The document discusses various HTML tags that can be used for SEO purposes. It describes keywords, headings (H1-H6), the title tag, meta description tag, alt text attribute, open graph tags, robots tag, canonical tag, and schema markup. It provides details on how each tag works and its benefits for search engine optimization, such as helping pages rank higher in search results, creating rich snippets, and enhancing the user experience.

1. KeyWords & HTML Tags
Dr K V R Satya Kumar

2. Keywords
• Keywords are ideas and topics that define what your content is about.
In terms of SEO, they're the words and phrases that searchers enter
into search engines, also called "search queries."
• SEO keywords (also known as “keywords” or
“keyphrases”) are terms added to online content in order
to improve search engine rankings for those terms. Most
keywords are discovered during the keyword research
process and are chosen based on a combination of search
volume, competition, and commercial intent.
• When you optimize your content around words and phrases that
people search for, your website can rank higher for those terms.

4. • Many people struggle with SEO because they target keywords that are WAY too competitive.
• In fact, many clients they want to rank for super competitive search queries like “weight loss” and “insurance”.
• Is it possible to rank for single-word SEO keywords like that? Sure.
• But even if you do everything right, it can take years. This is why recommend focusing on long tail keywords.
• Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have
a lower keyword difficulty compared to 1-3 word “head terms”.
• So for people that are new to SEO, long tails are usually the best keywords to start with.
• Fortunately, finding long tail terms is a breeze thanks to Google Suggest (also known as Google Autocomplete).
• For example, let’s say you wanted to create a page about “keto lunch”. Well, if your site is new, the keyword “keto lunch” is
probably too competitive.
• Keto Lunch for better diet plan
• Best weight loss with Keto diet
• Keto Diet for better results in Nutritution
• Keto Diet Nutrition Balance

5. HTML tags
• HTML tags are bits of code that can be used to describe our
content to search engines. We can use HTML tags to highlight
the important parts of our copy, to describe images, and even to
give instructions to search engine bots.
• HTML tags are also used to influence the way our pages
appear in search results. With the help of certain tags, we can
turn regular search snippets into rich snippets, and maybe even
into featured snippets. And, as our search snippets get more
advanced, they are able to secure better SERP positions and
attract more traffic.

6. They also enhance user experience, create beautiful search
snippets, resolve duplicate content issues, and enforce crawling
rules.
• Here are all the HTML tags process:
1. Title Tag
2. Meta Description tag
3. Headings
4. Alt Attribute
5. Open graph tags
6. Robots tag
7. Canonical tag
8. Schema Markup

7. 1.Title tag
• Title tags used to be of huge
importance to search engines. The
title of the page is its main topic, so
Google would look at the title to
decide whether the page is
relevant to a search query.
• Naturally, SEO specialists began
stuffing title tags with as many
keywords as possible, trying to
make their pages relevant to
multiple queries. As a response,
Google began punishing keyword
stuffing and pages with spammy
titles lost their rankings in search

8. Title length
• Google has a certain limit on how many title
characters it can display in SERP. This limit is
not exact — it changes depending on the size
of your screen. As a rule of thumb, titles that
are under 60 characters long will fit on most
screens.
Title keywords
• Having keywords in your title is still
important — this is how you communicate
the relevance of your page to the users.
But, if you include too many keywords,
Google will either demote your page or
rewrite your title to be less spammy.
• Top 10 Gravel Bikes for Any Budget
BikeExpert
• How to Choose the Best Laptop for
Work | 2021
• Brand in a title

9. Meta description tag
• Meta description is a short paragraph
of text used to describe your page in
search results. In HTML, a meta
description tag looks like this
• Meta description length
• There is no technical limit on the
length of the meta description, but
Google will generally show only the
first 160 characters in your snippet.
The advice is the same as with the
title tag — make it however long
you want, but make sure that your
keywords and other important
information are mentioned closer
to the beginning.

10. Headings
• Headings (H1-H2) are used to split your page into
sections or chapters. Each heading is like a small title
on the page. In HTML, a heading looks like this:
Headings hierarchy
• Traditionally, there is only one H1 heading per
page and it’s the title of your page. It’s not the
same as the title tag though. The title tag is
shown in search results, while the H1 heading is
shown on your website. One real difference is
that there is no character limit for the H1
heading, so you can make it longer than your
title tag. Or you can make them the same. Up to
you.
• Then there are H2 headings, which are used to
split your content into chapters. Then H3
headings, which are used to split your chapters
into sub-chapters. And you can follow the same
logic as far as H6, but it’s generally not
recommended going beyond H3-H4. The pages
with many heading levels become too messy.

11. Headings keywords
• Remember how each of your
headings can be a separate
search result? To make this
possible, you have to write each
heading as if it were a page title.
Include a keyword that is
relevant to the section of the
page and phrase your heading in
a query-like fashion.
• Bad headings Good headings
• Removing Expose the brick
with a chisel
• Brushing Clean exposed
brick with a brush
• Washing Wash the brick with
a soapy solution
• Sealing Seal the brick with a
matte sealant

12. Alt attribute
• The alt text attribute is a part of an image
tag, and it provides a description for an
image. In HTML it may look like this
• Alt text plays a major role in image
optimization. It makes your images
accessible both to search engines (by
telling them what a particular image
means) and to people (by displaying an
alternative text in case a particular image
cannot be loaded or by helping screen
readers convey images).
• The main benefit in terms of search
optimization is that optimized alt texts
will help your images rank in image
search. And although artificial intelligence
has gotten pretty good at reading images,
a written description helps bridge the
remaining gap.

13. Open Graph tags
• Open Graph (OG) tags are placed
in the <head> section of a page
and allow any webpage to
become a rich object in social
networks. It was first introduced
by Facebook in 2010 and further
recognized by other major social
media platforms (LinkedIn,
Twitter, etc.)

14. Robots tag
• A robots tag is an element in the
HTML of a page that informs
search engines which pages on
your site should be indexed and
which should not. Its functions
are similar to robots.txt, but
robots.txt gives suggestions.
Whereas robots tags give
instructions.

15. Canonical tag
• When you have a few pages with identical
content, you can use a canonical tag to tell
search engines which page should be
prioritized.
• A canonical tag is important for SEO in two
ways.
First of all, it saves you from having duplicate
content.
Duplicate content is not necessarily bad, but it
might be suspicious. Google looks at your pages
and they appear to be copies of some other pages
— something fishy is going on.
Second, it prevents cannibalization.
If you have two similar pages and both of them
get indexed — they begin competing with each
other in search results. That’s a drain both on
your resources and your chances of ranking

16. Schema markup
• Last, but not least, is Schema markup.
Schema is actually a whole system of
HTML tags. They can be added to your
code to tell search engines about all kinds
of things: your contact details, product
prices, recipe ingredients, and much
more.
• Schema markup is used to point out
specific pieces of information on a
page and Google can use these
pieces of information to create rich
snippets. For example, if you apply
Schema to a recipe page, Google will
know the cooking time, the
ingredients, the number of reviews,
and even the calorie count of the
recipe. And it will use the information
to create these: