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Presentation Social Media Day
Patrick De Pauw discusses the importance of online ambassadorship for businesses. He notes that traditional advertising is no longer effective as people pay less attention to ads. Ambassadorship, where brand advocates voluntarily spread the word about a company, is more influential since people trust recommendations from friends and family. It allows for much broader reach at a lower cost than traditional marketing methods. De Pauw outlines Social Seeder's approach to activating ambassadors through content creation and messaging to amplify a brand's message and boost awareness.
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Presentation Social Media Day
- 1. Social Media Day PATRICKDE PAUW SOCIAL SEEDER The Business Importance of ONLINE AMBASSADORSHIP
- 2. Patrick De Pauw HeadAmbassador Social Seeder 18 yrs commercial director PRESENTATION I
- 3. “ DO YOUSTILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ” PRESENTATION I
- 4. ” THEY AREN’TEVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ” PRESENTATION I
- 5. NEWS FLASH: THE WORLDIS CHANGING PRESENTATION I
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- 7. MARKETERS RUIN EVERYTHING PRESENTATION I I’vebeen one for 18 years ;-)
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- 9. “ HOW DID ONLINE ADVERTISING WORKFOR YOU? ” S PRESENTATION I 2015 average CTR on banner ads 0.06%
- 10. ” LET’S POSTCONTENT ON SOCIAL MEDIA! ” 12 % ORGANIC REACH 2013 3 % 2015 PRESENTATION I
- 11. AND WE STILL INVESTIN THIS? PRESENTATION I And, a lot!
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- 13. “ WHO ISAN AMBASSADOR?” PRESENTATION I An ambassador is an internal or external person who loves to spread the word about your brand on a basis. voluntary
- 14. “ WHO ISAN AMBASSADOR?” PRESENTATION I VS
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- 16. 84% says friends& family are most influential to their behavior “ WHY AMBASSADORSHIP?” PRESENTATION I
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- 18. BUT IT ISMORE THAN A GIMMICK… IT’S BUSINESS CRITICAL! PRESENTATION I
- 19. 1 AMBASSADOR SHARES ON 2,4 NETWORKS REACHES 317PEERS INFLUENCES 4,96% TO CLICK ON BRANDED CONTENT PRESENTATION I “ WHY AMBASSADORSHIP?”
- 20. “ WHY AMBASSADORSHIP?” PRESENTATIONI 50,000 FOLLOWERS 1,500 REACHED 3% ORGANIC REACH 5 AMBASSADORS 1,500 REACHED 317 PEERS REACH PER AMBASSADOR WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
- 21. “ WHY AMBASSADORSHIP?” PRESENTATIONI MORE ENGAGEMENT EXTERNAL AMBASSADORS AMBASSADORSHIP = ENGAGEMENT CUSTOMER ENGAGEMENT = RETENTION INTERNAL AMBASSADORS ➜ AMBASSADORSHIP = ENGAGEMENT EMPLOYEE ENGAGEMENT = MOTIVATION ➜ ➜ ➜ ➜ ➜ A LOYAL CUSTOMER = A RETURNING CUSTOMER A HAPPY EMPLOYEE = A PROFITABLE EMPLOYEE
- 22. PRESENTATION I HIGHER EFFECTIVENESS BROADERREACH HIGHER IMPACT MORE ENGAGEMENT Traditional marketing isn’t enough You’re not the only one spreading the news People are far more likely to trust messages from friends over any type of brand communication People really feel part of the cause “ WHY AMBASSADORSHIP?”
- 23. HOW DO WE DOTHIS? PRESENTATION I
- 24. THE CONNECTION FUNNEL PRESENTATIONI LATENT MANIFEST Interest Love Advocacy Cocreation Receive Engage Share Input Collaboration Become one Source: Duval Union Consulting
- 25. 1. ASSESS THESTAGE OF YOUR AMBASSADORS PRESENTATION I LATENT MANIFEST Interest Love Advocacy Cocreation Receive Engage Share Input Collaboration Become one Source: Duval Union Consulting
- 26. 2. ACTIVATE YOUR AMBASSADORS PRESENTATIONI LATENT MANIFEST Interest Love Advocacy Cocreation Receive Engage Share Input Collaboration Become one Source: Duval Union Consulting NEED FOR ACTIVATION A matter of asking
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- 28. YOU CAN DOTHIS ON YOUR OWN PRESENTATION I But we’ve built something better ;-)
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- 32. S ACTIVATE YOUR AMBASSADORS 4 PRESENTATION I Amatter of asking
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- 39. TAKE-AWAYS PRESENTATION I - TRADITIONALMARKETING ISN’T ENOUGH - 5 AMBASSADORS = 50.000 Facebook FANS - AMBASSADORSHIP IS BUSINESS CRITICAL - IT’S A NEVER ENDING STORY, IF DONE WELL
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