SEO refers to search engine optimization, which is the process of improving a website to increase its visibility and ranking in search engine results. There are many techniques used for SEO, including on-page optimization of content and code, off-site optimization through links from other websites, and both white hat and black hat methods. The goal of SEO is to generate more website traffic and revenue by ranking higher for targeted keyword searches.

1. Introduction To SEO: What Is SEO?

2. Tough question, "What is SEO?". As with pretty much all
internet-related terms, concepts and notions, that of
"SEO" does not have a unique definition and it is a
blurry concept in most people's mind.

3. Still, what is SEO? Since there is no ultimate, fully
comprehensible definition for "SEO", the only way to go
is to take a look at several definitions and try to merge
them in order to have the right perspective.

4. Wikipedia : "Search engine optimization (SEO) is a set of
methodologies aimed at improving the visibility of a
website in search engine listings. The term also refers to
an industry of consultants that carry out optimization
projects on behalf of client sites."

5. Fakezilla : "The changes that are made to the content
and code of a web site in order to increase its rankings in
the results pages of search engines and directories.
These changes may involve rewriting body copy, altering
Title or Meta tags, removal of Frames or Flash content,
and the seeking of incoming links."

6. The Web Search Workshop : "The term used to describe
the marketing technique of preparing a website to
enhance its chances of being ranked in the top results of
a search engine once a relevant search is undertaken. A
number of factors are important when optimizing a
website, including the content and structure of the
website's copy and page layout, the HTML meta-tags
and the submission process."

7. 6am Media : "The process of improving web pages so
that it ranks higher in search engine for targeted
keywords with the ultimate goal of generating more
revenue from the web site. There are many SEO
techniques. In general, these techniques can be
categorized as On-Page Optimization, On-Site
Optimization, and Off-Site Optimization. There are also
two schools of SEO: white hat SEO and black hat SEO.
White hat SEOs are those that play by the rule (actually
guidelines provided by search engines). Black hat SEOs
are those that push the limit of SEOs and employ some
questionable or prohibited techniques (according to the
guidelines). These black hat SEO techniques are also
commonly known as spam."

8. Website NOVA : "acronym for search engine
optimization. This is the process of making a website
'search-engine-friendly. Search engine optimization is
primarily used to increase rankings in SERPs, and
effective SEO can increase the potential of your website
and bring in more traffic."

9. Thousands more definitions are available, almost as
many "SEO guru's" you will find online ("The Guru
Problem" is actually the title of another article to be
published soon).

10. As you can see, no definition is like another, but they all
tend to converge to a certain common understanding.

11. There are numerous techniques and tools used to
achieve SEO goals, and they should NOT be included
within a definition.

12. Since it is not correct to define a concept through its
tools, here is a definition I have come up with after long
deliberations. The suggestion is to define SEO as follows:

13. SEO = abbreviation for "Search Engine Optimization",
the process of optimizing and tuning a web site and
gaining online awareness for it, in order to deliver
targeted visitors and ensure high conversion rates.

14. When done correctly, SEO activities must:

15. - make search engines crawl the site;

16. - make search engines index the site;

17. - ensure a high ranking among SERPs (Search Engine
Results Pages) for given keywords;

18. - achieve a high page rank;

19. - drive targeted traffic;

20. - achieve high conversion rates among the site's visitors.

21. Since nothing is definitive and ultimate in the world of
SEO, I'd like to receive your feedback and comments:
TeaWithEdge.com is a way to contact me and speak up
about your Marketing concerns.

22. http://makemoneyoverinternet.info/form.php?id=6231
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