Kyiv Outsourcing Forum 2017 --- OLEH MYKHAYLOVYCH «How to connect and automate Cold Emails and Social Selling»

1. Cold Emails VS Social Selling
Oleh Mykhaylovych, Founder at WIZZARDS

2. Modern B2B Buyer

3. Modern B2B Buyer

4. Modern B2B Buyer

5. Modern B2B Buyer

6. Modern B2B Buyers’ Mantra
• 70% Search informaEon about vendors
• 75% Verify your SMM profiles, reviews
• 74% Prefer sales guy that brings value first

7. Most Used Channels
86%
34%
35%
18%
23%
28%
19%
25%
82%
41%
31%
25%
26%
22%
19%
16%
0% 20% 40% 60% 80% 100%
Referrals
Offline Networking
Speaking at events
Email markeEng
Organic Search
Online events
Own Agency Events
Content MarkeEng
2016
2014

8. Least Used Channels
8%
11%
12%
11%
4%
8%
6%
3%
1%
12%
11%
9%
8%
6%
6%
6%
3%
1%
0% 2% 4% 6% 8% 10% 12% 14%
Trade Shows
Online PR
Paid Search
TelemarkeEng
Offline PR
Guest PosEng
Event Sponsorship
Business Directories
IT Lookup Tools
2016
2014

9. Any Market Structure

10. Skyrocket ROI by 1333%

11. Cold Emails or SPAM

12. Cold Emails: Best PracEces
65%
21%
53%
6%
0%
10%
20%
30%
40%
50%
60%
70%
Personalized Email Non-Personalized Email
Opened Replied

13. Cold Emails: Best PracEces

14. Cold Emails: Best PracEces

15. Cold Emails: Best PracEces

16. Grammar and Spelling

17. More Emails: Scenarios
• Guest posEng requests
• Content promoEon
• PR
• Link building
• Inbound sales
• Fundraising

18. Social Selling: Find buyers

19. Social Selling: Engage

20. Social Selling: Educate

21. Social Selling: Develop

22. Cold Emails and Social Selling

23. Top Sales Challenges
54%
51%
47%
26%
23%
0%
10%
20%
30%
40%
50%
60%
Lead
GeneraEon
Conversion
Rates/Speed
Customer
AcquisiEon
Hiring Top
Talent
Training Teams
Mul3ple Responces Allowed

24. 1000leads offering
• Search by Company Data: Industry, Size,
LocaEon,
• Search by technologies adopted: .NET, Java,
RoR, AWS, MongoDB

25. 100$ Coupon code
1000leads.co/KIOF

26. Tools
• Email Outreach: Reply.io
• Followups: followup.cc , Boomerang for gmail
• LinkedIn Sog touch: ProTop.co
• Lead GeneraEon: 1000leads.co
• SMM AutomaEon: MagicPost, Buffer, Hootsuite
• Social monitoring: MenEon, Google Alerts
• IP lookup: Ledfeeder

27. Materials and Books
• Predictable Revenue by Aaron Ross
• From Impossible to Inevitable
• www.salesforlife.com/case-studies
• hhp://tracEonbook.com/

28. Contact InformaEon
• Oleh Mykhaylovych
• Founder at Wizzards.co
• Email: hello@wizzards.co
• skype: freezepro
• phone: +380673534869