORTANT?
• A POWERPOINT PRESENTATION BY:
• Debangita Ghosh
• Chaitanya Bharathi Institute of Technology,
Hyderabad
FIRST!!!
MARKETING IS…
MEETING
CUSTOMER
NEEDS
ANALYSING
THE
CORRECT
PRODUCT
SELL
ITS
IMPORTANCE?
???
IT IS A WAY OF CONNECTING WITH THE
CUSTOMERS.
IT HAS HELPED GAIN ACCEPTANCE OF NEW
PRODUCTS
ESTABLISHES KNOWLEDGE ABOUT THE CURRENT
SITUATION OF ECONOMY
SUCESSFUL MARKETING BUILDS DEMAND FOR PRODUCTS AND
SERVICES
HENCE MARKETING IS THE ART AND
SCIENCE OF CHOOSING TARGET
MARKETS AND GETTING,KEEPING
AND GROWING CUSTOMERS AND
FINANCIAL SUCCESS DEPENDS ON
THE MARKETING ABILITY
THANK YOU 

More Related Content

What's hot

How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandSameer Mathur
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research Sameer Mathur
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningDaniel Gibson
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing researchKritika Jain
 
Segmentation presentation
Segmentation presentationSegmentation presentation
Segmentation presentationdeepu2000
 
Marketing research
Marketing researchMarketing research
Marketing researchArian Hadi
 
Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Maxwell Ranasinghe
 
Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Dr. Rajiv P. Kumar
 
Unit i marketing management
Unit i marketing managementUnit i marketing management
Unit i marketing managementManish Kumar
 
Industrial buyer behaviour
Industrial buyer behaviourIndustrial buyer behaviour
Industrial buyer behaviourSublaxmi Gupta
 
Sales organization
Sales organizationSales organization
Sales organizationVikram Singh
 

What's hot (20)

How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demandHow can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
What constitutes good marketing research
What constitutes good marketing research What constitutes good marketing research
What constitutes good marketing research
 
Market Segmentation, Targeting and Positioning
Market Segmentation, Targeting and PositioningMarket Segmentation, Targeting and Positioning
Market Segmentation, Targeting and Positioning
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
Market vs sales_potential-1
Market vs sales_potential-1Market vs sales_potential-1
Market vs sales_potential-1
 
Product planning
Product planningProduct planning
Product planning
 
Introduction to marketing research
Introduction to marketing researchIntroduction to marketing research
Introduction to marketing research
 
Marketing environment
Marketing environment   Marketing environment
Marketing environment
 
Market segmentation
Market segmentationMarket segmentation
Market segmentation
 
Segmentation presentation
Segmentation presentationSegmentation presentation
Segmentation presentation
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Target marketing
Target marketingTarget marketing
Target marketing
 
Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs)
 
Market Segmentation and Targeting
Market Segmentation and Targeting Market Segmentation and Targeting
Market Segmentation and Targeting
 
Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)Sales management By Rajiv P. Kumar (Buddhist)
Sales management By Rajiv P. Kumar (Buddhist)
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Unit i marketing management
Unit i marketing managementUnit i marketing management
Unit i marketing management
 
Industrial buyer behaviour
Industrial buyer behaviourIndustrial buyer behaviour
Industrial buyer behaviour
 
Sales organization
Sales organizationSales organization
Sales organization
 

More from Sameer mathur

Harvard Business Review case Analysis with Harvard Business Case Analysis inc...
Harvard Business Review case Analysis with Harvard Business Case Analysis inc...Harvard Business Review case Analysis with Harvard Business Case Analysis inc...
Harvard Business Review case Analysis with Harvard Business Case Analysis inc...Sameer mathur
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brandSameer mathur
 
Branding in the digital age:You're Spending your money in All the Wrong places
Branding in the digital age:You're Spending your money in All the Wrong placesBranding in the digital age:You're Spending your money in All the Wrong places
Branding in the digital age:You're Spending your money in All the Wrong placesSameer mathur
 
Ditch the discounts - Rahul Nk
Ditch the discounts - Rahul NkDitch the discounts - Rahul Nk
Ditch the discounts - Rahul NkSameer mathur
 
Competing Against Free - An Indian Perspective
Competing Against Free - An Indian PerspectiveCompeting Against Free - An Indian Perspective
Competing Against Free - An Indian PerspectiveSameer mathur
 
One last presentation
One last presentationOne last presentation
One last presentationSameer mathur
 
Branding yoga, a HBS case study.
Branding yoga, a HBS case study.Branding yoga, a HBS case study.
Branding yoga, a HBS case study.Sameer mathur
 
Saxonville sausage company- A Case Study
Saxonville sausage company- A Case StudySaxonville sausage company- A Case Study
Saxonville sausage company- A Case StudySameer mathur
 
UnME Jeans : Branding in Web 2.0
UnME Jeans : Branding in Web 2.0UnME Jeans : Branding in Web 2.0
UnME Jeans : Branding in Web 2.0Sameer mathur
 
Analysis MedNet.com Confronts "Click-through" competition
Analysis MedNet.com Confronts "Click-through" competitionAnalysis MedNet.com Confronts "Click-through" competition
Analysis MedNet.com Confronts "Click-through" competitionSameer mathur
 
Steinway & sons:Buying a Legend
Steinway & sons:Buying a LegendSteinway & sons:Buying a Legend
Steinway & sons:Buying a LegendSameer mathur
 
Grey Worldwide Case Analysis - Anurag Kar
Grey Worldwide Case Analysis - Anurag KarGrey Worldwide Case Analysis - Anurag Kar
Grey Worldwide Case Analysis - Anurag KarSameer mathur
 
Harvard Business case third(MedNet.com confronts "click through" competition)
Harvard Business case third(MedNet.com confronts "click through" competition)Harvard Business case third(MedNet.com confronts "click through" competition)
Harvard Business case third(MedNet.com confronts "click through" competition)Sameer mathur
 
Branding yoga case study
Branding yoga case studyBranding yoga case study
Branding yoga case studySameer mathur
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer mathur
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?Sameer mathur
 

More from Sameer mathur (20)

Harvard Business Review case Analysis with Harvard Business Case Analysis inc...
Harvard Business Review case Analysis with Harvard Business Case Analysis inc...Harvard Business Review case Analysis with Harvard Business Case Analysis inc...
Harvard Business Review case Analysis with Harvard Business Case Analysis inc...
 
Make the most of a polarizing brand
Make the most of a polarizing brandMake the most of a polarizing brand
Make the most of a polarizing brand
 
Branding in the digital age:You're Spending your money in All the Wrong places
Branding in the digital age:You're Spending your money in All the Wrong placesBranding in the digital age:You're Spending your money in All the Wrong places
Branding in the digital age:You're Spending your money in All the Wrong places
 
Ditch the discounts - Rahul Nk
Ditch the discounts - Rahul NkDitch the discounts - Rahul Nk
Ditch the discounts - Rahul Nk
 
Competing Against Free - An Indian Perspective
Competing Against Free - An Indian PerspectiveCompeting Against Free - An Indian Perspective
Competing Against Free - An Indian Perspective
 
One last presentation
One last presentationOne last presentation
One last presentation
 
Polarizing brands
Polarizing brandsPolarizing brands
Polarizing brands
 
Polarizing brands
Polarizing brandsPolarizing brands
Polarizing brands
 
Branding yoga, a HBS case study.
Branding yoga, a HBS case study.Branding yoga, a HBS case study.
Branding yoga, a HBS case study.
 
Saxonville sausage company- A Case Study
Saxonville sausage company- A Case StudySaxonville sausage company- A Case Study
Saxonville sausage company- A Case Study
 
UnME Jeans : Branding in Web 2.0
UnME Jeans : Branding in Web 2.0UnME Jeans : Branding in Web 2.0
UnME Jeans : Branding in Web 2.0
 
Analysis MedNet.com Confronts "Click-through" competition
Analysis MedNet.com Confronts "Click-through" competitionAnalysis MedNet.com Confronts "Click-through" competition
Analysis MedNet.com Confronts "Click-through" competition
 
Steinway & sons:Buying a Legend
Steinway & sons:Buying a LegendSteinway & sons:Buying a Legend
Steinway & sons:Buying a Legend
 
Grey Worldwide Case Analysis - Anurag Kar
Grey Worldwide Case Analysis - Anurag KarGrey Worldwide Case Analysis - Anurag Kar
Grey Worldwide Case Analysis - Anurag Kar
 
Harvard Business case third(MedNet.com confronts "click through" competition)
Harvard Business case third(MedNet.com confronts "click through" competition)Harvard Business case third(MedNet.com confronts "click through" competition)
Harvard Business case third(MedNet.com confronts "click through" competition)
 
Branding Yoga
Branding YogaBranding Yoga
Branding Yoga
 
Branding yoga case study
Branding yoga case studyBranding yoga case study
Branding yoga case study
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
 

Recently uploaded

The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023Pascal Fintoni
 
Kế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh CosyKế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh CosyQunhTh53
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytellingAatir Abdul Rauf
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaPitchPineMedia1
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Andy Lambert
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionAmirYakdi
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTERDeepakTripathi733493
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv
 
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...focsh890
 

Recently uploaded (20)

The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Kế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh CosyKế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh Cosy
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantages
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital CommerceThe What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
 

Why marketing is important?